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Yuav Ua Li Cas Xaiv Ib Lub Cev Rau Koj Cov Neeg Yuav Khoom

Tus neeg yuav khoom yog qhov sib xyaw ua ke uas muab rau koj cov duab nthuav dav ntawm koj cov neeg tuaj saib lub hom phiaj los ntawm kev sib txuas cov ntaub ntawv pej xeem thiab kev puas siab puas ntsws thiab kev nkag siab thiab tom qab ntawd nthuav tawm nws txoj hauv kev yooj yim rau kev nkag siab. 

Los ntawm cov tswv yim pom zoo, tus neeg yuav khoom pab koj teeb tsa qhov tseem ceeb, faib cov peev txheej, nthuav tawm qhov tsis sib xws thiab qhia txog cov hauv kev tshiab, tab sis qhov tseem ceeb tshaj qhov ntawd yog txoj hauv kev uas lawv tau txais txhua tus hauv kev lag luam, muag, cov ntsiab lus, tsim, thiab kev loj hlob ntawm tib nplooj ntawv, txav mus. nyob rau tib qho kev taw qhia, sim kom ncav cuag tib lub hom phiaj. 

Hauv cov ntsiab lus yooj yim, qhov no txhais tau hais tias tus neeg yuav khoom muab:

  1. ua kom pom tseeb
  2. Tuab si lug
  3. kev taw qhia

Txawm hais tias cov pab pawg sib txawv siv cov cuab yeej sib txawv thiab cov tswv yim los ua lawv txoj haujlwm, cov neeg yuav khoom pab kom ntseeg tau tias tag nrho cov kev siv zog ntawm tus kheej yog ua tiav, tsis sib tw.

Yuav kom ua tau zoo, cov neeg yuav khoom yuav tsum:

  • Sawv cev ntu tseem ceeb ntawm koj cov neeg siv khoom
  • Tsim los ntawm kev sib xyaw ua ke ntawm kev tshawb fawb, kev soj ntsuam ncaj qha thiab kev paub dhau los, thiab kev txawj ntse ntawm tus kheej
  • yuav muaj tiag
  • suav nrog kev xav tau, tsav tsheb, kev txhawb siab, kev coj cwj pwm zoo, thiab lwm yam uas ua rau lawv nkag siab yooj yim
  • Npaj ib ncig ntawm lub moj khaum uas cuam tshuam ncaj qha rau koj cov khoom lossis kev pabcuam

Cov txheej txheem tiag tiag ntawm kev tsim cov neeg yuav khoom yog ib feem kos duab, ib feem kev tshawb fawb - kos duab yog lub moj khaum uas koj xaiv los txhais thiab txawv koj tus neeg; kev tshawb fawb yog txhua yam zoo, nyiam, thiab cov yam ntxwv uas cuam tshuam nrog cov hom neeg.

Xaiv Tus Neeg Yuav Khoom Persona Framework

Muaj ntau txoj hauv kev los pab pawg koj cov neeg siv khoom, tab sis lub moj khaum zoo yuav tsum muaj kev cuam tshuam txog qhov tshwj xeeb ntawm koj lub lag luam - yam koj muag, koj muag li cas, thiab vim li cas koj cov neeg yuav khoom.

Feem ntau, qhov no txhais tau tias siv ib qho ntawm cov txheej txheem hauv qab no:

  1. siv plaub
  2. Pain Points
  3. Taug kev Maps
  4. Kev yuav Cov
  5. Tus nqi Proposition
  6. Txoj Kev Ua Neej/Life Stages

Qhov twg ua haujlwm zoo tshaj? 

Cov ntaub ntawv siv, qhov mob, thiab kev yuav khoom yog nrov rau kev lag luam-rau-kev lag luam (B2B) cov neeg; Cov ntaub ntawv siv, daim ntawv qhia taug kev, thiab kev ua neej nyob / lub neej theem yog nrov rau kev lag luam-rau-tus neeg siv khoom (B2C) thiab ncaj qha rau cov neeg siv khoom (DTC) cov.

Thaum koj tuaj yeem xaiv koj lub hauv paus ntsiab lus ua ntej koj ua koj cov kev tshawb fawb cov neeg siv khoom, muaj lub caij nyoog koj yuav tau kho nws los yog hloov nws tom qab, tshwj xeeb tshaj yog tias koj qhov kev tshawb pom nthuav tawm qee yam xav tsis thoob lossis xav tsis thoob.

siv plaub

Cov ntaub ntawv siv yog cov lus piav qhia luv luv uas piav qhia vim li cas, yuav ua li cas thiab / lossis thaum tus neeg siv cov khoom lossis kev pabcuam tshwj xeeb. Cov ntaub ntawv siv yog cov khoom siv nrov tshaj plaws rau cov neeg yuav khoom vim tias lawv ua haujlwm hauv yuav luag txhua qhov xwm txheej. Lub hom phiaj nrog kev siv rooj plaub yog xaiv yam tsawg kawg yog ob qho piv txwv, thiab feem ntau ntawm peb thiab tsib tus piv txwv uas txawv thiab txheeb xyuas tau - Yog tias koj tsis tuaj yeem txheeb xyuas ib qho ntawm cov yam ntxwv tseem ceeb uas cov neeg siv sib txawv muaj xws li cov pej xeem, theem ntawm lub neej, kev ua haujlwm, kev xaiv kev ua neej, tus cwj pwm, kev koom tes, kev coj cwj pwm, thiab lwm yam, ces koj yuav tsum tau kho koj cov ntaub ntawv siv lossis xaiv ib qho khoom siv sib txawv.

Power Personas Frameworks Worksheets - Siv Cases

Pain Points

Cov ntsiab lus mob yog qhov teeb meem tsis tu ncua lossis rov tshwm sim uas tsis yooj yim lossis cuam tshuam cov neeg siv khoom yav tom ntej. Cov tshuaj ib txwm yog koj cov khoom lossis kev pabcuam. Tus yuam sij rau kev siv cov ntsiab lus mob nrog cov neeg yuav khoom yog tuaj yeem koom nrog txhua tus nrog cov txheej txheem sib txawv ntawm cov pej xeem thiab / lossis cov yam ntxwv ntawm kev puas siab puas ntsws. Nyob rau hauv qhov dav dav, muaj plaub hom mob cov ntsiab lus, uas txawv ntawm qhov kev sim mus rau qhov muaj nyob:

  • lub cev
  • Mental
  • Siab ntsws xav
  • Kev Ntsuj Plig

Yog tias koj cov ntsiab lus mob tau txhais ntau dhau lawm, koj tuaj yeem xaus nrog pab pawg ntawm cov neeg siv khoom uas ua tau zoo ib yam; yog tias lawv tau txhais nruj dhau lawm, koj tuaj yeem xaus nrog cov neeg siv khoom uas tsis haum rau ib pawg.

Power Personas Frameworks Worksheets - Pain Points

Ib qho kev ua kom yuam kev yog muab cov ntsiab lus mob nrog rau cov txheej txheem thib ob, xws li kev siv rooj plaub lossis theem ntawm lub neej.

Taug kev Maps

Daim ntawv qhia kev taug kev yog kev txhais cov duab nraaj ntawm cov txheej txheem uas qhov kev cia siab mus dhau los ua tus neeg yuav khoom. Daim duab qhia kev taug kev tuaj yeem yog qhov tshwj xeeb, tab sis feem ntau ua raws tib yam tag nrho cov kauj ruam yooj yim:

  1. Paub xav tau
  2. Kev tshawb nrhiav thiab ntsuas cov kev xaiv (tseem ceeb dua rau B2B; tsawg dua rau B2C)
  3. Ua kev xaiv
  4. Siv cov khoom / kev pabcuam
  5. Rov siv cov khoom / kev pabcuam lossis hloov nws

Thaum daim duab qhia chaw siv los ua ib qho khoom siv rau cov neeg yuav khoom, nws yog ib qho tseem ceeb uas yuav tsum muaj peev xwm txheeb xyuas cov yam ntxwv tseem ceeb ntawm txhua qhov kev qhia tshwj xeeb feem ntau yuav muaj nyob rau hauv ntau, xws li cov pej xeem, cov xwm txheej hauv lub neej & theem, txoj hauj lwm, cwj pwm, kev koom tes, kev xaiv txoj kev ua neej, thiab lwm yam. 

Power Personas Frameworks Worksheets - Journey Maps

Yog tias koj tsis tuaj yeem txheeb xyuas ib qho ntawm cov kev qhia tshwj xeeb no, koj yuav tsum xaiv lwm lub cuab yeej framing lossis muab cov duab qhia kev taug kev nrog cov khoom siv thib ob.

Kev yuav Cov

Kev yuav khoom yog ib qho kev tshwm sim uas qhia txog kev mob siab lossis kev txaus siab los ntawm tus neeg siv khoom. Vim tias qhov tshwm sim tuaj yeem ua tau zoo heev (tshwj xeeb tshaj yog thaum lawv digital), lawv tuaj yeem nyuaj rau siv nrog tus neeg.

Qhov tseem ceeb yog xaiv cov txiaj ntsig uas cuam tshuam rau cov yam ntxwv tshwj xeeb, txheeb xyuas tau lossis siv cov txiaj ntsig ua ke nrog cov txheej txheem thib ob uas cuam tshuam rau cov yam ntxwv tshwj xeeb, txheeb xyuas tau. Yog tias koj tsis tuaj yeem txheeb xyuas cov yam ntxwv hauv qab, koj tsis tuaj yeem txheeb koj cov neeg siv khoom rau hauv ib pawg.

Power Personas Frameworks Worksheets - Journey Maps

Tus nqi Proposition

Siv koj tus nqi proposition los yog nqi prop raws li ib tug framing ntaus ntawv rau buyer personas yog ib qho ntawm ntau lub sij hawm-siv txoj kev los tsim buyer personas. Feem ntau, nws txhais tau hais tias txuas tus nqi tsim nyog ntawm koj cov khoom lossis kev pabcuam rau tib neeg cov kev xav tau thiab tom qab ntawd cuam tshuam cov rov qab mus rau cov npe ntawm koj cov neeg siv khoom.

Bain & Co Cov ntsiab lus ntawm tus nqi Pyramid yog ib txoj hauv kev zoo kom nkag siab zoo txog koj tus nqi prop.

bain co ntsiab ntawm tus nqi pyramid

Txoj Kev Ua Neej / Life Stages

Lub neej thiab lub neej ua ntu zus yog kev sib txuas ntawm cov pej xeem cov yam ntxwv uas tuaj yeem siv los txheeb xyuas qhov sib txawv ntawm cov pej xeem, xws li:

  • Tub los ntxhais
  • Muaj hnub nyoog
  • Tiam
  • Kev loj hlob theem (me nyuam mos, me nyuam yaus, me nyuam yaus, nruab nrab me nyuam yaus, hluas, laus laus, nruab nrab laus, lossis laus)
  • Txoj Kev Txij Nkawm
  • Tsev Neeg Loj
  • Tsev Neeg Cov Nyiaj Tau Los
  • Qhov chaw
  • Education
  • SUPERVISION
  • Thiab ntau tshaj ...

Siv lawv los ua ib qho khoom siv rau cov neeg yuav khoom qee zaum raug tso tseg raws li "dhau generic," tab sis tuaj yeem ua tau zoo heev. 

Qhov tseem ceeb yog kom paub tseeb tias muaj kev sib txuas meej ntawm koj cov khoom lossis kev pabcuam thiab txawm tias cov xwm txheej tshwj xeeb uas koj siv los txheeb xyuas koj txoj kev ua neej lossis lub neej theem.

Lub Hwj Chim Personas Frameworks Worksheets - Life Stages / Lifestyles

Siv Koj Tus Neeg Yuav Khoom Persona Framework

Thaum koj tau ua tiav cov ntsiab lus ntawm koj lub moj khaum, cov txheej txheem ntawm kev siv nws los tsim koj tus neeg yuav khoom yog ncaj nraim nrog cov kauj ruam hauv qab no:

  1. Muab koj cov kev tshawb fawb cov neeg siv khoom sib koom ua ke kom koj tau txais qhov zoo, tag nrho cov duab ntawm koj cov neeg siv khoom.
  2. Siv koj lub moj khaum los txheeb thiab lim koj cov neeg siv khoom rau hauv ib pab pawg 
  3. Txheeb xyuas qhov zoo thiab cov yam ntxwv ntawm cov tswv cuab ntawm txhua pab pawg muaj qhov sib xws
  4. Condense thiab sib sau ua ke cov kev sib koom ua ke thiab ntim lawv mus rau hauv tus neeg yuav khoom tus neeg
Power Personas Framework Txheej Txheem

Kauj Ruam 1: Txheeb xyuas koj cov kev tshawb fawb thiab kev tshawb pom

Yog tias koj tau tshawb fawb raug cai, tej zaum koj yuav muaj cov kab kos, kab kos, cov ntxhuav, thiab sau cov ntsiab lus los ntawm koj pab pawg tshawb fawb, nrog rau ob peb phau ntawv uas muaj cov ntsiab lus, qhov nruab nrab, thaj tsam, quartiles, k- txhais tau tias pawg, thiab lwm yam.

Yog tias koj tau ua koj cov kev tshawb fawb ntawm koj tus kheej, tej zaum nws txhais tau tias koj yuav muaj cov duab iPhone ntawm koj lub rooj sib tham dawb.

Nyob rau hauv ob qho tib si, lub tswv yim yog qhia seb koj paub dab tsi txog koj cov neeg siv khoom, tshwj xeeb tshaj yog cov ntsiab lus hais txog lawv yog leej twg, vim li cas, thaum twg, thiab lawv yuav li cas, thiab lwm yam uas cuam tshuam ncaj qha rau koj cov khoom lossis kev pabcuam.

Kauj ruam 2: Siv koj lub moj khaum los txheeb thiab lim cov neeg siv khoom hauv pab pawg

Thaum koj tau teeb tsa koj cov neeg siv khoom hauv paus, siv koj lub moj khaum los txheeb koj cov neeg siv khoom rau hauv ntau pab pawg raws li cov qauv uas lawv tau ntsib.

Nco ntsoov tias txawm tias nyob rau hauv qhov zoo tshaj plaws ntawm qhov xwm txheej, qhov no tuaj yeem yog qhov nyuaj - qee zaum koj yuav tsum ua cov kev xav hauv paus, ua cov kev xav paub, lossis ua haujlwm los ntawm ntau qhov kev rov ua dua ua ntej koj ua tiav leej twg mus qhov twg thiab vim li cas.

Yog tias koj tsuas yog tsis tuaj yeem txheeb tag nrho koj cov neeg siv khoom rau hauv pab pawg, koj yuav tau rov ua dua koj lub moj khaum lossis cov qauv hauv qab.

Kauj Ruam 3: Txheeb xyuas Cov Pej Xeem Hauv Zej Zog thiab/lossis Psychographic Zoo

Thaum koj tau txheeb xyuas koj cov neeg siv khoom rau hauv cov pab pawg sib txawv, koj yuav tsum tuaj nrog cov yam ntxwv tshwj xeeb uas pab koj sib txawv ib pab pawg los ntawm lwm tus.

Txhawm rau ua qhov no yooj yim dua, "kev coj ua zoo tshaj" hais kom tsom mus rau kev txheeb xyuas cov yam ntxwv uas poob rau hauv pawg hauv qab no:

  • Xav tau thiab xav tau
  • Tsav thiab Motivations
  • Lub Neej Tseem Ceeb
  • Achievements thiab Milestones
  • Kev xaiv ua neej nyob
  • Tsev neeg cov nyiaj tau los theem
  • Qib kawm ntawv
  • chav kawm ntawv
  • Qhov chaw
  • SUPERVISION
  • Cov cwj pwm txawv txawv - xws li kev tsim kho tshiab, siv nyiaj txiag, kev sib raug zoo, "kev nco qab, kev xav, thiab lwm yam.

Zoo li kev txheeb xyuas cov neeg siv khoom sib txawv raws li koj lub hauv paus txheej txheem, txheeb xyuas cov yam ntxwv tshwj xeeb tuaj yeem txhais tau tias ua cov kev xav, ua cov kev xav paub thiab / lossis ua haujlwm thiab rov ua haujlwm koj cov kev xaiv.

Ib qho ua kom yuam kev yog nrhiav cov qauv.

Power Personas - Txheeb xyuas cov qauv

Cov tswv cuab ntawm txhua pab pawg muaj qhov zoo li cas? Puas yog lawv qhia cov pej xeem tseem ceeb? Psychography tseem ceeb? Puas yog ib qho ntawm cov yam ntxwv no tshwj xeeb? Lawv puas tuaj yeem siv los cais cov tswv cuab ntawm pawg no los ntawm lwm tus?

Lwm qhov kev ua kom yuam kev yog nrhiav cov lej qis tshaj plaws: tshwj xeeb (tab sis tsis yog qhov tshwj xeeb), cov yam ntxwv qib siab uas muaj rau txhua tus neeg hauv ib pab pawg. Thaum qhov no tseem tuaj yeem siv zog me ntsis ua ntej koj tuaj txog ntawm cov npe tsim nyog ntawm qhov sib xws, tab sis nyiam ua kom tau txais txiaj ntsig zoo.

Kauj Ruam 4: Ua kom yooj yim thiab ntim koj tus kheej tus kheej

Tam sim no koj tau txheeb xyuas qhov tseem ceeb ntawm cov pej xeem thiab cov lus piav qhia txog kev puas siab puas ntsws rau txhua pawg, qhov kawg uas yuav tsum tau ua yog condense thiab sib sau cov ntaub ntawv no los tsim ib tus neeg yuav khoom.

Power Personas Duab Editing Descriptors

Qhov no feem ntau yog cov txheej txheem ncaj nraim zoo nkauj: khaws qhov tshwj xeeb tshaj plaws, muaj txiaj ntsig thiab / lossis tus neeg sawv cev, thiab tshem tawm qhov tsis yog.

Yog tias koj muaj ob peb tus neeg piav qhia uas zoo sib xws, koj yuav xav muab lawv ua ke; Yog tias koj xaus nrog ntau tshaj ib qho tshwj xeeb ntawm cov lus piav qhia rau ib pawg twg, koj yuav xav faib lawv ua ob tus neeg sib txawv.

Thaum koj ua tiav koj yuav tsum muaj cov txheej txheem piav qhia uas cuam tshuam koj lub moj khaum thiab sawv cev rau cov yam ntxwv sib xyaw ntawm koj pawg neeg siv khoom tseem ceeb.

Ua rau koj tus neeg yuav khoom siv tau yooj yim dua thiab cuam tshuam

Thaum koj tsuas tuaj yeem muab koj pab neeg sau npe ntawm cov yam ntxwv piav qhia cuam tshuam nrog txhua tus ntawm koj tus neeg yuav khoom, ob peb yam yooj yim ntxiv tuaj yeem ua rau cov ntaub ntawv no siv tau ntau dua.

Lub hwj chim Personas yam ntxwv rau cov ntsiab lus tseem ceeb

Pib los ntawm kev muab txhua tus neeg yuav khoom ib lub npe tshwj xeeb uas cuam tshuam rov qab rau koj cov txheej txheem kev teeb tsa - xws li 4-Wheel Fred Tus Off-road Influencer, Tia Tus Xib Fwb, Kev ywj pheej zam Designer, Thiab lwm yam 

Tom qab ntawd, suav nrog cov ntsiab lus luv luv ntawm tus kheej lossis tus kheej cov ntsiab lus uas sib haum nrog koj cov neeg piav qhia thiab cov pej xeem. Thiab thaum kawg, ntxiv ib daim duab lossis cov duab piv txwv ntawd muab lub ntsej muag ntawm koj tus kheej.

Yog tias koj siv tus neeg tsim online online (lossis txaus siab ua haujlwm rau koj tus kheej), koj tuaj yeem ua rau koj tus neeg muaj kev koom tes ntau dua thiab muaj txiaj ntsig los ntawm kev suav nrog cov ntsiab lus ntxiv, xws li hom thiab kev xaiv kev ua neej, nyiam thiab nyiam, tus cwj pwm tshwj xeeb, thiab / lossis kev nyiam uas feem ntau yuav cuam tshuam nrog hom neeg koj tab tom piav qhia, kev coj noj coj ua hauv zej zog, kev sib cuam tshuam, kev xav tau kev koom tes, kev nyiam piav qhia, thiab lwm yam.

Tej zaum koj kuj yuav xav layout ib daim ntawv qhia empathy:

Power Personas Empathy Maps

Thaum koj tau ntim koj tus neeg yuav khoom, qhov kawg uas yuav tsum tau ua yog qhia lawv nrog kev muag khoom, kev lag luam, tsim & kev tsim kho, kev ua tiav cov neeg siv khoom, thiab lwm tus neeg ntawm koj pab neeg uas yuav tsum nkag siab zoo dua rau leej twg koj tab tom sim koom nrog thiab ua li cas. zoo tshaj los koom nrog lawv.

Power Personas Solution

Yooj yim tsim cov ntaub ntawv-tsav tus neeg yuav khoom, ICPs, daim duab qhia kev xav, thiab kev lag luam yooj yim thiab muag cov ntawv ua si rau pitches, kev nthuav qhia, thiab kev npaj tswv yim. 

Peb lub platform AI-powered siv cov ntaub ntawv piav qhia yooj yim - Txawm tias tau txais los ntawm kev tshawb fawb los yog koj qhov kev xav, kev txawj ntse, thiab kev soj ntsuam ntawm tus kheej - thiab cia li tshuaj xyuas nws tawm tsam 50 xyoo ntawm kev kawm tshawb fawb hauv cwm pwm kev tshawb fawb thiab kev coj tus cwj pwm kev lag luam txhawm rau txheeb xyuas txhua qhov cuam tshuam, nyiam, thiab cov yam ntxwv thiab tom qab ntawd ntim cov txiaj ntsig hauv txoj hauv kev uas yooj yim rau kev nkag siab thiab ua raws. 

Ntxiv rau qhov tseem ceeb ntawm kev tsav tsheb, kev txhawb siab, thiab ntau qhov kev pom zoo ua haujlwm tau zoo, muaj ntau lub tswv yim ntawm cov tswv yim thiab cov tswv yim tsim tshwj xeeb los pab kev lag luam, khoom lag luam, cov ntsiab lus, thiab pab pawg muag khoom.

Nov yog phau ntawv qhia, ntawv ua haujlwm, thiab lwm yam kev pab. Yog koj txaus siab, Martech Zone Cov neeg nyeem kuj tuaj yeem txuag 20% ​​ntawm txoj kev npaj ua haujlwm:

Cov ntaub ntawv ntiag tug Cov neeg muaj zog

Kirk Enright

Kirk Enright yog tus Founder & CEO ntawm Cov neeg muaj zog, tus neeg yuav khoom siv tus kheej lub platform rau kev lag luam thiab kev muag khoom. Nws tau pib nws txoj haujlwm tshaj tawm & kev lag luam raws li tus kws sau ntawv luam tawm tab sis nws thiaj li nthuav tawm mus rau ntau lub luag haujlwm tseem ceeb hauv kev lag luam, kev tsim cov ntsiab lus, kev tsim khoom, kev tsim khoom lag luam, thiab kev tswj hwm kev sab laj.

lwm yam khoom

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