Kev Tshaj Tawm TechnologyKev Lag Luam Infographics

Lub Xeev ntawm Podcast Advertising

Podcasting tau ntsib kev loj hlob zoo kawg li, nrog kev tshaj tawm podcast tshwm sim raws li cov nyiaj tau los tseem ceeb. Xyoo 2006, tsuas yog 22% ntawm cov neeg Asmeskas paub tias podcast yog dab tsi, tab sis txij li thaum ntawd los, tus naj npawb ntawm cov neeg mloog podcast tau loj hlob ze li 50%, qhia txog qhov muaj koob meej ntawm qhov nruab nrab no.

Voices.com tau kawm txog kev tshaj tawm podcast, thiab cov txiaj ntsig tau sau tseg hauv qab no. Txoj kev tshawb no tau soj ntsuam 1,002 Asmeskas cov neeg mloog podcast, suav nrog ntau lub hnub nyoog. Feem coob ntawm cov neeg teb tau pom tias yog txiv neej. Cov kev nkag siab los ntawm txoj kev tshawb no muab cov ntaub ntawv tseem ceeb rau cov neeg nyob hauv qhov chaw tshaj tawm podcast.

Podcast Advertising Methods thiab Technology

Podcast tshaj tawm tau hloov zuj zus nrog ntau txoj hauv kev thiab thev naus laus zis kom ncav cuag ntau haiv neeg thiab koom nrog cov neeg tuaj saib. Nov yog qee qhov tseem ceeb ntawm txoj hauv kev thiab thev naus laus zis siv rau kev tshaj tawm podcast:

  • Host-Nyeem Ads: Tus tswv tsev-nyeem ntawv tshaj tawm yog ib daim ntawv nrov thiab muaj txiaj ntsig ntawm kev tshaj tawm podcast. Hauv cov qauv no, tus tswv tsev podcast tus kheej nyeem cov ntawv tshaj tawm thaum lub sijhawm rov. Nws yog feem ntau koom nrog thiab muaj tseeb, raws li nws ua raws li tus tswv tsev style thiab cov yeeb yam lub suab. Tus tswv tsev nyeem ntawv tshaj tawm feem ntau yog siv rau kev tso khoom thiab kev pom zoo.
  • Cov Ntawv Tshaj Tawm Ua Ntej: Kev tshaj tawm ua ntej sau tseg yog kev tshaj lij ua suab tshaj tawm uas tau muab tso rau hauv podcast ntu. Cov kev tshaj tawm no feem ntau yog muab los ntawm cov neeg tshaj tawm thiab sib txuas ua ke rau hauv cov ntsiab lus los ntawm tus tswv tsev lossis tus tsim tawm. Lawv tuaj yeem raug tso tawm dynamically, tso cai rau kev xa tawm cov phiaj xwm.
  • Dynamic Ad Insertion (DAI): DAI thev naus laus zis ua rau lub sijhawm tiag tiag ntawm kev tshaj tawm rau hauv podcast ntu. Qhov no tso cai rau cov neeg tshaj tawm los tsom rau cov pej xeem tshwj xeeb lossis thaj chaw, kom ntseeg tau tias cov neeg mloog tau hnov ​​cov lus tshaj tawm. DAI yog ib txoj hauv kev zoo rau kev tshaj tawm tshaj tawm thiab cov nyiaj tau los.
  • Kev txhawb nqa: Podcast kev txhawb nqa koom nrog lub hom phiaj lossis lub tuam txhab txhawb nqa tag nrho cov podcast series lossis ib ntu tshwj xeeb. Cov neeg txhawb nqa tau txais kev lees paub los ntawm kev hais thaum pib, nruab nrab, lossis xaus ntawm ntu. Txoj kev no muab kev sib koom ua lag luam sib xws thiab ntev ntev.
  • Kev Koom Tes Ua Lag Luam: Qee cov podcasters siv kev lag luam koom nrog los txhawb cov khoom lossis kev pabcuam. Lawv sib koom cov kev sib txuas tshwj xeeb nrog lawv cov neeg tuaj saib, thiab lawv tau txais txiaj ntsig ntawm kev muag khoom tsim los ntawm cov kev sib txuas no. Txoj kev no tso cai rau kev taug qab ncaj qha ntawm kev hloov dua siab tshiab.
  • Programmatic Advertising: Programmatic advertising yog ib txoj hauv kev uas siv cov algorithms los yuav thiab tso tawm tshaj tawm. Thaum nws feem ntau cuam tshuam nrog cov duab digital thiab video tshaj tawm, nws tau pib ua nws txoj hauv kev tshaj tawm podcast. Programmatic tshaj tawm tuaj yeem muab tso rau hauv dynamically thiab tsom raws li cov ntaub ntawv mloog.
  • Native Advertising: Native tshaj tawm yog tsim los sib txuas seamlessly nrog podcast cov ntsiab lus. Cov kev tshaj tawm no ua rau cov qauv thiab cov qauv ntawm cov yeeb yam, ua rau lawv tsis muaj kev cuam tshuam thiab cuam tshuam ntau dua. Lawv feem ntau xa los ntawm tus tswv tsev thiab xav tias zoo li ib feem ntawm qhov rov.
  • Branded Cov ntsiab lus: Cov ntsiab lus muaj npe muaj feem cuam tshuam txog kev tsim cov ntu podcast uas tig mus ib puag ncig cov khoom lag luam lossis kev pabcuam. Txawm hais tias txoj hauv kev no tsis tshua muaj ntau, nws tuaj yeem xa cov khoom lag luam zoo hauv cov lus piav qhia.
  • Live Podcast Txheej xwm: Qee cov podcasters thiab cov tshaj tawm tau teeb tsa cov xwm txheej podcast nyob, feem ntau hauv daim ntawv teev cia nyob rau pem hauv ntej ntawm cov neeg tuaj saib. Cov xwm txheej no tso cai rau kev koom nrog tus kheej nrog cov neeg tuaj saib thiab muab sijhawm rau kev txhawb nqa.
  • Hauv App Advertising: Qee cov podcast apps thiab platforms muaj nyob rau hauv-app tshaj tawm, qhov chaw tshaj tawm tau tshwm sim hauv app lub interface thaum cov neeg siv xauj lossis mloog podcasts. Txoj kev no tso cai rau kom ncav cuag cov neeg tuaj koom nrog hauv podcast app nws tus kheej.
  • Sib tham sib Ads: Cov thev naus laus zis tshiab tau ua kom muaj kev sib tham sib podcast tshaj tawm. Cov neeg mloog tuaj yeem koom nrog kev tshaj tawm, xws li los ntawm kev tshawb fawb, tshawb nrhiav cov ntsiab lus ntxiv, lossis ua kev yuav khoom, ncaj qha hauv podcast player.

Txhua txoj hauv kev thiab thev naus laus zis no muaj cov txiaj ntsig tshwj xeeb thiab tuaj yeem hloov kho kom haum rau cov hom phiaj thiab kev nyiam ntawm cov neeg tshaj tawm hauv qhov chaw podcasting. Cov neeg tshaj tawm feem ntau xaiv txoj hauv kev uas ua kom zoo tshaj plaws nrog lawv cov neeg tuaj saib lub hom phiaj thiab cov ntsiab lus podcast.

Podcast Platforms

Niaj hnub no, podcasts muaj ntau haiv neeg thiab koom ua ke thoob plaws ntau lub platform xws li YouTube, Spotify, Google Play, thiab Apple Podcasts, muab cov ntsiab lus tsim ib txoj hauv kev los koom thiab nthuav lawv cov neeg tuaj saib. Kev tshaj tawm tau ua lub luag haujlwm tseem ceeb hauv kev khwv nyiaj ntawm cov platforms no.

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Nkag siab txog qhov nyiam ntawm cov neeg mloog podcast yog qhov tseem ceeb rau cov neeg tshaj tawm. Raws li kev tshawb fawb ntawm ntau dua 1,000 tus neeg mloog podcast:

  • 3 tawm ntawm 5 tus neeg mloog podcast xav muaj peev xwm cuam tshuam nrog kev tshaj tawm.
  • Qhov zoo tshaj plaws ad yog nyob nyeem ntawv los ntawm tus tswv tsev, cuam tshuam rau podcast cov ntsiab lus, thiab txheeb xyuas tau raws li kev tshaj tawm.
  • 3 ntawm 4 tus neeg mloog podcast txaus siab rau kev yuav khoom los ntawm kev tshaj tawm podcast.

Ntau tshaj li ib nrab ntawm cov neeg teb tau tshaj tawm txog kev noj podcast ib txwm, hloov pauv tseem ceeb ntawm yav dhau los. Lub hauv paus ntawm cov nyiaj tau los rau podcasts yog kev tshaj tawm, thiab qhov no tau ua lub zog tsav tom qab podcast boom. Cov platforms xws li Audible thiab Spotify tau ua tiav ntau dua ntawm kev xa tawm tshaj tawm piv rau Google Podcasts thiab Pandora.

Nyiam Podcast Genres

Podcast hom kev nyiam sib txawv ntawm ntau tiam neeg. Piv txwv li, thaum cov xov xwm ib hom ntawv yog nrov tshaj plaws, Gen Zers nyiam comedy, millennials nyiam kev ua txhaum cai tiag tiag, Gen Xers lean rau kev nom kev tswv, thiab cov me nyuam boomers, accustomed rau xov tooj cua xov xwm, nyiam xov xwm podcasts.

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Qhov zoo tshaj plaws Ad tswv yim

Cov neeg mloog kev txaus siab rau kev tshaj tawm nyob ntawm lawv qhov ntau thiab qhov chaw nyob hauv podcast. Ntau tshaj 55% ntawm cov neeg teb tau ntxhov siab los ntawm kev tshaj tawm rov qab, thiab ntau dua li ib nrab nyiam tsawg dua kev tshaj tawm. Cov neeg tshaj tawm yuav tsum mloog cov ntawv nyeem hauv cov ntsiab lus tseem ceeb txhawm rau txhim kho qhov ntws ntawm ntu. Kuj ceeb tias, peb ntawm tsib tus neeg mloog tsis muaj kev ntxhov siab los ntawm kev tshaj tawm txhua.

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Podcasters muaj kev tswj hwm li cas kev tshaj tawm raug xa tawm thiab tsim qauv. Ntau tshaj 70% ntawm cov neeg mloog nyiam nyeem ntawv tshaj tawm, vim lawv ntseeg tus tswv tsev. Ob feem peb nyiam qhov sib txawv pom tseeb thaum kev tshaj tawm ua si.

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Podcast Ad Success

Txoj kev tshawb no qhia tias cov neeg mloog podcast tau txais cov khoom lag luam tshaj tawm ntawm lawv cov yeeb yam nyiam. Ntau tshaj peb-plaub ntawm cov neeg teb tau yuav lossis txiav txim siab yuav cov khoom lag luam pom zoo ntawm lawv cov podcasts nyiam. Kev ntseeg siab yog qhov tseem ceeb, nrog cov neeg mloog txaus siab ua kev yuav khoom los ntawm qhov chaw ntseeg siab.

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Hauv kev lag luam uas cov nyiaj tau los tshaj tawm podcast xav tias yuav ncav cuag $ 2 nphom los ntawm 2023, kev nkag siab thiab kev xav rau cov neeg nyiam mloog yog qhov tseem ceeb rau podcasters thiab cov tshaj tawm ib yam nkaus.

Podcast kev tshaj tawm tseem muaj kev vam meej, muab lub platform zoo rau cov neeg tshaj tawm kom ncav cuag cov neeg tuaj koom. Cov neeg tshaj tawm uas hwm cov nyiam mloog thiab xa cov kev tshaj tawm uas cuam tshuam nrog kev sib koom ua ke zoo li yuav muaj kev vam meej hauv kev lag luam burgeoning.

Txog Lub Suab

Voices.com, lub suab nrov ua lag luam, tau muab cov ntaub ntawv qhia txog lub xeev ntawm kev tshaj tawm podcast, muab cov kev nkag siab zoo rau kev lag luam podcast hloov zuj zus. Lawv lub platform ua haujlwm ua tus choj tseem ceeb, txuas ntau dua 4 lab tus tswv cuab thoob ntiaj teb. Nrog lub peev xwm ntawm ntau tshaj 2 lab tus neeg ua yeeb yam thoob plaws 160 lub teb chaws, Voices.com yog qhov chaw mus rau cov khoom lag luam, kev lag luam, thiab cov tib neeg nrhiav cov txuj ci suab paj nruag rau ntau yam haujlwm.

Lawv lub platform ua kom yooj yim cov txheej txheem ntawm kev nrhiav lub suab zoo rau txhua qhov haujlwm, txawm tias nws yog rau video narration, audiobooks, online tshaj tawm, animations, lossis ntau dua. Cov npe nrov tau tso siab rau Voices.com kom pom lub suab zoo meej rau lawv cov haujlwm, ua kom nws lub koob npe nrov yog qhov kev xaiv tseem ceeb hauv kev lag luam. Tsis tas li ntawd, Voices.com muaj ntau cov peev txheej thiab cov cuab yeej rau lub suab ua yeeb yam, txhawb nqa lawv kom loj hlob lawv txoj haujlwm thiab txuas nrog cov neeg siv khoom. Txawm hais tias koj yog lub suab ua yeeb yam tab tom nrhiav kom nthuav tawm koj cov kev txawj ntse lossis kev lag luam nrhiav lub suab zoo, Voices.com yog lub chaw cia siab rau kev hloov pauv cov haujlwm rau hauv kev muaj tiag.

Douglas Karr

Douglas Karr yog CMO OpenINSIGHTS thiab tus founder ntawm lub Martech Zone. Douglas tau pab ntau ntau qhov kev vam meej MarTech startups, tau pab nyob rau hauv kev mob siab rau ntau tshaj $ 5 bil nyob rau hauv Martech nrhiav thiab kev nqis peev, thiab txuas ntxiv pab cov tuam txhab hauv kev siv thiab automating lawv cov kev muag khoom thiab kev lag luam cov tswv yim. Douglas yog tus paub thoob ntiaj teb kev hloov pauv digital thiab MarTech kws tshaj lij thiab hais lus. Douglas tseem yog tus sau phau ntawv Dummie phau ntawv qhia thiab phau ntawv ua lag luam.

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