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Pinterest Kev Lag Luam, Kev Tshaj Tawm, thiab Kev Txheeb Xyuas rau 2023

Pinterest yog lub vev xaib kev sib raug zoo sib txuas nrog cov ntsiab lus, kev koom tes hauv zej zog, kev lag luam kev lag luam, thiab tshawb nrhiav kom pom qhov chaw tshwj xeeb hauv online technology thiab kev lag luam. Tsis zoo li ntau lub vev xaib sib tham, Pinterest tig mus ncig pom kev pom, ua rau cov neeg siv nrhiav thiab qhia kev tshoov siab los ntawm cov duab, infographics, thiab ntau dua.

Nrog nws cov kev koom tes thiab cov neeg siv-phooj ywg interface, Pinterest tau dhau los ua lub platform rau cov tib neeg nrhiav kev tshoov siab rau txhua yam ntawm tsev décor thiab zam mus rau zaub mov txawv thiab mus ncig ua si. Piv txwv li, thaum kuv kho kuv chav ua noj, kuv tau tshawb nrhiav lwm txoj hauv kev los kho lub qhov rais hla lub dab dej hauv chav ua noj. Kuv tus fiance hlub cov nroj tsuag, yog li kuv tau tshoov siab kom stain thiab nruab ib lub pas nrig nrog cov hangers. Cov txiaj ntsig tau zoo heev… ua tsaug rau Pinterest.

Pinterest-inspired qhov rais kho kom zoo nkauj

Hauv tsab xov xwm no, peb yuav piav qhia txog qhov tseem ceeb ntawm Pinterest, tshawb nrhiav seb cov neeg siv cuam tshuam nrog lub platform, cov yam ntxwv tseem ceeb uas ua rau muaj kev sib koom tes, thiab nws qhov tseem ceeb hauv kev muag khoom thiab kev lag luam toj roob hauv pes. Txawm hais tias koj yog tus neeg siv Pinterest raws caij nyoog lossis nyuam qhuav pib tshawb nrhiav nws lub peev xwm, phau ntawv qhia no yuav muab cov kev nkag siab zoo rau qhov tsis txaus ntseeg ntawm qhov kev xav ntawm qhov pom thiab yuav ua li cas nws tuaj yeem siv tau rau koj cov txiaj ntsig.

Cov neeg siv sib cuam tshuam li cas ntawm Pinterest

Cov neeg siv cuam tshuam nrog Pinterest nyob rau hauv qhov txawv thiab pom kev txhawb nqa, puag lub platform lub ntsiab lus tseem ceeb ntawm kev pom pom.

Nov yog ib qho kev piav qhia ntawm yuav ua li cas cov neeg siv koom nrog Pinterest:

  • Pinning thiab Txuag: Cov neeg siv feem ntau cuam tshuam nrog Pinterest los ntawm pinning cov duab thiab cov ntsiab lus lawv pom qhov txaus siab lossis txhawb nqa. Pins yog qhov tseem ceeb bookmarks uas cov neeg siv tuaj yeem txuag tau rau lawv cov rooj sib tham. Qhov tshwj xeeb no tso cai rau cov neeg siv los kho thiab teeb tsa cov ntsiab lus raws li lawv nyiam, tsim kom muaj kev sau tus kheej ntawm cov tswv yim thiab kev tshoov siab.
  • Repinning: Repinning koom nrog sib koom lwm tus pins rau ntawm ib lub rooj tsavxwm. Nws yog ib txoj hauv kev los kho cov ntsiab lus los ntawm kev sib txuas lus dav dav ntawm cov neeg siv thiab ntxiv qhia nws nrog tus kheej kov.
  • Tsim Boards: Pinterest cov neeg siv tsim thematic boards rau categorize thiab teeb tsa tus pins. Cov boards no ua haujlwm raws li kev sau los ntawm ib lub ntsiab lus tshwj xeeb, xws li Ncig Teb Chaws, Noj Qab Haus Huv Cov Tshuaj Noj, los yog Tswv Yim Kho Vaj Tsev” Cov neeg siv tuaj yeem muaj ntau lub rooj tsavxwm, kho kom haum rau lawv cov kev nyiam sib txawv.
  • Tshawb nrhiav thiab tshawb nrhiav: Lub platform muaj kev tshawb nrhiav qhov tshwj xeeb uas cov neeg siv tuaj yeem pom cov ntsiab lus tshiab raws li lawv nyiam. Lub algorithm qhia cov pins thiab cov laug cam raws li tus neeg siv cov dej num, txhawb kev tshawb nrhiav thiab kev koom tes ntxiv.
  • Tshawb Nrhiav: Pinterest ua haujlwm zoo li lub tshuab tshawb pom pom, tso cai rau cov neeg siv tshawb nrhiav cov ncauj lus tshwj xeeb, tswv yim, lossis cov khoom siv siv cov ntsiab lus. Cov txiaj ntsig tshawb nrhiav pom ntau yam pins ntsig txog cov lus nug tshawb fawb, pab cov neeg siv nrhiav kev tshoov siab thiab nrhiav pom cov ntsiab lus tshiab.
  • Kev sib koom tes thiab kev sib tham: Cov neeg siv tuaj yeem koom nrog cov ntsiab lus los ntawm kev nyiam, tawm tswv yim, thiab sib koom pins. Qhov kev sib tham no tsim kom muaj kev nkag siab ntawm zej zog thiab txhawb kev sib tham raws li kev nyiam sib koom. Kev koom tes yog qhov tseem ceeb rau Pinterest kev paub, txhawb cov neeg siv los txuas thiab sib koom tes.
  • Kev Muag Khoom thiab Kev Tshawb Fawb: Pinterest tau koom ua ke cov khoom lag luam, ua rau cov neeg siv tshawb nrhiav thiab yuav khoom ncaj qha los ntawm lub platform. Cov neeg siv tuaj yeem tshawb pom cov khoom tshiab, tau txais cov lus pom zoo, thiab koom nrog kev ua lag luam zoo yam tsis tau tawm hauv Pinterest.
  • Pinterest Ads: Txhua tus pin, pawg thawj coj saib, thiab tshawb nrhiav muaj cov phiaj xwm tshaj tawm los ntawm cov lag luam cuam tshuam ... muab lub platform tshaj tawm kev lag luam.

Zuag qhia tag nrho, Pinterest cov kev sib tham sib cuam tshuam, pom qhov pom, thiab cov neeg siv kev sib raug zoo ua rau nws muaj kev sib koom ua ke uas cov neeg siv tuaj yeem tshawb pom, teeb tsa, thiab sib qhia kev tshoov siab thoob plaws ntau qhov kev nyiam. Kev nkag siab txog cov neeg siv kev sib cuam tshuam no yog qhov tseem ceeb rau cov lag luam thiab cov neeg lag luam tsim cov tswv yim zoo kom ncav cuag thiab koom nrog lawv cov neeg tuaj saib.

Pinterest Statistics 2023

Pinterest tseem yog lub platform tseem ceeb txawm tias muaj kev hloov pauv hauv nws cov neeg siv. Nov yog qee qhov kev txheeb xyuas Pinterest tseem ceeb rau 2023:

  • Cov chaw Tshaj Tawm: Pinterest tau ua tiav qhov tseem ceeb tshaj plaws uas yog qhov chaw ceev tshaj plaws hauv keeb kwm kom ncav cuag 10 lab tus neeg tuaj xyuas txhua hli. Niaj hnub no, 5.4% ntawm cov pej xeem thoob ntiaj teb tau koom nrog Pinterest, qhia txog nws qhov txuas ntxiv mus thiab tseem ceeb.
  • Pawg Sab saum toj: Pinterest cov qeb sab saum toj suav nrog zam, tsev thiab vaj, thiab DIY, ua rau nws yog ib qho zoo tshaj plaws platform rau cov hom lag luam hauv cov niches no.
  • Cov pej xeem: Pinterest cov neeg tuaj saib muaj ntau haiv neeg, tab sis cov neeg siv hnub nyoog nruab nrab ntawm 25 thiab 34 yog qhov sib koom loj tshaj plaws, ua rau nws yog lub platform zoo tshaj plaws rau cov lag luam nrhiav kev koom nrog pawg hnub nyoog no. Ib qho tseem ceeb 7% ntawm cov neeg muaj hnub nyoog 13 thiab siab dua thoob ntiaj teb yog cov neeg siv Pinterest, ua rau nws muaj txiaj ntsig zoo rau cov neeg lag luam tsom mus rau thoob plaws cov pej xeem. Pinterest boasts 23 lab Gen Z cov neeg siv, xav tias yuav loj hlob ntau dua 56% ntawm 2020 thiab 2025. Nrog ntau dua 70% ntawm Pinterest cov neeg siv yog poj niam, lub platform muaj lub sijhawm tshwj xeeb rau kev lag luam tsom rau cov pej xeem no.
  • Cov neeg siv kev koom tes: Qhov nruab nrab cov nyiaj tau los ntawm Pinterest cov neeg siv hauv Teb Chaws Asmeskas & Canada tau nce 20% hauv 2022, qhia txog lub platform kev ua tau zoo hauv kev koom nrog nws cov neeg tuaj saib.
  • Kev Lag Luam Kev Lag Luam: Pinterest ua lub luag haujlwm tseem ceeb hauv kev lag luam kev lag luam, nrog 16% ntawm Asmeskas kev lag luam kev lag luam cov neeg yuav khoom ntawm lub platform. Los ntawm 2025, tus naj npawb ntawm US social commerce buyers ntawm Pinterest yuav tsum muaj ntau tshaj ob npaug piv rau 2019. Pinterest yog lub thib plaub-loj tshaj plaws kev lag luam hom phiaj, tom qab. TikTok, Instagram, Thiab Facebook.
  • Kev Tshaj Tawm: Pinterest cov cuab yeej tshaj tawm muab kev nkag mus rau cov neeg tuaj saib ntau ntawm 251.8 lab cov neeg siv thaum Lub Xya Hli 2022, muab cov neeg lag luam nrog lub platform loj los txhawb lawv cov khoom lossis kev pabcuam. Hauv 2023, Pinterest cov nyiaj tau los tshaj tawm thoob ntiaj teb tau teeb tsa los ntawm 16%, qhia nws qhov kev nthuav dav zoo ib yam.

Hauv cov ntsiab lus, Pinterest tseem yog lub platform nrog cov neeg siv loj thiab koom nrog, ua rau nws yog ib qho tseem ceeb ntawm kev muag khoom, kev lag luam, lossis kev siv thev naus laus zis hauv online. Cov neeg lag luam yuav tsum xav txog kev siv Pinterest cov cuab yeej tshaj tawm kom muaj txiaj ntsig zoo nrog lawv cov neeg tuaj saib.

Pinterest Kev Lag Luam

Cov lag luam tuaj yeem siv Pinterest hauv ntau txoj hauv kev los txhim kho lawv cov kev muaj nyob online, koom nrog lawv cov neeg tuaj saib, thiab tsav kev muag khoom. Nov yog ob peb lub tswv yim rau yuav ua li cas cov lag luam tuaj yeem siv Pinterest zoo:

  • Tsim ib tus account lag luam: Pib los ntawm kev teeb tsa tus account lag luam rau Pinterest. Qhov no tso cai rau kev nkag mus rau cov yam ntxwv zoo li Pinterest Analytics thiab cov cuab yeej tshaj tawm uas haum rau kev lag luam xav tau.
  • Visual Storytelling: Pinterest yog txhua yam hais txog kev pom. Siv cov duab zoo, infographics, thiab cov yeeb yaj kiab uas qhia cov dab neeg hais txog koj lub hom, cov khoom, lossis cov kev pabcuam.
  • Pinterest Boards: Tsim cov boards thematic uas sib haum nrog koj lub lag luam niche lossis nyiam. Npaj cov pins rau hauv cov laug cam kom yooj yim rau cov neeg siv tshawb pom thiab tshawb xyuas koj cov ntsiab lus.
  • Pin Tsis tu ncua: Kev sib haum xeeb yog qhov tseem ceeb. Tsis tu ncua pin cov ntsiab lus tshiab rau koj cov laug cam kom koj qhov profile tshiab thiab koom nrog. Npaj kom muaj kev sib xyaw ntawm koj tus kheej cov ntsiab lus thiab curated pins ntsig txog koj txoj kev lag luam.
  • Product Showcases: Qhia koj cov khoom lossis kev pabcuam los ntawm kev ua tib zoo curated pins. suav nrog cov lus piav qhia ntxaws, nqi, thiab txuas rau koj lub vev xaib kom yooj yim yuav khoom.
  • Keyword Optimization: Siv cov ntsiab lus tseem ceeb hauv koj cov lus piav qhia tus pin thiab cov npe pawg thawj coj los txhim kho kev tshawb pom hauv Pinterest cov txiaj ntsig tshawb fawb.
  • Koom nrog zej zog: Sib tham nrog koj cov neeg tuaj saib los ntawm kev teb cov lus pom, nyiam thiab rov qab cov neeg siv tsim cov ntsiab lus ntsig txog koj hom, thiab txhawb kev nkag siab ntawm zej zog.
  • Koom tes nrog Influencers: Koom tes nrog cov neeg siv Pinterest muaj txiaj ntsig uas ua raws li koj lub hom phiaj. Lawv tuaj yeem pab txhawb koj cov khoom lossis kev pabcuam rau lawv cov neeg koom nrog.
  • Pinterest Advertising: Xav txog kev siv Pinterest cov cuab yeej tshaj tawm kom ncav cuag cov neeg tuaj saib dav dua. Promoted Pins tuaj yeem tsom cov pej xeem tshwj xeeb thiab kev txaus siab, tsav tsheb thiab kev hloov pauv.
  • Rich Pins: Siv cov pins nplua nuj uas muab cov ntaub ntawv ntxiv, xws li cov ntsiab lus ntawm cov khoom, tus nqi, thiab qhov muaj nyob hauv lub sijhawm. Cov no txhim kho cov neeg siv kev paub dhau los thiab txhawb kev nyem-dhau.
  • Kev Tshawb Xyuas Pinterest: Siv Pinterest Analytics los taug qab qhov ua tau zoo ntawm koj tus pins thiab cov laug cam. Kev nkag siab txog dab tsi resonates nrog koj cov neeg tuaj saib tuaj yeem qhia koj cov ntsiab lus zoo.
  • Dab neeg Pins: Coj kom zoo dua ntawm Story Pins, ib hom ntawv uas tso cai rau koj qhia cov dab neeg sib tham thiab sib tham txog koj hom lossis cov khoom lag luam.
  • Cov khoom siv Pins: Yog tias koj yog ib lub lag luam e-lag luam, qhib cov khoom siv pins kom yooj yim rau cov neeg siv yuav khoom ncaj qha los ntawm koj tus pins.
  • Kev Kawm Txuj Ci: Tsim cov ntsiab lus qhia thiab pab tau zoo uas haum rau koj qhov kev txawj ntse. Yuav ua li cas-cov lus qhia, kev qhia, thiab cov lus qhia yog nrov ntawm Pinterest.
  • Txhawb cov ntsiab lus raws caij nyoog: Txiav koj cov ntsiab lus kom haum raws caij nyoog thiab hnub so. Cov neeg siv feem ntau tig mus rau Pinterest rau kev npaj hnub so thiab kev tshoov siab.
  • Hla-Promotion: Qhia koj cov ntsiab lus Pinterest ntawm lwm lub vev xaib social media thiab txhawb kom koj cov thwjtim ua raws li koj lub Pinterest boards.
  • Track Conversion: Siv kev hloov dua siab tshiab los ntsuas qhov cuam tshuam ntawm koj Pinterest kev lag luam kev lag luam ntawm lub vev xaib kev khiav tsheb, kev coj, thiab kev muag khoom.
  • Pinterest Ads: Saib hauv qab no…

Pinterest muab lub sijhawm tshwj xeeb rau kev lag luam los txuas nrog cov neeg tuaj saib nrhiav kev tshoov siab thiab cov tswv yim. Los ntawm kev siv cov tswv yim no thiab nyob twj ywm rau ntawm lub platform, cov lag luam tuaj yeem siv Pinterest zoo li kev muag khoom thiab kev lag luam.

Tsim tus account Pinterest lag luam[/link]

Pinterest Advertising

Pinterest kev tshaj tawm yog qhov tseem ceeb rau tus nqi zoo, nrog rau 44% tus nqi qis dua ib qho kev xav (CPM) piv rau meta (yav dhau los Facebook) tshaj tawm. Qhov kev pheej yig no ua rau Pinterest yog lub platform txaus nyiam rau cov neeg tshaj tawm nrhiav kev lag luam zoo siv nyiaj.

Pinterest muaj ntau yam kev xaiv tshaj tawm los pab cov lag luam ncav cuag lawv cov neeg tuaj saib thiab ua tiav lawv cov hom phiaj kev lag luam. Cov kev xaiv no suav nrog:

  • Promoted Pins: Cov no yog hom tshaj plaws ntawm Pinterest ad. Lawv tshwm nyob rau hauv tib lub pub raws li organic Pins tab sis muaj xiav nce daim paib. Promoted Pins tuaj yeem tsav tsheb mus rau koj lub vev xaib, app, lossis nplooj ntawv tsaws.
  • Yees duab tawm: Cov yeeb yaj kiab tshaj tawm yog ib txoj hauv kev zoo rau kev mloog thiab qhia koj cov dab neeg hom. Lawv tuaj yeem siv los txhawb cov khoom lag luam, kev pabcuam, lossis tsuas yog koj lub npe tag nrho.
  • Carousel ads: Carousel tshaj tawm tso cai rau koj los nthuav tawm ntau cov duab lossis yeeb yaj kiab hauv ib qho kev tshaj tawm. Qhov no yog ib txoj hauv kev zoo los qhia tawm ntau yam khoom lossis kev pabcuam lossis qhia zaj dab neeg.
  • Tswv yim ads: Lub tswv yim tshaj tawm yog ib hom kev tshaj tawm tshiab uas tso cai rau koj los txhawb kev sau ntawm Pins, yeeb yaj kiab, cov npe, thiab cov ntawv sau. Qhov no yog ib txoj hauv kev zoo los txhawb ntau cov ntsiab lus lossis qhia zaj dab neeg kom ntxaws.
  • Collections ads: Kev tshaj tawm sau cia tso cai rau koj los txhawb kev sau tshwj xeeb ntawm Pins. Qhov no yog ib txoj hauv kev zoo los qhia txog cov kab khoom tshwj xeeb lossis los txhawb kev sau raws caij nyoog.

Pinterest Targeting thiab Piv txwv

Pinterest muaj ntau yam kev xaiv hom phiaj los pab koj ncav cuag cov neeg zoo nrog koj cov lus tshaj tawm. Koj tuaj yeem tsom koj qhov kev tshaj tawm los ntawm cov pej xeem, kev txaus siab, cov lus tseem ceeb, cov npe neeg siv khoom, thiab txawm tias lwm tus neeg siv Pinterest. Nov yog qee qhov piv txwv ntawm yuav ua li cas cov lag luam tuaj yeem siv ntau yam kev tshaj tawm Pinterest kom ua tiav lawv cov hom phiaj kev lag luam:

  • Ib lub khw muag khaub ncaws tuaj yeem siv Pins txhawb kom tsav tsheb mus rau lawv lub vev xaib thiab txhawb nqa cov khoom lag luam tshiab.
  • Lub tuam txhab kho kom zoo nkauj hauv tsev tuaj yeem siv cov yeeb yaj kiab tshaj tawm los qhia zaj dab neeg ntawm lawv cov hom thiab qhia tawm lawv cov khoom tshiab.
  • Lub koom haum ncig tebchaws tuaj yeem siv cov ntawv tshaj tawm carousel los nthuav qhia cov chaw sib txawv thiab muab cov pob khoom mus ncig.
  • Cov zaub mov blogger tuaj yeem siv cov tswv yim tshaj tawm los txhawb kev sau cov zaub mov txawv rau ib lub sijhawm tshwj xeeb.
  • Lub chaw muag tsheb tuaj yeem siv cov ntawv tshaj tawm los txhawb cov qauv tshwj xeeb ntawm lub tsheb.

Pinterest kev tshaj tawm tuaj yeem yog txoj hauv kev zoo kom ncav cuag koj lub hom phiaj cov neeg tuaj saib thiab ua tiav koj lub hom phiaj kev lag luam. Los ntawm kev siv cov kev tshaj tawm txoj cai thiab kev xaiv hom phiaj, koj tuaj yeem tsim cov phiaj xwm uas muaj txiaj ntsig zoo thiab muaj txiaj ntsig.

Tshawb nrhiav Pinterest Ads

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Douglas Karr

Douglas Karr yog CMO OpenINSIGHTS thiab tus founder ntawm lub Martech Zone. Douglas tau pab ntau ntau qhov kev vam meej MarTech startups, tau pab nyob rau hauv kev mob siab rau ntau tshaj $ 5 bil nyob rau hauv Martech nrhiav thiab kev nqis peev, thiab txuas ntxiv pab cov tuam txhab hauv kev siv thiab automating lawv cov kev muag khoom thiab kev lag luam cov tswv yim. Douglas yog tus paub thoob ntiaj teb kev hloov pauv digital thiab MarTech kws tshaj lij thiab hais lus. Douglas tseem yog tus sau phau ntawv Dummie phau ntawv qhia thiab phau ntawv ua lag luam.

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