Cov ntsiab lus Marketing

Dab tsi yog Qhov Muaj Nqis Tshaj Plaws rau Koj Qhov Tseeb Tshajaw?

We’ve been wanting to design some promotions for a while now, and while the options and tools are plentiful, I’m surprised that there’s not more cookie-cutter templates out there that have a proven track record. This survey from Yooj Yim does help us plan in the right direction, though!

Yooj Yim released results from their Digital Promotions Prize Survey which sheds light on the role of prizes in converting visitors to participants in a promotion such as a sweepstakes, photo contest, quiz or trivia contest, as well as the types of prizes which are best at driving consumer participation and engagement.

What these results prove is the importance of thinking ‘beyond the brand’ when choosing a prize. Carles Bonfill, co-founder and CEO of Easypromos

While many companies rush to offer their own branded merchandise or the latest tech gadget, the survey results indicate that this isn’t always a safe bet. Kab ntsab was a critical deciding factor in driving participation in a digital promotion, meaning it should not be difficult to obtain from the promoter or use, while the cost of a prize ranked low on importance. Only seven percent of consumers said a coupon would entice them to participate in a digital promotion.

Cov Tseem Ceeb Tshawb Nrhiav los ntawm Kev Tshawb Fawb

  • Prizes do matter – Not surprisingly, 48% of consumers noted that the prize was the most important element in participation; with 45% stating it is a major deciding factor
  • Brands are less important – 82% of respondents stated that liking the prize was more important than the brand of the prize, with only 18% stating the brand would drive participation
  • Shared experiences win – 25% noted they would be more likely to engage in a promotion that awards prizes that can be shared with others, with 29% of respondents saying their preferred prizes were tickets and experiences like trips or dinners.
  • Technology gadgets and other “just for me prizes” also popular – Technology gadgets were also high on the list with 17% of consumers listing them as the most compelling, with other prizes like health and beauty enticing 11% of respondents to participate in a promotion.
Prizes-Study-Infographic

About Easypromos

Yooj Yim is a leader in social media promotions offering a self-service, easy-to-use platform to create and manage digital campaigns seamlessly across any social media network or device. Launched in 2010, Easypromos has powered digital campaigns supporting contests, sweepstakes, quizzes, surveys, and more through simple, customizable solutions that are easily shareable for more than 250,000 promotions worldwide. Clients span 50 countries, with promotions running in 24 languages.

Disclosure: We’re using our koom tes txuas hauv no ncej.

Douglas Karr

Douglas Karr yog CMO OpenINSIGHTS thiab tus founder ntawm lub Martech Zone. Douglas tau pab ntau ntau qhov kev vam meej MarTech startups, tau pab nyob rau hauv kev mob siab rau ntau tshaj $ 5 bil nyob rau hauv Martech nrhiav thiab kev nqis peev, thiab txuas ntxiv pab cov tuam txhab hauv kev siv thiab automating lawv cov kev muag khoom thiab kev lag luam cov tswv yim. Douglas yog tus paub thoob ntiaj teb kev hloov pauv digital thiab MarTech kws tshaj lij thiab hais lus. Douglas tseem yog tus sau phau ntawv Dummie phau ntawv qhia thiab phau ntawv ua lag luam.

lwm yam khoom

Rov qab mus rau sab saum toj
Close

Adblock nrhiav tau

Martech Zone muaj peev xwm muab cov ntsiab lus no rau koj yam tsis muaj nqi vim tias peb tau txais peb lub vev xaib los ntawm kev tshaj tawm cov nyiaj tau los, koom nrog kev sib txuas, thiab kev txhawb nqa. Peb yuav txaus siab yog tias koj yuav tshem koj cov ad blocker thaum koj saib peb lub xaib.