Cov ntsiab lus MarketingKev Lag Luam InfographicsSocial Media & Influencer Marketing

Sawv ntawm Cov Neeg Raws Li Kev Lag Luam thiab Kev Tshaj Tawm

Hauv lawv daim ntawv dawb ntawm Kev Lag Luam Hauv Tib Neeg, Atlas muab qee qhov kev txheeb xyuas nthuav dav ntawm neeg raws li kev lag luam thiab kev tshaj tawm. Thaum siv sijhawm ntau ntawm kev siv xov tooj ntawm tes, 25% ntawm cov neeg siv 3 lossis ntau dua cov khoom siv hauv ib hnub, thiab 40% ntawm cov neeg hloov khoom siv los ua kom tiav cov haujlwm.

People-Based Marketing yog dab tsi?

Qee cov ntawv thov thiab cov platforms muab cov neeg tshaj tawm lub peev xwm los xa cov kev cia siab lossis cov npe ntawm cov neeg siv khoom kom phim cov neeg siv ntawm ob. Cov npe tuaj yeem rub tawm thiab sib phim rau cov neeg siv hauv cov niam txiv system raws li email chaw nyob. Tom qab ntawd tus tshaj tawm tuaj yeem tsom cov npe nrog cov phiaj xwm tshwj xeeb.

Kuv pom kuv tus kheej ncaj qha hauv cov plaub hau hla no. Kuv siv kuv lub xov tooj ntawm tes los tig los ntawm emails thiab kev sib raug zoo, tom qab ntawd kuv lub ntsiav tshuaj los teb rau ntau, thiab tom qab ntawd kuv tau nqis mus rau qhov tseem ceeb ntawm kuv lub laptop. Qhov no, ntawm chav kawm, yog ib qho teeb meem loj rau cov neeg tshaj tawm. Siv cov txheej txheem hauv web-cookie, nws nyuaj heev los txuas cov breadcrumbs thiab txheeb xyuas koj lub zeem muag lossis cov neeg siv khoom thoob plaws txhua lub cuab yeej uas lawv siv.

Raws li Nielson OCR Norms:

  • 58% ntawm cov khoom qab zib-raws li ntsuas yog overstated
  • 141% understatement ntawm zaus hauv cov khoom qab zib-raws li ntsuas
  • 65% raug nyob rau hauv pej xeem lub hom phiaj nyob rau hauv cov khoom qab zib-raws li ntsuas
  • 12%.

Yog vim li ntawd neeg raws li kev lag luam yog nyob rau sawv. Tsis yog kev lag luam rau cov ncuav qab zib browser thiab sim txuas cov dots, lub tuam txhab tuaj yeem xa lawv cov kev cia siab lossis cov npe neeg siv ncaj qha mus rau kev tshaj tawm platform thiab tom qab ntawd tsom cov neeg siv thoob plaws txhua lub cuab yeej. Nws tsis yog kev dag ntxias - ntau tus neeg siv cov email sib txawv ntawm lawv cov kev sib raug zoo thiab kev lag luam platforms. Tab sis nws muaj qee qhov zoo kawg li ntawm cov hom phiaj thiab cov txheej txheem segmentation.

Teeb liab thiab Econsultancy tau tshawb fawb 358 tus neeg laus hauv North American cov lag luam lag luam thiab chaw ua haujlwm tshaj tawm cov neeg yuav khoom kom nkag siab txog qhov cuam tshuam thiab yav tom ntej ntawm kev hais xov xwm hauv lawv cov koom haum. Peb pom tias cov neeg tshaj tawm tau npaj siab los nce lawv cov peev txheej hauv kev daws teeb meem kev tshaj tawm uas khi lawv cov kev tshaj tawm rau cov neeg siv khoom tiag tiag hauv lub sijhawm, txhawb lawv lub hom phiaj kev tshaj tawm digital nrog ntau qhov tseeb thiab muaj feem cuam tshuam. Thaum kawg, kev tshaj tawm rau tib neeg yog lub tswv yim rau lawv kom kov yeej cov teeb meem ntawm lub ntiaj teb kev sib tw.

Cov txiaj ntsig yog impressive! 70% ntawm cov neeg tshaj tawm tau piav qhia txog lawv thawj thawj lub hom phiaj cov txiaj ntsig tau zoo lossis xav tau, 63% ntawm cov neeg tshaj tawm qhia txog kev txhim kho kev nyem-los ntawm tus nqi, thiab 60% ntawm cov neeg tshaj tawm tau ntsib tus nqi hloov dua siab tshiab Ntawm no yog tag nrho infographic los ntawm Cov Teeb Meem:

Tib neeg-raws li kev lag luam thiab kev tshaj tawm

Douglas Karr

Douglas Karr yog CMO OpenINSIGHTS thiab tus founder ntawm lub Martech Zone. Douglas tau pab ntau ntau qhov kev vam meej MarTech startups, tau pab nyob rau hauv kev mob siab rau ntau tshaj $ 5 bil nyob rau hauv Martech nrhiav thiab kev nqis peev, thiab txuas ntxiv pab cov tuam txhab hauv kev siv thiab automating lawv cov kev muag khoom thiab kev lag luam cov tswv yim. Douglas yog tus paub thoob ntiaj teb kev hloov pauv digital thiab MarTech kws tshaj lij thiab hais lus. Douglas tseem yog tus sau phau ntawv Dummie phau ntawv qhia thiab phau ntawv ua lag luam.

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