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Optimizing Security thiab Productivity nyob rau hauv Marketing Teams: Qhov Zoo Tshaj Plaws hauv Kev Tswj Password

Ib qho ntawm thawj txoj haujlwm hauv kev ua haujlwm tshiab los yog tswj hwm tus neeg siv khoom tshiab nrog koj lub koom haum tau txais kev tswj hwm ntawm kev lag luam sib txawv, tshaj tawm, kev tshaj tawm, thiab cov ntsiab lus platforms. Nws tuaj yeem ua rau muaj kev ntxhov siab thaum tus ID nkag mus thiab cov ntaub ntawv pov thawj password ploj, tsis nco qab, lossis tseem tshuav nrog tus neeg ua haujlwm lossis tus neeg cog lus tawm ntawm lub hom. Kuv ua tsaug uas feem ntau cov platforms suav nrog cov cuab yeej nkag mus rau kev lag luam uas koj tuaj yeem xa qee qhov kev tswj hwm ntawm koj lub platform rau cov neeg siv sab hauv lossis sab nraud ... thiab tshem tawm kev tswj xyuas thaum lawv ploj mus.

Cov passwords tsis zoo ua rau 81% ntawm cov ntaub ntawv ua txhaum cai. 27% ntawm hackers sim twv lwm tus neeg tus password, thiab 17% ua qhov tseeb. Brute quab yuam hacking sim xws li tshwm sim txhua 39 vib nas this.

Astra

Yog tias koj lub tuam txhab tab tom nrhiav los tswj cov platforms nrog pab pawg lossis cov peev txheej sab nraud, kuv xav txhawb kom koj lees paub tias koj tuaj yeem ua qhov no yooj yim nrog lub platform. Tau kawg, nws tsis yog ib qho kev xaiv, yog li koj yuav tsum tswj hwm qee cov txheej txheem kev nyab xeeb thiab cov txheej txheem uas xav tau rau cov neeg ua haujlwm, cov koom haum, lossis cov neeg cog lus ua haujlwm ntawm koj lub platform.

Cov Kev Sib Tw ntawm Kev Tswj Password hauv Kev Lag Luam

Rau pawg lag luam thiab cov koom haum, kev tswj tus password kom zoo thiab ruaj ntseg yog qhov tseem ceeb. Txoj hauv kev zoo tuaj yeem tiv thaiv cov teeb meem xws li kev nkag mus rau cov nyiaj tseem ceeb thiab txo cov kev pheej hmoo cuam tshuam nrog kev tswj tus password tsis raug, xws li nyiag nkas thiab phishing.

duab 8
Tau qhov twg los: Dashlane

Cov kws tshaj lij kev lag luam feem ntau cuam tshuam nrog cov teeb meem ntsig txog lo lus zais xws li kev sib koom thiab thim rov qab mus rau kev nyiag. Cov kev cov nyom no tuaj yeem ua rau muaj kev nyab xeeb tseem ceeb, ua rau muaj kev ntseeg siab, thiab muaj peev xwm poob cov khoom muaj nqis digital tseem ceeb.

Cov kev coj ua zoo tshaj plaws rau pawg ua lag luam

  1. Yuav tsum muaj Brand Ownership ntawm Logins: Yog tias koj lub platform tsis muaj lub luag haujlwm ua lag luam thiab kev tso cai rau cov neeg siv sab nraud, muab koj tus neeg cog lus lossis chaw ua haujlwm nrog tus neeg siv email chaw nyob. Qhov no tuaj yeem yog qhov xa email zoo li marketing@domain.com qhov twg txhua tus neeg tuaj yeem yooj yim ntxiv lossis tshem tawm ntawm tus account.
  2. Siv Cov Cai Tswj Tus Kheej Tus Kheej: Tsim thiab tswj cov cai tswjfwm siv muaj zog, tshwj xeeb passwords rau txhua qhov kev pabcuam thiab txhawb kom hloov lawv ntau zaus. Tsis txhob siv cov passwords sib txawv thoob plaws lub platform, tshwj xeeb tshaj yog thaum sib koom nrog tib daim ntawv pov thawj. Recycling passwords txhais tau hais tias ntau lub tshuab muaj kev pheej hmoo thaum ib tus password raug nyiag.
  3. Siv Ob-Factor lossis Multi-Factor Authentication: Txoj cai ob-factor authentication (2 FAAB) lossis Multi-Factor Authentication (MFA) ntawm txhua lub platform. Yog SMS yog qhov kev xaiv, sim siv tus lej xov tooj uas tso cai rau cov ntawv nyeem. Niaj hnub nimno Voip platforms muab texting. Yog tias koj lub kaw lus tsis muaj, koj tuaj yeem xav tiv tauj koj tus kws kho mob lossis txawm tsiv mus rau lub platform tshiab. Tus neeg tawm tswv yim txog kev paub txog biometric ntawm tus kheej theem nrog koj cov neeg ua haujlwm thiab cov neeg cog lus los txhim kho cov neeg siv kev paub (UX) tsis muaj kev cuam tshuam kev ruaj ntseg.

Multi-factor authentication tuaj yeem nres 96% ntawm kev tawm tsam phishing ntau thiab 76% ntawm cov phiaj xwm tawm tsam.

Astra
  1. Txhawb Kev Siv Tus Thawj Tswj Password: Txhawb nqa kev siv cov cuab yeej tswj tus password kom yooj yim tsim, khaws cia, thiab sib koom cov passwords ruaj ntseg. Google Tus Thawj Tswj Password nrog Chrome thiab Apple cov cuab yeej Keychain Manager yog cov cuab yeej zoo rau tus kheej tsim, ruaj ntseg, khaws cia, thiab siv cov passwords.
  1. Qhia Passwords ruaj ntseg: Yog tias koj tsis siv tus neeg saib xyuas tus password, qhia tus password kom ruaj ntseg. Email tsis ruaj ntseg lossis encrypted. Tsis yog kev xa ntawv ntawm cov khoom siv tsis yog Apple. Koj tseem tuaj yeem xav koom nrog tus password vault ntawm lub vev xaib ruaj ntseg uas koj cov neeg siv tuaj yeem nkag mus rau lawv daim ntawv pov thawj.
  2. Audit thiab Monitor Access: Kev tshuaj xyuas tsis tu ncua uas tau nkag mus rau lub platform dab tsi thiab xyuas kom meej tias cov cai nkag tau mus txog hnub, tshwj xeeb tshaj yog tom qab cov neeg ua haujlwm hloov pauv.

Nquag qhia koj cov neeg koom tes txog qhov tseem ceeb ntawm kev ruaj ntseg lo lus zais thiab kev lees paub ob qho tib si thiab ua kom lawv hloov kho nrog cov kev coj ua tshiab thiab cov cuab yeej. Tej zaum koj yuav xav koom nrog cov cai kos npe thiab sau koj cov kev cob qhia thaum muaj kev ua txhaum cai kev nyab xeeb thiab teeb meem kev cai lij choj tom ntej.

Password Management Tool Nta

Cov cuab yeej tswj hwm tus password yog qhov tseem ceeb rau cov tib neeg thiab cov koom haum kom ruaj ntseg lawv cov nyiaj hauv online thiab cov ntaub ntawv rhiab heev. Nov yog cov ntsiab lus ntawm cov qauv qauv pom hauv cov cuab yeej tswj tus password:

  • Password Generation: Cov cuab yeej no tuaj yeem tsim muaj zog, nyuaj passwords uas nyuaj rau hackers twv. Cov neeg siv tuaj yeem teev tus password ntev thiab nyuaj.
  • Password Storage: Tus thawj tswj hwm tus password khaws cov passwords rau ntau tus account hauv ib hom encrypted. Cov neeg siv tsuas yog yuav tsum nco ntsoov ib tus password tus tswv kom nkag mus rau lawv cov passwords khaws cia.
  • Auto-Fill thiab Auto-Login: Tus thawj tswj hwm tus password tuaj yeem ua tiav cov ntawv pov thawj nkag rau hauv cov vev xaib thiab cov apps, ua kom yooj yim rau kev nkag mus. Qee tus tuaj yeem nkag mus rau hauv thaum tus neeg siv nkag mus rau qhov chaw khaws cia.
  • Kev Ruaj Ntseg Cov Ntaub Ntawv Cia: Tshaj li tus password, cov cuab yeej tswj hwm tus password feem ntau tso cai rau cov neeg siv khaws lwm cov ntaub ntawv tseem ceeb xws li credit card cov ntsiab lus, cov ntawv ruaj ntseg, thiab cov ntaub ntawv tus kheej.
  • Encryption: Strong encryption yog ib qho tseem ceeb ntawm cov cuab yeej no. Lawv siv cov txheej txheem encryption siab heev los tiv thaiv cov ntaub ntawv khaws cia, kom ntseeg tau tias txawm tias ib tus neeg nkag mus rau lub cuab yeej, lawv tsis tuaj yeem yooj yim txiav txim siab cov passwords khaws cia.
  • Kev them nyiaj yug Cross-Platform: Feem ntau tus thawj tswj password muaj nyob rau ntau lub platform, suav nrog Windows, macOS, Android, thiab iOS. Qhov no ua kom cov neeg siv tuaj yeem nkag mus rau lawv cov passwords los ntawm ntau yam khoom siv.
  • Browser Extensions: Tus thawj tswj hwm tus password feem ntau muab cov browser txuas ntxiv uas koom nrog cov web browsers nrov. Cov kev txuas ntxiv no pab nrog nws pib sau cov ntawv nkag mus thiab txuag cov password tshiab.
  • Ob-Factor Authentication (2FA) Kev them nyiaj yug: Ntau tus password managers txhawb 2 FAAB thiab MFA, ntxiv ib txheej ntxiv ntawm kev ruaj ntseg rau cov neeg siv nyiaj. Lawv tuaj yeem khaws 2FA cov lej thiab txawm tias autofill lawv.
  • Kev txheeb xyuas tus password: Qee cov cuab yeej muab kev kuaj xyuas tus password, txheeb xyuas tus password tsis muaj zog lossis rov siv dua thiab qhia txog kev hloov pauv.
  • Kev sib koom ruaj ntseg: Cov neeg siv tuaj yeem muab cov passwords ruaj ntseg lossis cov ntaub ntawv nkag mus nrog cov neeg ntseeg siab lossis cov npoj yaig, yam tsis tau qhia tus password tiag.
  • Emergency Access: Tus thawj tswj hwm tus password feem ntau muab txoj hauv kev los muab kev nkag mus rau xwm txheej ceev rau cov neeg uas ntseeg siab yog tias tus neeg siv nkag tsis tau lawv tus account.
  • Biometric Authentication: Ntau tus password tswj apps txhawb nqa biometric authentication txoj kev xws li ntiv tes los yog lub ntsej muag paub txog kev ruaj ntseg ntxiv.
  • Password Hloov Automation: Qee cov cuab yeej tuaj yeem ua tus txheej txheem hloov tus password rau cov vev xaib txhawb nqa, ua kom yooj yim hloov cov password tsis tu ncua.
  • Syncing: Tus thawj tswj hwm tus password feem ntau muaj peev xwm syncing, yog li kev hloov pauv ntawm ib lub cuab yeej tau cuam tshuam rau tag nrho lwm cov khoom siv sib txuas.
  • Daim ntawv txheeb xyuas: Cov cuab yeej tswj hwm tus password siab tshaj yuav suav nrog cov ntawv txheeb xyuas, tso cai rau cov neeg siv lossis cov thawj coj saib seb leej twg nkag tau cov ntaub ntawv dab tsi thiab thaum twg.
  • Kev ceeb toom kev ruaj ntseg: Tus thawj tswj hwm tus password tuaj yeem ceeb toom rau cov neeg siv ntawm kev ua txhaum cai kev nyab xeeb lossis kev cuam tshuam cov nyiaj, ua rau lawv hloov lawv tus password.
  • Ntshuam thiab Export: Cov neeg siv feem ntau tuaj yeem xa cov passwords uas twb muaj lawm los ntawm browsers lossis lwm tus tswj hwm tus password thiab xa lawv cov ntaub ntawv rau lub hom phiaj thaub qab.

Zuag qhia tag nrho, cov cuab yeej tswj tus password yog qhov tseem ceeb rau kev txhim kho kev ruaj ntseg hauv online, ua kom yooj yim rau kev tswj tus password, thiab tiv thaiv cov ntaub ntawv rhiab hla ntau tus lej thiab cov khoom siv.

Cov cuab yeej tswj hwm tus password thiab lub platform

Nov yog qee cov cuab yeej tswj hwm tus password nrov dua thiab cov platforms:

  • Dashlane: Dashlane yog tus user-friendly password manager paub txog nws cov sleek interface thiab muaj zog ruaj ntseg nta. Nws pab cov neeg siv tsim thiab khaws cov passwords nyuaj, khaws cov ntaub ntawv them nyiaj ruaj ntseg, thiab muab lub hnab nyiaj digital built-in rau kev lag luam online yooj yim.
  • LastPass: LastPass yog tus thawj tswj hwm tus password nrov npe nrov rau nws txoj kev ruaj ntseg ruaj khov thiab kev sib raug zoo sib xws. Nws muaj cov yam ntxwv zoo li kev tsim tus password, kev ruaj ntseg cia, thiab muaj peev xwm los qhia cov passwords nrog cov neeg ntseeg siab, ua rau nws muaj ntau yam kev xaiv rau cov neeg siv nrhiav kev daws teeb meem password.
  • PassPack: PassPack yog tus saib xyuas tus password ruaj ntseg rau cov tib neeg thiab pab pawg me. Nws tsom rau kev yooj yim thiab muaj zog encryption, tso cai rau cov neeg siv khaws cia thiab teeb tsa cov passwords hauv qhov chaw ruaj ntseg thaum muab kev nkag tau yooj yim ntawm txhua lub cuab yeej nrog kev sib txuas hauv internet.

Nws tsim nyog hais tias muaj kev ua txhaum cai tseem ceeb hauv cov cuab yeej tswj tus password, qhia txog qhov tsis muaj peev xwm txawm tias nyob hauv cov tshuab tsim los rau kev nyab xeeb. Ib Qhov tseem ceeb ua txhaum cai tshwm sim nrog LastPass, tus neeg saib xyuas tus password siv dav. Hauv qhov xwm txheej no, cov neeg tawm tsam tuaj yeem nkag mus rau encrypted password vaults. Txawm hais tias cov vaults tseem muaj kev ruaj ntseg vim yog tus tswv lo lus zais paub tsuas yog rau tus tswv tus account, qhov ua txhaum cai tau ua rau muaj kev txhawj xeeb txog qhov tsis zoo ntawm tus tswj tus password vaults.

Qhov xwm txheej no tsis tau muaj dua nyob hauv cov haujlwm thiab tau dhau los ua qhov taw qhia rau kev pheej hmoo ntawm kev siv cov cuab yeej no. Hauv kev teb rau cov kev ua txhaum cai no, cov tuam txhab xws li LastPass tau ua cov kauj ruam ntxiv kom ruaj ntseg lawv cov tshuab, xws li xa cov thev naus laus zis tshiab kev nyab xeeb, tig cov ntaub ntawv tsis pub lwm tus paub thiab daim ntawv pov thawj, thiab txhim kho lawv txoj cai tswj hwm kev nyab xeeb thiab kev nkag mus.

Pros and Cons of Password Management Tools

Cov cuab yeej tswj tus password tau dhau los ua ib qho kev daws teeb meem hauv kev daws cov teeb meem no. Lawv muaj ntau yam nta uas txhim khu kev ruaj ntseg thiab kev ua tau zoo:

  • Kev ruaj ntseg cia thiab encryption: Cov cuab yeej no khaws cov passwords hauv hom encrypted, kom ntseeg tau tias lawv tsis yooj yim nkag tau los ntawm cov tog neeg tsis tau tso cai.
  • Kev sib qhia tus password thiab nkag mus rau thaum muaj xwm ceev: Lawv tso cai rau kev ruaj ntseg sib koom ntawm cov passwords ntawm pab pawg neeg uas muaj ntau qib nkag. Qee cov cuab yeej tseem muab cov yam ntxwv nkag mus rau qhov xwm txheej ceev, ua rau cov neeg raug xaiv kom nkag mus tau raws li qhov xwm txheej tshwj xeeb.
  • Cross-Platform Synchronization: Cov cuab yeej no feem ntau txhawb synchronization thoob plaws cov khoom siv thiab cov platforms, tswj lub hauv paus chaw khaws cia rau txhua tus passwords thiab ua kom muaj kev nkag mus tau zoo thoob plaws ntau yam khoom digital.
  • Password Strength Analysis thiab Generation: Lawv tuaj yeem txheeb xyuas tus password muaj zog thiab tsim kom muaj zog, tshwj xeeb passwords rau txhua qhov kev pabcuam, txo qhov kev pheej hmoo ntawm kev ua txhaum ntau yam kev pabcuam.
  • Kev ceeb toom ua txhaum cai: Ntau tus password tswj platforms luam theej duab tsaus web thiab ceeb toom koj thaum koj tus password tau ua txhaum cai thiab muaj kev pheej hmoo.
  • Audit Trails: Cov cuab yeej tswj hwm tus password qee zaum muaj cov kev tshawb xyuas, muab cov ntaub ntawv ntawm leej twg nkag mus rau dab tsi thiab thaum twg, uas yog qhov tseem ceeb rau kev soj ntsuam kev ruaj ntseg thiab ua raws li.

Cov xwm txheej no qhia txog qhov tseem ceeb ntawm kev siv tus tswj hwm tus password thiab xyuas kom meej tias cov passwords khaws cia hauv lawv yog qhov tshwj xeeb thiab tsis rov siv dua nyob rau hauv ntau qhov chaw. Nws kuj tseem hais txog qhov xav tau rau cov neeg siv yuav tsum tau ceev faj txog tus password tus thawj tswj hwm kev nyab xeeb thiab ua raws li qhov hloov tshiab lossis ua txhaum cai.

Cov kev ua txhaum cai no tseem hais txog kev sib tham tsis tu ncua hauv zej zog cybersecurity txog kev hloov pauv mus rau cov thev naus laus zis tsis muaj password. Qee cov kws tshaj lij ntseeg tias kev lees paub tus password tsis muaj tseeb, feem ntau koom nrog FIDO-ua raws li lub cev kev ruaj ntseg yuam sij, tuaj yeem pab txo qhov kev puas tsuaj ntawm kev ua txhaum cai. Txoj kev txav mus rau kev siv thev naus laus zis tsis muaj password yog qhov kev taw qhia yav tom ntej rau kev txhim kho kev ruaj ntseg online.

Rau cov neeg siv ntawm tus tswj tus password, nws yog ib qho tseem ceeb kom paub txog txhua qhov xwm txheej kev nyab xeeb thiab ua raws li cov lus pom zoo los ntawm cov neeg muab kev pabcuam los tiv thaiv lawv cov nyiaj thiab cov ntaub ntawv. Qhov no yuav suav nrog kev hloov pauv tus lej password, tshuaj xyuas ntau yam kev lees paub cov cai, thiab ceev faj txog cov ntaub ntawv khaws cia hauv cov chaw khaws ntaub ntawv no.

Kev tswj tus password zoo yog qhov tseem ceeb rau kev tiv thaiv cov cuab tam digital hauv kev lag luam lag luam. Los ntawm kev siv cov cuab yeej tswj tus password thiab cov kev pabcuam xa mus kom ruaj ntseg, pawg lag luam tuaj yeem tiv thaiv lawv cov khoom digital thaum tswj kev ua haujlwm hauv lawv cov haujlwm. Kev cob qhia tsis tu ncua, kev hloov kho txoj cai, thiab kev sib npaug ntawm kev ntsuas kev ruaj ntseg thiab cov neeg siv yooj yim yog qhov tseem ceeb rau kev ua tiav kev ruaj ntseg thiab tsim khoom hauv kev lag luam digital.

Douglas Karr

Douglas Karr yog CMO OpenINSIGHTS thiab tus founder ntawm lub Martech Zone. Douglas tau pab ntau ntau qhov kev vam meej MarTech startups, tau pab nyob rau hauv kev mob siab rau ntau tshaj $ 5 bil nyob rau hauv Martech nrhiav thiab kev nqis peev, thiab txuas ntxiv pab cov tuam txhab hauv kev siv thiab automating lawv cov kev muag khoom thiab kev lag luam cov tswv yim. Douglas yog tus paub thoob ntiaj teb kev hloov pauv digital thiab MarTech kws tshaj lij thiab hais lus. Douglas tseem yog tus sau phau ntawv Dummie phau ntawv qhia thiab phau ntawv ua lag luam.

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