On-Page SEO Cov Kev Ua Zoo Tshaj Plaws hauv xyoo 2013: 7 Cov Cai Ntawm Cov Kev Ua Si

on-nplooj seo

Txog tam sim no, Kuv paub tseeb tias koj tau hnov ​​txaus txog on-page optimization kom kav ntev mus tas lub neej. Kuv tsis xav rov ua cov qub ntsuas koj tau hnov ​​txij li xyoo tas los. Yog lawm, on-page SEO tau dhau los ua qhov tseem ceeb (Kuv tuaj yeem tsis nco qab ib lub sijhawm thaum nws tsis yog), thiab yog, on-page SEO tuaj yeem ua lossis rhuav koj txoj hauv kev siab ntawm qeb siab hauv Google SERPs. Tab sis dab tsi tau hloov pauv yog txoj kev uas peb nkag siab thiab coj mus rau on-page SEO.

Feem ntau SEOs zoo li xav txog on-page optimization raws li ib qho kev qhia tshwj xeeb cuam tshuam ntawm cov cai. Koj paub lub laum: meta cim npe, canonical URLs, alt tags, tsim nyog encoding, zoo-crafted, cim-txwv-ua raws cov cai cim npe, thiab lwm yam.

Cov ntawd yog cov hauv paus. Thiab txij ntawm no, lawv muaj tsev kawm ntawv heev. Lawv tseem pheej tshwm tawm ntawm kev tshawb xyuas SEO on-page, tab sis koj thiab kuv paub tias tag nrho cov keeb kwm ntawm SEO tau hloov ntau heev, txawm tias qhov pib ua ntej tseem nyob li qub. Vim tias qhov kev hloov ntawd, txoj kev uas koj nkag siab ntawm on-page SEO yuav tau kho kom zoo. Tias yog peb mus saib tam sim no.

Ntawm Nplooj SEO: Lub Foundation

Yog tias koj lub vev xaib tsis tau ua tiav rau ntawm-nplooj, koj cov kev siv zog tawm ntawm lub vev xaib (txuas lub tsev, cov ntsiab lus lag luam, kev tshaj tawm) tej zaum yuav tsis muaj txiaj ntsig zoo. Tsis yog tias lawv yuav tsis tsim txhua yam, tab sis ntau dua li ib nrab ntawm koj cov kev siv zog yuav poob mus ua dej ntws.

Tsis muaj ib phau ntawv qhia meej meej uas hais tias: ua X, Y, thiab Z hauv kev ua kom zoo ntawm nplooj ntawv thiab koj qhov nce yuav nce ntawm A, B, lossis C. On-page optimization yog ua raws cov kev ntsuas, analytics thiab uas tsis. Koj kawm paub ntxiv nws los ntawm kev tshawb pom qhov tsis ua haujlwm tshaj qhov nws ua.

Tab sis ntawm txhua yam uas yuav tsum nco ntsoov, muaj qhov no: Yog tias koj tsis saib xyuas koj li on-page SEO, koj yuav poob qis lossis nyob tom qab: hauv qeb duas, hauv kev hloov pauv, thiab hauv ROI.

Vim li cas Fuss?

Tab sis ua ntej cia kom meej no ib qho: Vim li cas cov fuss txog on-page SEO? Tom qab tag nrho, muaj ib tuj ntawm cov khoom muaj txog nws twb. Ntau tus kws tshaj lij tau sau ntawv zoo txog nws.

Kev pauv hloov pauv ntawm kev tshawb nrhiav cav algorithms tau hloov kho cov teeb meem ua si rau li cas ib qho kev xaiv los ua SEO. Koj tuaj yeem tsis xav nyob rau hauv cov nqe lus ntawm cov ntsiab lus thiab inbound txuas ib leeg. Ib yam li ntawd, koj tuaj yeem tsis xav ntxiv txog kev hais cov kab lus meta thiab alt tag ib leeg (yog, qhov no suav cov npe cim npe, ib yam nkaus).

On-page SEO tsis yog tsuas yog hais txog yuav ua li cas koj lub xaib tau coded. Nws tseem hais txog yuav ua li cas koj lub xaib zoo li liab qab-cov pob txha (tus neeg hlau saib), thiab ua li cas koj lub vev xaib teb rau cov ntxaij vab tshaus sib txawv. Nws suav nrog lub sijhawm thauj khoom thiab cov cai. Thiab nrog cov kev taw qhia tias Google tau taws rau xyoo 2013 thiab dhau mus, nws tau pom tseeb tias on-page ntsiab lus thiab sab-tawm cov ntsiab lus yuav tsum muaj kab xwm thiab pom zoo nrog lwm tus hauv kev coj ua, ntshiab, organic. Yog vim li cas peb thiaj yuav tsum rov ntsuas dua-tus SEO me ntsis kom zoo dua.

1. Cov Meta Cim Yog Nyuam Qhuav Pib

Peb tau paub thiab siv cov meta cim npe txij li lawv tuaj txog. Daim ntawv qhia "meta" lo lus tseem ceeb tau ploj mus ntev ntev, raws li kev ntsuas SEO, tab sis ntau cov cua sov tau tsim nyob rau hauv kev sib tham txog cov nqi hluav taws xob ntawm cov ntawv qhia txog kev txhais cov lus piav qhia los ntawm qhov kev xav SEO.

Ntau qhov tseem ceeb tshaj li SEO qeb duas cov ntsiab lus, yog qhov tseeb hais tias meta cov lus qhia cim npe muab lub sijhawm rau cuam tshuam li cas koj lub vev xaib tau tshwm sim hauv kev tshawb nrhiav. Ib tus poj meta piav qhia lossis tuaj yeem tau txais koj cov txiaj ntsig nias ua ntej tus txiv leej tub qeb duas saum koj. Nws tseem xyaum ua kom zoo zoo siv cov lus tseem ceeb thaum koj tuaj yeem, nrog rau thaj chaw cim (thaum tsim nyog), tab sis ua ntej thiab qhov tseem ceeb tshaj plaws yuav tsum yog lub siab nyiam nyiam cov nias ntawm tib neeg.

2. Canonical, theej tawm, Cov Ntawv Qhia Tawm, thiab lwm yam.

Google cov neeg hlau tau dhau los ua neeg ntse heev, mus rau qhov chaw uas cov txuas tawg thiab cov nplooj ntawv theej tawm tsa chij liab tau nrawm dua li lub mos txwv. Qhov ntawd yog qhov tseeb vim li cas koj yuav pom cov kab txuas txuas (thiab lawv cov lej sib haum) yog qhov tseem ceeb heev.

Taug kev sib txuas thiab dupes tsis yog tsuas yog tiv thaiv SEO. Lawv los tiv thaiv neeg siv ib yam nkaus. Dab tsi koj thawj cov tshuaj tiv thaiv thaum koj nyem rau ntawm qhov txuas uas tsuas pom qhov nplooj ntawv yuam kev?

3. Lub Hlau Tus Viav Pom

Cov ntawv nyeem tseem yog qhov tseem ceeb tshaj plaws ntawm txhua lub vev xaib txawm niaj hnub no. Thaum Google tau kho qee cov yeeb yaj kiab thiab xov xwm siab dua lwm tus rau qee cov ntsiab lus, cov kab ntawv zoo thiab cov vev xaib tseem muaj lub luag haujlwm zoo.

Txhawm rau kom pom qhov ua li cas koj lub vev xaib saib rau cov neeg nkag siab, koj tuaj yeem xiam lub javascript thiab cov duab (hauv qab Preferences / Chaw ntawm koj lub browser) thiab saib ntawm nplooj ntawv ua haujlwm.

Txawm hais tias tsis lig kiag li, qhov txiaj ntsig tau zoo nkauj npaum li cas koj lub vev xaib zoo nkaus li rau tus neeg nkag mus. Tam sim no, tshawb xyuas txhua yam khoom ntawm daim ntawv txheeb nram qab no:

  • Koj lub logo puas ua raws li cov ntawv sau?
  • Puas yog kev coj ua haujlwm kom raug? Nws puas tawg?
  • Puas yog cov ntsiab lus tseem ceeb ntawm koj nplooj qhia sab xis tom qab kev siv lub?
  • Puas muaj qhov zais cia uas pom thaum JS xiam oob khab?
  • Cov ntsiab lus puas raug teeb tsa zoo?
  • Puas yog tag nrho lwm cov nplooj ntawv (tshaj tawm, ntawv xov xwm, duab kos npe, txuas, thiab lwm yam) uas qhia tawm tom qab cov ncauj lus tseem ceeb?

Cov tswv yim tseem ceeb yog ua kom cov ntsiab lus tseem ceeb (qhov uas koj xav kom Google sau tseg) tuaj thaum ntxov li sai tau nrog rau cov ncauj lus thiab cov lus piav qhia nyob hauv qhov chaw.

4. Thauj Lub Sij Hawm Sijhawm thiab Loj

Google tau ntev tau sau tseg qhov loj me thiab nruab nrab lub sijhawm thauj ntawm nplooj ntawv. Qhov no nkag mus rau qeb duas algorithm los ntawm feem ntau suav thiab cuam tshuam koj txoj haujlwm hauv SERPs. Qhov no txhais tau tias koj tuaj yeem muaj cov ntsiab lus zoo nkauj nyob hauv koj lub vev xaib, tab sis yog tias cov nplooj ntawv qeeb, Google yuav tau ceev faj txog qhov ua rau koj siab dua lwm lub vev xaib uas thauj nrawm dua.

Google yog txhua yam rau cov neeg siv khoom txaus siab. Lawv xav pom lawv cov neeg siv cuam tshuam uas tshwm sim uas yooj yim mus siv tau. Yog tias koj muaj tons ntawm javascript snippets, widgets, thiab lwm yam uas ua rau lub sijhawm qeeb qeeb, Google tsis yuav muab nqi zog rau koj qhov qeb siab.

5. Xav Txawb Txav, Xav Txog Siab

Nov yog ib qho ntawm cov ncauj lus tseem ceeb tshaj plaws tham hauv kev lag luam online niaj hnub no. Los ntawm kev tshaj tawm mobile thiab kev tshawb fawb hauv zos mus rau kev ua lag luam nyob rau hauv kev siv desktop / ntsiav tshuaj, nws yog qhov tseeb tias hloov mus rau a mobile-optimized site yog nthwv dej ntawm lub neej yav tom ntej.

Thaum koj xav txog lub vev xaib mobile / teb, koj mus txog nws li cas? Teb raws li nyob rau hauv CSS tawm cov lus nug, lossis tag nrho cov sau npe tshiab zoo li “m.domain.com”? Cov qub tau pom zoo feem ntau vim tias qhov no ua kom cov khoom nyob hauv ib qhov qub (kua txuas, tsis muaj luam tawm, thiab lwm yam). Nws khaws tej yam uas yooj yim dua.

6. Txoj Cai & AuthorRank

Tus sau-meta tau txais cov ntawv cog lus tshiab rau lub neej nrog Google txhawb nqa lub Tus Sau Npe Ntsuas. Nws yog me ntsis ntau dua li tam sim no, txawm li cas los xij. Koj yuav tsum tau ua kom cov nplua nuj snippets rau koj lub vev xaib, nco ntsoov koj cov Google+ profile tau puv lawm, thiab txuas lawv nrog koj cov blog / lub vev xaib. AuthorRank tau tawm los ua ib qho tseem ceeb thiab pom tau qhov tseeb uas cuam tshuam rau cov nplooj ntawv qib, thiab yog ib qho ntawm SEO SEO tactics koj yuav tsum tau ua. Tsis tsuas yog nws yuav txhim kho koj cov qeb duas, tab sis nws tseem yuav txhim kho koj nyem-dhau tus nqi hauv SERPs.

7. Tsim Yuav Tsis Yog Qhov Kawg Ntawm Koj Daim Ntawv Sau

Ironically, Kuv yuav tsum sau txog qhov no yog qhov kawg vim tias ntau tus neeg nco qab tsuas yog yam kawg uas lawv tau nyeem hauv ib tsab xov xwm. Hardcore SEO tib neeg tsis tu ncua saib qhov tseem ceeb ntawm kev tsim qauv.

Zoo nkauj thiab nyeem tau qia ncaj qha los ntawm tus tsim qauv ntawm lub vev xaib. Google tau zoo los xam tawm qhov uas pom tias "dhau tus quav" hauv cov vev xaib, thiab Google pom zoo kom koj tso cov ntsiab lus saum toj quav kom koj cov neeg nyeem raug kho rau cov ntaub ntawv es tsis tshaj tawm.

On-page SEO tsis yog tsuas yog hais txog cov meta code thiab canonical URL. Nws yog hais txog yuav ua li cas koj lub vev xaib txuas rau cov neeg siv thiab rau neeg hlau. Nws yog hais txog yuav ua li cas koj thiaj paub tseeb tias koj lub vev xaib tuaj yeem nkag mus rau thiab nyeem tau, thiab tseem muaj cov ntaub ntawv txaus nyob rau hauv lub hood rau cov kev tshawb nrhiav kom tau yooj yim.

21 Comments

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    Kuv yuav muab ib qho kev nthuav qhia rau peb pab neeg txog SEO tactics rau lead gen thiab qhov no tau txais txiaj ntsig zoo heev. Ua tsaug! Muaj kev zoo siab Friday.

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    Jayson - peb lub xaib tus neeg siv tsim cov ntsiab lus. Peb tseem cia cov neeg siv muab lawv cov ntsiab lus tshem tawm. Yog tias muaj qhov txuas tawg cuam tshuam rau peb cov qeb duas SEO, yuav ua li cas Kuv tuaj yeem tau txais nyob ib ncig ntawm qhov tseeb tias tus neeg siv yuav txiav txim siab tshem tawm ib qho ntawm cov ntsiab lus tom qab tshawb nrhiav lub tshuab tau txheeb xyuas nws?

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      Cov lus piav qhia txog kab lus tseem ceeb yog qhov tseem ceeb ntawm kev ntxias cov neeg siv lub tshuab tshawb nrhiav los nyem, ib txwm muaj npe qhia cov xov xwm qhia txog kev paub. Meta cov ntsiab lus tseem pheej raug tsis quav ntsej los tshawb fawb siv tab sis qee qhov kev tshuaj xyuas tsom xam siv lawv. Geographic meta tags tsis tau pom ntau qhov kev cog lus, tab sis kuv yuav ntxiv lawv nrog ib qho ntaub ntawv hauv cheeb tsam. Qhov ntawd puas pab tau?

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        Nyob zoo Douglas, ua tsaug rau cov kev taug qab: nws zoo heev rau koj cov lus ntuas! qee tus neeg qhia peb tias peb cov cim npe SEO tsis zoo, thiab kuv tig mus rau qhov zoo rau kev pab 🙂 Qhov no pab tau! dab tsi txog qhov ntev ntawm lub npe yuav tsum yog?

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    Kab lus no yuav pab tau. Kuv tau thov lawv hauv kuv qhov chaw. Kuv lub xaib sijhawm yog 88. Txhua tus cim npe thiab js tau thov kom zoo, tab sis kuv tus xaib nyob tsuas yog 2. Koj puas muaj lus qhia li cas Kuv tuaj yeem ua tus txheej txheem siab rau kuv lub xaib.

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    Kuv nyeem ntau qhov kev tawm tswv yim lately txog 'saum toj cov quav ntsiab lus'. Puas yog txhais tau tias cov qauv tsim / ntsiab tsim peb pom muaj sia - cov duab loj heev yauv saum toj saud, 3-4 cov ntsiab lus hauv qab no, thiab cov ntsiab lus ntawm lub cev hauv qab - yog muaj qhov tsis sib haum nrog cov lus qhia ntawd?

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      @ google-323434ee3d2d39bcbda81f3065830816: disqus qee qhov zoo tshaj plaws hloov nplooj ntawv hauv Is Taws Nem yog ntev heev, nrog daim ntawv ntev, cov ntawv pov thawj, kev tshuaj xyuas thiab cov khoom piav qhia. "Saum toj quav" tseem pheej kos ntau cov nias ntawm qhov nruab nrab, tab sis cov neeg siv tau siv los txhuam thiab tsis mloog nws. Kuv yuav ua yuam kev ntawm kev sim sab thiab pom ua ntej kuv yuav ua txhua yam lub xaib luv.

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        Tsaug @douglaskarr: disqus .. koj tab tom tham txog tus neeg siv khoom-kev paub dhau los thiab CTR, tab sis dab tsi txhawj xeeb kuv hauv qhov no (thiab lwm yam) cov ntsiab lus, yog lub tswv yim tias, "Google yog qhov zoo ntawm xam tawm dab tsi qhia" saum toj quav " Cov vev xaib ”. Qhov no ua rau kuv xav paub txawm tias qhov chaw ua tau zoo ntawm sab ux / hloov dua siab tshiab raug rau txim rau qee qhov. Txhua qhov kev xav ntawm qhov ntawd los yog kuv tsuas yog nyeem-ntawv nws xwb?

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          Kuv yuav tsis tseg rau Google piv rau tus neeg siv kev paub. Qhov tseeb, kuv yuav sib cav hais tias cov chaw uas muaj nplooj ntawv nplooj ntiav feem ntau nyuaj rau ntawm kev ntaus nqi. Peb cov neeg tau pom ntau cov txiaj ntsig zoo dua thaum lawv muaj 'thicker' cov ntsiab lus. Yog tias koj cov neeg siv nyiam koj cov ntsiab lus, ces Google yuav nyiam koj cov ntsiab lus!

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    Kuv tuaj los,
    Kuv txaus siab rau kev siv zog koj tau muab tso rau hauv tsab xov xwm no los tshaj tawm cov kev cuam tshuam thiab qhov kev coj ua tshiab SEO zoo tshaj plaws kom tau nce qib siab hauv cov tshuab tshawb nrhiav. Cov no feem ntau dhau ntsia cov ntsiab lus raws li feem ntau hais txog tsuas yog ntawm meta cov cim npe, nplooj ntawv cov ntsiab lus thiab cov ntsiab lus thiab lwm yam thaum tsis quav ntsej xws li cov haujlwm tseem ceeb tshawb. Ua Tsaug.

Yuav ua li cas koj xav hais tias?

Qhov Web site no siv Akismet los txo cov kev pabcuam. Kawm li cas koj cov ntaub ntawv tawm tswv yim tiav.