Lub nrig txog kev pom cov ntaub ntawv: Omniture vs Webtrends

webtrends daim duab

Peb muaj cov neeg siv lag luam uas siv ob qho tib si Omniture thiab Webtrends. Yog lawm, yog tias koj tau nyeem cov blog no, koj paub tias Webtrends yog ib tus neeg siv khoom. Qhov ntawd yog tag nrho kev tshaj tawm tias kuv yuav muaj qhov kev saib tsis ncaj ntawm txhua yam ... tab sis cia siab tias ib tus saib ntawm cov neeg siv tshiab cuam tshuam tsim rau txhua qhov qauv yuav muab koj cov khoom noj rau kev xav.

Kuv tau hais ua ntej tias qhov teeb meem nrog feem ntau analytics cov platform yog tias lawv feem ntau muab cov lus tshaj tawm, tab sis lawv tsis muaj peev xwm pom cov ntaub ntawv sau cia kom koj tuaj yeem ua qhov tsim nyog kev txiav txim siab.

Nov yog kev txhim kho tshiab kom Omniture SiteCatalyst 15 cov khoom lag luam xa tawm los ntawm lawv cov yees duab tsis ntev los no.
txhua yam screenshot

Ouch.

Webtrends Analytics 10 muab cov UI tshiab uas yog intuitive heev, ua kom zoo thiab yooj yim rau kev nrhiav. Daim UI no tau tsim rau nyem thiab kov cov cuam tshuam rau kev muab kev cuam tshuam rau kev saib ntawm koj cov ntaub ntawv. Tus neeg siv interface siv duab liab qab los muab cov duab ntawm cov cuab yeej digital uas koj tab tom taug qab.

Webtrends tseem tab tom ua kom paub Chaw - Ib qhov chaw yog txhua daim ntawv thov, lub vev xaib, lossis lub platform uas koj xav taug. Qhov no tuaj yeem yog koj nplooj Facebook, koj lub vev xaib, koj lub Android app, thiab lwm yam. Cov peev txheej tau ntev dhau los yog qhov loj heev hauv Webtrends, muab qhov hloov tau yooj yim, tab sis nws tuaj ntawm tus nqi - koom haum. Tam sim no, profiles snap mus rau Spaces.

webtrends daim duab

Wow.

thaum John Lovett pom qhov kev saib ua ntej, nws tso nws zoo tshaj plaws… “Nws zoo li ib qho Infographic!”. Kuv xav tias qhia tag nrho zaj dab neeg… Webtrends Kev Ntsuam Xyuas 10 tau hloov zuj zus dhau ntawm kev tshaj qhia thiab tam sim no yog pom los ntawm cov ntaub ntawv hauv kev coj ua rau cov tuam txhab kom txiav txim siab.

11 Comments

  1. 1

    "Zoo li infographic" tsis tas yuav qhuas! 🙂

    Xijpeem, sab no los ntawm kev nthuav qhia thawj zaug kuv tau pom, thiab ua tsaug rau nws.

    Leej twg yuav tau twv tsib xyoos dhau los tias kev lag luam ntawm lub siab tawv (WT) yuav ua tiav qee yam thiaj li pom kev ntxim hlub. Ib zaug ntxiv, "visually sexy" tsis tas yuav qhuas.

    Doug, Kuv vam tias koj yuav ua ob txoj kev cuam tshuam txuas ntxiv… nkag siab, ua haujlwm, hloov pauv yuav yog qhov kuv nyiam tshaj plaws. Los sis tej zaum kuv yuav ua ib yam li ntawd thiab, yog tias kuv tuaj yeem nrhiav lub sijhawm. Sooo tibneeg hu tauj coob.

    Thiab, vim tias koj ib txwm paub meej hauv koj cov lus piav qhia, koj puas xav mus rau hauv qhov chaw tshaj nyob rau lwm tus ncej thiab muab koj cov kev tawm tsam. Los yog taw rau qee yam WebTrends tau tshaj tawm uas ua rau nws nkag siab.

    Thov txim yog tias kuv zoo li muaj zog, tab sis koj cov posts thiab lwm yam kev koom tes yog qhov zoo heev thiab tsim nyog, um, siv.

    • 2

      CGrant, nws yog qhov zoo uas koj tau tawm tsam !!! Re: Cov ntaub ntawv tsis meej Cov duab cov ntaub ntawv yog cov duab pom tau hais tias ob qho kev sib txuas cov ntaub ntawv thiab tso tawm nws tsis zoo los muab cov kev xav uas qhia 'zaj dab neeg' zoo dua. Ua tibzoo saib ntawm ob daim duab saum toj no… Qhov twg yog qhov tseeb pom qhov kev nkag siab ntawm kev ua tau zoo thiab lub hom phiaj uas muaj feem cuam tshuam rau nplooj ntawv hauv nqe lus nug?

      • 3

        Yog, cia peb tau nyob tib phab ntawv rau cov lus txhais.

        Yog lawm, qhov pib paub lub ntsiab lus ntawm infographic muaj lub hom phiaj qhia zaj dab neeg zoo dua. Txawm li cas los lub sij hawm kuj tuaj mus txhais tau tias txhua lub pas dej tauv 'yam uas muaj xim, duab, ib lo lus huab lossis ob, qhov sib txawv ntawm cov tsiaj ntawv me thiab cov xim nyob hauv ib lub xov tooj ntawm tes, ntxiv rau txhua yam tsis ua raws kab sib chaws yooj yim.

        Cov npe hu ua "infographics" niaj hnub no ua rau kuv nco txog lub sijhawm thaum ntxov ntawm lub tshuab luam ntawv laser thaum txhua tus pib tsim lawv tus kheej lub ntsej muag siv cov duab kos duab thiab cov ntawv sau xws li kev npau taws, ua rau muaj kev phem txaus.

        Yog li cia peb lo nrog qhov zoo, zoo version ntawm lub infographic daim ntawv muaj ua nrog betterness raws li txwv mus rau flashiness los yog trendiness.

        • 4

          Kuv pom zoo nrog cgrant. Webtrends siv sijhawm ntau los daws lawv “lub rooj dav dav nrog qhov ntev thiab ntsuas” pom ntawm Webtrends 8 thiab dhau los. Koj tuaj yeem qhia tau tias lawv tau tsom mus rau kev kho dua lub ntsej muag saib pom vim tias ob qho ntawm lawv qhov kawg tso tawm (9 thiab 10) tau tsis tshua muaj neeg siv interface. Nco ntsoov Webtrends 9 qhia txog cov ntaub ntawv zoo xa cov nta (REST API, thiab lwm yam) tab sis hauv kuv lub tswv yim, qhov kev hloov pauv loj tshaj yog tus neeg siv ntsej muag interface.

          Qhov tseeb hloov tshiab 10 tseeb no ua tau zoo heev, thiab cia siab kom ua haujlwm ntxiv. Ib qho tshwj xeeb ntxiv uas tau hais txog ntawm Kev Koom Tes yog tias txhua kab ntawv hauv Nplooj Ntawv tshaj tawm yuav tau txais nws tus kheej dashboard - uas yuav tsum tau nthuav tshwj xeeb, thiab muaj txiaj ntsig!

          Tau kawg, Omniture lub Rooj Sib Tham lub lim tiam no tau hais txog cov kev hloov pauv uas Webtrends tsis tau xav txog txij li ua ntej ... Daim Ntawv 6? Kev hloov thim platform rov qab! Kev kho dua tshiab rau SiteCatalyst 15 yuav los chock puv ntawm cov kev hloov tom qab-tus-scenes. Cov kev hloov pauv no yuav tso cai rau txhua yam muaj peev xwm tshiab nrog cov twj; lub peev xwm uas Webtrends tsuas yog npau suav ntawm kom txog thaum lawv txiav txim siab hloov kho lawv Lub Tshuab Tsim Tawm.

          Ib qho ntawm cov kev hloov tseem ceeb no - Segmentation. Nco ntsoov Google Analytics tau muaj nws rau ib lub xyoo tam sim no, tab sis nws yog lub sijhawm Enterprise Enterprise tau txais. Raws li cov lus tshaj tawm ntawm Engage lub lim tiam dhau los, nws tsis zoo li tias-on-the-fly cov lus tshaj tawm lossis segmentation tau raug txiav txim siab los ntawm Webtrends. Xav ntxiv qhov Kev Ntsuas tshiab rau koj daim ntawv qhia? Hu rau koj Tus Thawj Coj, uas tseem tab tom ua haujlwm nrog tib tus cwj pwm nws tau nrog daws tau 4-5 xyoos dhau los! Tom qab ntawv txiav txim siab yuav rov tshawb xyuas dua los yog tsuas yog suav nrog hauv cov ntawv qhia mus tom ntej. Ntxiv Cov Xov Xwm hauv Omniture yog yooj yim xws li nyem-thiab-luag, thiab nws suab zoo li nws tau yooj yim dua - ua tsaug rau kev txhim kho tom qab-kawg.

          Txhawm rau tau txais cov npe ntxiv ntawm Omniture kev txhim kho rau SiteCatalyst hauv Version 15, mus saib Adas cov lus: http://adam.webanalyticsdemystified.com/2011/03/09/welcome-to-sitecatalyst-v15/

          Nco ntsoov, tsis txhob txiav txim rau phau ntawv los ntawm nws daim npog. Tsuas yog vim Webtrends muaj qhov tsaj zoo nkauj tsaws daim nplooj txhais tsis tau txhais tau tias nws yuav hloov tau ntau dua los yog tsis kam ua.

          Webtrends 'Kev sib tos thiab txawb ua ke? Tam sim no uas sh * t tau txias!

          • 5

            Qhov sib txawv tseem ceeb ntawm webtrends thiab Omniture, yog txoj kev khaws ntaub ntawv. Hauv Webtrends koj txheeb xyuas logfiles thiab cov ntaub ntawv tshaj tawm cov ntaub ntawv tom qab ntawd yog khaws cia hauv cov tsev kawm ntawv qub ntaub ntawv tiaj tus.
            Hauv Omniture koj khaws cov ntaub ntawv hauv ib qho xwm txheej DB. Ob txoj hauv kev no ob qho tib si muaj txiaj ntsig thiab cov txiaj ntsig.

            1. Hauv webtrends koj tuaj yeem reanalyse koj cov ntaub ntawv. Qhov no muaj txiaj ntsig zoo hauv ntau txoj kev. Koj tuaj yeem kuaj koj cov teeb tsa lossis hloov pauv koj lub teeb kom yooj yim, koj tuaj yeem teeb tsa cov ntawv qhia tshiab thiab rov qab pom hauv lub sijhawm, yog tias lawv tsis ua raws kev cai. Ib qho classic yog nkag paghe los ntawm xa nplooj ntawv, tab sis muaj ntau tons ntawm cov piv txwv vim li cas qhov no ua ke. Txawm li cas los xij vim Webtrends tsis tau khiav ntawm DB muaj kev sib raug zoo, koj tsis tuaj yeem "Lus Nug" tus db nyob, nrog txhua yam uas koj xav tau. Koj yuav tsum tsim kev tshaj tawm thiab ntsuas cov ntaub ntawv.
            2. Hauv Omniture koj tuaj yeem "nug" cov ntaub ntawv nyob, vim tias koj siv DB sib txheeb. Qhov no tso cai rau Discovery VS Site Catalyst nyob segmentation. Qhov no txhais tau tias koj tsis tuaj yeem rov kho koj cov ntaub ntawv, yog li kev sim siab nyuaj dua thiab koj tau txais qhov teebmeem thaum sim ntsuas cov khoom rov qab rau hauv lub sijhawm, uas koj tsis tau teeb tsa. Tsis tas li ntawm DB muaj kev cuam tshuam muaj nws txwv ua cov ntaub ntawv loj npaum li cas nws tuaj yeem tswj hwm, yog li feem ntau (thiab kuv tsis yog tus kws tshaj lij Omniture, yog li thov kom kuv paub tseeb) thaum mus tshaj ob peb puas txhiab mus ntsib, Omniture "cov qauv" cov ntaub ntawv kom tsis txhob muaj cov lus nug thauj khoom sijhawm. Qhov no ua rau muaj teeb meem thaum koj xav tau cov ntaub ntawv meej thiab tsis yog qauv ntawm cov ntaub ntawv. Live ntu yog txawm li cas los yog txias thiab kuv xav Webtrends tsawg kawg ua kom nws ua tau siv ntu nyob rau hauv Webtrends analytics, thaum muaj yuav Seem (Nrhiav counterpart ntawm Webtrends)

            Yeej, tag nrho Live segmentation tiag tiag yog, yog lim cov ntaub ntawv raws li daim ntawv teev cov khoom qab zib ID. Thaum Webtrends Analytics tej zaum yuav tsis muaj peev xwm ua tau yooj yim qhov no hauv Analytics 10, vim tsis muaj qhov sib cuam tshuam DB, lawv tuaj yeem siv tau yooj yim hauv kev muaj peev xwm siv qee ntu neeg siv los ntawm lawv cov "Seem" twj uas yog lim rau ib qho kev qhia hauv Webtrends. Qhov tseeb koj tuaj yeem ua qhov ntawd, tab sis nws yuav xav tau koj kom xa Se Seem uas koj xaiv thiab ua ib lim nrog txhua tus lej ncuav qab zib hauv nws thiab siv nws ua ib qho tsuas yog lim.

            Yog li, muaj cov zoo thiab cons ntawm kev teeb tsa ob qho. Nws yog kev sib tham nthuav dav, uas ib tug yuav tsum nyiam.

            Hom regards

          • 6

            Tsis paub meej tias yog koj paub txog Webtrends Qhua Cov Ntaub Ntawv Mart - nws hloov cov ntaub ntawv tiaj los ntawm Analytics rau kev txheeb xyuas cov ntaub ntawv uas koj tuaj yeem siv rau cov lus nug ad-hoc lossis txawm rau ntu-ntu-ya los ntawm ntu ntu. Yog tias kuv tuaj yeem piv, nws yog qhov ua tau zoo thiab yoog raws ntau ntu ntawm Google Analytics thiab Site Catalyst. Cov Neeg Tuaj Xyuas Cov Ntaub Ntawv Mart "ntxiv-rau" rau Analytics yog li koj tseem muaj ib tus neeg siv interface, ib qho kev tswj hwm. Kuv xav tias qhov no yog txoj kev zoo tshaj plaws uas koj tuaj yeem siv cov ntaub ntawv tiaj tus optimized rau qhia (piv txwv li tsis muaj piv txwv) thiab cov ntaub ntawv txheeb ze rau ntu cais thiab lwm yam haujlwm "on-line".

          • 7

            Kuv paub VDM & Segment zoo heev, tab sis tus choj rov qab rau Analytics tseem tsis tau tsim. Koj tsis tuaj yeem pom tam sim no piv txwv piv txwv txog koj qhov kev hloov pauv, koj txoj kev tsom xam, koj qhov kev sib tw khiav tawm lossis lwm yam Kev Ntsuam Xyuas Tshaj Tawm hauv Webtrends Analytics rau ntu uas tau hais hauv Seem & VDM.

            Hauv kev muaj tiag tias qhov tshwj xeeb kev sib koom ua ke tuaj yeem tsim tau yooj yim, los ntawm kev ntxiv cov ntxaij lim dej raws li daim ntawv teev npe ntawm Cov Kua nplaum ID ntawm Ntu. Yog li cia peb xav tias koj ua Segment hauv VDM & Segment. Ntu yog tag nrho cov neeg tuaj saib ntawm lub txhab nyiaj hauv tuam txhab nrog cov nyiaj xyoo ntau dua 100.000 $ uas twb yog ib tus qhua tuaj noj mov, tab sis leej twg tsis muaj Daim Ntawv Cog Lus Nyiaj Laus thiab uas tau nyem tawm ad txog nyiaj laus ntxiv tsis dhau 30 hnub dhau los.

            Koj xav pom dab tsi nplooj ntawv no Segment xav, yuav ua li cas lawv hla cov neeg siv khoom lag luam profiler thiab qhov chaw uas lawv tawm hauv lawv lub vev xaib nyiaj txiag ua lag luam. Txoj cai tam sim no, uas ua tsis tau. Koj tuaj yeem tsim Ntu, tab sis koj tsis tuaj yeem siv Ntu hauv Analytics li kev lim. Txhua yam koj xav tau tiag tiag yog qhov tshwj xeeb ntu Cov Ncuav Qab Zib ID tawm ntawm Ntu thiab tsim los ua cov lim thiab voila, koj yuav muaj koj cov lus ceeb toom.

            Ntawd yog qhov tshwj xeeb uas kuv yuav ntxiv, yog tias kuv tuaj yeem txiav txim siab. Segments tseem yog ib qho khoom zoo heev thiab muaj kev xav paub tsis meej. Tab sis koj yuav tsum muaj peev xwm coj ntu ntu rov qab rau hauv koj lub platform tsom xam.

            Br loj

      • 8

        Yog li, hais txog kev zoo dua qub. Saib kom ze rau txhua qhov, Kuv xav hais tias WebTrends cov neeg tsim qauv ua cov kev xaiv zoo dua txog yam dab tsi uas yuav muaj ntawm qhov qhib no qhib… txawm hais tias nws tseem tuaj yeem txhim kho. Yog tias kuv tsuas muaj cov ntxaij vab tshaus no los nthuav qhia rau kev tswj hwm, WebTrends ib tus yuav tso tawm cov lus sib tham zoo dua thiab ua rau cov lus nug tshwj xeeb ntxiv rau kev soj ntsuam ntxiv.

        Lub WebTrends ib tus yuav kuj tsuas yog ua rau lub siab zoo rau kev tswj hwm. Twv kuv hais tias koj tus neeg tswj hwm ib nrab tsuas yog vuag los ntawm cov neeg tuaj cuam tshuam thaum lawv los ntawm cov ntaub ntawv zoo?

      • 9

        Hmm, kuv cov lus pom thib ob sab saud kuv thawj qhov lus tshaj tawm nyob hauv lub interface no. Lawv yuav tsum tau nyeem hauv qab-rau-saum toj.

  2. 10

    Yog tias muaj ib qho uas koj tsis tuaj yeem liam txog Webtrends ntawm, nws tsis muaj qhov yooj. Nws ib txwm yog feem ntau hloov tau lub cuab yeej.
    Kuv xav tias Omniture poob rau hauv av ATM.

    Koj tuaj yeem pom ntau yam ntawm kev tshuaj ntsuam 10 rau http://www.Webtrends.com/analytics10
    Txhim tos ntsoov rau nws.

  3. 11

    Yog tias muaj ib qho uas koj tsis tuaj yeem liam txog Webtrends ntawm, nws tsis muaj qhov yooj. Nws ib txwm yog feem ntau hloov tau lub cuab yeej.
    Kuv xav tias Omniture poob rau hauv av ATM.

    Koj tuaj yeem pom ntau yam ntawm kev tshuaj ntsuam 10 rau http://www.Webtrends.com/analytics10
    Txhim tos ntsoov rau nws.

Yuav ua li cas koj xav hais tias?

Qhov Web site no siv Akismet los txo cov kev pabcuam. Kawm li cas koj cov ntaub ntawv tawm tswv yim tiav.