Ib qho Snapshot ntawm Omnichannel Tus Neeg Siv Khoom Siv Kev Coj Tus Cwj Pwm

Omnichannel Yuav Tus Cwj Pwm

Omnichannel cov tswv yim ua tau zoo dua los ua raws li kev lag luam huab muab kev sib koom ua ke thiab ntsuas cov tswv yim thoob plaws tus neeg siv cov lus. Taug kev sib txuas thiab ncuav qab zib pab kom muaj kev sib tsoo qhov twg, tsis hais lub channel, lub platform tuaj yeem paub qhov twg cov neeg siv khoom siv thiab thawb cov lus tshaj tawm kev lag luam uas cuam tshuam, siv tau rau hauv channel, thiab coj lawv mus rau kev yuav khoom.

Omnichannel yog dab tsi?

Thaum peb hais txog cov channel hauv kev tshaj tawm, peb tab tom tham txog kev lag luam kev lag luam qhib rau kev sib txuas lus nrog lub zeem muag lossis cov qhua tuaj noj mov. Qhov no tuaj yeem suav cov kab ke kev nyiam xws li kev tshaj tawm xov xwm hauv TV, luam tawm tshaj tawm, lossis xov tooj cua. Cov channel raws li suav cov organic, social media, them nyiaj tshaj tawm, lag luam mobile, thiab lwm cov tswv yim.

Ntau lub chaw muag khoom tau nyob ib puag ncig txij li ntau cov chaw tau nyob ib puag ncig. Ntawm nws cov hauv paus, ntau txoj kev lag luam xa mus rau phiaj xwm tshaj tawm ntawm ib tus neeg siv khoom lossis lag luam hauv ntau tshaj ib qho channel. Koj yuav khiav ua ke ua ke thoob plaws mediums thiab tawm tswv yim mus cuag ntau dua thiab coj lub zeem muag ua kev yuav khoom.

Omnichannel yog hais txog txoj kev hla kev channel uas koj siv los tsav tus neeg siv khoom mus rau kev yuav khoom. Cov tub lag luam ua haujlwm txhawm rau txhim kho kev paub dhau los ntawm kev siv, hom, thiab kev sib txuam uas coj cov neeg siv khoom. Lawv yuav pib los ntawm kev tshawb nrhiav ntawm thaj chaw, mus saib ib lub vev xaib, tom qab ntawd tau txais cov ntawv tshaj tawm ntxiv uas tsav qhov kev tshaj tawm hauv tsev thiab xaus rau cov neeg siv khoom mus xyuas qhov chaw muag khoom.

Cov neeg tau txais kev pab tsis yog tab tom teb rau omnichannel cov tswv yim, lawv tau xav tias yuav muaj kev paub zoo dhau los ntawm kev lag luam e-luam thiab cov chaw muag khoom ze rau lawv.

Omnichannel Neeg Siv Khoom Siv Cwj Pwm

BigCommerce.com tsim cov infographic hauv qab no ntawm omnichannel kev yuav khoom tus cwj pwm thiab ntawm no cov txiaj ntsig:

  • 58% ntawm cov neeg muas zaub raug cuam tshuam los ntawm tus nqi thauj khoom
  • 49% ntawm cov neeg yuav khoom tsis yuav online vim lawv tsis tuaj yeem kov thiab tshuaj xyuas cov khoom
  • 34% ntawm cov neeg yuav khoom hauv online tsis tuaj yeem tos cov sijhawm xa tawm - txawm lawv yuav nrawm npaum li cas!
  • 34% ntawm cov neeg teb xam cov txheej txheem xa rov qab nyuaj rau lawv txoj kev yuav khoom
  • 29% ntawm cov neeg yuav khoom nyiam yuav hauv av-thiab-mortar qhov chaw vim kev txhawj xeeb txog kev ceev ntiag tug

Peb Yuav Yuav Li Cas: Tus Neeg Siv Khoom Siv Coj Tus Cwj Pwm Hauv Lub Ntiaj Teb Omni-Channel Ntiaj Teb

Tus Neeg Siv Khoom Siv Omnichannel Tus Cwj Pwm

Omnichannel Yuav Tus Cwj Pwm

Kev Tshaj Tawm: Peb yog tus koom nrog BigCommerce.com

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