Ua ntej hauv Omnichannel rau Dub Friday thiab Cyber ​​Monday

Dub Friday Thiab Cyber ​​Monday Muag

Tsis muaj lus nug txog nws, lub khw muag khoom tab tom pauv kev hloov pauv. Qhov tsis tu ncua ntawm txhua qhov kev tso tawm yog yuam cov neeg muag khoom kom lawv muag khoom thiab lag luam muag khoom, tshwj xeeb tshaj yog thaum lawv mus ze rau Dub Friday thiab Cyber ​​Monday.

Kev muag digital, uas suav nrog online thiab mobile, yog kom meej meej cov ci ntsa iab hauv cov khw muag khoom. Cyber ​​Monday 2016 tau thov lub npe rau hnub muag online loj tshaj plaws hauv Asmeskas keeb kwm, nrog $ 3.39 billion hauv kev muag onlineCov. Dub Friday tuaj nyob ze nrog thib ob nrog $ 3.34 billion hauv kev muag online, tsav tsheb teev $ 1.2 nphom hauv cov nyiaj txawbCov. Txhua daim paib taw qhia txog qhov zoo tshaj muag digital thaum lub xyoo so haujlwm.

Thaum cov muag khoom muag muag muag sawv tag nrho, cov lus tau me ntsis sib xyaw rau cov khw muag khoom cib thiab cov cug. Raws li cov lag luam muag xav tank Fung Thoob Ntiaj Teb Cov Lag Luam Muag Khoom thiab Tshuab, ntau tshaj 5,700 qhov lag luam kaw tau tshaj tawm los ntawm Lub Cuaj Hli 1, 2017. Qhov ntawd yog 181% nce tshaj 2016. Tau IHL cov ntaub ntawv tshawb fawb kwv yees tias cov khw muag khoom yuav qhib 4,080 lub khw ntxiv hauv xyoo 2017 dua li lawv raug kaw thiab npaj yuav qhib ntau dua 5,500 ntau hauv 2018.

Yog li, cov khw muag khoom dab tsi yuav tsum tau ua thaum lawv lub taub hau rau xyoo so haujlwm xyoo no? Yuav ua li cas yuav tsum lawv nplua rau kev muag khoom thiab kev lag luam kom ntseeg tau tias lawv ntaus txhua cov ntawv raug? Pib los ntawm kev txheeb xyuas thiab txheeb xyuas cov neeg siv cov ntaub ntawv thiab tom qab hloov kho kom haum, nrog kev saib xyuas tshwj xeeb rau omnichannel lub tswv yim uas tsis txi ib qho channel lossis ib tus neeg siv khoom. Thiab hais txog tus neeg siv khoom ntiag tug, nqis peev qee lub sijhawm thiab kev rau siab ntawm tus kheej thaum koj nplua koj cov tswv yim lag luam muag.

Hais Txog Lub Omnichannel

Txhawm rau nrhiav cov kev hloov no thiab kev tsis sib haum, cov khw muag khoom tau siv cov kev pabcuam tshiab, thev naus laus zis thiab kev lag luam muaj txiaj ntsig rau lub zog omnichannel, ntau txoj kev sib txuas lus uas cuam tshuam rau cov kab nruab nrab hauv khw, online, mobile thiab txawm tias cov khoom siv tau rau hauv kev sib koom ua ke thiab sib raug zoo. Tias vim tias omnichannel muag khoom yog qhov twg cov nyiaj. Raws li a qhia los ntawm eMarketer, 59% ntawm cov neeg muag khoom hais tias cov neeg siv omnichannel muaj txiaj ntsig ntau dua xyoo 2016 dua li cov xaib-cov neeg siv khoom, piv txwv li 48% hauv 2015.

Amazon nyuam qhuav nthuav dav omnichannel hneev taw los ntawm kev pib nws tus kheej cov khaub ncaws kab, ua tiav nrog Prime Wardrobe uas cia cov neeg siv sim ua ntej lawv yuav. Nws kuj nrhiav tag nrho Cov Khoom Noj thiab tau qhib qee cov khw muag khoom ntawm Amazon. Ib qho ntxiv, lub tuam txhab tab tom thawb cov chaw khaws khoom hauv thaj chaw hauv nroog thoob plaws hauv lub tebchaws kom nws tuaj yeem muab tib hnub xa mus rau cov neeg siv khoom uas yuav hauv online thiab mobile channels.

Lub khw muag khoom muag ntawm Amazon Prime Day kev muag khoom tau ua tiav zoo. Xyoo no, Amazon Prime Day tau tsim los ua lub tuam txhab kev muag khoom loj tshaj plaws txhua hnub, loj hlob 60% los ntawm 2016 thiab surpassing Amazon lub 2016 Dub Friday thiab Cyber ​​Monday kev muag khoom. Thiab Amazon tau ua txoj haujlwm zoo los tsom lawv cov khoom lag luam, xav tias feem ntau ntawm cov khoom muag rau Hnub Prime yog cov khoom lag luam hauv Amazon. Xav tau ntawv pov thawj ntxiv? Raws li kev tshawb fawb los ntawm Kev txawj ntse, 43% ntawm tag nrho cov kev muag khoom muag hauv Tebchaws Asmeskas tau mus txog Amazon xyoo 2016. Nrog cov khoom lag luam tshiab no Amazon tab tom nrhiav kom tau ib qho loj me me ntawm cov khw muag khoom noj qab zib, tej zaum yuav txog li 50% kev lag luam feem pua ​​los ntawm 2021, raws li Phab ntsa Street firm Needham.

Lub caij no Walmart, nrog ntau dua 5,000 lub khw muag khoom, tau tsim tawm nws muaj nyob online. Thaum nws yuav yog me ntsis qab ntawm Amazon hauv omnichannel nthuav, cov neeg muag khoom tam sim no yuav khoom ntawm Jet.com, nrog rau nws qhov tau los ntawm cov khw muag online me me ModCloth, Bonobos thiab Moosejaw, tau ua rau kev loj hlob muag hauv online. Los txuas ntxiv kev sib tw nrog Amazon lub foray mus rau hauv cov chaw muag khoom noj, Walmart tam sim no muaj cov khw muag khoom hauv online thiab tuaj tos, thiab nyuam qhuav tshaj tawm a kev koom tes nrog Google thaum lub Cuaj Hlis pib mus ntxiv rau kev cuam tshuam ntawm Amazon cov lag luam feem. Lub XNUMX Hlis, Walmart tshaj tawm qhov 63% kev loj hlob hauv peb lub hlis twg kev lag luam e-lag luam.

Kho Tus Kheej Nws

Ib tus qauv tseem ceeb hauv khw muag khoom tam sim no - thiab ib qho uas twb tau muab cov txiaj ntsig tiag tiag - yog personalizationCov. Ntau ntawm cov khw muag khoom twb tau siv tus kheej, thiab qee qhov muaj nyob rau ntau xyoo. Kev tshawb fawb qhia hais tias tus kheej muaj kev cuam tshuam muaj zog. Qhov tseeb, tsis ntev los no kawm los ntawm Infosys pom tias 86% ntawm cov neeg siv khoom tau hais tias #personalization muaj tsawg kawg yog qee yam cuam tshuam rau kev txiav txim siab yuav khoom, thiab tias ze li ib feem peb ntawm cov neeg siv khoom xav tau tus kheej ntau dua hauv lawv cov khoom lag luam.

Cov kev pabcuam tshiab thiab cov apps tshiab dhau mus ua lub khw muag khoom ntiag tug thiab kev yuav khoom, nrog rau. Muaj Nordstrom Lub Koom Haum Qws, ib qho ntawm ntau qhov kev pabcuam tshiab uas muaj kev ntseeg siab rau cov qauv npe thiab siv stylists kom xaiv cov khaub ncaws raws li cov neeg siv khoom nyiam, tom qab ntawd xa cov kev xaiv cov khaub ncaws ncaj qha rau tus neeg siv khoom. Lwm tus suav nrog StitchFix, MM.LaFleur thiab Fabletics. Tseem muaj cov apps zoo li Cov Neeg Hunt. Tshaj tawm cov duab ntawm ib yam khoom uas koj tab tom nrhiav, nrog rau qee qhov tshwj xeeb xws li peev nyiaj thiab qhov loj me, Hunt zej zog tes hauj lwm los tawm tswv yim txog cov khoom lag luam. Khaws, lwm lub app, muab cov khoom lag luam thoob plaws hauv lub vev xaib hu ua Keep One Cart kom cov neeg yuav khoom tuaj yeem yuav ib qho khoom los ntawm txhua lub khw muag khoom, txhua qhov chaw, hauv ib qho kev tshawb xyuas qhov tsis zoo. Txhua yam ntawm cov kev pabcuam no thiab cov apps hais lus rau cov neeg siv khoom lub siab nyiam rau kev ua lag luam ntau dua ntawm cov khw muag khoom, thiab cov khw muag khoom yuav tsum ua kom lawv xa mus kom tau raws li lub siab xav.

Kev Ntsuas Rau Kev Ntsuas

Txhawm rau kev sib tw hauv kev hloov pauv ntawm cov khw muag khoom niaj hnub no, cov tuam txhab yuav tsum tsis yog paub thiab nkag siab lawv cov neeg siv khoom nkaus xwb tab sis kuj ntsuas txhua qhov ntawm lawv cov muag khoom thiab cov kev sib tw los txhawm rau txhim kho hom phiaj kev lag luam, xa khoom thiab thaum kawg nyiaj.

Tau kawg, cov neeg siv feem ntau tawm tsam kev tshaj tawm. Lawv nrhiav txoj hauv kev kom zam nws thiab kho nws tawm, yog li cov neeg lag luam yuav tsum yoog thiab muaj tswv yim los muab cov neeg siv cov ntaub ntawv ntiag tug uas lawv tau nrhiav. Niaj hnub no kev tshaj tawm xov xwm zoo tshaj plaws taug qab txhua qhov kev sib kov thiab kev sib cuam tshuam nrog cov neeg siv khoom txhawm rau txhawm rau pab tus kheej kev sib raug zoo ntawm lub hom thiab cov qhua tuaj noj mov.

Tsis tsuas yog cov neeg siv khoom xav tau cov kev paub ntawm cov neeg siv khoom ntiag tug, lawv kuj xav tau cov kev lag luam muag khoom zoo ib yam nyob thoob plaws digital thiab cib thiab tshuaj khib. Thiab nrog kev paub xwm yeem, piv txwv li, cov neeg muag khoom tau npaj tau zoo dua showrooming thiab webrooming.

Txhawm rau xa tus kheej thiab cov kev paub hauv omnichannel, koj yuav tsum nkag siab koj lub hom phiaj cov neeg siv khoom. Qhov zoo tshaj plaws los ua qhov ntawd yog tshawb xyuas cov neeg siv cov ntaub ntawv. Tau kawg, rau ntau tus neeg muag khoom muag, sifting los ntawm hordes ntawm cov ntaub ntawv sau los ntawm cov chaw muag khoom thiab cov xaib online tuaj yeem ua kom dhau cai. Qhov nyuaj dua yog suav cov qhua tuaj noj mov cov ntaub ntawv hla cov sib txawv rau ntau daim duab, tshwj xeeb tshaj yog vim ntau lub koom haum tseem muaj lawv cov channel hauv silos.

Ib txoj hauv kev los mus kov yeej cov kev cov nyom no yog ua haujlwm nrog tus khub uas muaj kev txawj ntse hauv cov ntaub ntawv thiab kev tshuaj ntsuam thiab tus uas muaj peev xwm pom tau cov ntaub ntawv tseem ceeb thiab nkag siab zoo dua zaj dab neeg uas cov ntaub ntawv tau hais. Ob peb lo lus ntawm cov lus ntuas thaum xaiv tus khub los ua haujlwm nrog: saib rau cov tuam txhab uas nqis peev hauv thiab siv cov kev tshuaj ntsuam kom muaj zog, thiab cov ntaub ntawv ntawd los ntawm ntau qhov chaw txhawm rau ua kom pom tseeb kev sib txuas rau ROI qhov kev sib tw.

Nrog cov ntaub ntawv-tsav kev lag luam thiab ib daim duab ua tiav ntau dua ntawm koj lub hom phiaj cov neeg siv khoom, koj yuav tau xyuas kom meej txhua touchpoint yog ib feem ntawm cohesive thiab customized omnichannel kev ua lag luam kev paub tuaj txog Dub Friday thiab Cyber ​​Monday. Nws yuav tsis muaj teeb meem yog tias tus neeg yuav khoom rau lub caij so khoom plig zoo nkauj ntawm lub khw muag khoom hauv khw hauv zos, nkag mus hauv phau ntawv teev npe uas nyuam qhuav tuaj txog xa ntawv, lossis kos cov khoom lag luam hauv lub xov tooj ntawm tes. Dab tsi matters yog qhov muas.

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