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Kev hloov pauv digital: Qub Marketer vs. New Marketer

Raws li kuv tau tshawb nrhiav Alterian site, Kuv pom daim duab zoo heev ntawm lawv nplooj ntawv koom nrog cov neeg siv khoom. Daim duab qhia tau hais tias kev lag luam tau hloov pauv li cas. Nws yeej ua rau nws paub meej tias seb koj li kev lag luam puas tau hloov zuj zus.

Old Marketing Versus New Marketing


Cov tswv yim thiab cov cuab yeej ua lag luam ua haujlwm tau hloov pauv ntau xyoo. Kev nce qib thev naus laus zis thiab kev txheeb xyuas cov ntaub ntawv tau tsav kev hloov pauv los ntawm kev lag luam loj ib txwm muaj mus rau ntau tus kheej thiab kev sib koom ua ke. Cia peb xav txog qhov tseem ceeb ntawm qhov kev hloov pauv no:

  1. Peb xav tias Evolved rau Peb Paub - Siv Cov Ntaub Ntawv thiab Kev Tshawb Fawb: Yav dhau los, kev txiav txim siab ua lag luam feem ntau yog ua raws li kev paub txog kev kwv yees thiab kev xav. Txawm li cas los xij, kev txheeb xyuas cov ntaub ntawv tau txhawb nqa cov neeg lag luam kom hloov pauv los ntawm peb xav rau peb paub. Los ntawm kev txheeb xyuas cov ntaub ntawv ntawm cov neeg siv khoom, cov neeg lag luam tam sim no tuaj yeem txiav txim siab paub, nkag siab lawv cov neeg siv khoom nyiam, tus cwj pwm, thiab kev xav tau nrog qhov tseeb.
  2. Kev Lag Luam Loj tau hloov mus rau Kev Lag Luam Tus Kheej Siv Tus Kheej thiab Segmentation Lub sijhawm ntawm generic, ib-size-fits-tag nrho cov kev tshaj tawm tau muab txoj hauv kev rau kev lag luam tus kheej. Cov neeg lag luam leverage tus kheej thiab segmentation cov tswv yim los txiav cov lus thiab muab rau cov neeg tuaj saib tshwj xeeb. Qhov no ua kom cov neeg siv khoom tau txais cov ntsiab lus uas cuam tshuam nrog lawv, txhawb kev sib sib zog nqus nrog lub hom.
  3. Interruption hloov mus rau kev sib tham: Ib txwm tshaj tawm feem ntau cuam tshuam rau cov neeg siv khoom cov kev paub dhau los nrog kev lag luam tsis txaus ntseeg thiab kev tshaj tawm pop-up. Niaj hnub no, cov neeg lag luam tsom rau kev sib cuam tshuam ntau dua li kev cuam tshuam. Lawv koom nrog cov neeg siv khoom los ntawm kev sib tham, cov ntsiab lus sib tham, thiab kev sib txuas lus ob txoj hauv kev, ua rau cov khoom lag luam muaj kev cuam tshuam ntau dua thiab tsis cuam tshuam.
  4. Cov ntsiab lus zoo li hloov mus rau Dynamic Cov ntsiab lus kev paub: Cov ntsiab lus zoo li qub tau dhau los lawm. Cov neeg lag luam tam sim no tsom mus rau kev tsim cov ntsiab lus muaj txiaj ntsig zoo uas nyiam thiab koom nrog cov neeg tuaj saib. Qhov no suav nrog cov yeeb yaj kiab sib tham sib tham, kev hais dab neeg tsis txaus ntseeg, thiab cov ntsiab lus tsim los ntawm cov neeg siv khoom, tso cai rau cov neeg siv khoom koom nrog cov khoom lag luam cov lus piav qhia.
  5. Manual txheej txheem rau Automated txheej txheem: Phau ntawv ua tiav ntawm kev tshaj tawm kev lag luam tau muab txoj hauv kev rau automation. Kev lag luam automation platforms ua kom rov ua haujlwm dua qub xws li email kev lag luam thiab kev coj noj coj ua. Qhov no txuag lub sijhawm thiab ua kom muaj kev sib luag thiab ua haujlwm kom ncav cuag cov neeg tuaj saib lub hom phiaj.
  6. Tej zaum rau Real-Time Monitoring, Ua, Automation
    , thiab Tshaj Qhia: Kev saib xyuas thiab tshuaj xyuas lub sijhawm tiag tiag tau dhau los ua cov cuab yeej tseem ceeb rau cov neeg lag luam. Lawv tuaj yeem taug qab qhov kev ua tau zoo ntawm cov phiaj xwm thaum lawv tshwm sim, tso cai rau kev hloov kho tam sim thiab kev ua kom zoo. Kev nkag siab ntawm lub sijhawm tiag tiag ua rau cov neeg lag luam tuav lub sijhawm thiab daws cov teeb meem tam sim.
  7. Siled vs. Kev sib koom tes Omnichannel Marketing: Cov tswv yim sib koom ua ke omnichannel tau hloov pauv kev lag luam kev lag luam. Cov neeg lag luam paub txog qhov tseem ceeb ntawm cov neeg siv khoom tsis sib haum xeeb thoob plaws ntau txoj hauv kev, xws li kev tshaj xov xwm, cov vev xaib, thiab mobile apps. Qhov kev sib koom ua ke no ua kom muaj kev sib koom ua ke ntawm cov khoom lag luam thiab txhim kho cov neeg siv khoom loyalty.

Kev hloov pauv ntawm cov neeg lag luam los ntawm kev cia siab rau kev xav rau kev siv cov ntaub ntawv-tsav kev pom tau hloov pauv txoj hauv kev tsim cov khoom nyiam thiab kev koom tes. Los ntawm kev tuav tus kheej, kev sib tham sib, automation, thiab ib txoj hauv kev zoo rau kev lag luam omnichannel, cov neeg lag luam niaj hnub no tau zoo dua los txuas nrog lawv cov neeg tuaj saib lub hom phiaj thiab tsim kev sib raug zoo ntawm hom lag luam.

Koj puas tau hloov kho raws li tus neeg lag luam? Koj lub tuam txhab puas tau hloov pauv?

Kuv tau siv sijhawm nrog ntau qhov kev cia siab, thiab cov laj thawj vim li cas lawv tsis tau hloov pauv digitally (DX) lawv cov lag luam yog ntshai, Cov chaw muab kev pab, Thiab kev txawj ntse. Kuv xav tias cov ntsiab lus no yog vim li cas nws tseem ceeb heev kom khaws tau kev pab ntawm ib tug digital transformation expertCov. Lawv tuaj yeem muab koj cov kev ntseeg khov kho nrog cov txiaj ntsig ntsuas kev ntsuas thiab cov hauv kev zoo ntawm kev txo cov peev txheej xav tau ... tag nrho thaum cuam tshuam kev ntshai.

Douglas Karr

Douglas Karr yog CMO OpenINSIGHTS thiab tus founder ntawm lub Martech Zone. Douglas tau pab ntau ntau qhov kev vam meej MarTech startups, tau pab nyob rau hauv kev mob siab rau ntau tshaj $ 5 bil nyob rau hauv Martech nrhiav thiab kev nqis peev, thiab txuas ntxiv pab cov tuam txhab hauv kev siv thiab automating lawv cov kev muag khoom thiab kev lag luam cov tswv yim. Douglas yog tus paub thoob ntiaj teb kev hloov pauv digital thiab MarTech kws tshaj lij thiab hais lus. Douglas tseem yog tus sau phau ntawv Dummie phau ntawv qhia thiab phau ntawv ua lag luam.

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