Cov ntsiab lus Marketing

Plaub Cov Lus Qhia Rau Cov Ntsiab Lus Nyeem Ntxiv Hauv Web

Muaj nyeem yog lub peev xwm uas ib tus neeg tuaj yeem nyeem ib nqe lus hauv cov ntawv thiab nkag siab thiab rov qab qhov lawv tau nyeem. Nov yog qee cov lus qhia txhawm rau txhim kho qhov nyeem tau, nthuav tawm, thiab kev hais tawm ntawm koj qhov kev sau ntawv hauv lub vev xaib.

1. Sau Rau Hauv Web

Kev nyeem ntawv hauv lub vev xaib tsis yooj yim. Lub khoos phis tawj saib xyuas muaj cov kev daws teeb meem qis, thiab lub teeb lawv ua haujlwm sai sai rau peb lub qhov muag. Ntxiv rau, ntau lub vev xaib thiab cov ntawv thov raug tsim los ntawm cov neeg tsis muaj kev sau ntawv lossis kev cob qhia kev tsim duab.

Nov yog qee cov kev xav los xav txog thaum lub sijhawm sau ntawv:

  • Tus neeg siv nruab nrab yuav nyeem nyob feem ntau 28% ntawm cov lus ntawm nplooj ntawv web, yog li ua cov lus koj siv suav. Peb xav kom peb cov neeg siv khoom txiav lawv daim ntawv ib nrab thiab tom qab ntawd ib nrab dua. Peb paub qhov no ua rau lawv sab hauv Tolstoy quaj, tab sis lawv cov neeg nyeem yuav txaus siab rau nws.
  • Siv cov lus meej, ncaj qha, thiab cov lus sib hais.
  • Tsis txhob ua lag luam, cov lus khav theeb uas ua rau muaj kev tshaj tawm tsis zoo (xws li, Cov Khoom Kub Kub Tshiab!). Hloov chaw, muab cov ntaub ntawv tseem ceeb, tshwj xeeb.
  • Ua kom cov nqe lus luv, thiab txwv koj tus kheej rau ib lub tswv yim hauv ib kab lus.
  • Siv cov npe cim npe
  • Siv cov qauv sau ntawv inverted pyramid, khaws koj cov ntaub ntawv tseem ceeb tshaj plaws rau saum.

2. Npaj koj cov ntsiab lus nrog subheaders

Sub-headers tseem ceeb heev uas tso cai rau tus neeg siv nthuav tawm nplooj ntawv ntawm cov ntsiab lus pom. Lawv faib cov nplooj ntawv mus rau hauv seem tswj tau thiab tshaj tawm tias txhua ntu yog dab tsi. Qhov no yog qhov tseem ceeb rau tus neeg siv uas tab tom luam theej duab nplooj ntawv kom pom qhov tseem ceeb tshaj plaws.

Subheaders kuj tsim qhov pom kev txaus uas tso cai rau cov neeg siv txav lawv ob lub qhov muag mus rau hauv cov ntsiab lus.

tawm tswv yim hauv qab

Sim ua kom muaj kev txwv lub cev lub ntsiab ntawm koj lub vev xaib (tsis suav nrog kev siv nkoj, taw taw, thiab lwm yam) mus rau peb qhov ntau thiab tsawg: nplooj npe, cov ntawv pom lub ntsiab, thiab lub cev luam. Ua kom sib piv ntawm cov cwj pwm kom meej thiab ua tau zoo. Kev tsis sib haum me me hauv qhov loj me thiab qhov hnyav yuav ua rau cov ntsiab lus tsis sib haum es tsis txhob ua haujlwm ua ke.

Thaum sau ntawv, nco ntsoov tias cov kab hauv qab me me ua rau qhov ntsiab lus ntawm cov ntawv lawv sawv cev mus rau tes ntawm cov lus, thiab tsis txhob xav tias tus neeg siv tau nyeem tag ntu hauv qab lossis hauv qab. Zam kev hais lus ntxim hlub dhau los lossis cov lus ntse; pom tseeb yog ib qho tseem ceeb. Lub ntsiab lus muaj txiaj ntsig thiab muaj txiaj ntsig zoo yuav ua kom tus nyeem ntawv koom tes thiab caw lawv nyeem ntawv ntxiv.

3. Sib Txuas Lus Nrog Cov Ntawv Sau Uas Muaj Tsim

  • Italics: Koj tuaj yeem siv italics rau qhov tseem ceeb thiab qhia lub suab inflection hauv lub suab sib tham ntau dua. Piv txwv li, “I hais rau koj kuv pom ib tug liab" muaj lub ntsiab lus txawv ntawm "Kuv hais rau koj tias kuv pom ib tug liab. "
  • Txhua Caps: Tib neeg nyeem los ntawm kev tsim cov duab ntawm cov lus es tsis suav cov lus sau los ntawm tsab ntawv. Vim li no, cov ntawv hauv TAG NRHO CAPS yog qhov nyuaj dua los nyeem vim nws cuam tshuam cov duab ntawm cov lus uas peb tau siv los pom. Tsis txhob siv nws rau cov lus ntev ntawm cov ntawv lossis tag nrho cov kab lus.
  • bold: Bold tuaj yeem ua rau ntu ntawm koj cov ntawv nyeem sawv, tab sis sim tsis txhob siv nws ntau dhau. Yog tias koj muaj qhov blob loj ntawm cov ntawv nyeem uas yuav tsum tau hais txog, sim siv cov xim tom qab.
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4. Qhov chaw tsis zoo tuaj yeem yog Oh-Yog li - Qhov Zoo

Qhov tsim nyog ntawm thaj chaw nruab nrab ntawm kab ntawm kab ntawv, ntawm cov tsiaj ntawv, thiab nruab nrab ntawm cov ntawv luam tuaj yeem txhim kho kev nyeem ntawv ceev thiab to taub. Qhov chaw dawb (lossis "tsis zoo") yog qhov uas ua rau tib neeg los paub qhov txawv ntawm ib tsab ntawv tom ntej, txuas cov ntawv txuas nrog txhua lwm tus, thiab taug qab cov chaw uas lawv nyob ntawm nplooj ntawv.

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Thaum koj saib ntawm nplooj ntawv, squint thiab plooj koj ob lub qhov muag kom txog rau thaum cov ntawv nyeem ua indecipherable. Cov nplooj ntawv puas muab faib ua ntu zoo? Koj puas tuaj yeem qhia kuv tias lub header rau txhua ntu yog dab tsi? Yog tias tsis yog, koj yuav tau rov ua dua koj tus qauv tsim.

Lwm Cov Ntaub Ntawv:

Ntawv Askiv

Kuv yog tus tsim khoom lag luam digital nyob hauv Austin, Texas. Kuv muaj ntau tshaj 12 xyoo ntawm kev paub ob qho tib si tsim tshiab 0 mus rau 1 cov kev paub txog cov khoom lag luam thiab kev tsav tsheb loj hlob rau kev pom kev zoo hauv online. Kuv tam sim no nyob ntawm Hotel Cav, pab tsim lub neej yav tom ntej ntawm kev lag luam thiab pab pawg mus ncig. Kuv vam meej ntawm kev kawm tas mus li, hloov cov kev nkag siab ntawm cov neeg siv rau hauv kev nqis tes ua, thiab txhawb pab pawg kom xav sab nraum lub thawv.

lwm yam khoom

Rov qab mus rau sab saum toj
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Martech Zone muaj peev xwm muab cov ntsiab lus no rau koj yam tsis muaj nqi vim tias peb tau txais peb lub vev xaib los ntawm kev tshaj tawm cov nyiaj tau los, koom nrog kev sib txuas, thiab kev txhawb nqa. Peb yuav txaus siab yog tias koj yuav tshem koj cov ad blocker thaum koj saib peb lub xaib.