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Xyuam Xim Thaum Muab Cov Txiv Apples piv rau Apple Cov Ntoo

phooj ywg zoo Scott Monty qhia Qee cov ntaub ntawv los ntawm McKinsey ntawm kev tshawb fawb muab cov ntaub ntawv hauv qab no:

Email yog tiag tiag 40X zoo dua Facebook lossis Twitter kom tau txais cov neeg siv khoom tshiab.

40% yog! Thaum twg kuv pom cov ntaub ntawv zoo li ntawd, kuv xav tsis thoob thiab yuav tsum tau khiav mus rau qhov chaw nyeem ntxiv. Kuv taug kev sai sai los ntawm Scott tus ncej rov qab rau McKinsey tsab ntawv ceeb toom, Vim li cas cov neeg lag luam yuav tsum xa email rau koj. Whew... lub npe yog qhov txuas me me thiab ze rau kuv qhov kev nkag siab ntawm email lag luam. Kuv ntseeg tias email yog qhov tseem ceeb rau lub koom haum ( txwv tsis pub kuv yuav tsis tau tsim kuv tus kheej kev pabcuam email).

Muaj qhov tsis zoo tseem ceeb hauv kev sib piv ntawm Facebook lossis Twitter. Kuv yuav hais tias nws zoo li ntsuas cov txiv apples rau txiv kab ntxwv, tab sis qhov ze dua piv yog tias nws zoo li ntsuas cov txiv apples. kua ntoo.

  1. Txheeb xyuas - Thawj qhov tsis zoo yog taug qab. Thaum peb pom ib tus neeg uas sau npe, peb tau txais lawv hauv peb analytics ib puag ncig thiab tuaj yeem taug qab lawv nrog txhua qhov kev pabcuam email los ntawm kev tso npe mus rau kev hloov pauv. Qhov no tsis zoo ib yam nrog kev tshaj xov xwm. Facebook thiab Social tsheb yog feem ntau misattributed, los yog peb plam qhov chaw ntawm txoj kev. Ntawm no yog ib qho piv txwv zoo meej. Kuv nyeem Scott cov lus tshaj tawm hauv Facebook, tab sis kuv tab tom qhia qhov txuas ncaj qha rau nws tsab xov xwm ntawm no. Hauv nws analytics, ib qho kev tsim tawm yuav raug ntaus nqi los ntawm kev xa los ntawm kuv - tsis yog los ntawm Facebook.
  2. Kev sib tham ntawm Omni-Channel - Muaj pes tsawg tus neeg nyeem kuv cov lus hauv Facebook thiab Twitter thiab sau npe rau kuv qhov blog? (Cov lus teb yog ntau txhiab). Raws li cov neeg siv khoom hloov pauv, kuv puas ua tau zoo rau lawv cov kev tshaj tawm xov xwm uas lawv tau paub txog kuv? Tsis yog, McKinsey txoj kev kawm tsis hais txog keeb kwm ntawm tus neeg siv khoom. Nruab nrab ntawm misattribution thiab omni-channel tus cwj pwm, precision nrhiav tau ploj.
  3. Rau siab - Koj puas ntseeg tias cov neeg siv khoom nyob qhov twg hauv cov neeg siv khoom taug kev ntawm kev paub thiab kev hloov pauv? Koj ntseeg Facebook thiab Twitter cov thwjtim nyob qhov twg? Cov neeg siv khoom twb tau koom nrog thiab tau cog lus tseem ceeb - muab koj qhov chaw nyob email. Ntau dua li hais email yog 40x zoo dua li kev tshaj xov xwm, cov lus hais yuav tsum yog
    ib tus neeg yuav khoom yog 40x koom nrog ntau dua li kev tshaj tawm xov xwm.

Nws yog ib qho tseem ceeb kom nco ntsoov tias email tseem, feem ntau yog 1: 1 kev sib txuas lus nruab nrab. Scott yog qhov tseeb tias tus kheej thiab email tsav kev sib cuam tshuam zoo kawg. Hauv kuv lub tswv yim txo hwj chim, tsis muaj txoj hauv kev uas email yog tsim 40x kev hloov pauv ntau dua li kev tshaj tawm sab nraud ntawm cov tuam txhab siv ob qho tib si zoo. Vam tias, cov tuam txhab tau tsav ntau tus neeg siv khoom los ntawm kev tshaj xov xwm, ua rau muaj kev cia siab tob rau hauv txoj kev hloov dua siab tshiab.

Kev tshaj xov xwm yog tsob ntoo txiv apple, email yog cov kua. Kuv yuav tsis thawb ib lub tuam txhab tso tseg lossis pauv ib lub tswv yim rau lwm tus. Kev tshaj tawm xov xwm muab 1: Ntau lub platform uas kuv cov lus tuaj yeem cuam tshuam los ntawm cov txheej txheem ntawm kev cia siab. Nws ua haujlwm zoo li ripples los ntawm dej, qee zaum tau txais lub zog thiab tsav tsheb kom paub ntau ntxiv.

social media kuj cuam ​​tshuam kev tshawb fawb cav optimization (indirectly) raws li kev paub hloov mus rau kev hais hauv online. Cov ncej no, dua, yog ib qho piv txwv zoo. Kuv tau tsim cov backlinks rau Scott lub vev xaib thiab McKinsey lub vev xaib ntawm lub ncauj lus.

Raws li cov noob tau pollinated thiab cov txiv apples loj tuaj, lawv poob ntawm tsob ntoo. Qhov ntawd tsis txhais hais tias txiv apples tseem ceeb dua tsob ntoo. Heev qhov opposite!

Douglas Karr

Douglas Karr yog CMO OpenINSIGHTS thiab tus founder ntawm lub Martech Zone. Douglas tau pab ntau ntau qhov kev vam meej MarTech startups, tau pab nyob rau hauv kev mob siab rau ntau tshaj $ 5 bil nyob rau hauv Martech nrhiav thiab kev nqis peev, thiab txuas ntxiv pab cov tuam txhab hauv kev siv thiab automating lawv cov kev muag khoom thiab kev lag luam cov tswv yim. Douglas yog tus paub thoob ntiaj teb kev hloov pauv digital thiab MarTech kws tshaj lij thiab hais lus. Douglas tseem yog tus sau phau ntawv Dummie phau ntawv qhia thiab phau ntawv ua lag luam.

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