Ecommerce thiab Khw muag khoomKev Lag Luam Infographics

Kev Ntseeg thiab Kev Coj Yuav Ncaj Ncees Online yog Evolving

Within the last few years, online purchase behavior has changed significantly online. Having a trusted site continues to be a key issue involved in any transaction and so consumers tended to buy from only sites they could trust. That trust was indicated through third party certificates, online reviews, or even a local retail presence. As commerce continues to move online, though. 40% of Internet users globally – over a billion users – have made a purchase online. One key to trust can be the payment gateway.

A trusted payment gateway like PayPal, where a consumer has recourse in a fraudulent transaction, can increase conversions on your e-commerce site. Since PayPal is international, it’s also expanding consumer trust to do business internationally.

Hauv kev tshawb fawb tsis ntev los no, Forrester Research Inc. asked UK Online Shoppers about their experiences. The results show that offering PayPal as a checkout option builds trust, and is seen as fast and convenient. It even makes commerce easier!

Qhov no infographic from PayPal provides insight into the expansion of where consumers are shopping from, the sites they’re shopping on, and the factors impacting conversion rates online like speed, convenience and a trusted payment methodology.

Online Trust Strategy

Douglas Karr

Douglas Karr yog CMO OpenINSIGHTS thiab tus founder ntawm lub Martech Zone. Douglas tau pab ntau ntau qhov kev vam meej MarTech startups, tau pab nyob rau hauv kev mob siab rau ntau tshaj $ 5 bil nyob rau hauv Martech nrhiav thiab kev nqis peev, thiab txuas ntxiv pab cov tuam txhab hauv kev siv thiab automating lawv cov kev muag khoom thiab kev lag luam cov tswv yim. Douglas yog tus paub thoob ntiaj teb kev hloov pauv digital thiab MarTech kws tshaj lij thiab hais lus. Douglas tseem yog tus sau phau ntawv Dummie phau ntawv qhia thiab phau ntawv ua lag luam.

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