Kev Tshaj Tawm TechnologyKev Tshawb Xyuas thiab Kev Ntsuas

Cov chaw phem npaum li cas ua rau lawv cov qhua?

ComScore nyuam qhuav tso nws Cov Ntawv Dawb ntawm Kev Ncuav Qab ZibCov. Ncuav qab zib yog cov ntaub ntawv me me uas lub vev xaib nkag mus khaws cov ntaub ntawv hauv kev tshaj tawm, kev lag luam, analytics, thiab los pab nrog cov neeg siv kev paub. Piv txwv li, thaum koj khij ib lub thawv los cawm koj cov ntaub ntawv nkag rau ntawm lub vev xaib, feem ntau nws tau khaws cia hauv Cookie thiab nkag mus rau lwm zaus koj qhib nplooj ntawv ntawd.

Tus qhua tshwj xeeb yog dab tsi?

Kev txheeb xyuas lub hom phiaj, txhua zaus cov nplooj ntawv lub vev xaib ua khoom qab zib, nws tau cim raws li tus qhua tshiab. Thaum koj rov qab los, lawv pom tias koj twb tuaj nyob ntawd lawm. Muaj ob peb cov flaws nrog cov kauj:

  1. Cov neeg siv rho tawm ncuav qab zib… ntau ntau tshaj li qhov koj xav.
  2. Tib tus neeg nkag nkag rau lub vev xaib los ntawm ntau lub koos pij tawj lossis lub browser.

Cov xov xwm hauv cheeb tsam muaj peev xwm them tus neeg tshaj tawm raws cov ntaub ntawv zoo li no. Qhov tseeb tiag, ntawv xov xwm hauv tuam txhab Indianapolis xov xwm,

IndyStar.com yog qhov nruab nrab ntawm Indiana tus naj npawb 1 hauv online rau cov xov xwm thiab cov ntaub ntawv, tau txais ntau dua 30 lab nplooj ntawv saib, 2.4 lab tshwj xeeb cov qhua thiab 4.7 lab tuaj ntsib ib hlis.

Yog li ntawd ntau npaum li cas yuav ua tau cov khoom qab zib deletion skew tooj?

Cov txiaj ntsig ntawm qhov kev tshawb nrhiav tau qhia tias kwv yees li 31 feem pua ​​ntawm Asmeskas cov neeg siv computer tshem lawv cov ncuav qab zib thawj zaug hauv ib hlis (lossis tau muab tshem tawm los ntawm cov software), nrog qhov nruab nrab ntawm 4.7 cov ncuav qab zib sib txawv tau pom rau tib lub vev xaib hauv ntu tus neeg siv no. Cov. Kev tshawb fawb ua ntej muaj kev ywj pheej los ntawm Belden Associates hauv 2004, los ntawm JupiterResearch xyoo 2005 thiab los ntawm Nielsen / NetRatings hauv 2005 kuj xaus lus tias ncuav qab zib raug tshem tawm yam tsawg kawg 30 feem pua ​​ntawm cov neeg siv Is Taws Nem hauv ib hlis.

Siv comScore US lub tsev piv txwv ua lub hauv paus, qhov nruab nrab ntawm 2.5 cov ncuav qab zib tau pom hauv ib lub computer rau Yahoo! Qhov kev tshawb pom no qhia tau tias, vim tias kev siv cov ncuav qab zib, cov server-centric ntsuas kab ke uas siv cov ncuav qab zib los ntsuas qhov loj me me ntawm lub vas sab tus qhua tuaj ncig yuav ua rau dhau qhov tseeb ntawm cov qhua tshwj xeeb los ntawm qhov feem cuam txog li 2.5x, uas yog hais kev siv ntau tshaj li ntawm 150 feem pua. Ib yam li ntawd, txoj kev tshawb nrhiav pom tias lub ad server system uas siv cov ncuav qab zib mus taug qab qhov ncav cuag thiab qhov nquag ntawm ib qho kev tshaj tawm online yuav tshaj tawm dhau los ntawm qhov feem ntawm txog li 2.6x thiab understate zaus rau tib theem. Qhov ntau tiag tiag ntawm kev saib xyuas tshaj yog nyob ntawm ntau zaus ntawm kev mus ntsib lub xaib lossis kev cuam tshuam rau kev sib tw.

Puas yog cov neeg tshaj tawm raug tshaj tawm?

Tej zaum! Nqa lub xaib zoo li lub vev xaib xov xwm hauv zos thiab tias 2.4 lab tus naj npawb tam sim ntawd poob rau hauv qab ib lab tus qhua. Ib lub xov xwm tshaj tawm yog ib lub xaib uas tau nquag mus xyuas ib yam nkaus, yog li tus lej ntawd tuaj yeem ua tau zoo hauv qab ntawd. Tam sim no ntxiv tus naj npawb ntawm cov nyeem uas mus saib qhov chaw tom tsev thiab tom haujlwm thiab koj tso cov lej ntxiv rau lwm qhov nyiaj.

Qhov no yog teeb meem rau cov qub 'eyeballs' pawg neeg. Thaum cov neeg muag khoom ib txwm muag los ntawm tus lej, lawv lub vev xaib tiag tiag yuav muaj tsawg tus qhua tsawg tshaj li kev tshaj xov xwm tawm. Yog lawm, tsis muaj txoj hauv kev tiag los 'txhim kho' qhov teeb meem. Txawm hais tias txhua tus kws tshaj lij web nrog ib nrab ntawm lub hlwb lees paub tias qhov no yog qhov xwm txheej, Kuv tsis tau hais qhia tias cov chaw no yog txhob txwm dhau rau lawv tus lej. Lawv tsis dhau lawv cov kev txheeb cais ntawm lub hom phiaj… lawv tsuas yog tshaj tawm cov xov xwm kev lag luam tus qauv xwb. Txheeb cais uas tshwm sim rau qhov tsis tshua ntseeg siab.

Raws li nrog rau txhua txoj kev pabcuam kev lag luam zoo, tsom rau cov txiaj ntsig thiab tsis yog nyob rau ntau tus naj npawb ntawm cov ntsag muag! Yog koj yog piv cov nqi ntawm hom xov xwm, koj yuav xav siv qee cov lej sai kom cov lej me ntsis muaj qhov tseeb dua!

Douglas Karr

Douglas Karr yog CMO OpenINSIGHTS thiab tus founder ntawm lub Martech Zone. Douglas tau pab ntau ntau qhov kev vam meej MarTech startups, tau pab nyob rau hauv kev mob siab rau ntau tshaj $ 5 bil nyob rau hauv Martech nrhiav thiab kev nqis peev, thiab txuas ntxiv pab cov tuam txhab hauv kev siv thiab automating lawv cov kev muag khoom thiab kev lag luam cov tswv yim. Douglas yog tus paub thoob ntiaj teb kev hloov pauv digital thiab MarTech kws tshaj lij thiab hais lus. Douglas tseem yog tus sau phau ntawv Dummie phau ntawv qhia thiab phau ntawv ua lag luam.

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