Modular Content Strategies rau CMOs los txiav txim siab rau Digital Pollution

Modular Content Strategies

Nws yuav tsum ceeb koj, tej zaum txawm piss koj tawm, kom kawm tau qhov ntawd 60-70% ntawm cov ntsiab lus marketers tsim mus tsis siv. Tsis tsuas yog qhov no tsis txaus ntseeg tsis txaus ntseeg, nws txhais tau tias koj pab pawg tsis tau tawm tswv yim tshaj tawm lossis faib cov ntsiab lus, cia nyob ib leeg tus kheej cov ntsiab lus rau cov neeg siv khoom. 

Lub tswvyim ntawm cov ntsiab lus modular tsis yog qhov tshiab - nws tseem muaj nyob ua qauv zoo nkauj dua li qhov ua tau zoo rau ntau lub koom haum. Ib qho laj thawj yog lub siab xav - lub koom haum hloov pauv uas yuav tsum tau txais tiag tiag - lwm qhov yog thev naus laus zis. 

Modular cov ntsiab lus tsis yog ib qho kev sib tw nkaus xwb, nws tsis yog ib yam uas yuav tsum tau ntxiv rau hauv cov ntsiab lus tsim cov qauv ua haujlwm lossis cov txheej txheem tswj xyuas qhov project kom nws tsuas yog ua haujlwm raws li txoj haujlwm. Nws yuav tsum muaj kev cog lus rau lub koom haum los txhim kho txoj hauv kev cov ntsiab lus thiab cov pab pawg muaj tswv yim ua haujlwm niaj hnub no. 

Modular cov ntsiab lus, ua tiav txoj cai, muaj peev xwm hloov pauv tag nrho cov ntsiab lus lub neej thiab txo koj hneev taw ntawm cov ntsiab lus khib nyiab. Nws qhia thiab optimizes li cas koj pab pawg: 

  • Tswv yim, tswv yim, thiab npaj cov ntsiab lus 
  • Tsim, sib sau ua ke, rov siv dua, thiab sib xyaw cov ntsiab lus 
  • Architect, qauv, thiab curate cov ntsiab lus 
  • Taug qab, thiab muab kev nkag siab rau, cov ntsiab lus thiab kev tshaj tawm 

Yog hais tias qhov no suab daunting, xav txog cov txiaj ntsig. 

Forrester tau tshaj tawm tias kev siv cov ntsiab lus rov siv dua los ntawm cov khoom siv modular tso cai rau cov lag luam los sib sau ua ke kev cai - xws li tus kheej lossis hauv cheeb tsam - cov kev paub digital sai dua li cov qauv, cov qauv ntawm cov ntsiab lus tsim thiab kev tswj hwm. Cov hnub ntawm ib-thiab-ua tiav cov ntsiab lus dhau los, lossis tsawg kawg lawv yuav tsum muaj. Modular cov ntsiab lus pab txhawb kev sib tham ib txwm muaj, txuas ntxiv los ntawm cov ntsiab lus kev koom tes nrog koj cov neeg tuaj saib los ntawm kev ua kom pab pawg ua haujlwm nrog ib tus neeg ntawm cov ntsiab lus thiab cov ntsiab lus teeb tsa los sib xyaw thiab remix cov kev paub hauv cheeb tsam lossis channel tshwj xeeb hauv ib feem ntawm lub sijhawm nws yuav siv sijhawm ib txwm siv. . 

Dab tsi ntxiv, yog cov ntsiab lus ntawd ces tso tseg los ua tus muag khoom thiab accelerator nws yuav tsum yog. Quoting Forrester dua

70% ntawm cov neeg muag khoom muag siv sijhawm nruab nrab ntawm ib thiab 14 teev txhua lub lim tiam customizing cov ntsiab lus rau lawv cov neeg yuav khoom ... [thaum] 77% ntawm B2B marketers kuj qhia txog cov teeb meem tseem ceeb tsav cov ntsiab lus zoo nrog cov neeg tuaj saib sab nraud.

Forrester

Tsis muaj leej twg zoo siab. Raws li rau upside:

Yog tias ib lub lag luam loj siv li 10% ntawm cov nyiaj tau los ntawm kev lag luam, cov ntsiab lus cov nqi yog 20% mus rau 40% ntawm kev lag luam, thiab rov siv dua cuam tshuam tsuas yog 10% ntawm cov ntsiab lus hauv ib xyoos, twb tau txais nyiaj ntau lab daus las. 

Rau CMOs, cov ntsiab lus kev txhawj xeeb loj tshaj plaws yog:

  • Ceev rau kev lag luam - Peb tuaj yeem siv peev nyiaj li cas ntawm lub sijhawm ua lag luam, tig mus rau yam uas tab tom tshwm sim tam sim no tab sis kuj pivot thaum cov xwm txheej tsis tau pom dua tshwm sim. 
  • Txo kev pheej hmoo - Puas muaj tswv yim muaj tag nrho cov ntsiab lus pom zoo ua ntej lawv xav tau npaj los txiav tawm ntawm kev tshuaj xyuas thiab kev pom zoo thiab tau txais cov khoom lag luam, cov ntsiab lus raws li kev lag luam raws sijhawm? Tus nqi ntawm lub npe tsis zoo yog dab tsi? Nws tsuas yog siv ib qho kev paub los hloov lub siab ntawm ntau lab (dub). 
  • Txo cov khoom pov tseg - Koj puas yog tus neeg ua phem rau digital? Koj qhov profile khib nyiab zoo li cas ntawm cov ntsiab lus tsis siv? Koj puas tseem ua raws li qhov ntev, cov ntsiab lus linear lifecycle qauv? 
  • Scalable Personalization - Puas yog peb lub hom phiaj tsim los pab txhawb kev sib koom ua ke ntawm cov ntsiab lus ntawm tus kheej cov kev paub dhau los raws li kev nyiam, kev yuav khoom keeb kwm, cheeb tsam, lossis hom lus? Koj puas muaj peev xwm tsim cov ntsiab lus los siv rau lub sijhawm sib txawv ntawm qhov xav tau - tsim rau koj lub sijhawm - tab sis tseem ua kom muaj kev ua raws, kev tsim khoom lag luam, thiab kev tswj hwm thiab kev lees paub zoo thoob plaws cov ntsiab lus hauv lub neej yam tsis muaj txheej txheem grueling, siv sijhawm?
  • Kev ntseeg siab hauv koj pawg martech - Koj puas muaj cov kws tshaj lij thev naus laus zis thiab cov neeg sib tw ua lag luam? Thiab, ib yam li qhov tseem ceeb, koj cov ntaub ntawv puas yog nyob ntawm koj cov cuab yeej? Koj puas tau khiav cov kev tawm dag zog kom nthuav tawm cov ntsiab lus qias neeg thiab ua qhov chaw rau kev tswj hwm kev nyuaj thiab kev hloov pauv hauv lub koom haum xav tau los ua kom koj cov khoom lag luam nrog kev lag luam? 

Ua ntej ntawm tag nrho cov no, Tus Thawj Saib Xyuas Kev Lag Luam (CMO) txoj haujlwm yog txav koj lub hom phiaj los ntawm nruab nrab mus rau qhov ntse. Txawm hais tias koj tsis ua tiav, koj yuav ua li cas txog nws, yog qhov kev xav ncaj qha ntawm CMO lawv tus kheej - lawv tau tswj hwm kev nom kev tswv peev, lawv qhov chaw hauv c-suite, lawv lub peev xwm los txiav lossis tshem tawm cov haujlwm ua tsis tiav thiab kev xa xov, thiab ntawm chav kawm pov tseg, thiab yuav ua li cas tag nrho cov uas tau saib xyuas thiab teeb tsa rau pab pawg thiab kev lag luam ua tiav.  

Lub agility, visibility, thiab transparency yuav tsum tau nyob rau hauv lub siab hloov mus tshaj cov ntsiab lus tsim thiab kev paub digital. Cov qauv no tsav lub hom phiaj, lub hom phiaj kev lag luam cov ntsiab lus thiab cov ntsiab lus zoo dua siv cov peev txheej tsawg, nrog rau tag nrho cov khoom tsim los txhawb txhua qhov kev paub, koj cov ntsiab lus micro lossis modularized blocks, dhau los ua quab yuam cov neeg sib tw los txhawb koj cov ntsiab lus zoo tshaj plaws thoob plaws koj cov neeg tuaj saib.

Los ntawm leveraging modular cov ntsiab lus raws li ib tug catalyst rau kev hloov, rau txoj kev tshiab ntawm kev ua hauj lwm, koj tab tom teeb tsa dab tsi yav tas los tsis yooj yim sua rau cov hom loj ua kom tiav. Thiab nws dhau mus dhau qhov kev ua kom muaj tseeb - koj kuj tseem pab koj pab pawg tau tsom mus rau yav tom ntej, koj tab tom txhawb nqa koj cov tswv yim kom txo qis kev kub nyhiab thiab lub koom haum rub. Koj tab tom ua ib qho tseem ceeb ntawm qhov tseem ceeb ntawm cov ntsiab lus tseem ceeb ib yam li cov khoom lag luam thiab cov kev pabcuam koj muag, thiab thaum kawg, koj tau cog lus rau kev txwv tsis pub pov tseg thiab xyuas kom koj cov lus, koj lub zeem muag, thiab koj lub hom phiaj, tsis txhob ' t tau subsumed los ntawm lub suab nrov ntawm cov pa phem digital.