Ib qho uas peb feem ntau ua yog them sai sai rau qhov sib piv ntawm peb cov tsheb thiab qhib cov nqi ntawm tib lub sijhawm ntawm lub hli dhau los lossis tib lub sijhawm ntawm xyoo tas los. Kev kuaj xyuas koj tus kheej qhov ntsuas thiab pom tias koj ua tau zoo npaum li cas yog qhov tseem ceeb - tab sis koj kuj yuav tsum kho kom haum rau cov neeg siv khoom pauv. Txawb yog ib qho ntawm cov cheeb tsam uas koj yuav tsum them sai sai txij li cov lej tau txawv txawv sijhawm.
Hauv ob peb xyoos dhau los txawb tau loj hlob los tswj hwm ib feem tseem ceeb ntawm cov toj roob hauv pes hauv email. Nws qhib, suav txog thaj tsam li 50% ntawm tag nrho cov nyiaj qhib thawm xyoo, ua kom zoo rau txawb ntawm cov khoom xav tau rau txhua tus emarketers. Txawm li cas los xij, thaum lub xov tooj txawb tau nce nws qhov tseem ceeb, desktop thiab webmail tseem nyob rau ib feem ntau ntawm kev lag luam email. Txhawm rau pab koj ua kom zoo dua koj cov kev pabcuam email txuas nrog koj cov neeg siv khoom lag luam, peb cov kev tawm tshiab infographic tseem ceeb tsib lub ntsiab lus tseem ceeb ntawm tes uas koj xav tau.
Hauv no infographic, 5 Kev Lag Luam Txawb Los ntawm ReturnPath, koj yuav pom qee qhov kev hloov pauv hauv tus cwj pwm rau kev siv txawb:
- Tshaj 50% ntawm tag nrho cov email yog tam sim no qhib rau ntawm lub xov tooj txawb. Puas yog koj cov ntawv sau nkag mus rau qhov pom tau ntawm mobile?
- Cov nqi qhib email yuav nce nyob rau qhov qis qis dua li peb tau ze rau hnub Christmas. Koj puas xa tau lawm?
- Kev siv ntsiav tshuaj piv rau kev siv txawb tsis tau hloov ntau xyoo tas los.
- Segmenting koj cov neeg tuaj saib ntawm lub teb chaws tuaj yeem ua rau tus cwj pwm sib txawv ntawm email ntawm cov platform thiab khoom siv.
- Yog tias koj nyob hauv ib qho kev lag luam tshwj xeeb, koj yuav pom cov txiaj ntsig sib txawv deb dua li cov qauv ntsuas email.