Email Marketing & AutomationMartech Zone appsTxawb Khoom thiab Kev Lag Luam Kev Lag Luam

App: Email Subject Line Length thiab Mobile Display Visibility (Cim Cwj Pwm)

nrog mobile overtaking lub desktop rau email qhib tus nqi, kuv tau tshawb nrhiav qhov ntev ntawm cov kab kawm ntawm lub xov tooj ntawm tes. Cov kab ntawv feem ntau tseem ceeb dua li cov ntsiab lus email hais txog tus nyeem ntawv tus cwj pwm thiab seb lawv puas yuav qhib email.

Xav sim koj tus email kab ntawv thiab saib seb nws haum? Tsuas yog ntaus los yog muab tshuaj txhuam koj cov kab lus ntawm no:

Cim npe: 0

Cov cim nyob rau hauv grey yuav tsis pom nyob ntawm lub mobile ntaus ntawv version thiab kev hloov kho rau tus font loj los ntawm tus neeg siv.

iPhone

Android

Gmail

Outlook

Yahoo xa ntawv

Koj puas paub tias RFC 2822 tus qauv qhia qhov ntev tshaj plaws ntawm 998 tus cim rau email lus headers, suav nrog cov kab ntawv? Yikes… hauv kev xyaum, txawm li cas los xij, ntau tus neeg siv email thiab cov chaw muab kev pabcuam ua rau lawv tus kheej txwv qhov ntev ntawm cov kab ntawv rau 255 lossis 256 cim. Lwm tus neeg siv email tuaj yeem tso cai rau cov kab ntawv ntev dua tab sis tsuas yog tso tawm ib feem ntawm cov kab ntawv hauv lub inbox saib.

Txawb Email Kawm Kab Length

Tus lej ntawm cov cim ntawm kab ntawv uas tuaj yeem nyeem tau mobile pab kiag li lawm nws txawv nyob ntawm qhov ntaus ntawv thiab email tus thov kev pab. Nov yog qee cov lus qhia dav dav:

  1. iPhones: Lub neej ntawd Mail app qhia txog 78 tus cim ntawm kab ntawv hauv lub inbox. Txawm li cas los xij, yog tias cov kab ntawv ntev dua li ntawd, cov neeg siv tuaj yeem swipe sab laug ntawm email hauv inbox kom nthuav tawm cov saib ua ntej uas suav nrog txog 140 cim.
  2. Hauv lub xov tooj: Tus naj npawb ntawm cov cim uas tuaj yeem nyeem tau ntawm cov xov tooj Android nyob ntawm lub cuab yeej thiab email app siv. Feem ntau Android email apps feem ntau tso tawm ntawm 50 thiab 70 tus cim ntawm kab ntawv hauv lub inbox.
  3. Gmail App: Gmail app rau iOS thiab Android qhia txog li 70 cim ntawm cov kab ntawv hauv lub inbox.
  4. Outlook App Cov: Outlook app rau iOS thiab Android qhia txog li 50 cim ntawm cov kab ntawv hauv lub inbox.
  5. Yahoo xa ntawv: Yahoo Mail app rau iOS thiab Android qhia txog 46 cim ntawm kab ntawv hauv lub inbox.

Nws tseem ceeb heev uas yuav tsum nco ntsoov tias cov no yog cov lus qhia dav dav. Tus naj npawb ntawm cov cim uas tuaj yeem nyeem tau tuaj yeem sib txawv nyob ntawm lub cuab yeej lub vijtsam loj thiab kev daws teeb meem, font loj qhov chaw, thiab lwm yam. Tsis tas li ntawd, qee tus neeg siv email tuaj yeem tso tawm ntau lossis tsawg dua cov cim nyob ntawm seb email puas yog qhov tseem ceeb, tsis tau nyeem, lossis hnub qub.

Lub tswv yim rau Shortening Email Kawm Kab

Nov yog qee cov tswv yim sau ntawv uas tuaj yeem siv los ua kom zoo dua cov kab ntawv rau cov khoom siv mobile:

  1. Ua kom meej thiab meej: Xyuas kom tseeb tias koj cov kab ntawv qhia meej qhia meej cov ntsiab lus ntawm koj tus email thiab sau rau hauv txoj hauv kev uas yooj yim rau kev nkag siab.
  2. Siv cov lus tseem ceeb: Siv cov lus uas cuam tshuam rau cov ntsiab lus ntawm koj tus email thiab yuav pab koj cov neeg tau txais kev nkag siab sai sai ntawm koj tus email yog dab tsi.
  3. Tsis txhob muab cov lus sau: Tsis txhob siv cov lus tsis tsim nyog lossis kab lus uas tsis ntxiv txiaj ntsig rau koj cov kab lus. Cia nws yooj yim thiab mus rau lub ntsiab lus.
  4. Kuaj nws:
    Ua ntej xa koj tus email, xa email kuaj rau koj tus kheej thiab saib nws ntawm cov khoom siv mobile sib txawv kom pom cov kab ntawv tshwm sim li cas.

Piv txwv ntawm Shortened Email Subject Lines For Mobile

Nov yog qee qhov piv txwv ntawm cov kab lus email ntev dua thiab yuav ua li cas lawv tuaj yeem ua kom zoo rau cov khoom siv txawb:

Piv txwv 1:

  • Cov ntsiab lus tseem ceeb: "Nco ntsoov: Tsis txhob hnov ​​​​qab sau npe rau peb lub vev xaib tom ntej ntawm cov tswv yim lag luam digital rau cov lag luam me."
  • Optimized subject line: "Sau npe tam sim no rau peb cov kev lag luam digital webinar!"
  • Kev piav qhia: Cov kab kawm tau zoo siv cov lus tsawg dua thiab hais txog kev hu mus rau qhov ua, ua rau nws muaj peev xwm nyeem tau ntawm lub xov tooj ntawm tes.

Piv txwv 2:

  • Cov ntsiab lus tseem ceeb: "Qhov tseem ceeb: Kev hloov pauv rau peb lub tuam txhab txoj cai pov hwm kev noj qab haus huv thiab lawv txhais li cas rau koj"
  • Optimized subject line: “Health insurance pauv txoj cai: Yam koj yuav tsum paub”
  • Nqe lus piav qhia: Cov kab ntawv ua kom zoo tshaj plaws qhia txog lub ntsiab lus tseem ceeb ntawm email thiab hais txog qhov cuam tshuam rau tus neeg tau txais kev pab, ua kom yooj yim nyeem thiab nkag siab ntawm lub xov tooj ntawm tes.

Piv txwv 3:

  • Cov ntsiab lus tseem ceeb: "Cov xov xwm zoo siab: Peb lub tuam txhab tau raug hu ua ib tus tswv lag luam zoo tshaj plaws hauv peb txoj kev lag luam los ntawm Forbes Magazine!"
  • Optimized subject line: “Peb tau sau npe hauv Forbes! Tshawb xyuas nws”
  • Kev piav qhia: Cov kab lus uas tau ua kom pom zoo qhia txog lub ntsiab lus tseem ceeb ntawm email thiab siv cov lus luv luv, mloog ntau dua los ntxias tus neeg txais kev pab qhib email.

Douglas Karr

Douglas Karr yog CMO OpenINSIGHTS thiab tus founder ntawm lub Martech Zone. Douglas tau pab ntau ntau qhov kev vam meej MarTech startups, tau pab nyob rau hauv kev mob siab rau ntau tshaj $ 5 bil nyob rau hauv Martech nrhiav thiab kev nqis peev, thiab txuas ntxiv pab cov tuam txhab hauv kev siv thiab automating lawv cov kev muag khoom thiab kev lag luam cov tswv yim. Douglas yog tus paub thoob ntiaj teb kev hloov pauv digital thiab MarTech kws tshaj lij thiab hais lus. Douglas tseem yog tus sau phau ntawv Dummie phau ntawv qhia thiab phau ntawv ua lag luam.

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