Lub Xeev ntawm Txawb Lag Luam Cov Khoom Lag Luam

Txawb hauv cov khoom lag luam

Nrog rau tag nrho cov thev naus laus zis tam sim no muaj, cov ntsiab lus tau noj ntau yam thiab nyob rau ntau qhov sib txawv. Thaum lub sijhawm desktops thiab cov ntsiav tshuaj yog cov ua si loj hauv cov kev ua si, cov khoom siv txawb zoo li muaj qhov cuam tshuam loj rau nyem los ntawm cov nqi thiab kev tshawb. Hauv xyoo 2013, cov ntsiab lus lag luam txawb yuav tsim kev lag luam rov qab ntau yog tias ua tau zoo.

Peb tau tshawb fawb los ntawm peb neeg blogging platform tus thov kev pab, Compendium, thiab email muag software tus thov kev pab, ExactTarget, los qhia txog qhov cuam tshuam ntawm kev lag luam mobile ntau xyoo dhau los thiab qhov uas tseem yuav los. Thaum tag nrho cov ntaub ntawv tau muab tso ua ke, muaj qee qhov kev tshawb pom pib:

  • Cov nqi qhib ntawm cov khoom siv mobile tau nce 300% txij Lub Kaum Hlis 2010 txog Lub Kaum Hlis 2012. 
  • Mobile email ua ob zaug kom muaj kev sib hloov ntau dua li kev ua si lossis tshawb fawb.
  • Txawb yuav tsis txhais tau tias "muaj mus." 51% ntawm Asmeskas cov neeg siv mobile tshawb, tshawb, thiab yuav khoom ntawm cov khoom txawb hauv tsev.
  • Kev mus ntsib lub Web site rau ntawm lub xov tooj ntawm tes lossis lub ntsiav tshuaj yog qhov siab tshaj plaws rau hnub Thursday ntawm 15.7%.
  • SMS kev tshaj tawm kev lag luam yog qhov nrov dua, nrog 31.2% ntawm cov chaw haujlwm siv cov kev qhia no kom nce mus nias.

 

Lub xeev ntawm cov ntawv txawb ua lag luam yog dab tsi? Nkag rau hauv kev ua si, lossis plam sijhawm rau nias dhau, sib tham, thiab koom nrog.

Kev Lag Luam Kev Lag Luam Txawv Phiaj

4 Comments

  1. 1

    Lub sijhawm qhib email qhib ntawm kev sib hloov ntawm mobile thiab desktop yog qhov ntxim nyiam! Zoo li peb dhia rau peb lub vijtsam loj thaum sawv ntxov tab sis tom qab ntawd maj mam pib rov qab mus rau lub xov tooj txawb. Vuag!

  2. 3

    Hav Jenn, qee qhov nthuav tseeb stats ntawm no, hlub nws. Kuv tau nug ib lo lus nyob ib puag ncig qhov no ntawm SES london xyoo tas los, yog li xav paub seb koj qhov kev xav / tawm tswv yim yog dab tsi:
    Txawm hais tias koj tuaj yeem pom tias kev hloov dua siab tshiab yog nyob ntawm cov khoom siv txawb rau kev yuav khoom thiab kev lag luam ecommerce, Kuv xav paub seb cov stats zoo li muaj pes tsawg tus qhib / nyeem email tab sis tom qab ntawd hloov los ntawm desktop, yog li siv ntau cov ntsiab lus kov rau kev hloov dua siab tshiab (tseem ua rau nws nyuaj mus soj?). Cheers - Russell

    • 4

      Hav Russell! Tsaug rau koj cov lus. Kuv xav tias yog cov lus nug zoo, thiab kuv tuaj yeem sib cav tias kuv tus kheej tus cwj pwm tuaj yeem xav txog qhov no (saib nws ntawm lub xov tooj ntawm tes, tab sis kev yuav khoom ntawm lub desktop).

      Kuv tsis muaj qhov txheeb cais, tab sis kuv tau hais nrog lo lus nug no ua ntej. Nov yog kuv txoj kev xav (ntau ntxiv los ntawm kev lag luam kev xav txog lub hlwb):

      - Yog tias koj nyob deb ntawm txoj kev xis nyob hauv koj lub tsev lossis rooj noj mov, Kuv xav tias kev hloov pauv ntawm lub xov tooj ntawm tes (kev yuav khoom) tau nce. Peb nyob nraum lub hnub nyoog ntawm kev txaus siab tam sim ntawd, thiab yog tias peb xav tau nws, peb ua tam sim no. Yog tias peb tsis xav yuav khoom tam sim ntawd thiab nyob ntawd, tej zaum peb yuav bookmark lossis khaws cia hauv qee txoj kev. Txawm li cas los xij, yog tias peb tsis khaws nws raws li qhov xav tau lossis xav tau-xav tau, ces peb yuav tuaj yeem tsis nco qab thiab tsis rov qab tshwj tsis yog peb khaws peb li ntawv lossis muaj kev ceeb toom. Feem ntau ntawm cov lag luam B2C muaj email ceeb toom yog tias peb muab qee yam hauv lub laub yuav khoom, tab sis kuv yuav twv yuav kwv yees tias yog peb tsis yuav khoom ntawm lub xov tooj ntawm tes thiab tom qab ntawd, peb yuav tau mus yuav nws lub desktop, lossis, hmoov tsis zoo rau tus neeg muag khoom, peb yuav tsis yuav txhua.

      - Los ntawm kev saib xyuas ntawm qhov kev xav, qhov no yog qhov twg kev lag luam automation nkag mus. Yog tias lawv tau ua cov qhua tuaj noj mov ua ntej, qhov no yooj yim heev rau ua. Nws tuaj yeem ua haujlwm nyuaj dua yog tias lawv tsis tau muab cais ua qhov kev cia siab hauv koj lub kaw lus.

      - Ua ntau cov ntsiab lus kov tau ua rau nws nyuaj rau taug qab kev hloov pauv? Yog lawm. Meej lus. Tab sis puas yog txhais tau tias nws tsis yooj yim sua? Tsis yog - peb tsuas xav tau cov cuab yeej ua haujlwm siab thiab muab kev pab cuam kom muaj haujlwm tsim nyob hauv qhov chaw. Qhov no kim heev, tab sis thaum kawg ntawm lub hnub, nws yuav zaum pab nrog tuav cia thiab siab ncaj.

      Yog li, zuag qhia tag nrho, tsis yog, Kuv tsis muaj qhov stats ntawm kev hloov pauv ntawm kev hloov pauv ntawm lub xov tooj ntawm tes thiab ntsiav tshuaj, tom qab ntawd hloov ntawm desktop, tab sis taug qab cov neeg siv cwj pwm los ntawm kev lag luam automation yuav tsum pab qhov no. Ua tsaug! Yog tias koj xav sib tham ntxiv, thov hu rau Twitter: @jlisak.

Yuav ua li cas koj xav hais tias?

Qhov Web site no siv Akismet los txo cov kev pabcuam. Kawm li cas koj cov ntaub ntawv tawm tswv yim tiav.