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Cov Cuam Tswm Lub Tog Zaum Benchmark ntawm Mobile App Tus Neeg Siv Khoom Tos

Tsim, xa tawm thiab tswj xyuas daim ntawv thov mobile rau koj lub zeem muag lossis cov neeg siv khoom txuas ntxiv yog kev nqis peev tseem ceeb rau cov tuam txhab. Cov lus nug yog seb lub tswv yim puas ua haujlwm. Hauv 7 xyoo, peb tau sab laj thiab tsim ib daim ntawv thov mobile rau tus neeg siv khoom. Vim li cas? Nws yog ib qho chaw ua lag luam uas tsis khoom thiab kim kom tau txais traction.

kho kev tsom xam qhia tau hais tias li ntawm 90% ntawm cov neeg siv xov tooj ntawm tes tsis siv ib qho app hauv 14 hnub tom qab rub tawm

Daim ntawv thov mobile peb tsim yog ib tshuab xam zauv conversion rau engineers thiab nws tau dav saws nyob rau hauv lub hom phiaj cov neeg tuaj saib. Vim li cas peb lub mobile app ua tau zoo? Nws tsis yog tus neeg siv tshwj xeeb interface, nws tsis muaj qhov cuam tshuam dazzling, nws tsis txawm tias zoo nkauj. Nov yog vim li cas:

  • thawj - Peb tsis tau luam leej twg. Peb tab tom nrhiav rau lub sijhawm los tsim ib lub xov tooj ntawm tes app uas kev lag luam xav tau, tab sis tseem tsis tau tsim.
  • Hom phiaj - Peb txheeb xyuas lub khw thiab tsom lawv nrog daim ntawv thov zoo li tsis muaj lwm yam hauv khw.
  • dawb - Cov cuab yeej yog dawb kiag li thiab tau siv los nyiam cov kws ua haujlwm hauv kev lag luam los pab lawv ua lawv txoj haujlwm yooj yim dua.
  • Txhawb kev - peb tau siv qhov kev nyem-rau-hu thiab hu rau kev ua haujlwm kom tus kws tshaj lij tuaj yeem txav ncaj qha los ntawm cov txiaj ntsig suav nrog rau kev hu xov tooj nrog tus neeg sawv cev pabcuam, nce kev muag ncaj qha.
  • pheej yig - peb paub tias lub tswv yim zoo, tab sis lub tuam txhab tsis tuaj yeem pheej hmoo rau lub txhab nyiaj rau nws. Yog li, peb pom ib qho kev txhim kho zoo uas tsim nws ntawm lub platform uas tuaj yeem tso tawm cov apps ib txwm muaj rau iOS thiab Android es tsis yog yuav tsum tau txais txhua tus tsim tawm ywj pheej ntawm ib leeg.

Nws tsuas yog kuv lub tswv yim xwb, tab sis kuv tsis ntseeg tias koj yuav tsum tau them nyiaj ntau dhau rau cov qauv ntsuas ntawm kev tuav pov hwm… tsis yog koj yuav tsum yeej lawv. Cov no yog ua raws li ntau txhiab thiab ntau txhiab tus crap mobile daim ntawv thov tau txais cov khoom tsim tawm txhua hnub. Nrog rau qhov ntawd hauv siab, kuv xav tias muaj peb lub ntsiab lus tseem ceeb los tsim kom muaj kev vam meej hauv daim ntawv thov mobile uas koj tuaj yeem khaws koj cov neeg siv:

  1. Kev paub tsim tawm - Tso tseg kev yuav khoom ntawm pob nyiaj siv thiab pib ua lag luam rau tus khub mobile app raws li kev ua tiav ntawm cov apps uas lawv tau tsim rau lwm tus neeg siv khoom. Muaj ntau cov cuab yeej uas yuav qhia koj seb lawv cov apps nyob li cas thiab cov kev tshuaj xyuas zoo li cas lawv tau txais. Sim shaving ob peb bucks tawm koj mobile app pob nyiaj yuav ua rau koj faus nrog feem ntau ntawm lwm yam tsis siv mobile apps.
  2. Tus neeg siv kev kawm - Yog tsis muaj toj roob hauv pes loj ntawm lub desktop, koj yuav tsum muaj qee tus neeg siv kev paub zoo kawg uas cov kws tshaj lij tso koj lub platform ua ke. Ua tib zoo saib, piv txwv li, ntawm
    Google Analytics Mobile app. Nws yog ib tug haib app nrog ib tuj ntawm lub peev xwm ... tab sis nws yog ob qho tib si tshwj xeeb thiab intuitive ntawm nws yooj yim ntawm kev siv thiab muaj peev xwm los tso saib cov ntaub ntawv ntawm lub screen me me.
  3. Tus nqi rau tus neeg siv - GA app yog qhov piv txwv zoo ntawm tus nqi. Qhov tseeb tias kuv tuaj yeem nkag tau yooj yim rau peb cov neeg siv cov ntaub ntawv los ntawm txhua qhov chaw thiab ua qee qhov kev tshawb fawb yog qhov txaus. Tam sim no nws tau muab tso rau ntawm kuv lub iPhone qhov chaw nres nkoj. Vim li cas ib tug neeg yuav siv koj daim ntawv thov ntau dua ib zaug? Puas muaj nqi txuas ntxiv? Cov ntsiab lus tshiab? Kuv xav tsis thoob ntawm tus naj npawb ntawm cov apps uas kuv ramp li uas tsis tau muab rau kuv vim li cas qhib lawv dua.

Hauv cov ntsiab lus, Kuv yuav ua siab ncaj txav mus rau hauv ib qho kev taw qhia lossis lwm qhov nrog lub mobile app. Tej zaum kuv yuav siv ob peb txhiab daus las, los yog saib yuav siv ntau tshaj ib puas txhiab daus las… tsis muaj ntau chav nyob nruab nrab. Nws yog qhov pom tseeb los ntawm cov ntaub ntawv ntsuas ntsuas no tias qhov rov qab los ntawm kev nqis peev tsuas yog tsis muaj rau feem coob ntawm cov apps hauv xov tooj muab tso rau hauv khw. Koj tab tom yuav ua tiav los ntawm kev tsis tawg lub txhab nyiaj ... lossis los ntawm kev nqis peev ntau hauv cov neeg tsim khoom lag luam zoo tshaj plaws hauv kev lag luam. Nyob rau hauv nruab nrab yog ib tug wasteland.

Download tau daim ntawv qhia txog Mobile Benchmarks

Benchmarks rau Mobile App Retention

Hais txog kho

kho yog lub lag luam txawj ntse platform rau mobile app marketers, combining attribution for advertising sources with advanced analytics thiab khaws cov txheeb cais.

Douglas Karr

Douglas Karr yog CMO OpenINSIGHTS thiab tus founder ntawm lub Martech Zone. Douglas tau pab ntau ntau qhov kev vam meej MarTech startups, tau pab nyob rau hauv kev mob siab rau ntau tshaj $ 5 bil nyob rau hauv Martech nrhiav thiab kev nqis peev, thiab txuas ntxiv pab cov tuam txhab hauv kev siv thiab automating lawv cov kev muag khoom thiab kev lag luam cov tswv yim. Douglas yog tus paub thoob ntiaj teb kev hloov pauv digital thiab MarTech kws tshaj lij thiab hais lus. Douglas tseem yog tus sau phau ntawv Dummie phau ntawv qhia thiab phau ntawv ua lag luam.

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