Qhov Cuam Tshuam Rau Cov Phiaj Xwm Xov Xwm Zoo Ntawm Tes Txuas Rau Cov Lus Ceeb Toom

Txawb App Laub Lus Tshaj Tawm Yam

Ploj mus yog lub sijhawm thaum tsim cov ntsiab lus zoo txaus. Cov pab pawg kho kom zoo tam sim no yuav tsum xav txog lawv qhov kev faib tawm kev ua tau zoo, thiab cov neeg tuaj koom kev sib koom tes ua qhov tawm xov xwm.

Cas tus media app tuaj yeem (thiab khaws cia) nws cov neeg siv koom nrog? Yuav ua li cas koj kev ntsuas ntsuas puas tau piv nrog qhov ntsuas ntawm kev lag luam? Pushwoosh tau txheeb xyuas cov ntawv ceeb toom laub ntawm 104 cov xov xwm tshaj tawm thiab npaj txhij los muab koj cov lus teb.

Dab Tsi Yog Qhov Ntau Tshaj Plaws Media Apps?

Los ntawm qhov peb tau pom ntawm Pushwoosh, thawb ntawv tshaj tawm cov lus ceeb toom ua ntau rau kev tshaj xov xwm app ua tiav hauv cov neeg siv kev sib koom tes. Peb tsis ntev los no thawb ntawv ceeb toom kev tshawb fawb tau qhia:

  • Qhov nruab nrab nyem-txog tus nqi (CTR) rau kev tshaj xov xwm yog 4.43% ntawm iOS thiab 5.08% ntawm Android
  • Qhov nruab nrab xaiv-hauv tus nqi yog 43.89% ntawm iOS thiab 70.91% ntawm Android
  • Qhov nruab nrab zaus ntawm lub laub xa xov yog 3 zaug nyob rau ib hnub.

Peb kuj tau hais tias, qhov siab kawg, kev tshaj tawm xov xwm muaj peev xwm:

  • 12.5X siab dua nyem-los ntawm tus nqi nyob rau iOS thiab 13.5X siab dua CTRs ntawm Android;
  • 1.7X siab dua xaiv-hauv tus nqi nyob rau iOS thiab 1.25X nce qib siab-xaiv hauv Android.

Qhov zoo siab tshaj, cov xov xwm tshaj tawm nrog cov neeg siv khoom siv ntau tshaj yog cov ntsuas kev ceeb toom tib yam: lawv xa 3 lub thawb txhua hnub, ib yam li qhov nruab nrab.

8 Qhov Tseem Ceeb uas Cuam Tshuam Tes App Cov Neeg Siv Tes Ua Haujlwm 

Yuav ua li cas cov kev tshaj xov xwm tshaj lij ua kom tau ua lawv cov neeg nyeem uas zoo? Nov yog cov txuj ci thiab cov hauv paus ntsiab lus uas qhov kev tshawb kawm Pushwoosh tau lees tias.

Qhov Tseeb 1: Cov Xov Xwm Ceev Tau Txais Hauv Cov Ntawv Ceeb Toom

Koj xav ua thawj zaug los rhuav cov xov xwm - qhov no ua rau muaj kev nkag siab kiag li, tab sis koj yuav ua li cas koj thiaj paub?

  • Siv txoj kev kub ceev laub ceeb toom thev naus laus zis los xa xov xwm qhia 100X sai dua li nruab nrab

Los ntawm peb cov kev paub dhau los, thaum tawm xov xwm apps ceev lawv cov ntawv ceeb toom laub, lawv CTRs tuaj yeem ncav cuag 12%Cov. Qhov no tsawg kawg yog ob zaug hauv qhov nruab nrab peb tau qhia hauv peb cov ntaub ntawv tshawb fawb.

  • Faus cov txheej txheem kho ntaub ntawv rau xa cov ntawv qhia laub

Nco ntsoov tias kev txhawb cov ntsiab lus ntawm kev sib zog yog sai thiab yooj yim rau leej twg hauv koj pawg app tshaj tawm. Xaiv lub laub ceeb toom software uas tso cai faib xov xwm thiab ntev ntev hauv ib feeb - tsis paub yuav ua li cas code. Hauv ib xyoos, nws tuaj yeem txuag koj xya hnub ua haujlwm!

Qhov Xwm Txheej 2: Custom Opt-in Prompt rau Cov Ntawv Ceeb Toom

Nov yog qhov ua kom yuam kev: nug koj cov neeg mloog cov ncauj lus nug twg lawv xav kom raug ceeb toom txog qhov txhob tos nug yog tias lawv xav tau txais tej cov ntawv qhia ntawm tag nrho cov.

Ntawm qhov chaw, qhov no yuav ua kom paub tseeb tus neeg xaiv qib siab hauv koj lub app. Tom ntej no, qhov no yuav tso cai rau ntau cov seularation ntau thiab cov phiaj tsom. Koj yuav tsis tau xav paub yog tias cov ntsiab lus koj nthuav qhia muaj feem cuam tshuam - cov neeg nyeem tsuas yog tau txais cov ntsiab lus uas lawv yeem ua kom tau txais! Raws li qhov tshwm sim, koj txoj kev sib koom tes thiab kev ntsuas rov qab yuav loj tuaj.

Hauv qab no yog ob qho piv txwv ntawm kev ua ib qho tshwj xeeb pom nyob rau hauv CNN Breaking US & World Xov Xwm app (ntawm sab laug) thiab USA Today app (ntawm sab xis).

mobile app kev cai optin messaging prompt 1

Ceev faj, txawm hais tias: thaum koj xav loj hlob a zoo-segmented hauv paus ntawm opted-nyob rau hauv cov neeg siv, koj tuaj yeem tsis xav nthuav tawm daim ntawv teev npe ntawm koj laub ceeb toom cov neeg rau npe los ntawm txhua txoj kev.

Pushwoosh cov ntaub ntawv tshawb fawb pom tau tias qhov kev nce qib siab-hauv-lav tsis tau lees tias tus neeg siv kev sib koom tes siab nrog koj cov kev sib txuas lus.

Txawb App tam Opt-in thiab CTR tus nqi sib piv iOS vs Android

Muab dab tsi? Segmentation yog tus yuam sij, yog li cia peb nyob ntawm nws.

Qhov Tseem Ceeb 3: Cov Ntaub Ntawv Tshaj Tawm Tus Neeg Siv Segmentation

Txhawm rau kom muaj kev cuam tshuam zoo rau lawv cov neeg tuaj saib, cov thawj coj xov xwm tshaj tawm cov phiaj xwm lawv cov ntawv ceeb toom raws li tus neeg siv khoom (hnub nyoog, teb chaws), kev nyiam ua npe, cov ntsiab lus dhau los noj, thiab tus cwj pwm tiag tiag.

Hauv peb cov kev paub, qhov no yog li cas qee cov tshaj tawm tau nce lawv cov CTRs los ntawm 40% thiab txawm 50%.

Qhov tseeb 4: Cov Ntaub Ntawv Tshaj Tawm Tus Kheej

Segmentation pab koj paub txog cov kev txaus siab ntawm koj cov nyeem. Kev ua haujlwm ntiag tug, hauv lub sijhawm no, pabcuam koj cov neeg tuaj saib paub txog koj cov media app ntawm txhua lwm tus.

Txheeb cais txhua lub caij ntawm koj cov ntawv xov xwm app laub cov ntawv ceeb toom kom tau txais kev pom zoo - los ntawm lub npe mus rau lub suab uas taw qhia koj cov lus xa tawm.

mobile app tus kheej xa xov 1

Cov ntsiab lus ntawm lub laub ceeb toom tuaj yeem hloov kho tus kheej

Ntxiv kev xav kov nrog emojis (thaum tsim nyog) thiab tus kheej kev txhawb nqa muab los ntawm pib lawv nrog tus neeg siv lub npe. Nrog cov ntsiab lus zoo li no, koj cov ntawv ceeb toom laub tuaj yeem tau txais 15–40% txhawb hauv CTRs.

Txawb App Cov Lus Qhia Txog Tus Kheej

Piv txwv ntawm tus kheej kev sib tsuam uas cov xov xwm apps tuaj yeem xa

Qhov Tseeb 5: Xa Cov Sijhawm Tshaj Tawm

Raws li cov txheeb cais peb tau sib sau ua ke ntawm Pushwoosh, cov CTRs siab tshaj plaws tau tshwm sim rau Hnub Tuesday, thaum 6 txog 8 teev tsaus ntuj cov neeg siv hauv zos. Qhov teeb meem yog, nws tsis yooj yim sua rau cov xov xwm apps los npaj tag nrho lawv cov ntawv ceeb toom rau lub sijhawm meej no. Feem ntau, cov ntawv sau cia tsis tuaj yeem npaj lawv cov lus ceeb toom ua ntej ntawm txhua qhov - lawv yuav tsum tshaj tawm xov xwm thaum nws pib.

Dab tsi tshaj tawm hauv xov xwm app tuaj yeem ua tau, tab sis, yog txhawm rau txheeb xyuas lub sijhawm thaum nws cov neeg siv yog qhov yooj yim nyem rau ntawm cov ntawv ceeb toom thiab sim xa cov kev xav thiab nyeem ntev ntev tom qab ntawd. Ob peb lub tswv yim kom ua tiav:

  • Xav txog koj cov neeg nyeem lub sijhawm ntawm thaj chaw
  • Teem sijhawm ntsiag to raws li
  • A / B xeem sijhawm ntawm thav duab thiab hom xa tawm
  • Nug koj cov neeg tuaj saib ncaj qha - zoo li SmartNews app uas zoo siab txais tos cov neeg siv tshiab nrog kev txhawb nqa yuav nug thaum lawv xav tau txais pushes

pooshwoosh mobile app laub ceeb toom xa xov 1

Qhov no yog li cas xov xwm app tuaj yeem daws cov teeb meem nrog cov kev ceeb toom tsis tseeb thiab tsis tshaj tawm, txo qhov kev xaiv tawm thiab ua kom cov neeg siv koom nrog ntau dua.

Qhov Tseem Ceeb 6: Thauj Cov Lus Ceeb Toom

Qhov ntau dua thawb kev tshaj tawm xov xwm app xa, qis dua CTR uas lawv tau txais - thiab rov hais dua: koj puas ntseeg tias cov lus no muaj tseeb?

Pushwoosh cov ntaub ntawv tshawb fawb tau tshaj tawm tias thawb cov ntawv ceeb toom thaib thiab CTR tsis cuam tshuam nrog ib leeg - es, muaj qhov tsis tshua muaj sib cuam tshuam ntawm ob txoj kev ntsuas.

mobile app laub ceeb toom cov zaus 1

Qhov ua kom yuam kev yog, cov no yog cov tshaj tawm me me kom xa cov pushes tsawg tshaj plaws hauv ib hnub - feem ntau, lawv tsis tuaj yeem muab CTRs siab vim tias lawv tsis tau nkag siab txaus txog lawv cov neeg nyiam. Cov tshaj tawm loj dua, ntawm qhov tsis sib xws, feem ntau xa ib ncig ntawm 30 cov ntawv ceeb toom ib hnub - thiab tsis tau, nyob yam thiab koom nrog.

Thaj, qhov teeb meem ntau zaus, tab sis koj yuav tsum sim kom paub los txiav txim siab zoo tagnrho cov xov tooj ntawm hnub pushes rau koj app xov xwm

Qhov tseeb 7: iOS thiab Android Platform

Koj puas tau pom tias CTRs ib txwm muaj rau hauv Android dua li ntawm iOS? Qhov no feem ntau vim yog qhov sib txawv ntawm cov platforms 'UX.

Hauv Android, thawb kom pom rau cov neeg siv ntau dua: lawv nyob ze glued rau saum toj ntawm lub vijtsam, thiab cov neeg siv pom lawv txhua zaus lawv rub daim ntawv ceeb toom tub rau khoom. 

Nyob rau iOS laub tsuas pom ntawm lub lockscreen - thaum lub cuab yeej xauv, thawb mus zais hauv qhov chaw ceeb toom. Thiab nrog cov yam ntxwv tshiab txwv cov ntawv qhia hauv iOS 15, ntau cov lus ceeb toom yuav tawm ntawm cov neeg siv lub hom phiaj.

Nco ntsoov tias tooj ntawm cov nyeem koj tuaj yeem koom nrog cov ntawv ceeb toom laub ntawm iOS thiab Android yuav txawv ntawm ib lub teb chaws mus rau lwm lub.

Hauv tebchaws Askiv, feem pua ​​ntawm cov neeg siv iOS dhau siab tshaj feem ntawm cov neeg siv Android hauv lub Cuaj Hli 2020, thiab tam sim no cov neeg mloog ntawm lub platform txawb yuav luag sib luag.

Hauv tebchaws Meskas, ho iOS cov neeg siv outnumber Android ntaus tswv los ntawm ruaj khov 17%.

Qhov no txhais tau hais tias nyob rau hauv tus naj npawb txog, ib qho xov xwm app yuav tau txais ntau cov neeg siv iOS koom hauv Asmeskas dua li hauv tebchaws Askiv. Khaws qhov no hauv siab thaum piv cov kev sib koom tes koj tau ntsuas hauv ntau lub teb chaws lossis kev ntsuas ntsuas.

Qhov Tseeb 8: Kev Tau Txais vs Koom Tes Tweaks

Cov ntaub ntawv Pushwoosh qhia tau tias CTRs ncov thaum qhov kev tshaj tawm xov xwm muaj li 10–50K thiab tom qab ntawd 100K500K cov neeg rau npe.

Thaum xub thawj, cov neeg siv khoom sib koom ua haujlwm nce siab thaum lub xov xwm tshaj tawm tau nrhiav nws thawj 50K cov neeg tseem ceeb. Yog tias tshaj tawm xov xwm txuas siab rau kev nthuav dav cov neeg tuaj saib, CTRs poob qis.

Txawm li cas los xij, yog tias ib tug tshaj tawm ua ntej rau cov neeg siv kev koom nrog tshaj li kev nrhiav neeg siv, lawv tuaj yeem rov ua dua lawv cov CTR siab. Txog thaum cov ntawv tshaj tawm xov xwm khaws tau 100K cov neeg rau npe, nws ib txwm ua cov npe xeem A / B thiab tau kawm lawv cov neeg nyiam nyiam. Tam sim no ib tus tshaj tawm yuav thov siv ntu coj cwj pwm los txhawm rau nce qhov tseeb ntawm cov ntawv ceeb toom faib tawm thiab lawv cov paj koom nrog.

Qhov Txheej Txheem Uas Cia Li Qhia Yuav Ua Li Cas Rau Koj Cov Neeg Nyeem?

Koj tau txais ib daim ntawv teev cov ntsiab lus uas tau txhawb nqa tus neeg siv kev sib koom tes nrog 104 media apps 'laub ceeb toom. Txoj kev twg yuav yog qhov zoo tshaj rau koj? Kev sim thiab xeem A / B yuav qhia.

Puag qhia koj lub tswv yim ntawm ntu kev cais thiab tus kheej cov ntsiab cai. Sau cia cov ntsiab lus zoo li cas cuam tshuam koj cov neeg nyeem ntau tshaj. Thaum kawg ntawm lub hnub, cov hauv paus ntawm kev sau xov xwm ua haujlwm hauv media app marketing dhau - nws yog txhua yam hais txog xa cov lus tsim nyog rau cov neeg tuaj saib txoj cai thiab ua rau lawv koom nrog.

Pushwoosh yog tus ntoo khaub lig-channel lag luam kev lag luam uas tso cai xa tawm cov ntawv qhia laub (mobile thiab browser), hauv app lus, email, thiab multichannel event-triggered kev sib txuas lus. Nrog Pushwoosh, tshaj 80,000 kev lag luam thoob plaws lub ntiaj teb tau txhawb lawv cov qhua tuaj noj mov, khaws cia, thiab lub neej muaj nuj nqis.

Tau txais Pushwoosh Demo

Yuav ua li cas koj xav hais tias?

Qhov Web site no siv Akismet los txo cov kev pabcuam. Kawm li cas koj cov ntaub ntawv tawm tswv yim tiav.