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3 Cov Piv Txwv Muaj Zog ntawm Yuav Siv Li Cas Mobile App Beacon Technology txhawm rau Txhawb Kev Muag Khoom

Ob peb lub lag luam tau ua kom zoo dua ntawm qhov tsis tau txais txiaj ntsig ntawm kev sib koom ua ke beacon thev naus laus zis rau hauv lawv cov apps kom nce tus kheej thiab muaj feem cuam tshuam ntawm kev muag kaum-tib siv qhov sib thooj li kev lag luam vs kev lag luam ib txwm muaj.

Thaum lub beacon thev naus laus zis cov nyiaj tau los yog 1.18 billion US las hauv 2018, nws tau kwv yees tias yuav ncav cuag 10.2 billion US nyiaj ua lag luam los ntawm 2024.

Ntiaj teb no Beacon Technology Market

Yog tias koj muaj kev lag luam lossis kev lag luam muag khoom muag, koj yuav tsum xav txog yuav ua li cas app beacon thev naus laus zis tuaj yeem pab tau koj txoj kev lag luam.

Cov khw muag khoom, khw noj mov, tsev so, thiab tshav dav hlau yog qee qhov kev lag luam uas tuaj yeem siv beacons kom nce kev yuav khoom, mus ntsib, thiab rov xyuas dua los ntawm kev lag luam ncaj qha rau cov neeg muaj peev xwm nyob ze ntawm lawv cov apps.

Tab sis ua ntej peb saib yuav ua li cas cov lag luam tuaj yeem siv cov thev naus laus zis no kom nce kev muag khoom, cia peb txhais cov tshuab beacon yog dab tsi. 

Beacon Technology 

Beacons yog wireless transmitters uas tuaj yeem xa cov ntaub ntawv tshaj tawm thiab cov ntawv ceeb toom rau cov apps ntawm smartphones nyob rau hauv ntau ntawm lub beacon. iBeacon tau qhia los ntawm Apple ntawm lawv cov iPhones hauv 2013 thiab Android-powered mobile xov tooj ua raws li tus thawj coj nrog Google tso EddyStone hauv 2015.

Thaum Eddystone tsuas yog ib feem txhawb nqa ntawm Android tam sim no, muaj qhib cov tsev qiv ntawv uas txhawb nqa app beacon thev naus laus zis ntawm Android, ua rau tag nrho cov gamut ntawm Android thiab iOS cov neeg siv khoom lag luam.

Rau beacons ua hauj lwm, lawv yuav tsum tau sib txuas lus nrog ib tug receiver (smartphone) thiab ib tug app tshwj xeeb uas tsim los kom nkag siab thiab lis cov beacons tuaj. Lub app nyeem ib tus cim tshwj xeeb ntawm lub xov tooj smartphone uas tau ua ke nrog lub beacon rau cov lus hloov kho kom tshwm sim.

Yuav Ua Li Cas Beacon Technology Ua Haujlwm

iPhones muaj beacon technology embedded nyob rau hauv lub hardware, yog li mobile apps tsis tas yuav active kev sib txuas lus. Ntawm Android-powered platforms, cov ntawv thov yuav tsum tau khiav ntawm lub xov tooj kom tau txais cov teeb liab beacon, tsawg kawg yog txheej txheem keeb kwm yav dhau.

Qee cov khw muag khoom nrog beacon-enabled apps yog CVS, McDonald's, Subway, KFC, Kroger, Uber, thiab Disney World.

App Beacon Technology Yuav Siv Li Cas Rau Kev Lag Luam?

Qhov txiaj ntsig loj tshaj plaws ntawm app beacon thev naus laus zis yog lub sijhawm xa tus kheej cov lus qhia thiab cov lus rau cov neeg siv khoom twb nyob ze. Tab sis kuj tseem muaj cov analytics nam siv kom tau txais cov ncauj lus kom ntxaws cov neeg siv khoom pom ntawm tus neeg yuav khoom tus cwj pwm kom ua tau zoo tshaj plaws ntawm kev lag luam zoo.

Piv txwv 1: Xa qhov chaw raws li App muab rau Chaw nres tsheb

Kev lag luam tuaj yeem ua tau raws li qhov xav tau vim tias lub beacon tuaj yeem ntes lub app thiab paub tus neeg siv khoom nyob ze, yog li ua rau nws muaj feem cuam tshuam thiab yooj yim mus xyuas lub khw.

Thaum ib tus neeg siv khoom muaj peev xwm nrog ib qho app ntsia rau lub khw tshwj xeeb hauv qhov sib thooj rub mus rau hauv qhov chaw nres tsheb, lawv tuaj yeem tau txais kev ceeb toom ntawm cov luv nqi tshwj xeeb tsuas yog zoo rau hnub no thiab nrog kev tos txais tus kheej.

Los ntawm kev ua qhov no, lub khw nyuam qhuav tsim:

  1. Zoo siab txais tos.
  2. Qhov kev tshwj xeeb.
  3. Kev nkag siab ntawm qhov xwm txheej ceev rau qhov kev thov ntawd kom tas sijhawm nyob rau lub sijhawm txwv.

Cov no yog ABCs ntawm kev yuav khoom hloov pauv thiab beacon thev naus laus zis tsuas yog ntaus tag nrho peb lub ntsiab lus yam tsis muaj kev cuam tshuam tib neeg lossis tus nqi ntxiv. Nyob rau tib lub sijhawm, lub sijhawm ntawm kev yuav khoom hloov pauv tau nce ntau.

Target yog ib lub khw muag khoom siv beacon thev naus laus zis ua ke nrog Target app los thawb cov ntawv ceeb toom rau lawv cov neeg siv khoom thoob plaws lub tebchaws. Cov neeg siv khoom tsuas yog tau txais txog li 2 daim ntawv ceeb toom rau ib qho kev mus ncig uas tsis ua rau kev xa xov ntau dhau thiab txaus ntshai app tso tseg. Cov ntawv ceeb toom cov neeg yuav khoom yuav tau txais yog cov kev tshwj xeeb thiab cov khoom lag luam hauv kev tshaj tawm rau cov neeg yuav khoom kev tshoov siab.

Target Location-based App Muaj

Piv txwv 2: Tau txais kev nkag siab ntawm kev coj tus cwj pwm hauv khw muag khoom

Nws tau ntev tau paub tias nws tseem ceeb rau qhov twg koj muab cov khoom tso rau hauv lub khw, xws li tso cov khoom qab zib rau ntawm qhov muag ntawm cov menyuam yaus los ntawm cov ntawv sau npe, muab sijhawm rau menyuam yaus los thov kev yuav khoom qab zib.

Nrog app beacon thev naus laus zis, kev nkag siab tau hloov mus rau 11. Cov khw muag khoom tam sim no tuaj yeem taug qab cov neeg siv tus cwj pwm thiab tau txais daim ntawv qhia meej ntawm txhua tus neeg siv khoom taug kev los ntawm lub khw, nrog cov ntaub ntawv hais txog qhov chaw lawv nres, dab tsi yog yuav, thiab hnub twg lawv nyob. khw.

Cov ntaub ntawv tuaj yeem siv los txav cov khoom muag los ua kom zoo dua qhov kev muag khoom. Ntau yam khoom nrov tau nthuav tawm ntawm txoj kev nrov. 

Ntxiv ib daim ntawv qhia khw rau lub app thiab lub caij nyoog ntawm cov neeg siv khoom nrhiav ntau yam khoom yuav loj dua.

Lub khw muag khoom kho vajtse Lowes tau teeb tsa lub khw muag khoom mobile hauv Lowe lub mobile app los txhim kho cov neeg siv khoom. Cov neeg siv khoom tuaj yeem tshawb nrhiav ib yam khoom thiab pom tam sim ntawd pom cov khoom muag nrog rau cov khoom qhov chaw nyob ntawm daim ntawv qhia khw.

Ib qho ntxiv ntxiv ntawm suav nrog beacons hauv cov apps yog tias nws nce tus naj npawb ntawm cov neeg siv app, txoj hauv kev ntawm kev muag online, thiab kev koom tes tag nrho.

Kev Paub Txog Tus Cwj Pwm Kev Muag Khoom nrog Beacon Technology

Piv txwv 3: Advanced Customer Personalization

Cov lag luam e-lag luam twb tau muab kev paub txog kev yuav khoom ntawm tus kheej. Lawv tuaj yeem ua qhov no raws li kev taug qab siab heev uas tau siv thoob plaws hauv internet. Koj tsis tas yuav yog tus neeg yuav khoom ntawm Lub Hom Phiaj rau Lub Hom Phiaj kom paub qhov koj nyiam. Lawv tuaj yeem yuav cov ntaub ntawv no los ntawm Facebook thiab ntau yam kev pabcuam.

Rau cov lag luam cib-thiab-mortar, qhov no tuaj yeem nyuaj rau kev siv. Thaum lawv muaj cov neeg muag khoom uas tuaj yeem mloog thiab taug kev mus yuav khoom, lawv tsuas yog paub txog qhov lawv tau hais los ntawm cov neeg siv khoom.

Nrog app beacon thev naus laus zis, cov khw muag khoom cib-thiab-mortar dheev tuaj yeem coj mus rhaub rau hauv cov ntaub ntawv muaj zog ntawm kev taug qab thiab tshuaj xyuas kom deb li deb tsuas yog siv los ntawm ecommerce.

Nrog beacons thiab apps sib txuas lus, cov neeg siv khoom tuaj yeem tau txais tus kheej muab, daim coupon, thiab cov lus pom zoo ntawm cov khoom lag luam raws li cov khoom lag luam yav dhau los.

Ntxiv qhov chaw taug qab nyob rau hauv lub khw tuaj yeem qhia rau lub app paub meej tias tus neeg siv khoom nyob qhov twg thiab siv cov lus pom zoo thiab muab raws li qhov ntawd.

Xav txog tus neeg yuav khoom nrhiav hauv ntu khaub ncaws. Thaum lawv taug kev mus rau hauv chav ua haujlwm ris tsho, lawv tau txais kev ceeb toom thawb nrog 25% tawm daim coupon zoo rau qhov kev mus ncig yuav khoom mus yuav ib nkawm ris. Los yog tej zaum lawv tau pom zoo ib lub npe tshwj xeeb ntawm kev muag khoom hnub no, raws li kev yuav khoom yav dhau los.

Beacon Technology Personalized Offers

Kev Siv Beacon yog Kev Lag Luam Lag Luam Lag Luam Lag Luam qis qis

Raws li peb tau hais hauv qhov pib ntawm tsab xov xwm, beacon thev naus laus zis yog nyob ntawm lub tshuab xa hluav taws xob (beacon), txais (smartphone) thiab software (app).

Lub transmitting beacon tsis yog ib qho khoom kim heev. Muaj ntau lub tuam txhab tsim beacons, xws li Aruba, Beaconstac, Estimote, Gimbal, thiab Radius Network. Tus nqi yog nyob ntawm cov teeb liab beacon, lub roj teeb lub neej, thiab ntau dua nrog qhov nruab nrab 18-pob ntawm lub teeb ntev ntev los ntawm Beaconstac qhov nruab nrab $ 38 ib lub beacon.

Tus txais xov tooj (smartphone) yog qhov kim tshaj plaws ntawm cov txheej txheem, tab sis hmoov zoo rau cov khw muag khoom uas cov nuj nqis twb tau them los ntawm lawv cov neeg siv khoom siv xov tooj ntawm tes. Cov naj npawb tseeb qhia 270 lab smartphone cov neeg siv hauv Tebchaws Meskas, thoob ntiaj teb tus lej ntawd ze rau 6.4 billion, yog li kev lag luam saturated.

Tus nqi suav nrog beacon thev naus laus zis hauv ib qho app tsuas yog me me ntawm cov tus nqi tsim kho app, yog li koj tsis mus ua txhaum lub txhab nyiaj los ntawm kev suav nrog qhov zoo hauv koj lub app.

Kev kwv yees, Beaconstac, thiab Gimbal Beacon Technologies

Yog tias koj xav paub txog kev txhawb nqa hauv koj tus lej muag, peb xav kom saib ntxiv rau hauv lub sijhawm app-enabled beacon thev naus laus zis muaj kev lag luam muag khoom.

Cov thev naus laus zis yog pheej yig nrog lub peev xwm ntawm kev them nyiaj loj. Koj tsuas yog yuav tsum tau los nrog txoj kev npaj ua lag luam los ntxias koj cov neeg yuav khoom nrog cov khoom zoo thiab tsom mus rau lawv cov neeg siv khoom tus cwj pwm thiab koj tseem yuav nyob hauv lub club tshwj xeeb ntawm app enabled beacon retailers.

Michael Frederiksen

Michael tau txais qib siab hauv computer thiab kev lag luam kev lag luam, tom qab kawm tiav nrog cov qhab nia siab tshaj plaws los ntawm Denmark's prestigious multimedia program. Nws qhov tshwj xeeb suav nrog kev sim nrog cov thev naus laus zis digital, kev coj ua muaj tswv yim, lub vev xaib thiab mobile app UI / UX tsim thiab yog tus tsim ntawm Inspire Visual.

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