3 Cov Piv Txwv Muaj Zog ntawm Yuav Siv Li Cas Mobile App Beacon Technology txhawm rau Txhawb Kev Muag Khoom

Khw Muag Khoom Mobile App Beacon Piv Txwv Technology

Tsawg tsawg tus lag luam tau txais txiaj ntsig ntawm qhov tsis muaj peev xwm ntawm kev sib txuas lub teeb ci thev naus laus zis rau hauv lawv cov apps kom nce tus kheej thiab muaj feem yuav kaw kev muag kaum-npaug siv kev lag luam sib xws vs kev lag luam ib txwm muaj.

Thaum lub teeb ci thev naus laus zis cov nyiaj tau los yog 1.18 txhiab nyiaj daus las hauv xyoo 2018, nws tau kwv yees kom ncav cuag 10.2 nphom Asmeskas kev lag luam los ntawm 2024.

Ntiaj teb Beacon Technology Market

Yog tias koj muaj kev lag luam lossis muag lag luam-taw qhia kev lag luam, koj yuav tsum txiav txim siab li cas app beacon thev naus laus zis tuaj yeem muaj txiaj ntsig rau koj txoj kev lag luam.

Khw muag khoom hauv khw, tsev noj mov, tsev so, thiab tshav dav hlau yog qee qhov lag luam uas tuaj yeem siv beacons txhawm rau nce kev yuav khoom, mus ntsib, thiab rov tshuaj xyuas los ntawm kev lag luam ncaj qha rau cov neeg muaj peev xwm nyob ze ntawm lawv cov apps.

Tab sis ua ntej peb saib yuav ua li cas cov lag luam tuaj yeem siv cov thev naus laus zis no los nce muag, cia peb txheeb xyuas seb lub tshuab thev naus laus zis yog dab tsi. 

Beacon Technology 

Beacons yog cov xa xov hluav taws xob uas tuaj yeem xa cov ntaub ntawv tshaj tawm thiab ceeb toom rau cov apps ntawm smartphones hauv thaj tsam ntawm lub teeb. iBeacon tau qhia los ntawm Apple ntawm lawv lub iPhones hauv 2013 thiab Android-powered lub xov tooj ntawm tes ua raws nrog Google nrog tso EddyStone hauv 2015.

Thaum Eddystone tsuas yog ib nrab txhawb rau hauv Android tam sim no, muaj qhib qhov chaw qiv ntawv uas tau txhawb nqa lub teeb ci thev naus laus zis app ntawm Android, ua rau tag nrho gamut ntawm Android thiab iOS cov neeg siv lag luam.

Rau beacons ua haujlwm, lawv yuav tsum sib tham nrog tus txais (smartphone) thiab ib qho app tshwj xeeb tau tsim los nkag siab thiab daws cov teeb meem tuaj. Lub app nyeem tus cim tshwj xeeb ntawm lub xov tooj ntawm tes uas ua khub nrog lub teeb ci rau cov lus tshwj xeeb kom tshwm sim.

Beacon Technology Ua Haujlwm Li Cas

iPhones muaj lub teeb ci thev naus laus zis kos rau hauv kho vajtse, yog li cov ntawv thov mobile tsis tas yuav nquag siv los sib txuas lus. Ntawm Android-siv lub platform, cov ntawv thov yuav tsum tau ua haujlwm ntawm lub xov tooj kom tau txais lub teeb liab teeb liab, tsawg kawg yog txheej txheem keeb kwm yav dhau.

Qee lub khw muag khoom nrog lub teeb ci qhib siv tau yog CVS, McDonald's, Subway, KFC, Kroger, Uber, thiab Disney World.

App Beacon Technology Yuav Siv Li Cas Rau Kev Lag Luam?

Qhov loj tshaj kom zoo dua app beacon thev naus laus zis yog lub sijhawm los xa cov lus tshwj xeeb thiab cov lus rau cov neeg siv khoom twb nyob ze lawm. Tab sis kuj tseem muaj cov kev tshuaj xyuas uas tau siv kom tau txais cov ncauj lus ntxaws ntxaws ntawm cov neeg siv khoom lag luam kom ua tau zoo tshaj plaws ntawm kev lag luam zoo.

Piv txwv 1: Xa Daim Ntawv Thov Raws Qhov Chaw Nyob Rau Qhov Chaw Nres Tsheb

Kev lag luam tuaj yeem taw qhia qhov tshwj xeeb txij li lub teeb pom kev tuaj yeem txheeb xyuas lub app thiab paub cov neeg siv khoom nyob ze, yog li ua rau nws muaj feem cuam tshuam thiab yooj yim mus ntsib tom khw.

Thaum cov neeg siv khoom muaj peev xwm nrog app teeb tsa rau lub khw tshwj xeeb hauv kev sib thooj rub mus rau hauv qhov chaw nres tsheb, lawv tuaj yeem tau txais kev ceeb toom ntawm kev txo nqi tshwj xeeb tsuas yog zoo rau hnub no thiab nrog kev hais lus tus kheej txuas nrog.

Los ntawm kev ua qhov no, lub khw nyuam qhuav tsim 1) zoo siab txais tos ua ke nrog 2) qhov nrawm ntawm qhov tshwj xeeb tshwj xeeb tsuas yog zoo rau 3) sijhawm tsawg. Cov no yog ABCs ntawm kev yuav khoom hloov pauv thiab teeb ci thev naus laus zis tsuas yog tsoo tag nrho peb lub ntsiab lus yam tsis muaj kev cuam tshuam los ntawm tib neeg lossis tus nqi ntxiv. Tib lub sijhawm, txoj hauv kev ntawm kev yuav khoom hloov pauv tau nce ntxiv.

Lub Hom Phiaj yog ib lub khw muag khoom siv lub teeb ci thev naus laus zis ua ke nrog Lub Hom Phiaj app txhawm rau thawb cov ntawv ceeb toom rau lawv cov neeg siv khoom thoob plaws lub tebchaws. Cov neeg siv khoom yuav tsuas tau txais txog 2 qhov kev ceeb toom ib zaug twg raws li tsis dhau qhov kev xa xov thiab muaj kev pheej hmoo app tso tseg. Cov ntawv ceeb toom cov neeg yuav khoom yuav tau txais yog cov lus tshwj xeeb thiab cov khoom muaj txiaj ntsig ntawm kev tshaj xov xwm rau cov neeg yuav khoom kev tshoov siab.

Lub Hom Phiaj Qhov Chaw-Raws Li Kev Muab

Piv txwv 2: Tau Txais Kev Pom Zoo Ntawm Tus Kheej Khw Muag Khoom

Nws tau ntev tau paub tias nws muaj teeb meem qhov twg koj tso cov khoom lag luam hauv khw, xws li tso cov khoom qab zib rau ntawm qhov muag ntawm cov menyuam los ntawm cov npe, muab sijhawm rau menyuam txaus los thov khoom qab zib.

Nrog app beacon thev naus laus zis qhov kev nkag siab tau hloov mus rau 11. Cov khw muag khoom tam sim no tuaj yeem taug qab tus neeg siv tus cwj pwm thiab tau txais daim ntawv qhia meej ntawm txhua tus neeg taug kev mus los ntawm lub khw, nrog cov ntaub ntawv ntawm qhov chaw uas lawv nres, yuav khoom dab tsi, thiab lub sijhawm ntawm hnub twg khw.

Cov ntaub ntawv tuaj yeem siv los txav cov khoom lag luam txhawm rau ua kom zoo dua kev muag khoom. Ntau yam khoom nrov tau tshwm rau ntawm txoj kev nrov. 

Ntxiv daim ntawv qhia khw muag khoom rau hauv app thiab lub sijhawm ntawm cov neeg siv khoom nrhiav ntau yam khoom los yuav khoom yog qhov loj dua.

Cov khw muag khoom kho vajtse Lowes suav nrog lub khw muag khoom txawb rau hauv Lowe's mobile app txhawm rau txhim kho cov neeg siv khoom paub. Cov neeg siv khoom tuaj yeem tshawb nrhiav cov khoom lag luam thiab tam sim pom cov khoom muaj nyob nrog rau cov khoom nyob ntawm daim duab qhia chaw.

Ib qho ntxiv ntxiv ntawm suav nrog beacons hauv cov apps yog tias nws nce tus naj npawb ntawm cov neeg siv app, txoj hauv kev ntawm kev muag online, thiab koom nrog cov npe tag nrho.

Kev Coj Tus Cwj Pwm Cuam Tshuam nrog Beacon Technology

Piv txwv 3: Tus Neeg Siab Zoo Tus Kheej

Cov lag luam ecommerce twb tau muab cov kev paub txog kev lag luam tus kheej. Lawv tuaj yeem ua qhov no raws li kev tshawb nrhiav qib siab uas tau siv thoob plaws hauv is taws nem. Koj tsis tas yuav yog tus neeg yuav khoom ntawm Target rau Target kom paub tias koj nyiam dab tsi. Lawv tuaj yeem yuav cov ntaub ntawv no los ntawm Facebook thiab ntau lwm yam kev pabcuam.

Rau kev lag luam cib-thiab-cug, qhov no tuaj yeem nyuaj dua los siv. Thaum lawv muaj cov koom nrog muag khoom uas tuaj yeem mloog thiab taw rau kev yuav khoom, lawv tsuas yog paub txog qhov lawv tau hais los ntawm cov neeg siv khoom.

Nrog app teeb ci thev naus laus zis, cov khw cib-thiab-cug tam sim tuaj yeem nkag mus rau hauv cov ntaub ntawv muaj zog ntawm kev taug qab thiab tshuaj xyuas kom deb li deb tsuas yog siv los ntawm ecommerce.

Nrog beacons thiab apps sib txuas lus, cov neeg siv khoom tuaj yeem tau txais kev qhia tshwj xeeb, daim coupon, thiab cov khoom lag luam pom zoo raws li kev coj ua yav dhau los.

Ntxiv kev taug qab qhov chaw nyob hauv lub khw tuaj yeem qhia rau lub app paub tseeb tias tus neeg siv khoom nyob qhov twg thiab siv cov lus pom zoo thiab muab raws li qhov ntawd.

Xav txog tus neeg yuav khoom tshawb hauv ntu khaub ncaws. Thaum lawv taug kev mus rau chav haujlwm ris, lawv tau txais daim ntawv ceeb toom thawb nrog 25% tawm daim coupon zoo rau qhov kev mus ncig yuav khoom yuav ib lub ris. Los yog tej zaum lawv pom zoo cov npe tshwj xeeb ntawm kev muag hnub no, raws li kev yuav khoom yav dhau los.

Beacon Technology Tus Kheej Tus Kheej

Kev Siv Beacon Yog Tus Nqi Qis Qis Tshuab Kev nqis peev

Raws li peb tau hais hauv qhov pib ntawm tsab xov xwm, lub teeb ci thev naus laus zis yog nyob ntawm tus xa xov (lub teeb), tus txais (smartphone) thiab software (app).

Lub teeb kis tau tus mob tsis yog yuav khoom kim. Muaj ntau tus neeg tsim khoom ntawm beacons, xws li Aruba, Beaconstac, Estimote, Gimbal, thiab Radius Network. Tus nqi nyob ntawm qhov teeb liab teeb liab ntau, lub roj teeb, thiab ntau ntxiv nrog qhov nruab nrab 18 pob ntawm qhov ntev-beacon ntawm Beaconstac qhov nruab nrab $ 38 toj ib lub teeb.

Tus txais (smartphone) yog qhov kim tshaj plaws ntawm tus txheej txheem, tab sis hmoov zoo rau cov khw muag khoom uas cov nuj nqis twb tau them los ntawm lawv cov neeg siv khoom siv xov tooj. Qhov tseeb tus lej qhia 270 lab smartphone cov neeg siv hauv Tebchaws Meskas, thoob ntiaj teb tus lej ntawd nyob ze rau 6.4 nphom, yog li kev ua lag luam puv.

Tus nqi suav nrog lub teeb ci thev naus laus zis hauv ib qho app tsuas yog ib qho me me ntawm tus nqi txhim kho app, yog li koj yuav tsis ua txhaum lub txhab nyiaj los ntawm suav nrog qhov zoo hauv koj li app.

Kwv yees, Beaconstac, thiab Gimbal Beacon Technologies

Yog tias koj xav tau kev txhawb nqa koj tus lej muag khoom, peb hais kom saib ntxiv mus rau hauv cov hauv kev app-enabled beacon thev naus laus zis muab kev lag luam muag khoom.

Cov thev naus laus zis yog pheej yig ncaj ncees nrog lub peev xwm ntawm kev them nyiaj loj. Koj tsuas yog yuav tsum tau los nrog phiaj xwm kev lag luam txhawm rau ntxias koj cov neeg yuav khoom nrog kev muab khoom zoo thiab lub hom phiaj rau lawv cov neeg siv khoom tus yam ntxwv thiab koj tseem yuav nyob hauv cov koom haum tshwj xeeb ntawm app qhib lub teeb beacon khw muag khoom.

Yuav ua li cas koj xav hais tias?

Qhov Web site no siv Akismet los txo cov kev pabcuam. Kawm li cas koj cov ntaub ntawv tawm tswv yim tiav.