Yuav Ua Li Cas Thiaj Tsis Muaj Kev Tshawb Pom Tsawg Thaum Kev Tsiv Mus Rau Qhov Tsua Dua Tshiab
Raws li nrog ntau lub tuam txhab uas loj hlob thiab pivot, peb muaj cov neeg siv khoom uas rov ua lag luam thiab tsiv mus rau lwm lub npe. Kuv cov phooj ywg uas ua kev tshawb fawb cav optimization yog cringing tam sim no. Domains tsim txoj cai dhau sijhawm thiab ripping tawm tias txoj cai tuaj yeem tso koj cov kev lag luam organic.
Thaum Google Search Console muab ib qho hloov lub cuab tam, qhov lawv tsis quav ntsej qhia koj yog qhov kev mob siab npaum li cas. Mob siab… phem. Kuv tau ua qhov hloov pauv ntau xyoo dhau los rau Martech Zone cais lub hom phiaj los ntawm kuv tus kheej lub npe sau npe, thiab kuv poob ze li ntawm tag nrho kuv cov hwm cov ntsiab lus tseem ceeb nrog rau nws. Nws siv sijhawm ib ntus kom rov qab tau cov organic noj qab haus huv uas kuv ib zaug muaj.
Koj tuaj yeem txo qis qhov cuam tshuam kev tshawb nrhiav organic los ntawm kev ua qee qhov kev npaj ua ntej thiab tom qab ua tiav, txawm li cas los xij.
Nov yog daim ntawv teev npe Pre-Planning SEO
- Tshawb xyuas cov npe tshiab backlinks - Nws yog qhov nyuaj heev kom tau txais lub npe uas tsis tau siv ua ntej. Koj puas paub seb puas tau siv lub npe ua ntej? Nws tuaj yeem yog ib lub Hoobkas loj SPAM thiab thaiv los ntawm kev tshawb fawb xyaw tag nrho. Koj yuav tsis paub txog thaum koj ua qhov kev tshuaj xyuas backlink ntawm lub npe tshiab thiab tsis lees txais cov lus nug txuas ntxiv.
- Saib xyuas cov backlinks uas twb muaj lawm - Ua ntej koj tsiv mus rau qhov chaw tshiab, nco ntsoov txheeb xyuas tag nrho cov backlinks tshwj xeeb uas koj muaj tam sim no. Koj tuaj yeem ua ib daim ntawv teev npe thiab kom koj pab pawg PR hu rau txhua qhov chaw uas txuas rau koj kom lawv hloov kho lawv cov txuas mus rau lub npe tshiab. Txawm hais tias koj tsuas yog tau txais ib qho puv tes, nws tuaj yeem ua rau muaj kev rov qab los ntawm qee cov lus tseem ceeb.
- Site Tshawb Xyuas - Txoj hauv kev yog tias koj muaj cov cuab yeej cuab tam thiab cov kev sib txuas sab hauv uas muaj feem xyuam rau koj qhov tam sim no. Koj yuav xav hloov tag nrho cov kev sib txuas, duab, PDFs, thiab lwm yam, thiab xyuas kom meej tias lawv tau hloov kho ib zaug mus nyob nrog lub xaib tshiab. Yog tias koj qhov chaw tshiab nyob rau hauv ib puag ncig theem (kev pom zoo heev), ua cov kev hloov kho tam sim no.
- Txheeb xyuas koj cov nplooj ntawv organic uas muaj zog tshaj plaws - Cov lus tseem ceeb twg koj nyob rau ntawm nplooj ntawv twg? Koj tuaj yeem txheeb xyuas cov ntsiab lus tseem ceeb, cov lus tseem ceeb hauv cheeb tsam, thiab cov ntsiab lus tseem ceeb uas koj tau txheeb xyuas thiab ntsuas seb koj tau rov qab zoo li cas tom qab hloov pauv.
Ua lub Migration
- Redirect tus sau kom raug - Koj yuav xav kom 301 redirect qub URLs rau cov URLs tshiab nrog cov npe tshiab rau qhov cuam tshuam tsawg. Koj tsis xav kom txhua tus tsuas yog tuaj rau koj lub vev xaib tshiab lub tsev yam tsis muaj kev ceeb toom. Yog tias koj so haujlwm qee nplooj ntawv lossis cov khoom lag luam, koj tuaj yeem xav coj lawv mus rau nplooj ntawv ceeb toom tham txog kev hloov pauv, vim li cas lub tuam txhab tau ua, thiab qhov twg lawv tuaj yeem tau txais kev pab.
- Sau npe lub npe tshiab nrog Webmasters - Tam sim ntawd nkag mus rau hauv Webmasters, sau npe tshiab, thiab xa koj daim ntawv qhia XML kom lub vev xaib tshiab raug tshem tawm tam sim ntawd los ntawm Google thiab cov tshuab tshawb nrhiav pib hloov tshiab.
- Ua qhov Hloov Chaw Nyob - mus dhau cov txheej txheem ntawm kev hloov chaw nyob kom qhia Google paub tias koj tab tom tsiv mus rau qhov chaw tshiab.
- Xyuas kom tseeb tias Analytics ua haujlwm zoo - Nkag mus rau analytics thiab hloov kho cov cuab yeej URL. Tshwj tsis yog tias koj muaj ntau qhov kev cai teeb tsa cuam tshuam nrog lub npe, koj yuav tsum muaj peev xwm khaws tau zoo ib yam analytics account mus rau tus sau thiab txuas ntxiv ntsuas.
Post-Migration
- Ceeb toom cov chaw txuas mus rau lub qub sau - Nco ntsoov cov npe uas peb tau ua los ntawm cov backlinks uas ntseeg tau tshaj plaws thiab cuam tshuam? Nws yog lub sijhawm los xa email rau cov khoom thiab pom tias lawv hloov kho lawv cov ntawv nrog koj cov ntaub ntawv tiv tauj tshiab thiab cov npe lag luam. Qhov ntau koj nyob ntawm no, qhov zoo dua koj cov qeb duas yuav rov qab los.
- Post Migration Audit - Lub sijhawm los ua lwm qhov kev tshuaj xyuas ntawm lub xaib thiab muab ob npaug rau koj tsis muaj kev sib txuas sab hauv taw qhia rau lub npe qub, cov duab nrog cov lus hais, lossis lwm yam khoom siv uas yuav tsum tau hloov kho.
- Saib xyuas cov qeb duas thiab cov tsheb khiav organic - Saib xyuas koj cov qeb duas thiab cov tsheb khiav organic kom pom tias koj tau rov zoo li cas los ntawm kev hloov pauv.
- Ua kom koj cov kev sib raug zoo rau pej xeem - Nws yog lub sijhawm los mus tom qab txhua kab ntawv koj tuaj yeem tau txais koj txhais tes tam sim no los pab koj lub tuam txhab rov qab nws txoj cai tshawb fawb cav thiab muaj nyob. Koj xav tau ntau tham tawm muaj!
Kuv kuj xav pom zoo kom muaj cov ntsiab lus hwm tshaj tawm los ua kom tawg loj. Los ntawm kev tshaj tawm cov npe khoom lag luam thiab nws txhais li cas rau cov neeg siv khoom tam sim no rau infographics thiab cov ntawv dawb kom thov cov lus teb zoo los ntawm cov chaw cuam tshuam.