Kev Tshawb Xyuas thiab Kev NtsuasCov ntsiab lus MarketingCRM thiab Cov Ntaub Ntawv PlatformsEcommerce thiab Khw muag khoomUa Lag Luam & Muag Yeeb Yaj Kiab

Micro-Moments thiab Cov Neeg Ncig Xyuas Kev Ncig Xyuas

Kev lag luam kev lag luam online txuas ntxiv mus rau kev nce qib hauv kev muab cov thev naus laus zis uas ua rau cov neeg ua lag luam tuaj yeem kwv yees thiab muab cov ntawv qhia kev los pab cov neeg siv khoom thiab cov lag luam hloov. Peb tau ua qee qhov kev xav tau txog txij no, txawm hais tias. Cov ntsiab lus dav dav ntawm personas thiab muag khoom lom zem yog ntau ntau ntxeem tau thiab yoog raws li peb xav.

Cisco tau muab kev tshawb fawb tias cov khoom nruab nrab kev yuav khoom muaj ntau dua 800 cov neeg siv khoom sib txawv uas coj mus rau nws. Xav txog koj qhov kev txiav txim siab yuav khoom thiab koj li cas ntawm kev tshawb fawb, hauv online, hauv khw, email, tshawb nrhiav, thiab lwm yam tswv yim thaum koj txuas ntxiv mus rau kev txiav txim siab. Tsis xav tias yog vim li cas muag thiab kev lag luam cov kws tshaj lij tawm tsam nrog kev ntaus nqi heev li. Nws tseem yog lwm qhov laj thawj vim li cas omni-channel lag luam yuav tsum tau ua tib zoo kho kom zoo dua qub.

Cisco Kev Ncig Xyuas Tib Neeg

Yog tias koj tuaj yeem kwv yees thiab muab kev lag luam uas ua ntej cov neeg siv khoom taug kev, koj tuaj yeem txo qhov kev sib txhuam thiab coj lawv mus yuav khoom zoo dua. Qhov tseeb, kev tshawb fawb los ntawm Cisco qhia tias cov khw muag khoom uas muab Is Taws Nem Txhua Yam kev paub tuaj yeem ntes 15.6 feem pua ​​kev txhim kho nyiaj tau.

Muab cov kev tshawb pom tshawb nrhiav no nrog Xav Nrog Google Qhov Micro-Moments kev tshawb fawb thiab peb sab laug nrog 4 micro lub sijhawm uas txhua tus tub lag luam yuav tsum tau them sai sai rau:

  1. Kuv xav paub lub sijhawm - 65% ntawm online tau txais kev pab nrhiav cov ntaub ntawv ntau dua hauv online dua li ob peb xyoos dhau los. 66% ntawm cov neeg siv smartphone saib qee yam uas lawv pom hauv kev lag luam hauv TV.
  2. Kuv xav mus rau lub sijhawm - 200% nce hauv "ze kuv" tshawb nrhiav thiab 82% ntawm cov neeg siv smartphone siv a nrhiav cav mus nrhiav kev lag luam hauv zos.
  3. Kuv xav ua qee lub sijhawm - 91% ntawm cov neeg siv smartphone tig mus rau lawv lub xov tooj rau cov tswv yim thaum ua haujlwm thiab ntau dua 100 lab teev ntawm cov ntsiab lus yuav ua li cas tau saib hauv YouTube txog tam sim no xyoo no.
  4. Kuv xav yuav lub sijhawm - 82% ntawm cov neeg siv smartphone tham nrog lawv lub xov tooj thaum nyob hauv khw txiav txim siab yuav khoom. Qhov no tau ua rau 29% nce hauv cov nqi hloov pauv ntawm mobile nyob rau hauv xyoo dhau los.

Thaum Google tab tom tsom mus rau cov neeg siv xov tooj ntawm tes, koj yuav tsum paub tias qhov no cuam tshuam li cas rau txhua tus neeg siv khoom taug kev - los ntawm kev nrhiav tau mus rau kev muag khoom lossis tsuas yog rov ua dua tshiab. Qhov tseeb yog tias peb yuav tsum tau ua kom zoo dua ntawm kev tsom cov ntsiab lus uas ua rau lub sijhawm txiav txim siab yuav khoom. Ntxiv tib neeg txoj kev kawm thiab

cov ntsiab lus uas txhawb cov kev yuav khoom thiab nws tsis xav tsis thoob vim li cas cov neeg lag luam tawm tsam nrog kev tsim cov ntsiab lus uas txhawb kev hloov pauv. Analytics tsis muab kev nkag siab rau cov no thiab nws yog vim li cas cov neeg lag luam cov ntsiab lus tab tom nrhiav kom paub ntau ntxiv cov kev daws teeb meem los twv thiab ntsuas lawv cov ntsiab lus kev kawm.

Douglas Karr

Douglas Karr yog CMO OpenINSIGHTS thiab tus founder ntawm lub Martech Zone. Douglas tau pab ntau ntau qhov kev vam meej MarTech startups, tau pab nyob rau hauv kev mob siab rau ntau tshaj $ 5 bil nyob rau hauv Martech nrhiav thiab kev nqis peev, thiab txuas ntxiv pab cov tuam txhab hauv kev siv thiab automating lawv cov kev muag khoom thiab kev lag luam cov tswv yim. Douglas yog tus paub thoob ntiaj teb kev hloov pauv digital thiab MarTech kws tshaj lij thiab hais lus. Douglas tseem yog tus sau phau ntawv Dummie phau ntawv qhia thiab phau ntawv ua lag luam.

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