Qhov kev piv txwv tshwm sim uas peb siv thaum muag peb cov kev pabcuam, piav qhia peb cov txheej txheem, thiab teeb tsa kev cia siab nrog peb cov kev cia siab yog sib tham. ua lag luamCov. Tshaj thiab dhau, peb tau hnov los ntawm cov neeg siv khoom uas hais tias:
We tried [insert marketing strategy] and it didn't work.
How long did you try it? How well did you execute? What size investment did you make? Let's discuss your retirement fund… if you tried it for a month, didn't meet with a financial consultant, and invested a few hundred bucks, how well do you think you're going to retire?
The metaphor works well because professionals already understand how investments work – whether it's investing in stocks or just putting some funds aside in a 401k. It also sets a long-term expectation that we need to not get excited or disappointed at the highs and lows but instead focus on the long-term trending. Metaphors work!
Dab tsi yog ib zaug kev xav txog kev kos duab ntawm paj huam yog tam sim no ib qho kev sib txuas lus tseem ceeb rau txhua tus uas xav tau kev cuam tshuam, muag, lossis yaum lwm tus.
Qhov no infographic los ntawm Anne Miller, ib tus kws qhia tshaj tawm thiab hais lus, taug kev koj los ntawm tag nrho cov txiaj ntsig, cov phiaj xwm thiab txawm tias yog piv txwv ntawm kev muag khoom zoo piv txwv.