Yuav Ua Li Cas Txaus Nyiam Yog Koj Tower of Tech?

Martech Txhab Nyiaj Tau Los

Dab tsi yuav cuam tshuam yog tias koj ntauwd ntawm tech tuaj vau rau hauv av? Nws yog lub tswv yim uas ntaus kuv ob peb hnub Saturday dhau los raws li kuv cov menyuam tau ua si Jenga thaum kuv tau ua haujlwm ntawm kev nthuav qhia tshiab txog vim li cas cov neeg lag luam yuav tsum rov xav txog lawv cov thwv tech. Nws ntaus kuv tias tech stacks thiab Jenga yees tau ua ntau qhov sib xws. Jenga, ntawm chav kawm, yog ua si los ntawm piling li ntoo cov pob zeb kom txog thaum tag nrho cov khoom tuaj sau cia. Nrog rau txhua txheej tshiab ntxiv, lub hauv paus ua tsis muaj zog ... thiab thaum kawg cov pej thuam tuaj qis qis. Hmoov tsis zoo, tev thev naus laus zis yog qhov tsis sib xws. Raws li cov khaubncaws sab nraud povtseg ntxiv, lub pej thuam khov zuj zus thiab nthuav qhia ntau thiab ntau qhov kev pheej hmoo.

Vim li cas cov kev nyiam nrog ntau cov thev naus laus zis?

Zoo, qhov sib tham kuv tau hais saum toj no uas kuv tau ua haujlwm - Kuv tsis ntev los no tau muaj kev zoo siab los qhia tawm ntawm lub Khw.Org lub rooj sib tham hauv Las Vegas. Kuv ntseeg tias nws zoo siab nrog cov neeg tuaj koom, kuv ntseeg, vim tias qhov txawv ntawm lwm cov neeg muag khoom thiab cov muag khoom tau tshaj tawm niaj hnub no. Tom qab tag nrho, peb lub ntiaj teb tau txaus siab nrog cov lus hais txog yuav ua li cas thiab vim li cas peb xav tau NTAU NTAU cov tshuab. Qhov tseeb tsis tsawg dua. Thiab yuav ua li cas tech, tsis yog peb yog cov muaj tswv yim thiab cov lag luam ua lag luam, yog cov kev daws teeb meem rau kev thov loj hlob los ntawm peb cov lag luam thiab nce kev cia siab los ntawm cov neeg siv khoom.

Raws li peb txhua tus sib sib zog ua ke nrog cov ntau ntawm cov lus xa xov ntawm lub khw muag khoom kom loj hlob peb cov stacks tech, Kuv thov koj siv sijhawm ib pliag thiab yeej xav txog nws thiab cam nws. Cov kev xav no hais tias ntau thev naus laus peb ntxiv rau peb cov stacks, qhov zoo dua peb yuav, yog faulty. Qhov tseeb, qhov tseeb yeej yog qhov txawv xwb. Qhov ntau ntau koj lub tsev pheeb suab ntawm cov cuab yeej, software, kev siv, thiab ntau lub tshuab, qhov tsis muaj txiaj ntsig ntau, nqi, thiab kev pheej hmoo koj qhia rau koj lub koom haum.

Qee cov neeg ua lag luam mus saib ntawm thaj chaw martech thiab nrhiav kev siv ntau yam ntawm cov cuab yeej no uas lawv xav tias lawv tuaj yeem lossis yuav tsum. (Tau qhov twg los: Martech Hnub No)

Martech Toj roob hauv pes EvolutionKoj puas paub tias feem ntau ntawm cov neeg lag luam siv ntau tshaj li ib nrab ntawm ntau lub thev naus laus zis? Qhov tseeb, 63% ntawm cov tswj hwm kev lag luam hais tias lawv pab neeg siv qee qhov ntawm rau txog 20 qhov sib txawv ntawm cov thev naus laus zis, raws li Tus Kws Coj Mus Ntsib

Yuav ua li cas muaj ntau yam thev naus laus zis siv hauv Kev Ua Lag Luam?

Tau qhov twg los: 500 Cov Neeg Ua Lag Luam Tshaj Tawm Tawm Tawm Lawv 2018 Kev Tawm Tsam, Tus Thawj Coj

Muaj kev kis kev kis mob ntau zuj zus zoo li tus mob plague. "Duab ntxoov ntxoo IT" thiab nws cov kev pheej hmoo cuam tshuam tsuas yog tsis tuaj yeem tsis quav ntsej ntxiv lawm.

Duab ntxoov ntxoo IT thiab cov kev pheej hmoo nws nqa

Qee yam teeb meem ntos nyob rau hauv ntxoov ntxoo thaum cov ntawv thov tshiab lossis cov khoom siv tshwm sim hauv cov chaw tsim khoom siv yam tsis muaj kev koom tes thiab kev coj ntawm IT. Tus no yog duab ntxoov ntxoo IT. Koj puas paub lub sij hawm? Nws tsuas hais txog cov thev naus laus zis uas tau coj mus rau hauv ib lub koom haum yam tsis muaj kev koom tes ntawm IT.

Duab ntxoov ntxoo IT tuaj yeem qhia cov koom haum kev nyab xeeb kev nyab xeeb, kev ua raws li cov tsis sib xws, kev teeb tsa thiab kev koom ua ke kev sib cav, thiab ntau dua. Thiab, tiag tiag, txhua lub software tuaj yeem yog Duab Ntxoo IT ... txawm tias muaj kev nyab xeeb, feem ntau cov cuab yeej thiab cov kev daws teeb meem. Vim tias nws tsis yog hais txog lub thev naus laus zis, nws tus kheej. Nws yog hais txog qhov tseeb IT tsis paub tias nws tau raug coj los rau hauv lub koom haum. Thiab, yog li ntawd, Nws tsis tuaj yeem ua lossis cuam tshuam sai thaum lub thev naus laus zis tau koom nrog kev ua txhaum, hack, lossis lwm yam teeb meem - yooj yim vim tias lawv tsis paub tias nws nyob hauv lub tuam txhab phab ntsa. Lawv tsis tuaj yeem soj qab saib lawv tsis paub dab tsi nyob rau ntawd.

Tshuab

Qee qhov ntawm feem ntau cov ntawv thov ntsia tsis muaj kev pom zoo los ntawm IT xws li zoo li tsis muaj teebmeem kev tsim khoom thiab cov txheej txheem apps.

Lus Qhia Pro: Cov no tsis “phem” cov cuab yeej. Qhov tseeb, lawv feem ntau muaj kev nyab xeeb thiab nyab xeeb. Nco ntsoov tias txawm tias pom dav software thiab platform tuaj yeem yog Duab Ntxoo. Qhov teeb meem tsis nyob hauv lub thev naus laus zis, nws tus kheej, tab sis hloov ntawm qhov tsis muaj kev koom tes los ntawm IT. Yog tias lawv tsis paub tias cov no lossis lwm yam thev naus laus zis raug coj mus rau hauv lub koomhaum, lawv tsis tuaj yeem tswj hwm lossis saib xyuas nws kom muaj kev pheej hmoo. Txhua yam tshiab ntawm thev naus laus zis, txawm li cas los xij me me, yuav tsum nyob ntawm IT's radar.

Tab sis cia peb saib peb ntawm cov laj thawj tseem ceeb uas Duab Ntxoo IT thiab cov cuab yeej thev naus laus zis muab tso rau koj thiab koj pab neeg muaj kev cuam tshuam loj tshaj thiab kev pheej hmoo.

  1. Kev ua tau zoo thiab kev cia siab - Ntau cov thev naus laus zis - txawm hais tias cov khoom tsim tau zoo, kev sib tham sab hauv, thiab kev sib tham "taw tes" daws - txhais tau ntau lub sijhawm ntxiv los tswj lawv txhua tus. Ntau cov thev naus laus zis thiab cov cuab yeej tsim tawm xav tau cov neeg lag luam los ua tus tswj kev sib txuas lus tech, tswj cov ntaub ntawv, lossis CSV cov tswj hwm ntaub ntawv. Qhov no yuav siv sij hawm los ntawm lub sijhawm uas tuaj yeem thiab yuav tsum tau siv cov kev tsim txuj ci, tswv yim tib neeg ntawm kev ua lag luam. Xav txog nws… muaj pes tsawg lub platform koj siv txhua hnub los ua koj txoj haujlwm? Koj siv sijhawm ntau npaum li cas los ua haujlwm nrog cov cuab yeej no uas tsis pom zoo rau kev tsav tsheb, tsim cov ncauj lus txaus siab, lossis koom tes nrog cov neeg ua haujlwm nrog? 82% ntawm kev muag khoom thiab kev tshaj tawm cov tub txawg poob txog ib teev hauv ib hnub hloov ntawm cov cuab yeej ua lag luam Dab tsi txaus ntshai qhov no yog thaum koj xav tias qhov no sib npaug li 5 teev txhua lub lim tiam. 20 teev txhua lub hlis. 260 teev nyob rau ib xyoo. Txhua tus siv tech tswj.
  2. Cov nqi tsis tsim nyog - Cov lag luam nruab nrab siv ntau dua rau qhov cuab yeej tech los ua lawv txoj haujlwm. Thiab lawv cov thawj coj siv lwm ob mus rau tsib dashboards thiab qhia cov cuab yeej los nkag siab txog seb lawv pab pawg tau tshaj tawm li cas. Xav txog seb tus nqi ntawm cov cuab yeej no tuaj yeem sib ntxiv li cas ntxiv (thiab nws tsuas yog ntau dua li tsuas ntim):
    • redundancy: Ntau yam ntawm cov cuab yeej no tsis tsim nyog, uas txhais tau tias peb tau them nqi rau ntau yam cuab yeej uas ua tib yam.
    • txoj: Feem ntau, peb coj cov thev naus laus zis rau ib lub hom phiaj tshwj xeeb thiab, dhau sijhawm, peb dhau los ntawm qhov kev xav tau ... tab sis peb khaws cov thev naus laus zis, txawm li cas los xij, thiab txuas ntxiv rau kev tsim nqi.
    • Txais menyuam ntxi: Qhov ntau ntawm cov cuab yeej muaj los ntawm lub platform lossis daim thev naus laus zis, LESS yuav koj ntau dua yog koj coj lawv txhua. Tsuas muaj ntau nta thiab kev ua haujlwm ntau dua li pawg neeg ib txwm tuaj yeem kawm, txais yuav, thiab siv mus rau lawv cov txheej txheem. Yog li, thaum peb yuav txhua lub tswb nrov thiab xuav, peb tsuas yog siv ib feem me me ntawm cov yam ntxwv yooj yim… tab sis peb tseem them nyiaj rau tag nrho cov pob.
  3. Cov ntaub ntawv tsis pub twg paub / tiv thaiv thiab muaj koom pheej hmoo - Cov thev naus laus zis ntau dua uas coj mus rau hauv ib lub koom haum - tshwj xeeb uas yog Duab Ntxoo - nws qhov phom sij ntau yog qhia nrog nws:
    • Kev sib tham isthawmnev kev tawm tsamCov. Raws li Gartner, txog xyoo 2020, ib feem peb ntawm cov cyberattacks uas muaj kev tiv thaiv zoo rau kev ua lag luam yuav ua tiav los ntawm Kev Siv Duab IT.
    • Cov ntaub ntawv txhaum caiCov. Cov ntaub ntawv ua txhaum cov nqi ib qho lag luam raug nyob ib puag ncig $ 3.8 lab.

Koj pab neeg IT muaj cov txheej txheem, kev ua haujlwm, tshuab, thiab kev tiv thaiv kev tiv thaiv nyob rau hauv qhov chaw kom txo cov txaus ntshai. Tab sis lawv tsis tuaj yeem ua haujlwm tau sai lossis teb sai sai thaum muaj kev phom sij tshwm sim puag ncig technology uas lawv tsis paub muaj nyob hauv lub koom haum.

Yog li, peb ua dab tsi?

Peb xav tau ib qhov kev nkag siab zoo, ib qho kev hloov uas peb saib kev siv tech thiab coj peb los ntawm "kev nthuav dav" mus rau ib qho ntawm "kev sib koom ua ke." Nws txog sijhawm rov qab mus rau pib dua.

Peb tuaj yeem txiav li cas, qhov twg peb tuaj yeem synchronize redundancies, thiab peb tuaj yeem tshem tawm cov cuab yeej tsis tsim nyog li cas?
Muaj ob peb kauj ruam koj tuaj yeem ua los pib.

  1. Pib nrog koj cov hom phiaj - Rov qab rau cov ntsiab lus ntawm Kev Ua Lag Luam 101. Rub koj cov thev naus laus zis rau ib sab thiab xav txog qhov koj pab neeg yuav tsum tau ua tiav los pab tus lag luam ua tiav nws cov hom phiaj. Koj lub hom phiaj kev lag luam yog dab tsi? Yog li feem ntau, peb pib nrog technology thiab rov qab peb tus kheej los ntawm muaj mus rau hauv cov tswv yim kev lag luam uas daim ntawv qhia ncaj qha rau peb tech. Txoj kev xav no rov qab yog. Xav ua ntej txog koj lub hom phiaj yog dab tsi. Lub thev naus laus zis yuav los tom qab los txhawb koj lub tswv yim.
  2. Tshawb xyuas koj cov ntawv pov thawj tech - Nug koj tus kheej cov lus nug no txog koj cov pawg tech Thiab seb koj pab neeg ua haujlwm sib cuam tshuam nrog nws li cas:
    • Yog koj zoo tswj kev omnichannel lag luam tawm tswv yim? Nws muaj pes tsawg yam cuab yeej siv?
    • Koj siv sijhawm ntau npaum li cas los tswj koj lub thev naus laus zis?
    • Koj tau siv nyiaj npaum li cas rau koj qhov kev siv tech tag nrho?
    • Puas yog cov tswvcuab ntawm koj pawg tau siv lawv lub sijhawm los tswj cov thev naus laus zis? Los yog lawv tau siv cov cuab yeej los ua cov neeg muaj tswv yim ntau dua, kev ua lag luam muaj tswv yim?
    • Puas yog koj qhov thev naus laus zis ua haujlwm rau KOJ lossis koj ua haujlwm rau koj qhov tech?
  3. Nrhiav Txoj Cai Tech rau Koj Lub Tswv Yim - Tsuas yog ib zaug uas koj tau tsim koj lub hom phiaj, tshuaj xyuas koj cov theem ntaiv, thiab qhov koj pab neeg ua haujlwm sib cuam tshuam nrog nws li cas koj yuav tsum pib xav txog yam thev naus laus zis koj xav coj koj lub tswv yim mus rau lub neej. Nco ntsoov, koj tech yuav tsum augment lub dag zog ntawm koj thiab koj pab neeg. Tsis yog lwm txoj hauv kev nyob ib puag ncig. Peb, ntawm chav kawm, muaj qee qhov kev pom zoo rau kev xaiv cov thev naus laus zis tsis zoo rau koj, tab sis kuv yuav tsis tig cov ntawv no rau hauv lub suab muag. Cov lus qhia zoo tshaj plaws kuv yuav muab yog qhov no:
    • Xav txog kev tso ua ke rau hauv koj pawg ua ob peb yam hauv kev sib txawv.
    • Nkag siab txog koj qhov kev siv thev naus laus zis yuav pab koj ua txoj haujlwm omnichannel li cas.
    • Nug yuav ua li cas koj cov thev naus laus zis yuav muab koj cov ntaub ntawv tso rau hauv ib qho chaw hauv nruab nrab kom koj thiaj li muaj peev xwm saib tag nrho cov neeg siv khoom thiab kev paub zoo dua li cov khoom siv AI thiab kev kawm tshuab.
  4. Tus hlub nrog NWS - Thaum koj muaj koj lub tswv yim thiab koj kuj tau txheeb xyuas qhov thev naus laus zis koj xav tias yuav pab koj ua kom tau zoo tshaj plaws, ua haujlwm nrog IT soj ntsuam nws thiab ua tiav nws. Tsim kom muaj kev sib raug zoo nrog IT txhawm rau tsim cov txheej txheem tsim muaj txiaj ntsig zoo rau koj ob leeg. Thaum koj ua haujlwm ua ke ua pab pawg, koj yuav tau txais kev nyab xeeb tshaj plaws, cov cuab yeej ua tau zoo tshaj plaws uas kuj tiv thaiv koj lub tuam txhab thiab koj cov ntaub ntawv cov neeg siv khoom.

Kaw cov kev xav

Cov cuab yeej technology thiab kev daws teeb meem tsis yog qhov teeb meem. Nws yog qhov tseeb uas peb tau piled lawv txhua qhov sib koom ua ke rau hauv Frankensteined tech stacks. Tshuab tau dhau los ua lub hom phiaj, tsis txhais tau tias. Tias yog qhov teeb meem.

Qhov tseeb, cov programs uas peb (thiab kuv) siv nyob rau txhua hnub yog qhov muaj kev nyab xeeb thiab tsis muaj mob. Qhov teeb meem tshwm sim thaum lawv tau siv thiab IT tsis paub, thaum lub tshuab pib tswj hwm koj tsis yog lwm txoj kev nyob ib puag ncig, thiab hauv cov xwm txheej ntawd thaum lawv ua rau kev pheej hmoo cybersecurity.

Thaum kawg, qhov kev xaiv zoo tshaj plaws yog ib qho uas nruab nrab txhua yam peb xav tau - ib qho, kev sib koom ua lag luam platform.
Zoo li qhov tsis tuaj yeem ua tus txiav, tus xwm txheej zoo tshaj plaws (qhov tseeb tsis yog Jenga ntauwd ntawm qhov tsis muaj kev cia siab), kev zoo nkauj ntawm lub tswv yim, kev sib koom ua lag luam hauv kev lag luam ua lus dag ntawm cov pawg ntawm cov cuab yeej cobbled-ua kom pom tseeb. Nws yog lub sijhawm los rov xav dua tias tech pawg.

Lob koj cov ntawv PDF ntxiv uas peb piav qhia meej txog Duab Ntxoo, thiab muab koj tus txiav txim rau lub sijhawm tshem tawm cov teebmeem no! Txuas nrog kuv thiab qhia rau kuv paub txog cov teeb meem koj tau pom lossis ntsib nrog kev paub ntau dhau los, lossis rau cov ntaub ntawv ntau ntxiv ntawm yuav ua li cas los txhawm rau tag nrho koj cov kev lag luam digital nrog ib qho tagnrho-hauv-ib lub platform tsim tshwj xeeb rau cov tub lag luam.

Yuav Ua Li Cas Cov Kev Tsis Zoo Muaj Teeb Meem Hauv Koj Cov Nqes Tech?

Yuav ua li cas koj xav hais tias?

Qhov Web site no siv Akismet los txo cov kev pabcuam. Kawm li cas koj cov ntaub ntawv tawm tswv yim tiav.