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Tsib Txoj Kev Lag Luam Martech Ua Si Qhov Kev Ua Si Ntev Tas Li 28% Tso Cia Hauv Kev Siv Nyiaj

Tus mob Coronavirus tau tuaj nrog nws cov teeb meem thiab kev kawm los ntawm kev sib raug zoo, tus kheej, thiab kev lag luam. Nws tau nyuaj los ua kom muaj kev lag luam tshiab loj hlob vim kev lag luam tsis paub tseeb thiab kev muag khoom khov.

Thiab tam sim no uas Forrester cia siab tias yuav ua tau 28% poob hauv kev lag luam siv nyiaj nyob rau ob xyoos tom ntej no, qee qhov ntawm 8,000+ martech tuam txhab uas muag yuav (tsis muaj txiaj ntsig) scrambling kom overexert lawv tus kheej hauv kev npaj.

Txawm li cas los xij, qhov kuv ntseeg tias yuav ua rau cov lag luam martech loj hlob nyob rau lub sijhawm tseem tshuav ntawm tus kabmob kis no - thiab yog qhov kev coj ua zoo rau lub sijhawm ntev ib yam - yog ua kom ob npaug ntawm qhov muaj zog, cov cuab yeej, thiab cov khoom muaj nqis uas twb muaj lawm. 

Nov yog tsib lub tswv yim los txuag cov peev txheej thiab tswj lub zog siv yam koj twb muaj lawm: 

  1. Tshem tawm cov backlog thiab clutter: Channel koj sab hauv Marie Kondo, thiab rov qab mus rau koj daim ntawv teev npe ua ntev ntev. Thaum kawg muab kev saib xyuas rau cov khoom qis qis uas tau muab tso rau lub hlis, tej zaum xyoo, tab sis tuaj yeem tsav cov khoom tsim tau ntev dua thiab ntev dua. Peb lub tuam txhab tau methodically ticking tawm rov qab cov khoom lag luam hauv kev muag khoom, nyiaj txiag, kev vam meej ntawm cov neeg siv khoom, thiab lwm qhov chaw ua rau peb muaj txiaj ntsig zoo, thiab tseem qhib lub sijhawm tshiab rau kev loj hlob. 

    Tej zaum koj muaj qee qhov kev txhim kho kev txhim kho yooj yim uas koj tau ua lub ntsiab lus los ua rau koj lub thev naus laus zis. Siv lub sijhawm no los hais txog qhov tseem ceeb me me thiab txhim kho koj lub lag luam lossis cov khoom lag luam rau thaum kev muag khoom pib rov tuaj. 
  2. Txo qee yam ntawm koj nuj nqis ntawm cov koom haum: Ib yam li hauv kev tsim kho thev naus laus zis thaum peb tau txais cov nuj nqis technical, hauv cov koom haum peb tsim cov nuj nqis koom nrog. Siv lub sijhawm no los txheeb xyuas thiab kho koj cov txheej txheem, ntxuav, thiab sib sau koj cov ntaub ntawv kom koj muaj kev nkag siab zoo dua rau koj cov neeg siv khoom, cov khoom, thiab kev lag luam tag nrho. Ua ib kauj ruam rov qab thaum cov txheej txheem lossis cov peev txheej hloov pauv tso cai rau koj los ua daim ntawv huv dua tshiab rau koj txoj kev lag luam tseem ceeb. Piv txwv li, peb pab neeg nyuam qhuav siv peb tus kheej cov neeg siv cov ntaub ntawv platform (CDP) los npaj, de-duplicate, thiab ntxuav tag nrho peb cov ntaub ntawv muag khoom thiab kev lag luam thoob plaws hauv silos, yog li peb tuaj yeem khiav lag luam ntau dua, tsom mus rau kev nthuav dav, nrog ROI zoo dua.
  3. Ua kom paub koj cov tech: Tom qab nqis peev ib feem zoo ntawm cov peev nyiaj rau hauv cov kev daws teeb meem thev naus laus zis rau koj qhov kev muag khoom, kev lag luam, IT, thiab ntau dua, kev xav tau thiab lwm yam kev txwv yuav txwv koj pab pawg los ntawm kev siv tag nrho cov platforms uas koj them rau. Los ntawm Slack rau koj lub tuam txhab CRM qhov kev xaiv, siv lub sijhawm poob qis los ua ib qho cov kws muaj txuj ntawm cov cuab yeej tseem ceeb hauv koj cov cuab yeej cuab tam, lossis nkag siab txog kev paub txog cov cuab yeej tsawg dua. Txawm tias cov tuam txhab xws li Marketo thiab Microsoft tau pom lub sijhawm no thiab ua kev cob qhia siab heev rau lawv cov khoom muaj pub dawb

  4. Tsom ntsoov rau cov neeg siv khoom uas twb muaj lawm: Kev muag khoom yuav qeeb thiab peb lub sijhawm muag ntsej muag ib txwm raug txwv thaum muaj kev sib kis (hais tsawg kawg); tab sis, qhov ntawd tsis txhais hais tias koj txhais tes raug khi. Raws li cov tuam txhab ua ntau tshaj qhov lawv muaj, qhov no suav nrog cov neeg siv khoom uas twb muaj lawm. Lub tswv yim nrog kev muag khoom, kev lag luam, kev ua tiav cov neeg siv khoom, thiab lwm yam los nrhiav txoj hauv kev zoo los txhim kho kev sib raug zoo lossis ua kom muaj kev ncaj ncees thoob plaws koj cov neeg siv khoom. Peb pab neeg tau pib tsim thiab sib qhia cov yeeb yaj kiab qhia ua yeeb yaj kiab los pab cov neeg siv khoom yooj yim dua thiab txaus siab siv cov yam ntxwv tshiab ntawm peb lub platform. 
  5. Muab ob npaug rau ntawm innovation: Koj tau ntiav qhov zoo tshaj plaws ntawm qhov zoo tshaj plaws thiab koj tau tsim qhov koj xav txog koj qhov zoo tshaj plaws. Tab sis, nws puas tuaj yeem yog koj cov neeg ua haujlwm, yog tias muab sijhawm rau kev tsim kho tshiab, tuaj yeem txhim kho cov khoom thiab cov txheej txheem ntau dua? Thaum lub sij hawm downtime, ua rau nws lub tuam txhab thoob plaws qhov tseem ceeb los nqis peev hauv innovation. Tua tawm lub tuam txhab thoob plaws hackathon lossis kev sib tw phooj ywg uas muab sijhawm rau cov neeg ua haujlwm los tshuaj xyuas, sim, thiab tuaj nrog cov kev daws teeb meem tshiab. Peb lub tuam txhab tsis ntev los no tau ua qhov no thiab pom tias nrog ob peb hacks, peb cov khoom tuaj yeem ua tau zoo dua rau peb pab pawg sab hauv, thiab rau peb cov neeg siv khoom thiab. 

Txawm hais tias ob xyoos tom ntej no yuav ua li cas, kuv ntseeg tias tus kabmob kis no tau ceeb toom peb - ​​cov thawj coj ua lag luam thiab cov neeg ua haujlwm ib yam - tias thaum muaj kev sib tw, yog li ua kom muaj sijhawm. Dab tsi muab chav rau cov cib fim kom tawg yog lub tuam txhab kab lis kev cai uas txhawb kev ywj pheej, muaj tswv yim thiab kev loj hlob. Cov neeg ua haujlwm yuav tsum raug txhawb kom sim ua yam tshiab thiab ua kev zoo siab rau lawv txoj kev muaj tswv yim thiab kev daws teeb meem. 

Tsis muaj teeb meem li cas koj lub tuam txhab martech txiav txim siab ua kom feem ntau ntawm qhov nws twb muaj - yog qhov tsom rau koj cov khoom, cov cuab yeej, cov neeg lossis cov neeg siv khoom - lub hom phiaj kawg yog txhawb kev mob siab rau, txawm tias lub sijhawm nyuaj. 

Doug Bewsher: XNUMX Lab tus kiv cua tos koj rau Webtalk!

Doug yog tus CEO ntawm Thawj cojCov. Doug muaj 20 xyoo ntawm kev tsim cov khoom lag luam hauv ntiaj teb hom hauv kev lag luam thev naus laus zis. Nws tau tsim thiab coj B2C thiab B2B kev lag luam khoom lag luam, kev xav tau tiam thiab hom kev tsim khoom lag luam rau cov cuab yeej technology tsis zoo thiab cov kev pabcuam.

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