Kev lag luam Segmentation Cov Kev Sib Tw thiab Cov Tsam

segmentation

Cov neeg siv khoom cia siab tias tus kheej kev paub dhau los thiab cov kev lag luam tau pom meej meej txog txoj hauv kev kev lag luam segmentation thiab kev ua kom tus kheej. Qhov tseeb, cov phiaj xwm kev tawm xov xwm tus kheej tau coj los txhim kho cov lus teb tau nce ntxiv, muag muag ntau ntxiv thiab cov npe lag luam muaj zog rau 48% ntawm cov neeg lag luam. Cov email ntawm tus kheej tsav 6 lub sijhawm cov lus teb hauv cov ntawv tshaj tawm hauv email thiab cov tswv yim tus kheej muaj peev xwm hla tau zoo tuaj yeem xa 5 txog 8 zaug ntawm ROI ntawm kev siv nyiaj.

Dab tsi yog Kev Seem Lag Luam

Segmentation yog cov txheej txheem ntawm kev faib koj cov neeg siv khoom lag luam lossis kev ua lag luam tshiab rau hauv pab pawg uas tau txheeb xyuas uas muaj cov tib neeg, kev xav tau, kev nyiam, qhov tseem ceeb, thiab / lossis cov yam ntxwv hauv cheeb tsam. Segmentation ua rau cov tub lag luam yuav tsum siv tus kheej cov tswv yim uas muaj txiaj ntsig zoo thiab tau tsom mus rau txhua pab pawg - nce kev sib tw tag nrho.

Txij li 86% ntawm cov neeg tau txais kev pab hais tias kev ua kom zoo rau tus kheej muaj lub luag haujlwm hauv lawv cov kev txiav txim siab yuav khoom, vim li cas cov neeg ua lag luam tawm tsam rau ntu thiab tus kheej?

  • 36% ntawm cov neeg lag luam tshaj tawm qhia tias cov lus ntawm tus kheej hla kev hla yog qhov nyuaj.
  • 85% ntawm cov khoom lag luam hais tias lawv # ntu kev faib tawm yog ua raws dav, pawg yooj yim.
  • Tsawg dua 10% ntawm cov neeg muag khoom sab saum toj hais tias lawv tau txais txiaj ntsig zoo ntawm # ផ្ទាល់ខ្លួនalization.
  • 35% ntawm B2C cov neeg ua lag luam tau hais tias kev tsim tsa ib qho kev pom ntawm txhua tus neeg siv hla kev tau hla kev nyuaj yog qhov nyuaj tshaj plaws.

Hauv no infographic, Kahuna cov ntsiab lus vim li cas segmentation thiab personalization tsis yog qhov zoo-rau-muaj tab sis ib qho yuav tsum, qhov rov qab los ntawm kev tsiv mus dhau kev cais yooj yim dhau, thiab dab tsi yog tuav cov lag luam rov qab.

Kev Seem Kev Lag Luam thiab Kev Ua Tus Kheej

Txog Kahuna

Kahuna yog kev sib txuas lus automation platform uas sib zog cov nplua nuj hla-cov ntaub ntawv los tsim thiab xa cov lus ntawm tus kheej hauv nplai. Siv laub, email, hauv-app, thiab cov kev sib raug zoo los sib txuas lus nrog koj cov neeg siv khoom lag luam thaum twg thiab qhov twg lawv muaj feem ntau ua rau.

Yuav ua li cas koj xav hais tias?

Qhov Web site no siv Akismet los txo cov kev pabcuam. Kawm li cas koj cov ntaub ntawv tawm tswv yim tiav.