Thim rov qab yog qhov yuav tsum tau Kev Lag Luam Tactic

I'm a big fan of Andy Sernovitz's blog, Damn! I Wish I'd Thought of That! Today, though, I'm not sure I agree with Andy.

Cov Khw Muag Khoom: Nres xa cov kev tshaj tawm uas pib nrog hauv cov sijhawm nyuaj no, yuav ua li cas kev lag luam hauv kev lag luam nyiaj rov qab, lossis lwm yam kev lag luam tsis zoo-ua rau muaj kev sib tw.

Kuv xav Andy yuav tau xav txog qhov no:

Ua ib qho tshawb fawb nyob rau Kev txiav tawm hauv Google and you'll find the numbers are quite startling. We're in a recession. We're deep in a recession. Many people are losing their jobs. Fear of others losing their jobs is causing consumers to cut back on expenses. That's not a bad thing, that's a logical thing.

Tham txog yuav txuag li cas rau kev txiav nyiaj hauv kev txom nyem yuav tsis zoo zoo – but it's not negative, either. The kev khwv nyiaj rov qab yog qhov tsis zoo, koj cov khoom lag luam lossis cov kev pabcuam koj tau muab kuj tseem tuaj yeem zoo.

This isn't the chicken or the egg… we didn't get into this mess because people started talking about a recession or are talking about it. In fact, the recession may have started a year ago before anyone was really talking about it. Now that we're in it, we need to take actions to make it out alive.

Txhua lub tuam txhab yuav tsum xav txog yuav ua li cas thiaj li muaj peev txheej zoo tshaj plaws ntawm kev txav nyiaj txiag thiab kev tshaj xov lus raws li. Yam dab tsi ntawm koj lub tuam txhab muaj rau cov lag luam lossis cov neeg siv khoom uas tab tom nrhiav txoj hauv kev txo? Koj zoo dua pib tham txog nws!

Kev suav cov ntawv Blogware yog ib qho piv txwv zoo:

Kuv lub tuam txhab muab ib qho kev xaiv tsis tshua kim rau Cov Khw Tsim Khoom lag luam los tsim cov inbound ua rau lawv cov tuam txhab. Raws li eMarketer, kev ua lag luam yog nyob rau ntawm daim txiag nplua rau ntau lub tuam txhab:

eMarketer kev khwv nyiaj rov qab

If I'm a marketer at a company that's either let some staff go or is looking for some places to cut, guess what I'm searching for on Google? I'm searching for ways to cut my budget, look like a champion, and save my job until this thing blows over!

Qee lwm qhov kev suav sau cia ntawm Kev Ua Lag Luam hauv kev lag luam nyiaj txiag:

  • 48% ntawm Asmeskas cov tuam txhab lag luam loj tau sib tw los ntawm Kev lag luamSherpa Lub Cuaj Hlis hais tias lawv cov nyiaj siv xov xwm ib txwm tshaj tawm yuav raug txiav; 21% hais tias kev txiav nyiaj yog "tseem ceeb".
  • 59% ntawm 175 tus kws tshaj tawm lag luam tshaj lij los ntawm cov kev pabcuam lag luam Epsilon xav tias yuav txo qis hauv lawv cov peev nyiaj lag luam ib txwm; tsuas yog 13% xav tias nce ntxiv.
  • 85% ntawm 600 tus neeg lag luam tawm los ntawm MarketingProfs lav tias lawv yuav txo lawv li kev lag luam tsheb uas ib txwm muaj.
  • 53% ntawm Koom haum ntawm National Advertisers (ANA) cov tswvcuab hais tias lawv tau txiav pob nyiaj siv los teb rau kev poob qis; 40% tau hais tias lawv tab tom hloov kev sib xyaw ntawm cov lag luam sib txuas mus rau cov nqi qis dua.

It would be irresponsible for me, as a Marketer, to not speak about the recession and why we're a low cost alternative to companies who are trying to drive business without the resources they used to have. This is the exact climate we need to capitalize on and grow in.

Koj yuav tsum tau ua lag luam txog nws ib yam nkaus.

Lub kaus mom ntsis rau Jeff ntawm hauv qab daus tsim + suab rau qhov txuas rau hauv eMarketer ntawv!

3 Comments

  1. 1

    Kuv pom lig zoo nrog koj Doug. Kuv xav mus ib ruam zuj zus thiab hais tias yog peb xav tau kev pab tiag tiag peb yuav tsum tau qhia lawv tias yuav ua li cas kom tsis txhob ua yuam kev ntawm kev lag luam qis lossis kev txom nyem lossis txhua yam uas koj xav hu rau lub sijhawm no.

    Los coj nws txawm tias ntxiv mus, Kuv xav hais tias txij li kev lag luam yog ib qho tseem ceeb ntawm tag nrho cov phiaj xwm kev lag luam, peb yuav tsum tau tseem tsom rau cov ua lag luam lossis tus tswv ua lag luam tshwj xeeb tshaj yog cov tswv lag luam me uas feem ntau ua nws ib leeg. Feem ntau ntawm cov tswv lag luam no tau ua tsiaj ua tsiaj, tos rau cov khau tom ntej kom poob thiab vam tias ib tus neeg yuav muab lawv cov lus qhia, cov lus qhia zoo.

    Kuv pom zoo tias peb yuav tsum qhia qhov tseeb rau lawv: “Kaum txoj hauv kev los ua kom koj txoj kev lag luam me tsis dhau ntawm qhov kev lag luam qis qis” lossis qee yam raws txoj kab. Peb yuav tsum qhia lawv tias lawv yuav tsum siv nyiaj rau kev lag luam hauv hom kev lag luam no thiab vim li cas.

  2. 2

    Zoo kawg ncej, Doug, ncaj heev thiab ncaj qha kev lag luam-y. Kuv nrog koj nyob ntawm Phooj ywg Txuas.

    Cov lus nug: Vim li cas neeg thiaj li muaj ntau tus neeg – vim li cas LEEJ TWG ntseeg that ntseeg tias kev lag luam yog qhov ntse tshaj thawj? Nws tsis yog lub caij nyoog sib xws? Vim li cas ho tsis peb txhua tus tsuas yog qhwv peb tus kheej hauv ib qho yooj yim saib tsis taus? Nws zoo ib yam. Lub tuam txhab yuav nyiaj li cas yog tias tsis muaj neeg pom lawv?

    Sab sab nraud ntawm lub npib nyiaj, kev lag luam tsis yog SPEAKS nkaus xwb, tab sis hauv lub hnub nyoog ntawm kev lag luam kev lag luam, nws sau npe thiab teb raws li. Nws pom, nws navigates. Txiav kev lag luam nyob rau hauv cov ntaub ntawv no zoo ib yam li tus noog coj mus faus nws lub taub hau hauv cov xuab zeb, lossis menyuam yaus kaw nws lub qhov muag thiab npog nws lub pob ntseg.

    Txhua qhov kev xav tau yuav tsum tau ntes cov tsheb nqaj hlau: kev ua lag luam yog LAST koj yuav tsum tau txiav. Tias kuv yog qhov tiag, tiav thiab tsis muaj-brainer. Tsis muaj-brainer! Txiav kev lag luam ?! Dab tsi ?! Thov txim ntawm kuv ?!

    … Thiab qhov ntawd, cov phooj ywg, yog tus cwj pwm uas peb cov neeg ua lag luam yuav tsum xav tau yog tias peb yuav muaj sia nyob.

    • 3

      Yawm nug, Yuav! Kuv ob xees yog tias feem ntau ntawm cov neeg lag luam tau qhia kom rov tiv thaiv dua li phiaj xwm. Cov chaw haujlwm kev lag luam tsis ib txwm muaj cov neeg ua haujlwm pib nrog tsim qhov kev loj hlob thiab MEASURE uas kev loj hlob rau ib lub tuam txhab. Vim tias lawv tsis tuaj yeem qhia lawv tus nqi rau lub koom haum, lawv feem ntau yog thawj zaug ntawm kev ntov thaiv.

Yuav ua li cas koj xav hais tias?

Qhov Web site no siv Akismet los txo cov kev pabcuam. Kawm li cas koj cov ntaub ntawv tawm tswv yim tiav.