Kev Muag Khoom thiab Kev Lag Luam Tam Sim No Txiag rau 48% ntawm Pob Nyiaj Sau Rau Corporate IT

kev siv nyiaj txiag kev lag luam

We've been hearing this for a while, but it's still imperative that companies recognize the fact that marketing budgets are shifting. Companies continue to invest in marketing technology to assist their acquisition, retention, and upsell strategies without adding human resources. While IT investments are primarily a security and risk investment – in other words, a “have to” – marketing investments continue to demand a return on investment and full evaluation.

Although CIOs still lead the way in terms of IT investments, marketers are catching up quickly. Business-led IT spending accounts for 40% of CIOs' budgets, according to recent data by advisory company CEB. In addition to this expenditure, marketing dedicates 25% of its budget to technology and sales allocates 23%. Xov Xwm Kev Lag Luam ncaj qha

Joe Staples, CMO ntawm Nyob ntawmTask, tus tswj hwm software ua haujlwm rau cov tuam txhab ua lag luam ntawm txhua qhov ntau thiab tsawg, qhia nws cov tswv yim rau hauv qhov kev tawm suab tshiab no txhais tau li cas rau cov kws tshaj lij lag luam:

  • Lub thev naus laus zis yog ib txwm tsis yog panacea: cov kws tshaj lij kev lag luam tuaj yeem xav txog tus nqi thev naus laus zis thiab kev pheej hmoo thaum lub sijhawm ntau dhau cov txiaj ntsig cov txiaj ntsig tshiab.
  • Ntau xyoo cov neeg IT tau poob rau hauv cov ntxiab ntawm ntsuas qhov ua tiav raws li lub sijhawm, raws li kev xa khoom ntawm cov peev xwm tshiab, tsis saib xyuas seb lub peev xwm tsim puas muaj nqis. Cov tswj kev ua lag luam yuav tsum ceev faj txog cov ntxiab ib yam: yog tias cov thev naus laus zis tsis tau txais txiaj ntsig zoo, cov neeg ua haujlwm yuav ua haujlwm tsis pom zoo rau cov khoom lag luam uas koj cov txiaj ntsig tshiab tau cog lus tseg. Koj yuav tsum zam kom tsis muaj kev nqis peev ua lag luam hauv usability thiab ib txwm coj mus rau hauv tus account cov neeg ua haujlwm kev ua haujlwm tsis sib txawv.
  • Tsim cov kev daws teeb meem los pab cov neeg ua haujlwm sib qhia thiab txhim kho thev naus laus zis - Piv rau cov koom haum IT, kev lag luam cov neeg ua lag luam muaj feem ntau yuav nrhiav tau cov kev daws teeb meem zoo tshaj plaws rau kev sib koom tes thiab ua haujlwm tau zoo, tab sis feem ntau lawv tsis qhia cov txuj ci no nrhiav lawv pab neeg. Yuav kom kov yeej qhov no, cov ua haujlwm ua lag luam yuav tsum qhia cov thev naus laus zis los ntawm lawv cov neeg ua haujlwm.

kev lag luam-thev naus laus zis-nyiaj txiag

Yuav ua li cas koj xav hais tias?

Qhov Web site no siv Akismet los txo cov kev pabcuam. Kawm li cas koj cov ntaub ntawv tawm tswv yim tiav.