Lub ntsej muag tshiab ntawm E-Commerce: Qhov cuam tshuam ntawm Kev Kawm Tshuab hauv Kev Lag Luam

Ecommerce thiab Machine Learning

Koj puas tau cia siab tias cov khoos phis tawj yuav tuaj yeem paub thiab kawm cov qauv txhawm rau txiav txim siab lawv tus kheej? Yog tias koj cov lus teb tsis yog, koj nyob hauv tib lub nkoj raws li ntau tus kws tshaj lij hauv kev lag luam e-lag luam; tsis muaj leej twg tuaj yeem kwv yees nws lub xeev tam sim no.

Txawm li cas los xij, kev kawm tshuab tau ua lub luag haujlwm tseem ceeb hauv kev hloov pauv ntawm e-lag luam nyob rau ob peb xyoos dhau los. Cia wb mus saib qhov twg e-commerce tam sim no thiab yuav ua li cas machine learning muab kev pab yuav tsim nws nyob rau hauv lub neej yav tom ntej tsis dhau deb.

Dab tsi hloov pauv hauv E-commerce Kev Lag Luam?

Qee tus yuav ntseeg tias kev lag luam e-lag luam yog qhov tshwm sim tshiab uas tau hloov pauv txoj hauv kev peb mus yuav khoom, vim muaj kev nce qib hauv kev lag luam. Qhov ntawd tsis yog tag nrho, txawm li cas los xij.

Txawm hais tias kev siv thev naus laus zis ua lub luag haujlwm tseem ceeb hauv qhov peb koom nrog cov khw niaj hnub no, e-lag luam tau nyob ib puag ncig ntau dua 40 xyoo thiab nws loj dua tam sim no.

Cov khw muag khoom e-lag luam muag thoob ntiaj teb tau mus txog 4.28 trillion las hauv xyoo 2020, nrog cov nyiaj tau los ntawm e-khoom muag yuav tsum ncav cuag 5.4 trillion las hauv 2022.

Statista

Tab sis yog tias thev naus laus zis ib txwm nyob ib puag ncig, kev kawm tshuab hloov pauv kev lag luam tam sim no li cas? Nws yog qhov yooj yim. Artificial txawj ntse tab tom ua tam sim ntawd nrog cov duab ntawm cov kev tshuaj xyuas yooj yim los qhia tias muaj zog npaum li cas, thiab kev hloov pauv, nws tuaj yeem ua tau tiag tiag.

Nyob rau hauv xyoo tas los no, kev txawj ntse txawj ntse thiab kev kawm tshuab tau dhau los ua tsis tau tsim thiab yooj yim hauv lawv qhov kev ua tiav kom ci ntsa iab ntawm lawv cov kev siv tau. Txawm li cas los xij, qhov ntawd tsis yog lawm.

Cov hom lag luam yuav siv cov ntsiab lus xws li kev tshawb nrhiav lub suab los txhawb lawv cov khoom nyob rau hauv pem hauv ntej ntawm cov neeg siv khoom raws li cov thev naus laus zis xws li kev kawm tshuab thiab chatbots ua ntau dua. AI tseem tuaj yeem pab nrog kev kwv yees khoom muag thiab kev txhawb nqa rov qab.

Machine Learning thiab Recommendation Engines

Muaj ntau yam kev siv loj ntawm cov thev naus laus zis no hauv e-lag luam. Nyob rau hauv lub ntiaj teb no scale, kev pom zoo cav yog ib tug ntawm cov kub tshaj tiam sis. Koj tuaj yeem soj ntsuam xyuas cov haujlwm hauv online ntawm ntau pua lab tus tib neeg siv tshuab kev kawm algorithms thiab ua cov ntaub ntawv ntau heev nrog yooj yim. Koj tuaj yeem siv nws los tsim cov lus pom zoo rau cov neeg siv khoom tshwj xeeb lossis pab pawg neeg siv khoom (auto-segmentation) raws li lawv nyiam.

Ua li cas nws ua hauj lwm?

Koj tuaj yeem txheeb xyuas seb cov nplooj ntawv twg uas tus neeg siv tau siv los ntawm kev ntsuam xyuas cov ntaub ntawv loj ntawm cov tsheb khiav hauv lub vev xaib tam sim no. Koj tuaj yeem qhia tias nws yog dab tsi tom qab thiab qhov twg nws siv nws lub sijhawm feem ntau. Tsis tas li ntawd, cov txiaj ntsig yuav raug muab tso rau ntawm nplooj ntawv tus kheej nrog cov lus pom zoo raws li ntau qhov chaw ntawm cov ntaub ntawv: profile ntawm cov neeg siv khoom yav dhau los, kev nyiam (xws li, kev nyiam ua), huab cua, qhov chaw, thiab cov ntaub ntawv hauv social media.

Machine Learning thiab Chatbots

Los ntawm kev txheeb xyuas cov ntaub ntawv tsim qauv, chatbots siv los ntawm kev kawm tshuab tuaj yeem tsim ntau "tib neeg" sib tham nrog cov neeg siv. Chatbots tuaj yeem ua haujlwm nrog cov ntaub ntawv dav dav los teb rau cov neeg siv khoom nug uas siv tshuab kev kawm. Qhov tseem ceeb, ntau tus neeg bot cuam tshuam nrog, qhov zoo dua nws yuav nkag siab cov khoom / kev pabcuam ntawm lub vev xaib e-lag luam. Los ntawm kev nug cov lus nug, chatbots tuaj yeem muab daim coupon ntawm tus kheej, nthuav tawm cov peev txheej upsell, thiab hais txog cov neeg siv khoom xav tau mus sij hawm ntev. Tus nqi ntawm kev tsim, tsim, thiab koom ua ke kev cai chatbot rau lub vev xaib yog kwv yees li $ 28,000. Kev qiv nyiaj lag luam me tuaj yeem siv los them rau qhov no. 

Tshuab Kev Kawm thiab Kev Tshawb Fawb

Cov neeg siv tuaj yeem siv tshuab kev kawm kom paub meej qhov lawv tab tom nrhiav raws li lawv cov lus nug. Cov neeg siv khoom tam sim no tshawb nrhiav cov khoom lag luam ntawm lub vev xaib e-lag luam siv cov ntsiab lus, yog li tus tswv ntawm lub xaib yuav tsum tau lees tias cov ntsiab lus no tau muab rau cov khoom lag luam uas cov neeg siv tab tom nrhiav.

Kev kawm tshuab tuaj yeem pab tau los ntawm kev nrhiav cov ntsiab lus ntawm cov ntsiab lus uas nquag siv, nrog rau cov lus piv txwv uas tib neeg siv rau tib lo lus nug. Lub peev xwm ntawm cov thev naus laus zis no kom ua tiav qhov no yog los ntawm nws lub peev xwm los ntsuas lub vev xaib thiab nws cov kev tshuaj xyuas. Yog li ntawd, cov chaw lag luam e-lag luam tuaj yeem tso cov khoom lag luam siab nyob rau sab saum toj ntawm nplooj ntawv thaum muab qhov tseem ceeb ntawm tus nqi nias thiab kev hloov pauv yav dhau los. 

Niaj hnub no, giants nyiam eBay tau paub qhov tseem ceeb ntawm qhov no. Nrog ntau dua 800 lab cov khoom tso tawm, lub tuam txhab tuaj yeem kwv yees thiab muab cov txiaj ntsig zoo tshaj plaws los ntawm kev siv cov kev txawj ntse thiab kev txheeb xyuas. 

Machine Learning thiab E-commerce Targeting

Tsis zoo li lub khw muag khoom lub cev, qhov chaw koj tuaj yeem tham nrog cov neeg siv khoom kom paub qhov lawv xav tau lossis xav tau, cov khw hauv online tau tawg nrog cov ntaub ntawv loj ntawm cov neeg siv khoom.

Vim li ntawd, neeg segmentation Nws yog ib qho tseem ceeb rau kev lag luam e-lag luam, vim nws tso cai rau cov lag luam los hloov lawv txoj kev sib txuas lus rau txhua tus neeg siv khoom. Kev kawm tshuab tuaj yeem pab koj nkag siab koj cov neeg siv khoom xav tau thiab muab lawv cov kev xav tau ntau dua.

Machine Learning thiab Kev Paub Txog Cov Neeg Siv Khoom

Cov tuam txhab lag luam e-lag luam tuaj yeem siv tshuab kev kawm los muab kev paub txog tus kheej ntau dua rau lawv cov neeg siv khoom. Cov neeg siv khoom niaj hnub no tsis yog tsuas yog nyiam xwb tab sis kuj xav kom sib txuas lus nrog lawv cov hom nyiam ntawm tus kheej. Cov khw muag khoom tuaj yeem hloov kho txhua qhov kev sib txuas nrog lawv cov neeg siv khoom siv kev txawj ntse thiab kev kawm tshuab, ua rau muaj kev paub zoo dua rau cov neeg siv khoom.

Tsis tas li ntawd, lawv tuaj yeem tiv thaiv cov teeb meem kev saib xyuas cov neeg siv khoom los ntawm kev siv tshuab kev kawm. Nrog kev kawm tshuab, lub laub tso tseg tus nqi yuav tsis muaj kev poob qis thiab kev muag khoom yuav nce ntxiv thaum kawg. Cov neeg siv khoom txhawb nqa bots, tsis zoo li tib neeg, tuaj yeem xa cov lus teb tsis ncaj ncees txhua lub sijhawm nruab hnub lossis hmo ntuj. 

Tshuab Kev Kawm thiab Kev Tshawb Fawb Txog Kev Txhaum Cai

Anomalies yooj yim dua thaum koj muaj ntaub ntawv ntau dua. Yog li, koj tuaj yeem siv tshuab kev kawm kom pom cov ncauj lus hauv cov ntaub ntawv, nkag siab tias dab tsi yog 'ib txwm' thiab dab tsi tsis yog, thiab tau txais kev ceeb toom thaum muaj qee yam yuam kev.

'Kev tshawb nrhiav kev dag ntxias' yog daim ntawv thov tshaj plaws rau qhov no. Cov neeg siv khoom uas yuav cov khoom lag luam ntau nrog cov credit card raug nyiag lossis cov uas rho tawm lawv cov xaj tom qab cov khoom xa tuaj yog teeb meem tshwm sim rau cov khw muag khoom. Qhov no yog qhov kev kawm tshuab los hauv.

Machine Learning thiab Dynamic Pricing

Nyob rau hauv cov ntaub ntawv ntawm dynamic pricing, tshuab kev kawm nyob rau hauv e-lag luam yuav ua tau zoo heev thiab yuav pab tau koj txhim khu koj cov KPIs. Lub peev xwm ntawm cov algorithms los kawm cov qauv tshiab los ntawm cov ntaub ntawv yog lub hauv paus ntawm qhov txiaj ntsig no. Raws li qhov tshwm sim, cov algorithms tau kawm tas li thiab tshawb xyuas cov kev thov tshiab thiab cov qauv tshiab. Tsis txhob cia siab rau tus nqi txo qis, kev lag luam e-lag luam tuaj yeem tau txais txiaj ntsig los ntawm cov qauv kev kwv yees uas tuaj yeem pab lawv txheeb xyuas tus nqi zoo tshaj plaws rau txhua yam khoom. Koj tuaj yeem xaiv qhov kev tshaj tawm zoo tshaj plaws, tus nqi zoo tshaj plaws, thiab nthuav tawm cov nyiaj cheb ntawm lub sijhawm, txhua lub sijhawm xav txog cov tswv yim zoo tshaj plaws los nce kev muag khoom thiab cov khoom muag kom zoo.

Tawm Sum

Txoj hauv kev uas kev kawm tshuab yog tsim kev lag luam e-lag luam yog suav tsis txheeb. Cov kev siv ntawm cov thev naus laus zis no muaj kev cuam tshuam ncaj qha rau cov neeg siv khoom thiab kev lag luam loj hlob hauv kev lag luam e-lag luam. Koj lub tuam txhab yuav txhim kho kev pabcuam cov neeg siv khoom, kev txhawb nqa cov neeg siv khoom, kev ua haujlwm zoo, thiab kev tsim khoom, nrog rau kev txiav txim siab HR zoo dua. Kev kawm tshuab algorithms rau kev lag luam e-lag luam yuav txuas ntxiv ua haujlwm tseem ceeb rau kev lag luam e-lag luam thaum lawv hloov zuj zus.

Saib Vendorland's List of Machine Learning Companies

Yuav ua li cas koj xav hais tias?

Qhov Web site no siv Akismet los txo cov kev pabcuam. Kawm li cas koj cov ntaub ntawv tawm tswv yim tiav.