Tubemogul
Martech Zone cov ntawv tag tubemogul:
-
Kev Tshaj Tawm Technology
Douglas KarrTi 28, 2023
Dab tsi yog Qhov Demand-Side Platform (DSP)?
Ib qho kev thov-sab platform (DSP) yog software daws teeb meem uas tso cai rau cov neeg tshaj tawm thiab cov neeg lag luam tuaj yeem yuav cov khoom lag luam digital tshaj tawm thoob plaws ntau qhov kev sib pauv kev tshaj tawm, tes hauj lwm, thiab tshaj tawm hauv lub sijhawm, siv ib qho kev sib tshuam. Nws txhim kho cov txheej txheem kev yuav khoom xov xwm thiab pab cov neeg tshaj tawm los tsom rau cov neeg tuaj saib tshwj xeeb zoo dua. Txhawm rau nkag siab tias DSP yog dab tsi thiab nws haum rau qhov programmatic ad-muas…
-
Cov ntsiab lus Marketing
Douglas KarrNov 8, 2016
TubeMogul: Digital Video Ad Npaj thiab Yuav Cov Coob Raws
eMarketer kwv yees qhov nruab nrab ntawm kev tshaj tawm kev siv nyiaj txiag tawg yog 88% TV, 7% digital video thiab 5% rau mobile video. Nrog rau qhov screen thib ob thiab kev saib cov yeeb yaj kiab hauv xov tooj ntawm tes tau nce sai heev, TubeMogul tau pom tias kev ua kom lub tswv yim hla kev tuaj yeem ua rau muaj kev paub ntau ntxiv thiab txo cov nqi tshaj tawm tag nrho rau ib tus neeg saib. Qhov tseeb, hauv Hotels.com Case Study, TubeMogul pom tias cov lus rov qab yog…