Real-time Bidding
Martech Zone cov ntawv tag real-time bidding:
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Kev Tshaj Tawm Technology
Mike SzczesnyJul 13, 2023
4 Lub Tswv Yim Txhim Kho Kev Tshaj Tawm Txog Kev Tshaj Tawm
Kev taw qhia txog kev tshaj tawm kev tshaj tawm - kev yuav khoom thiab muag digital ad chaw - yog ib qho tseem ceeb tshaj plaws hauv kev tshaj tawm. Raws li peb feem ntau nrhiav txoj hauv kev los ua kom peb cov neeg tuaj yeem ncav cuag, txhua qhov nyem, saib, thiab kev sib cuam tshuam tau dhau los ua qhov tseem ceeb. Kev siv nyiaj tshaj tawm tau nce mus txog 418.4 billion US las hauv 2021, thiab nws xav tias…
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Kev Tshaj Tawm Technology
Douglas KarrJun 19, 2023
Nkag siab thiab sib ntaus sib tua Ad dag: Phau ntawv qhia dav
Kev dag ntxias tau tshwm sim los ua qhov kev txhawj xeeb loj uas ua rau muaj kev ua tau zoo thiab kev ncaj ncees ntawm kev tshaj tawm online (Adtech). Kev dag ntxias yog kev dag ntxias uas cuam tshuam kev ua haujlwm ntawm kev tshaj tawm kev lag luam, ua rau poob nyiaj ntau heev rau cov neeg tshaj tawm thiab ua rau muaj txiaj ntsig zoo ntawm kev tshaj tawm. Tus nqi thoob ntiaj teb ntawm kev dag ntxias tau kwv yees txog $ 100 nphom hauv…
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Kev Tshaj Tawm Technology
Oleksii RaboshTej zaum 30, 2023
Jooble: Programmatic Job Advertising (PJA) thiab Nqe-Per-Job (PPJ) Kev Lag Luam Automation
Kev lag luam nrhiav neeg ua haujlwm, lossis kev lag luam thev naus laus zis, yog kev lag luam hloov zuj zus sai sai uas yuav tsum tau hloov pauv mus tas li kom nyob ua ntej ntawm kev sib tw. Muab qhov kev xav tau loj zuj zus rau cov neeg sib tw, cov neeg ua haujlwm hauv kev lag luam zoo li ua haujlwm feem ntau ntawm cov haujlwm niaj hnub ua lag luam. Ntawm Jooble, peb nkag siab qhov tseem ceeb ntawm kev muab cov kev daws teeb meem yooj yim thiab siv tau rau peb cov neeg koom tes, yog li peb tau tsim lub…
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Kev Tshaj Tawm Technology
Douglas KarrApr 19, 2023
Dab tsi yog Ad Server? Ad Serving ua haujlwm li cas?
Ad server yog lub tshuab thev naus laus zis uas khw muag khoom, tswj hwm, thiab xa tawm kev tshaj tawm online rau cov vev xaib, mobile apps, thiab lwm yam digital platforms. Nws ua lub luag haujlwm tseem ceeb hauv kev tshaj tawm ecosystem los ntawm kev ua kom yooj yim rau cov txheej txheem ntawm kev nthuav tawm cov lus tshaj tawm rau cov neeg tuaj saib raws lub sijhawm, raws li ntau lub hom phiaj thiab cov phiaj xwm phiaj xwm. Ad servers tseem muab kev taug qab thiab…
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Kev Tshaj Tawm Technology
Douglas KarrTi 28, 2023
Dab tsi yog Qhov Demand-Side Platform (DSP)?
Ib qho kev thov-sab platform (DSP) yog software daws teeb meem uas tso cai rau cov neeg tshaj tawm thiab cov neeg lag luam tuaj yeem yuav cov khoom lag luam digital tshaj tawm thoob plaws ntau qhov kev sib pauv kev tshaj tawm, tes hauj lwm, thiab tshaj tawm hauv lub sijhawm, siv ib qho kev sib tshuam. Nws txhim kho cov txheej txheem kev yuav khoom xov xwm thiab pab cov neeg tshaj tawm los tsom rau cov neeg tuaj saib tshwj xeeb zoo dua. Txhawm rau nkag siab tias DSP yog dab tsi thiab nws haum rau qhov programmatic ad-muas…
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Kev Tshaj Tawm Technology
7 Cov cim koj tsis xav tau Ad Server
Feem ntau cov chaw muab kev tshaj tawm thev naus laus zis yuav sim ua kom koj ntseeg tau tias koj xav tau lub ad server, tshwj xeeb tshaj yog tias koj yog lub vev xaib siab tshaj tawm vim tias qhov ntawd yog qhov lawv sim muag. Nws yog ib qho tseem ceeb ntawm software thiab tuaj yeem xa cov kev ntsuas ntsuas tau zoo rau qee qhov kev tshaj tawm thiab lwm cov neeg siv thev naus laus zis, tab sis tus neeg rau zaub mov tsis yog qhov kev daws teeb meem zoo ...
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Kev Tshaj Tawm Technology
Douglas KarrSep 17, 2015
Qhov Kev Ntsuam Xyuas Tiag Tiag (RTB) yog dab tsi?
Hauv ob qho tib si them nyiaj tshawb nrhiav, tso saib thiab tshaj tawm hauv xov tooj, muaj ntau cov khoom muag los yuav cov kev xav ntawm. Txhawm rau kom tau txais cov txiaj ntsig tau zoo, koj yuav tsum tau sim kev yuav khoom ntawm ntau pua lossis ntau txhiab lo lus tseem ceeb ua ke ntawm kev tshawb nrhiav them nyiaj. Yog tias koj tab tom ua cov ntawv tshaj tawm lossis tshaj tawm xov tooj ntawm tes, cov khoom muag yuav raug nthuav tawm ntawm ntau pua lossis ntau txhiab qhov chaw lossis apps.…