McKinsey

Martech Zone cov ntawv tag McKinsey:

  • Email Marketing & AutomationNrhiav txoj cai Marketing Automation cov cuab yeej hauv Healthcare, Pharma, thiab Life Sciences

    Decoding Marketing Automation cuab yeej: Yuav ua li cas xaiv qhov haum haum rau koj lub tuam txhab

    Kev hloov pauv macroeconomic, hloov kho cov kev xav tau ntawm cov neeg siv khoom, thiab hloov qhov tseem ceeb txhua qhov teeb meem thaum nws los txog rau kev ua lag luam. Qhov no tau nug cov lus nug nram qab no: Yuav ua li cas cov tuam txhab tuaj yeem tiv thaiv lawv tus kheej los ntawm cov kev hem thawj no thaum tsav kev muag khoom, koom nrog cov neeg tuaj saib, thiab tawm los ua cov neeg tseem ceeb? Ib lo lus teb yog kev lag luam automation. Cov koom haum uas tso siab rau automation ua pov thawj nce hauv kev hloov pauv hloov pauv…

  • Social Media & Influencer MarketingGeneration Z: Vim li cas Cov Hom Ntse Ua Lag Luam Rau Zoomers

    Zoomer Kev Lag Luam: Vim li cas Cov Hom Ntsej Muag Yog Lub Hom Phiaj Z

    Nkag mus nrog Gen Z tsis yog hais txog kev kawm lingo xwb. Raws li cov npe xws li elf thiab Hellofresh tau tshaj tawm, nws yog ib qho kev tawm dag zog uas xav kom cov tuam txhab tshawb xyuas lawv cov kev xav thiab kev xav ntawm lub qhov rooj thiab lean mus rau lub sijhawm tshiab ntawm immersive, tus kheej li kev lag luam. Tom qab tag nrho, qhov no yog ib tiam neeg tiag tiag balks ntawm disingenuousness. Lawv tuaj yeem…

  • Kev Tshaj Tawm TechnologyB2B Cov Ntawv Qhia Rau Lub Lag Luam Rau Cov Ncig Ua Lag Luam

    Ib qho Yuav Tsum Tau Cov Ntawv Sau Cov Ntsiab Lus TXHUA B2B Kev Lag Luam Yuav Tsum Tau Pub Cov Neeg Siv Khoom

    Nws yog qhov tsis txaus ntseeg rau kuv tias B2B Marketers feem ntau yuav siv ntau qhov kev sib tw thiab tsim cov kwj deg tsis kawg ntawm cov ntsiab lus lossis kev tshaj tawm xov xwm tsis muaj qhov tsawg kawg nkaus, cov ntsiab lus tsim tau zoo uas txhua qhov kev cia siab tab tom nrhiav thaum tshawb nrhiav lawv tus khub tom ntej, khoom muag, tus neeg zov me nyuam. , los yog kev pabcuam. Lub hauv paus ntawm koj cov ntsiab lus yuav tsum ncaj qha pub koj cov neeg yuav khoom taug kev. Ntau xyoo dhau los,…

  • Cov ntsiab lus MarketingHeadless CMS thiab Ecommerce Vim li cas

    5 Yog vim li cas Tuam txhab uas muag yuav mus headless

    Xaiv cov ntsiab lus zoo thiab kev lag luam platform yog qhov kev txiav txim siab tseem ceeb rau cov thawj coj digital. Thiab seb puas yuav xaiv qhov kev daws teeb meem headless los yog tag nrho-hauv-ib chav suite yog ib qho tseem ceeb tshaj plaws. Cov kev daws teeb meem tsis muaj taub hau tau nrawm nrawm ntawm kev lag luam. Raws li tsab ntawv ceeb toom tsis ntev los no, 64% ntawm cov tuam txhab lag luam tam sim no tau coj mus rau qhov tsis muaj taub hau. Ntawm cov koom haum lag luam tsis tam sim no…

  • artificial txawj ntseCov Khoom Siv Rau Kev Tsim Kho Digital

    5 Lub Neej Zoo Tshaj Plaws hauv Cov Khoom Siv Digital Cov Kev Tswj Xyuas (DAM) Tau tshwm sim hauv 2021

    Hloov mus rau xyoo 2021, muaj qee qhov kev nce qib tshwm sim hauv Digital Asset Management (DAM) kev lag luam. Xyoo 2020 peb tau pom kev hloov pauv loj hauv kev ua haujlwm thiab tus cwj pwm ntawm cov neeg siv khoom vim yog covid-19. Raws li Deloitte, tus naj npawb ntawm cov neeg ua haujlwm hauv tsev tau nce ob npaug hauv Switzerland thaum muaj kev sib kis. Kuj tseem muaj laj thawj ntseeg tias kev kub ntxhov yuav ua rau muaj kev nce mus tas li…

  • Kev Tshawb Xyuas thiab Kev Ntsuas
    muag tsom xam

    3 Lub Laj Thawj Muag Cov Kws Muag Khoom Tsis Muaj Kev Ntsuam Xyuas

    Cov duab ib txwm muaj ntawm tus neeg muag khoom muaj kev vam meej yog ib tus neeg uas tau tawm (tej zaum nrog lub fedora thiab lub hnab ntawv luv luv), armed nrog charisma, persuasiveness, thiab kev ntseeg nyob rau hauv dab tsi lawv muag. Txawm hais tias kev sib raug zoo thiab kev ntxim nyiam yeej ua lub luag haujlwm hauv kev muag khoom niaj hnub no, kev tshuaj xyuas tau tshwm sim los ua cov cuab yeej tseem ceeb tshaj plaws hauv txhua pab pawg muag khoom lub thawv. Cov ntaub ntawv yog lub hauv paus ntawm…

  • Cov ntsiab lus Marketingkuv ua lag luam muag khoom

    Me-Lag Luam thiab Cov Khw Muag Khoom Yav Tom Ntej

    Cov khw muag khoom hloov pauv sai heev - ob qho tib si hauv online thiab offline. Kev lig kev cai, cov khw muag khoom lag luam ib txwm muaj cov txiaj ntsig qis thiab cov ntim siab los tsim cov txiaj ntsig kev lag luam uas lawv xav tau kom muaj sia nyob. Peb tab tom pom kev hloov pauv sai hauv cov khw muag khoom niaj hnub no uas thev naus laus zis tau nrawm nrawm thiab ua kom muaj txiaj ntsig. Cov khw muag khoom lag luam uas tsis tau txais txiaj ntsig tau tuag… tab sis cov khw muag khoom siv thev naus laus zis yog…

  • Kev Lag Luam Infographicssaib xyuas kev noj qab haus huv

    Cov Neeg Muaj Khoom Kim Heev Xav Tau Kev Pab Tu Cov Neeg Siv Khoom

    Lub tswv yim tseem ceeb ntawm kev tshaj tawm kev lag luam yuav tsum koom nrog kev pabcuam cov neeg siv khoom. Ntau lub tuam txhab sib txawv ntawm ob, tab sis koj cov neeg siv khoom tsis muaj qhov sib cais li ntawd. Thaum koj muaj kev sib raug zoo, lawv yuav siv cov channel no rau cov lus nug, lus pom thiab tsis txaus siab. Qhov xov xwm zoo yog tias koj tuaj yeem qhia tau tiag tiag ntawm koj cov kev pabcuam neeg siv khoom hauv pej xeem, yog li kev lag luam koj ua tau zoo npaum li cas…

  • Ecommerce thiab Khw muag khoomdigital noj europe

    Tsib Li Cas Digital Pib Tuav Tebchaws Europe

    Cov ntaub ntawv loj, ntau channel, xov tooj ntawm tes thiab kev sib raug zoo yog txhua yam cuam tshuam rau kev yuav khoom hauv online. Thaum cov ntaub ntawv no tau tsom mus rau Tebchaws Europe, lwm lub ntiaj teb tsis txawv dhau. Cov ntaub ntawv loj yog pab cov neeg muab kev lag luam e-lag luam kwv yees tus cwj pwm kev yuav khoom thiab pab nthuav tawm cov khoom lag luam thoob plaws cov channel - nce kev hloov pauv thiab txhawb nqa cov neeg siv khoom. Kev tshawb fawb McKinsey iConsumer tsom teeb 5 qhov tseem ceeb digital…

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