McKinsey
Martech Zone cov ntawv tag McKinsey:
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Cov ntsiab lus Marketing
5 Yog vim li cas Tuam txhab uas muag yuav mus headless
Xaiv cov ntsiab lus zoo thiab kev lag luam platform yog qhov kev txiav txim siab tseem ceeb rau cov thawj coj digital. Thiab seb puas yuav xaiv qhov kev daws teeb meem headless los yog tag nrho-hauv-ib chav suite yog ib qho tseem ceeb tshaj plaws. Cov kev daws teeb meem tsis muaj taub hau tau nrawm nrawm ntawm kev lag luam. Raws li tsab ntawv ceeb toom tsis ntev los no, 64% ntawm cov tuam txhab lag luam tam sim no tau coj mus rau qhov tsis muaj taub hau. Ntawm cov koom haum lag luam tsis tam sim no…
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Cov ntsiab lus Marketing
Me-Lag Luam thiab Cov Khw Muag Khoom Yav Tom Ntej
Cov khw muag khoom hloov pauv sai heev - ob qho tib si hauv online thiab offline. Kev lig kev cai, cov khw muag khoom lag luam ib txwm muaj cov txiaj ntsig qis thiab cov ntim siab los tsim cov txiaj ntsig kev lag luam uas lawv xav tau kom muaj sia nyob. Peb tab tom pom kev hloov pauv sai hauv cov khw muag khoom niaj hnub no uas thev naus laus zis tau nrawm nrawm thiab ua kom muaj txiaj ntsig. Cov khw muag khoom lag luam uas tsis tau txais txiaj ntsig tau tuag… tab sis cov khw muag khoom siv thev naus laus zis yog…