Programmatic advertising (lub automation ntawm kev yuav thiab muag online advertising) yog ib qho tseem ceeb rau cov neeg lag luam niaj hnub no tau ntau xyoo thiab nws yooj yim pom vim li cas. Lub peev xwm rau cov neeg siv xov xwm siv software los yuav kev tshaj tawm tau hloov pauv qhov chaw tshaj tawm digital, tshem tawm qhov xav tau ntawm cov txheej txheem phau ntawv ib txwm muaj xws li thov cov lus pom zoo, kev sib tw, nqe lus, thiab, tshwj xeeb tshaj yog, ...