Cov Theem Muag 2 ntawm BXNUMXB Tus Neeg Yuav Khoom Taug Kev

Tau muaj ntau ntawm cov ntawv hais txog cov neeg yuav khoom txoj kev ncig hauv ob peb xyoos dhau los thiab yuav ua li cas cov kev lag luam xav tau los hloov digitally kom haum rau cov kev hloov pauv hauv tus cwj pwm ntawm cov neeg yuav khoom. Cov ntu uas ib tus neeg yuav khoom taug kev yog ib qho tseem ceeb ntawm koj txoj kev muag khoom thiab kev lag luam muag khoom kom ntseeg tau tias koj tau muab cov ntaub ntawv rau cov kev cia siab lossis cov neeg yuav khoom nyob qhov twg thiab thaum lawv tab tom nrhiav nws. Hauv Gartner's CSO hloov kho, lawv ua txoj haujlwm zoo ntawm ntu

Hloov Pauv Digital: Thaum CMOs thiab CIOs Pab Pawg Sib Koom, Txhua Tus Neeg Yoo

Txoj kev hloov digital kom nrawm xyoo 2020 vim tias nws yuav tsum. Tus kab mob sib kis tau ua rau muaj kev cuam tshuam deb ntawm cov kev cai tsim nyog thiab rov kho dua cov kev tshawb fawb hauv online thiab yuav khoom rau cov lag luam thiab cov neeg siv khoom ib yam nkaus. Cov tuam txhab uas tseem tsis tau muaj lub zog zoo digital tau raug yuam kom txhim kho ib qho sai, thiab cov thawj coj kev lag luam tau hloov mus rau qhov peev txheej ntawm lub torrent ntawm cov ntaub ntawv digital sib raug tsim. Qhov no tau muaj tseeb nyob hauv B2B thiab B2C chaw: kev sib kis mob thoob ntiaj teb tej zaum yuav muaj kev ceev nrawm rau txoj kev hloov ua ke

Tsib Lub Lag Luam Ua Lag Luam CMOs Yuav Tsum Ua Xyoo 2020

Vim li cas thiaj li vam meej hinges ntawm ib lub tswv yim tawm tsam. Txawm hais tias tau poob peev nyiaj ntawm kev lag luam tsawg, CMOs tseem muaj kev xav zoo txog lawv lub peev xwm ua tiav lawv cov hom phiaj hauv 2020 raws li Gartner qhov kev siv nyiaj xyoo 2019-2020 CMO Kev Tshuaj Ntsuam Xyuas. Tab sis kev ua kom zoo tsis tau ua dab tsi yog qhov ua tsis zoo thiab ntau lub CMOs tuaj yeem ua tsis tiav rau kev npaj nyuaj rau tom ntej. CMOs muaj kev ntxhov siab tam sim no ntau dua li lawv tau nyob rau lub sijhawm kev khwv noj khwv haus dhau los, tab sis qhov ntawd tsis txhais tau tias lawv tuaj yeem rub tawm mus caij nyuaj

The Myth ntawm DMP hauv Kev Ua Lag Luam

Cov Ntaub Ntawv Kev Tswj Xyuas Cov Txheej Txheem (DMPs) tau los ntawm qhov tshwm sim ob peb xyoos dhau los thiab tau pom los ntawm ntau yam li tus cawmseej ntawm kev lag luam. Ntawm no, lawv hais tias, peb tuaj yeem muaj "ntawv ceev" rau peb cov neeg siv khoom. Hauv DMP, cov muag khoom cog lus tias koj tuaj yeem sau tag nrho cov ntaub ntawv koj xav tau rau 360-degree saib ntawm cov qhua tuaj noj mov. Qhov teeb meem tsuas yog - nws tsuas yog tsis yog qhov tseeb. Gartner txhais qhov DMP ua Software uas tau txais cov ntaub ntawv los ntawm ntau qhov

3 Lub Laj Thawj Muag Cov Kws Muag Khoom Tsis Muaj Kev Ntsuam Xyuas

Cov duab ib txwm muaj los ntawm cov neeg muag tau zoo yog ib tus neeg muab tawm (tej zaum nrog ib qho khoom noj khoom haus) thiab cov hnab ris luv), tub rog nrog kev muaj peev xwm, kev yaum, thiab kev ntseeg hauv yam uas lawv muag. Thaum lub peev xwm thiab ntxim nyiam yeej ua lub luag haujlwm hauv kev muag khoom niaj hnub no, kev tshuaj xyuas tau tshwm sim los ua cov cuab yeej tseem ceeb hauv txhua pab pawg muag khoom lub thawv. Cov ntaub ntawv yog qhov tseem ceeb ntawm cov txheej txheem kev muag khoom niaj hnub no. Ua tawm hauv cov ntaub ntawv feem ntau txhais tau tias yog rho tawm cov kev pom tseeb