Dab tsi yog Demand-Side Platform (DSP)?

Thaum nws muaj ob peb qhov ad network uas cov neeg tshaj tawm tuaj yeem yuav cov kev tshaj tawm thiab tswj hwm lawv cov kev sib tw, kev thov sab nrauv (DSPs) - qee zaum hu ua platform-buy-sab - muaj ntau ntau dua thiab muab ntau cov cuab yeej los ntsuas, muab cov nqi twv tiag tiag, taug qab, rov tsim dua, thiab ntxiv qhov zoo rau lawv cov chaw tshaj tawm. Kev thov sab platform ua rau cov neeg tshaj tawm tuaj yeem ncav cuag ntau txhiab lab nyob rau hauv cov khoom lag luam tshaj tawm uas tsis tuaj yeem paub txog ntawm cov platforms xws li kev tshawb nrhiav lossis kev sib raug zoo.