2015
Martech Zone cov ntawv tag 2015:
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Ecommerce thiab Khw muag khoom
Omni-Channel yog dab tsi? Yuav Ua Li Cas Nws Lub Khw Muag Khoom Nyiaj So Chaw So?
Rau xyoo dhau los, qhov kev sib tw loj tshaj plaws ntawm kev lag luam hauv online yog lub peev xwm los sib koom ua ke, ua kom zoo, thiab tom qab ntawd tswj kev xa xov thoob plaws txhua qhov channel. Raws li cov channel tshiab tau tshwm sim thiab nce hauv kev muaj koob npe, cov neeg lag luam tau ntxiv ntau cov khoom thiab ntau qhov tawg rau lawv cov sijhawm tsim khoom. Qhov tshwm sim (uas tseem yog ib qho), yog ib pawg loj ntawm kev tshaj tawm thiab cov lus muag muag tau poob rau txhua qhov kev cia siab ...
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Kev Tshaj Tawm Technology
Kev twv lag luam yog dab tsi?
Lub hauv paus tseem ceeb ntawm kev lag luam database yog tias koj tuaj yeem txheeb xyuas thiab ntsuas cov kev cia siab raws li lawv qhov zoo sib xws rau koj cov neeg siv khoom tiag tiag. Nws tsis yog qhov chaw tshiab; peb tau siv cov ntaub ntawv rau ob peb xyoos tam sim no los ua qhov no. Txawm li cas los xij, tus txheej txheem yog grueling. Peb siv cov cuab yeej rho tawm, hloov pauv thiab thauj khoom (ETL) los rub cov ntaub ntawv los ntawm ntau yam…
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Cov ntsiab lus Marketing
Ua Tau Zoo Me Me Kev Lag Luam Cov Lus Qhia rau Cov Neeg Siv Khoom
Ib qho 70 feem pua ntawm cov neeg siv khoom xav tau cov ntaub ntawv hais txog lub tuam txhab los ntawm cov ntsiab lus es tsis yog los ntawm kev tshaj tawm. 77 feem pua ntawm cov lag luam me tau nqis peev hauv cov ntsiab lus kev lag luam los hloov cov neeg tuaj saib hauv online rau cov neeg siv khoom. Cov kab hauv qab no yog qhov no: Nyem los ntawm Cov Ntsiab Lus Sib Koom yog tsib zaug ntau dua yuav ua rau muaj kev yuav khoom! Tawm ntawm cov nuj nqis ntawm…
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Ecommerce thiab Khw muag khoom
Kev Siv Txawb Nqa thiab Qhov Nws cuam tshuam ntawm Kev Lag Luam
Smartphone tswv tsis yog nce siab xwb, rau ntau tus neeg nws yog lawv txoj kev txuas mus rau Is Taws Nem. Qhov kev sib txuas ntawd yog lub sijhawm rau cov chaw lag luam e-lag luam thiab cov khw muag khoom, tab sis tsuas yog yog tias koj tus neeg tuaj saib qhov kev paub ntawm lub xov tooj zoo tshaj rau koj cov neeg sib tw. Nyob ib ncig ntawm lub ntiaj teb no, ntau thiab ntau tus neeg tau dhia mus rau cov tswv cuab ntawm smartphone. Kawm paub yuav ua li cas qhov kev txav no…
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Kev Lag Luam Infographics
Yav Tom Ntej ntawm Txawb
Txhua txhua ob peb hnub, kuv tus ntxhais thiab kuv tau sib cav hais tias leej twg muaj txoj hlua them nyiaj. Kuv ntshaw kuv txoj hlua thiab nws nyiam tso nws txoj hlua rau hauv nws lub tsheb. Yog tias peb lub xov tooj ob leeg poob rau ib tus lej them feem pua… saib! Peb cov xov tooj tau dhau los ua ib feem ntawm peb tus neeg. Nws yog peb cov ntaub so ntswg sib txuas rau peb cov phooj ywg, peb…