Saib Raws Li Kev Lom Zem Tom Khw Xyoo 2013, thiab Qhov Uas Yuav Nco Xyoo 2014

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Ua ntej koj tsim koj cov peev nyiaj lag luam hauv pob zeb xyoo no, nco ntsoov koj rov qab saib qhov peb tau kawm los ntawm lub xyoo dhau los. Nkag siab qee cov ntaub ntawv yooj yim los ntawm 2013 lub caij ua lag luam tuaj yeem pab qhia txoj kev koj cuam tshuam nrog, thiab ua lag luam mus rau, cov neeg siv khoom. Txhawm rau nrhiav qhov pab tau thiab ua phem rau cov neeg siv khoom lag luam hauv lub caij so haujlwm xyoo 2013, Baynote soj ntsuam 1,000 shoppers thiab suav cov ntaub ntawv hauv cov infographic hauv qab no.

Thaum nws hais txog kev cuam tshuam rau cov neeg yuav khoom, 48% ntawm cov neeg muas zaub tau hais tias kev ntsuas thiab kev tshuaj xyuas yog dab tsi ua rau lawv mus saib hauv khw hauv online, tom qab ntawd kev txhawb nqa email ntawm 35% thiab google nrhiav cov txiaj ntsig uas suav nrog cov khoom lag luam ntawm 31%. Xya Caum tsib feem pua ​​ntawm cov neeg tshawb fawb tau tshawb xyuas cov kev ntaus nqi thiab tshuaj xyuas ob zaug lossis ntau dua ua ntej mus ntsib hauv cov khw muag khoom. Thaum cov poj niam muaj li 145% feem ntau yuav coj email nce qib ntawm lawv cov smartphones rau hauv khw muag khoom, cov txiv neej yog 20% ​​ntau dua rau tshawb cov nqi zoo dua lwm qhov ua ntej txiav txim siab yuav khoom hauv khw muag khoom. Hauv xyoo 2013, kev siv cov khw ntawm cov khw muag khoom lag luam tau nce li 48%, thiab cov khw muag khoom xa tau zoo tshaj plaws thiab cov neeg siv digital cov kev paub kom tau txais feem ntau muag.

Moral ntawm zaj dab neeg? Thaum kev lag luam khoom lag luam rau cov neeg siv khoom, nws yog qhov tseem ceeb rau khaws cia hauv nruab siab, tshwj xeeb yog txawb. Ntau thiab ntau cov neeg yuav khoom hauv tsev yog ua lawv cov kev tshawb fawb thiab nrhiav txoj hauv kev kom tau txais deals (hint hint: email marketing), thiab cov qauv no tsuas yog txuas ntxiv mus ntxiv nrog cov khoom siv tau siv tau txawb tau muaj. Yog li, saib xyuas thiab ua kom zoo rau koj cov kev txheeb xyuas, suav nrog kev pom tseeb, siv email thiab ua kom zoo dua cov app ntawd los xyuas kom koj tau txais qhov zoo rau xyoo 2014.

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Yuav ua li cas koj xav hais tias?

Qhov Web site no siv Akismet los txo cov kev pabcuam. Kawm li cas koj cov ntaub ntawv tawm tswv yim tiav.