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Does Advertising in Social Games Work?

In terms of eyeballs and attention spans, no single distribution channel might compete with kev twv txiaj. People across the world spend about 200 million minutes a day playing Npau taws noog. Zynga’s new game, Cityville, attracted 100 lab cov neeg siv in its first month alone. Marketers may try to snatch a piece of the gaming pie by slipping in some casual games featuring their brands, but chances are that such games would always pale in comparison to the bestsellers that have received widespread acceptance and popularity.

What is the best way for a marketer to take advantage of the gaming passion? Advertising has always been available in gaming apps, but targeting relevant ads with users who take action has been the challenge. This has been the goal of Lifestreet’s Revjet advertising platform… and they are getting results.

LifeStreet provides in-app advertising with focus on Facebook, Apple (iOS) and Android applications. LifeStreet’s RevJet technology platform has been built upon the world’s first universal object server to optimize revenue. This technology applies iterative high velocity testing to ads, landing pages, trafficking decisions, revenue maximization algorithms or any other revenue-earning object.

lifestreet media reporting

LifeStreet’s RevJet optimization platform is built upon the world’s first universal object server and is the product of a $25+ million software development investment. RevJet applies Iterative High Velocity Testing to any digital revenue driver, ranging from visual objects such as ads and landing pages to logical objects such as trafficking decisions and revenue maximization algorithms. RevJet is producing breakthrough monetization levels and extraordinarily high volumes of new customers for social and mobile advertisers, publishers and app developers alike. LifeStreet reaches 350 million social and mobile app users monthly and has driven over 200 million app installs. The company was named one of the 500 fastest growing private companies in America by Inc. Magazine and is headquartered in San Carlos, California with offices in Moscow, Odessa, and Riga.

lifestreet media formats

With a monthly reach of over 350 million social and mobile app users, LifeStreet delivers customers to advertisers. The low risk performance based pricing where the advertiser pays for results rather than clicks and has the option to pick the preferred metric from Cost Per Install (CPI), Cost Per Acquisition (CPA), Cost Per Post Conversion Event (CPX) and so on (!), brand marketers CANNOT afford to ignore LifeStreet.. The real time customizable reporting, dedicated account managers, and other value added services are the icing on the cake.

Since LifeStreet does not run any incentivized campaigns, you receive only high-value customers, genuinely interested in your product. Download a media kit from Lifestreet Media from their site.

Douglas Karr

Douglas Karr yog CMO OpenINSIGHTS thiab tus founder ntawm lub Martech Zone. Douglas tau pab ntau ntau qhov kev vam meej MarTech startups, tau pab nyob rau hauv kev mob siab rau ntau tshaj $ 5 bil nyob rau hauv Martech nrhiav thiab kev nqis peev, thiab txuas ntxiv pab cov tuam txhab hauv kev siv thiab automating lawv cov kev muag khoom thiab kev lag luam cov tswv yim. Douglas yog tus paub thoob ntiaj teb kev hloov pauv digital thiab MarTech kws tshaj lij thiab hais lus. Douglas tseem yog tus sau phau ntawv Dummie phau ntawv qhia thiab phau ntawv ua lag luam.

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