Cov ntsiab lus MarketingSocial Media & Influencer Marketing

Paub Txog Koj Kev Siv Ncaj Ncees, Kev Tshaj Tawm thiab IP

Tag kis no kuv tau txais ib tsab ntawv los ntawm lub tuam txhab uas peb tau sau txog. Tus email yog qhov muaj zog heev hauv kev thov tias peb tam sim ntawd tshem tawm ib qho kev xa mus rau cov npe lag luam hauv npe hauv peb tus tshaj tawm thiab qhia tias peb txuas rau lawv lub xaib siv cov kab lus siv.

Lub Khw Muag Khoom Muaj Cai Siv

Kuv tabtom twv lub tuam txhab tej zaum yuav ua tiav tau zoo yav dhau los hauv kev tswj hwm cov neeg kom tshem tawm lub npe thiab ntxiv cov kab lus - nws yog SEO ploy kom lawv tau txais txiaj ntsig thiab txo peb cov qeb duas rau lawv lub npe tuam txhab. Nws tseem yog qhov txaus luag thiab ntxim hlub, ua rau kuv zaum ob-kwv yees sau txog lub tuam txhab txhua.

Kuv qhia tus neeg los ntawm lub tuam txhab tias kuv tau siv lawv lub npe raws li kev siv ncaj ncees thiab tsis siv nws los muag kuv cov khoom siv lossis tsis siv nws los ua kev pom zoo. Yuav luag txhua lub tuam txhab muaj cov npe cim lag luam thiab tsis muaj qhov laj thawj uas koj tsis tuaj yeem siv cov npe ntawd hauv koj cov ntawv sau. Ntawm no yog qhov Hauv Tsev Foundation hais tias:

Thaum txoj cai lij choj cim lag luam txwv tsis pub koj siv lwm tus lub cim los muag koj cov khoom lag luam sib tw (koj tsis tuaj yeem ua thiab muag koj tus kheej “Rolex” saib lossis sau koj lub npe blog “Newsweek”), nws tsis txwv koj los ntawm kev siv cov cim lag luam xa mus rau tus tswv lag luam tswv lag luam lossis nws cov khoom lag luam (muab kev pabcuam kho rau Rolex watches lossis thuam Newsweek qhov kev hloov kho xov xwm). Hom kev siv, uas yog hu ua "kev siv ncaj ncees," raug tso cai yog tias siv cov cim kev lag luam yog tsim nyog los txheeb xyuas cov khoom lag luam, cov kev pabcuam lossis tuam txhab uas koj tau tham txog, thiab koj tsis siv lub cim los qhia lub tuam txhab pom zoo koj. Cov. Feem ntau, qhov no txhais tau tias koj tuaj yeem siv cov tuam txhab npe hauv koj qhov kev tshuaj xyuas kom cov neeg paub tias lub tuam txhab lossis cov khoom lag luam twg koj yws txog. Koj tseem tuaj yeem siv cov cim kev lag luam hauv lub npe sau (zoo li walmartsucks.com), tsuav nws paub tseeb tias koj tsis tau lees tias yuav yog lossis hais lus rau lub tuam txhab.

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Nws tseem ceeb heev kom nco ntsoov tias kev siv ncaj ncees txuas ntxiv mus rau cov khoom muaj tswv cuab. Peb thov cov tib neeg thiab cov tuam txhab uas rov tshaj tawm peb cov ntsiab lus hauv nws tus kheej kom tshem peb cov ntsiab lus ntau zaus. Lwm cov tshaj tawm, xws li Social Media Niaj hnub no, muaj kev tso cai ncaj ncees los rov luam cov ntsiab lus. Kev siv ncaj ncees nws txawv heev. Raws li cov Hauv Tsev Foundation:

Cov lus hais luv luv yuav feem ntau yog siv ncaj ncees, tsis ua txhaum txoj cai lij choj. Txoj Cai Txwv Tsis Pub Muaj Txoj Cai hais tias "siv ncaj ncees ... rau cov laj thawj xws li kev thuam, kev tawm tswv yim, xov xwm tshaj tawm, kev qhia (suav nrog ntau cov ntawv luam rau kev siv hauv chav kawm), cov nyiaj pub dawb, lossis kev tshawb fawb, tsis yog kev ua txhaum cai ntawm kev txwv. Yog li yog tias koj tab tom tawm tswv yim lossis thuam ib yam khoom uas lwm tus tau tshaj tawm, koj muaj txoj cai siv ncaj ncees los hais. Txoj cai lij choj pom zoo "kev hloov pauv" siv - kev hais tawm, kev qhuas lossis kev thuam, yog qhov zoo dua kev ua ntawv ncaj qha - tab sis cov tsev hais plaub tau hais tias txawm tias muab ib daim ntawm cov haujlwm tam sim no rau hauv cov ntsiab lus tshiab (xws li tus duab me me hauv kev tshawb nrhiav cov duab) suav. zoo li “hloov pauv.” Blog tus kws sau ntawv kuj tseem tuaj yeem tso cai rau koj ntau txawm tias muaj cai ntau los ntawm Daim Ntawv Tso Cai Cov Ncaj Ncees, yog li koj yuav tsum kuaj xyuas qhov ntawd ib yam nkaus.

Sau Npe thiab Qhia Tawm

Lub tuam txhab tseem thov kom kuv tshaj tawm txoj cai qhia tawm raws li lub vev xaib. Kuv yeej tsis mloog qhov kev thov no. Thaum peb cov nqe lus ntawm kev pab thiab kheej txoj cai tau pom zoo thiab txhua ntawm peb cov kev sib raug zoo tshaj tawm, muaj txoj cai tshaj tawm txoj cai tshaj tawm zoo li qhov zoo ntxiv, yog li peb tau ntxiv a kev nthuav tawm nplooj los teeb tsa zoo dua nyob rau hauv yuav ua li cas peb nyob nraum compensated txog kev pab txhawb nqa, chij tshaj tawm thiab cov koom nrog.

Kuv tau ceeb toom rau lub tuam txhab tias qhov chaw tshaj tawm txoj cai koom tes tsis tau pom zoo los ntawm Tsoom Fwv Teb Chaws Trade Commission (Asmeskas) yog li, thaum yuav tsum muaj kev tshaj tawm, muaj txoj cai tsis tas yuav tsum ua lossis pab tau. Peb cia siab ntsoov rau FTC qhia ntxiv txog tias tib neeg tshaj tawm cov tweets, hloov kho cov xwm txheej licas thiab blog cov lus qhia yav tom ntej. Ib lub tuam txhab ntawm qhov tshaj plaws ntawm qhov no yog CMP.LY - tus uas tau tsim daim ntawv thov tsim, taug qab thiab categorize kev tshaj tawm rau cov lag luam loj lossis cov koom haum tswj kev lag luam.

A cov khoom siv txuas yog cov kev sib raug zoo ntawm cov khw thiab cov muaj zog uas tuaj yeem cuam tshuam rau qhov hnyav lossis qhov lees paub uas cov neeg siv khoom muab rau qhov kev pom zoo tso tawm los ntawm influencer. Perkins Coj

Kuv qhia rau lub tuam txhab paub tias yog tias lawv muaj teeb meem dab tsi nrog kuv tus tshaj tawm thiab kev sib txuas rau kev sib txuas lus siv, peb yuav tam sim ntawd xaus kev sib raug zoo. Kuv tsis yog yuav tso ib lub tuam txhab yuam kom kuv hloov txoj kev uas kuv sau thiab qhia cov ncauj lus kom lawv tau txais txiaj ntsig zoo dua. Nov yog kuv qhov blog, tsis yog lawv li. Lawv tau thim rov qab thiab kuv ntseeg tias lawv yuav tsis rov qab los yog kuv yuav tsis sau txog lawv lawm.

Disclosure: Yuav tsum rov nrog koj tus kws lij choj tham txhua zaus thiab kuv xav kom koj los ua a kev txhawb nqa ntawm Electronic Frontier Foundation.

Douglas Karr

Douglas Karr yog CMO OpenINSIGHTS thiab tus founder ntawm lub Martech Zone. Douglas tau pab ntau ntau qhov kev vam meej MarTech startups, tau pab nyob rau hauv kev mob siab rau ntau tshaj $ 5 bil nyob rau hauv Martech nrhiav thiab kev nqis peev, thiab txuas ntxiv pab cov tuam txhab hauv kev siv thiab automating lawv cov kev muag khoom thiab kev lag luam cov tswv yim. Douglas yog tus paub thoob ntiaj teb kev hloov pauv digital thiab MarTech kws tshaj lij thiab hais lus. Douglas tseem yog tus sau phau ntawv Dummie phau ntawv qhia thiab phau ntawv ua lag luam.

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