Tus neeg hais dab neeg yog txhua yam npau taws tam sim no hauv lub ntiaj teb kev lag luam. Nws kuj yog lub ntsiab lus ntawm kev sib tham ntawm Cov ntsiab lus Kev Ua Lag Luam Hauv Ntiaj Teb 2014 where Kevin Spacey did the keynote… on storytelling. Mr. Spacey walked through the three elements of great storytelling. I've added my own remarks here – you can watch the video of his keynote (which was carefully edited to cut out quite a collection of expletives).
- Tej teeb meem – Your business may not be a solution to anything as colorful as a Kevin Spacey script, but there are conflicts that you're trying to solve. You are the solution to a problem and every problem is a conflict. It may be a conflict of identifying efficiency, of pursuing happiness, of accurately analyzing information. Share the conflict with your audience!
- authenticity - kev sib raug zoo xov xwm yog qhov tseem ceeb ntawm qhov tseeb ntawm kev hais dab neeg hauv kev lag luam hauv ntiaj teb. Koj muaj txoj hauv kev los muab kev siv tus neeg mob, cov lus pov thawj, cov neeg ua haujlwm, thiab - qhov tseeb - koj tus kheej kev coj los ua dab neeg thiab qhia nws zoo heev. Cov dab neeg tsis muaj cov cim ntxig… xav txog qhov ntawd!
- Cov neeg tuaj saib - koj mus txog qhov twg, lawv nyob qhov twg, thiab koj ncav cuag li cas? Puas yog koj qhia koj zaj dab neeg hauv cov nruab nrab lawv haus? Puas yog koj hais koj zaj dab neeg nyob rau hauv cov chaw lawv nquag? Puas yog koj tab tom kos cov dab neeg uas muaj lub siab xav nrog lawv? Paub koj cov neeg tuaj saib yuav pab koj kho koj zaj dab neeg zoo!
Tej zaum qhov tseem ceeb tshaj plaws Mr. Spacey tau hais hauv kev kaw, yog qhov no:
And remember… it's the risk-takers that are rewarded.
The stories that stand out are the ones that are different, the ones that capture attention, the ones that emotionally connect, the ones that are shareworthy. Is that the story that you're producing?