Keeb kwm ntawm Digital Advertising
Kev tshaj tawm digital tau dhau los ua qhov kev hloov pauv zoo kawg li txij li thaum nws pib, tsom mus rau kev hloov pauv sai ntawm internet thiab digital technology. Txoj kev taug kev no, pib xyoo 1969 nrog kev qhia rau pej xeem hauv Is Taws Nem, ua rau muaj kev hloov pauv tshiab uas tau hloov kho cov hom lag luam cuam tshuam nrog lawv cov neeg tuaj saib.
Los ntawm thawj daim ntawv tshaj tawm rau cov phiaj xwm phiaj xwm niaj hnub no, kev tshaj tawm digital tau hloov pauv mus rau cov thev naus laus zis tshiab thiab hloov pauv tus cwj pwm ntawm cov neeg siv khoom. Cov keeb kwm ntawm kev tshaj tawm digital tsis yog ib lub sijhawm ntawm kev nce qib thev naus laus zis nkaus xwb tab sis kuj yog ib qho kev xav ntawm kev lag luam puas tau hloov zuj zus.
Lub sijhawm ncua sij hawm no encapsulates lub ntsiab tseem ceeb hauv kev hloov pauv ntawm kev tshaj tawm digital, qhia txog kev hloov pauv tseem ceeb thiab kev tsim kho tshiab uas tau ua rau kev lag luam.
- 1969: UAS PR tau tshaj tawm rau pej xeem hauv Is Taws Nem thaum Lub Xya Hli 3, 1969, yog qhov pib ntawm lub sijhawm digital.
- 1989: Thawj qhov kev tso tawm ntawm World Wide Web (WWW) tau tshwm sim rau lub Kaum Ob Hlis 20, 1989, tso lub hauv paus rau kev tshaj tawm online.
- 1990: Lub sij hawm cov lag luam yog thawj zaug siv. Tib lub xyoo pom kev tsim thawj lub tshuab tshawb nrhiav, Archie.
- 1993: Thawj clickable web ad banner tshwm, signaling pib ntawm kev sib tham sib digital advertising.
- 1994: Thaum Lub Kaum Hli 27, 1994, thawj daim ntawv tshaj tawm tau tshwm sim hauv online, qhov tseem ceeb hauv kev tshaj tawm digital.
- 1998: Google tau tsim nyob rau lub Yim Hli, tom qab ntawd dhau los ua tus neeg tseem ceeb hauv kev tshaj tawm digital.
- 1999-2002: Cov neeg tshaj tawm tau hloov kev tsom mus rau kev tshawb nrhiav thiab them nyiaj ib-nias (PPC) kev tshaj tawm raws li kev tshaj tawm pop-up tau nce thiab poob hauv qhov chaw.
- 2000: Google AdWords tau tshaj tawm thaum Lub Kaum Hli 23, hloov pauv kev tshaj tawm toj roob hauv pes nrog lub peev xwm tshaj tawm.
- 2005: Facebook tshaj tawm nws thawj qhov kev tshaj tawm, kos npe nkag ntawm social media platforms rau hauv qhov chaw tshaj tawm digital.
- 2014: Instagram tshaj tawm tsom rau UK hauv lub Cuaj Hli, qhia txog kev nthuav dav ntawm kev tshaj tawm hauv kev tshaj tawm digital.
- 2018: Thaum Lub Xya Hli 24, Google AdWords dhau los Google Ads. Tib lub xyoo, digital ad siv nyiaj mus txog $ 88 billion, thiab Facebook Ad Revenue tau tshaj tawm ntawm $ 33.84 lab.
- Kev kwv yees yav tom ntej: Cov kev tshaj tawm digital thoob ntiaj teb tau kwv yees tias yuav yog $ 427.26 nphom los ntawm 2022, qhia txog kev loj hlob loj thiab cuam tshuam ntawm kev tshaj tawm digital.
Cov keeb kwm ntawm kev tshaj tawm digital yog ib qho pov thawj rau qhov kev hloov pauv tsis tu ncua thiab hloov pauv ntawm kev lag luam lag luam. Los ntawm kev pib txo qis nrog kev tshaj tawm yooj yim banner mus rau txoj kev sib tw, cov ntaub ntawv-tsav cov phiaj xwm niaj hnub no, kev tshaj tawm digital tau hloov zuj zus mus ua kom tau raws li qhov xav tau ntawm kev hloov pauv digital sai sai.
Lub neej yav tom ntej tau cog lus tias yuav muaj kev vam meej ntau dua, nrog kev kwv yees taw qhia txog qhov tseem ceeb dua rau tus kheej thiab AI- tsav cov tswv yim. Qhov kev hloov pauv no tsis yog tsuas yog qhia txog kev loj hlob ntawm kev lag luam tab sis tseem qhia txog qhov tseem ceeb ntawm kev nyob ua ntej hauv lub ntiaj teb digital uas qhov kev hloov pauv tsuas yog tas li. Raws li peb mus tom ntej, cov lus qhia yav dhau los yuav tsis muaj qhov tsis ntseeg los ua cov lus qhia rau cov tswv yim lag luam yav tom ntej thiab kev tsim kho tshiab hauv kev tshaj tawm digital.