Tshawb nrhiav

Kev lag luam kev lag luam txuas ntxiv mus rau Kev Tshawb Fawb

Kev lag luam toj roob hauv pes tau hloov pauv ntau xyoo dhau los, hloov pauv los ntawm cov kev lag luam ib txwm muaj rau cov channel digital. Ntawm cov channel digital no, tshawb nrhiav kev lag luam, suav nrog ob qho kev tshawb nrhiav organic (SEO) thiab them-ib-nias (PPC) kev tshaj tawm, tau tshwm sim los ua qhov tseem ceeb rau ntau lub lag luam.

Qhov nce ntawm Kev Tshawb Fawb Kev Lag Luam hauv Digital Era

Kev lig kev cai, kev lag luam nyiaj txiag tau nqis peev ntau rau hauv offline channel xws li luam tawm, TV, thiab xov tooj cua. Txawm li cas los xij, qhov tshwm sim ntawm cov xov xwm digital tau coj txoj kev hloov pauv.

Daim ntawv tshaj tawm xyoo 2012 los ntawm Lub Koom Haum Saib Xyuas Kev Lag Luam Digital (SoDA) tau hais txog qhov kev hloov pauv no, ceeb toom txog kev txav mus los ntawm kev siv nyiaj ntau los ntawm kev tshaj xov xwm mus rau cov xov xwm digital.

Kev Cai Ua Lag Luam

Los ntawm 2021, kev siv nyiaj tshaj tawm digital tau kwv yees ntau dua ob npaug ntawm kev siv TV, ua qhov tseem ceeb hauv ntiaj teb kev tshaj tawm.

WebStrategies

Tshawb nrhiav nyiaj txiag tshaj lwm cov tshooj digital

Hauv thaj tsam ntawm kev lag luam digital, kev tshawb nrhiav nyiaj txiag, ob qho tib si rau organic thiab PPC, tau pom kev loj hlob tseem ceeb. Qhov kev loj hlob no yog ib feem vim qhov tseem ceeb ntawm kev tshawb nrhiav cav hauv cov neeg siv khoom tus cwj pwm. Cov neeg siv khoom nce ntxiv mus rau kev tshawb fawb xyaw rau kev tshawb fawb cov khoom, kev sib piv, thiab kev yuav khoom, ua kev tshawb fawb kev lag luam yog ib qho cuab yeej tseem ceeb rau kev lag luam kom pom kev pom thiab tsav kev muag khoom.

Ib qho tseem ceeb ua rau kev nce ntawm kev tshawb nrhiav kev lag luam yog qhov ntsuas tau ROI nws muaj. Tsis zoo li cov xov xwm ib txwm muaj, qhov kev ntsuas qhov cuam tshuam ntawm kev tshaj tawm tuaj yeem nyuaj, kev tshawb nrhiav kev lag luam muab cov kev ntsuas meej xws li kev nyem-los ntawm tus nqi, hloov pauv tus nqi, thiab tus nqi-ib-yuav tau, ua rau nws yog qhov kev xaiv zoo nkauj rau cov lag luam tsom mus rau cov txiaj ntsig kev lag luam.

Tam sim no Trends thiab Marketing Allocation

Nyob rau hauv xyoo tas los no, kev faib nyiaj txiag kev lag luam rau kev tshawb nrhiav kev lag luam tau nce ntxiv. Txawm hais tias cov feem pua ​​​​ntawm cov neeg tuaj yeem sib txawv raws li kev lag luam, lub hom phiaj kev lag luam, thiab cov hom phiaj kev lag luam ntawm tus kheej, ib qho kev sib txawv ntawm kev nqis peev ntau dua hauv kev tshawb fawb kev lag luam yog pom tseeb.

Rau kev tshawb nrhiav organic, cov lag luam tau nqis peev ntau hauv SEO cov tswv yim los txhim kho lawv qhov pom thiab qeb duas ntawm kev tshawb fawb xyaw. Qhov kev nqis peev no tsis yog nyiaj txiag xwb tab sis kuj suav nrog kev faib cov peev txheej tseem ceeb rau kev tsim cov ntsiab lus, txhim kho lub vev xaib, thiab tshawb fawb lo lus tseem ceeb.

Ntawm qhov tod tes, PPC tshaj tawm, tshwj xeeb tshaj yog ntawm cov platforms nyiam Google Ads, tso cai rau cov lag luam kom tau txais kev pom tam sim thiab tsav tsheb khiav mus rau lawv lub vev xaib. Kev yoog raws thiab kev tswj hwm cov peev nyiaj thiab cov neeg tuaj saib lub hom phiaj ua rau PPC qhov kev xaiv nrov ntawm cov lag luam ntawm txhua qhov ntau thiab tsawg.

Kwv yees Qhov Nruab Nrab Kev Lag Luam Nyiaj Txiag rau Kev Tshawb Fawb

Kev kwv yees qhov feem pua ​​​​ntawm cov peev nyiaj lag luam tau faib rau kev tshawb nrhiav organic thiab PPC tuaj yeem nyuaj vim muaj kev lag luam sib txawv 'kev xav tau thiab cov tswv yim sib txawv. Txawm li cas los xij, kev kwv yees tsim nyog tuaj yeem ua tau raws li kev lag luam cov qauv ntsuas thiab cov kev tshawb fawb.

  • Organic Search Budgets: Cov lag luam tuaj yeem faib kwv yees li 10-20% ntawm lawv cov peev nyiaj lag luam digital tag nrho. Qhov feem pua ​​​​ntawm no tuaj yeem siab dua rau cov lag luam uas vam khom rau kev khiav tsheb hauv online thiab kev pom.
  • Them Nyiaj Tshawb Nrhiav: Kev faib tawm tuaj yeem ua tau ntau dua, xws li los ntawm 20-50% ntawm cov peev nyiaj lag luam digital, nyob ntawm kev lag luam kev sib tw thiab kev lag luam kev vam khom rau kev tsim khoom tam sim thiab kev muag khoom.

Kev loj hlob hauv kev tshawb nrhiav kev lag luam nyiaj txiag yog ib qho pov thawj rau kev hloov pauv ntawm tus cwj pwm ntawm cov neeg siv khoom thiab cov txiaj ntsig ntawm kev tshawb fawb xyaw raws li qhov nruab nrab rau kev tshaj tawm thiab kev nrhiav tau cov neeg siv khoom. Raws li cov toj roob hauv pes digital txuas ntxiv mus, cov lag luam yuav zoo li yuav nqis peev ib feem tseem ceeb ntawm lawv cov peev nyiaj lag luam hauv kev tshawb nrhiav organic thiab PPC kom nyob twj ywm kev sib tw thiab pom hauv qhov chaw muaj neeg coob coob hauv online.

Douglas Karr

Douglas Karr yog CMO OpenINSIGHTS thiab tus founder ntawm lub Martech Zone. Douglas tau pab ntau ntau qhov kev vam meej MarTech startups, tau pab nyob rau hauv kev mob siab rau ntau tshaj $ 5 bil nyob rau hauv Martech nrhiav thiab kev nqis peev, thiab txuas ntxiv pab cov tuam txhab hauv kev siv thiab automating lawv cov kev muag khoom thiab kev lag luam cov tswv yim. Douglas yog tus paub thoob ntiaj teb kev hloov pauv digital thiab MarTech kws tshaj lij thiab hais lus. Douglas tseem yog tus sau phau ntawv Dummie phau ntawv qhia thiab phau ntawv ua lag luam.

lwm yam khoom

Rov qab mus rau sab saum toj
Close

Adblock nrhiav tau

Martech Zone muaj peev xwm muab cov ntsiab lus no rau koj yam tsis muaj nqi vim tias peb tau txais peb lub vev xaib los ntawm kev tshaj tawm cov nyiaj tau los, koom nrog kev sib txuas, thiab kev txhawb nqa. Peb yuav txaus siab yog tias koj yuav tshem koj cov ad blocker thaum koj saib peb lub xaib.