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Kev Them Nqi Them rau eCommerce Startups: Phau Ntawv Qhia Kom Paub

Kev lag luam-raws li kev poob yog qhov tseeb ntawm lub neej rau ntau lub lag luam, vim kev them rov qab, tsis them nqi, thim rov qab, lossis cov khoom tsis rov qab los. Tsis zoo li qiv cov lag luam uas yuav tsum lees txais ntau feem pua ​​​​ntawm kev poob los ntawm lawv cov qauv kev lag luam, ntau qhov kev lag luam pib kho cov kev lag luam poob raws li qhov tsis txaus siab uas tsis xav tau kev saib xyuas ntau. Qhov no tuaj yeem ua rau muaj kev poob qis vim tias cov neeg siv khoom tsis raug kuaj xyuas tus cwj pwm, thiab kev poob qis uas tuaj yeem txo qis nrog ob peb kauj ruam yooj yim. Hauv phau ntawv qhia nram qab no peb yuav tshuaj xyuas cov kev poob no, vim li cas lawv tshwm sim, thiab yuav ua li cas thiaj txo tau lawv.

Cov lus qhia no yuav pab tau tshwj xeeb yog tias koj yog ib lub khw muag khoom nrog kev them nyiaj rov qab los ntawm cov neeg siv khoom thiab cov neeg muag khoom uas muaj kev lav phib xaub tab sis feem ntau tsis tuaj yeem lossis tsis them, cov kev pabcuam them rov qab (kev tshaj tawm, SaaS, thiab lwm yam) tsis tuaj yeem them cov neeg siv khoom uas tsis muaj lossis ib qho kev them nyiaj tas sij hawm ntawm cov ntaub ntawv, ib lub tuam txhab eCommerce thiab subscription uas cuam tshuam nrog kev them rov qab thiab kev thov nyiaj rov qab los yog kev tswj nyiaj txiag thiab kev pabcuam nyiaj txiag tau ntsib ACH rov qab thiab lwm yam tsis tau them nyiaj.

Kev poob thiab vim li cas lawv tshwm sim

Cov lag luam ua tau zoo muaj ntau tus neeg siv khoom, thiab ntau cov neeg siv khoom rov qab. Kev lag luam kev lag luam zoo nyiam feem ntau ntawm cov neeg siv khoom uas yuav, tau txais cov khoom lag luam thiab / lossis kev pabcuam thiab tawm mus zoo siab. Txawm li cas los xij, txhua tus qauv ua lag luam raug rau qee theem ntawm kev poob. Txawm hais tias feem ntau nws tuaj yeem ua siab tawv, kev tshawb fawb qhia tau tias qhov feem pua ​​​​nce tsis yog.

Lub zog ntawm kev yuav khoom hauv online tau hloov pauv tag nrho hauv kaum xyoo dhau los. Kev yuav online yog tam sim no tus qauv. Txawm hais tias nws yog kev pabcuam ntxhua khaub ncaws lossis phau ntawv tshiab, peb muaj peb daim npav rho nyiaj khaws cia thiab 1-nias kev yuav khoom teeb tsa, nrog cov nplooj ntawv tsaws tsim los txo kev sib txhuam. Qhov chaw yuav khoom virtual no, ua ke nrog cov cai yooj yim them rov qab, ua kom yooj yim dua nrog kev sib txhuam qis, ua rau cov neeg yuav khoom siab dua thiab kev nkag siab tias cov neeg siv khoom tuaj yeem tsis kam them vim tias cov lag luam yuav lees txais qhov ntawd. Kev tshawb fawb qhia tau hais tias ntau npaum li 40% ntawm kev xa rov qab thiab them rov qab yog vim li no, thiab tsis yog vim kev dag lossis tub sab nyiag. Nws yooj yim, nws xav tias tsis muaj teeb meem, thiab tsis muaj kev sib tham nrog tus tub luam.

Nyob ntawm koj txoj kev lag luam, qee qhov kev poob yuav tshwm sim los ntawm kev dag thiab tub sab nyiag (tus Chargeback Gurus muab tus lej ntawd poob qis 10-15% piv rau phooj ywg dag). Nws tsis yog qhov tsis yooj yim rau cov menyuam yaus siv lawv niam lawv txiv daim npav yam tsis muaj lawv txoj kev paub, tab sis tseem muaj cov neeg dag ntxias tsis khoom nyob ntawd, tshwj xeeb tshaj yog cov credit card kev dag ntxias hauv ntiaj teb nce ntxiv. Hauv cov xwm txheej no, koj yuav tsis cuam tshuam nrog tus neeg siv khoom tiag, tab sis ib tus neeg siv lawv cov ntsiab lus.

Kev poob ntau npaum li cas?

Kev lag luam raws li kev lag luam yuav tsum xav txog lawv cov paj thiab cov kev xav tau ntawm cov neeg muab kev them nyiaj. Cov kws kho mob feem ntau xav tau tsawg dua 1% hauv kev them rov qab thiab tsawg dua 0.5% hauv ACH rov qab. Koj tuaj yeem "ntaus" qee qhov kev pheej hmoo siab, cov txiaj ntsig tau zoo hauv koj lub ntim yog tias koj qhov poob tag nrho qis, tab sis koj yuav tsum ua kom nws qis tag nrho. Hauv lub sijhawm ntev, txawm tias 1% poob tus nqi sib sau ua ke hauv lub sijhawm.

Kev tiv thaiv Versus Service

Hauv lub ntiaj teb kev pheej hmoo ntawm kev lag luam, nws yog ib qho kev paub ntau npaum li cas lub sij hawm tuam txhab lag luam siv rau kev tiv thaiv thiab kev tshawb pom ua ntej kev lag luam mus dhau, tsuas yog tsis quav ntsej txog kev txo qis tom qab poob thiab kev pabcuam. 

Kev poob yog ib feem ntawm kev lag luam, vim tias kev ua kom zoo rau xoom poob txhais tau tias kev tiv thaiv ntau dhau - koj tab tom tig tawm kev lag luam zoo. FraudSciences, thiab cov kws kho mob tiv thaiv kev dag thaum ntxov, muaj peev xwm pab cov tub lag luam plaub fab kev lag luam los ntawm kev pov hwm tiv thaiv kev them rov qab. Koj yuav tsum xav txog ntau npaum li cas kev lag luam koj tab tom tsis lees paub vim yog cov txheej txheem uas txwv tsis pub dhau, thiab lwm yam koj tuaj yeem ua yog tias koj tau poob qis dua.

Yog tias koj tab tom muab kev pabcuam thiab tsuas yog kaw rau cov neeg siv khoom uas tsis them nyiaj, koj yuav muaj kev poob qis dua. Koj yuav tsum xav txog ntau npaum li cas ntawm cov neeg siv khoom koj tuaj yeem yeej rov qab los ntawm kev sim daws qhov nyiaj tshuav thiab hnov ​​​​lawv tawm. Kev pab cuam tom qab poob zoo tsom rau cov neeg siv khoom paub los ntawm kev daws teeb meem kev pabcuam ntau npaum li nws rov qab tau cov nyiaj tshuav rau koj. 

Tib yam muaj tseeb rau kev dag ntxias. Txawm hais tias qee qhov kev dag ntxias no muaj tseeb, ntau qhov tshwm sim los ntawm kev tsis nkag siab lossis kev tsis pom zoo ntawm kev pabcuam. Los ntawm kev tsim cov kev pabcuam uas tsom mus rau kev nkag siab txog cov neeg siv khoom lub hom phiaj, koj tuaj yeem txhim kho kev tuav pov hwm, qhia koj pab neeg kom tiv thaiv kev poob zoo dua, thiab tau txais kev them nyiaj.

Hnub Nyoog Kawg

Peb pom zoo kom koj ua haujlwm ntawm kev poob hauv tsev hauv thawj ob peb lub lis piam. Ua haujlwm ntawm kev poob koj tus kheej muaj ob qhov zoo:

  1. Txij li thaum koj siv koj lub hom phiaj los tiv tauj cov neeg siv khoom, koj muaj feem yuav rov qab nrog cov neeg siv khoom tsis meej pem thiab khaws lawv.
  2. Kev cuam tshuam nrog cov neeg siv khoom ntxhov siab tuaj yeem yog zaj lus qhia tseem ceeb ntawm koj txoj kev lag luam, thiab koj tsis xav suav rau lwm tus los muab cov lus qhia rau koj thaum ntxov.

Nws muaj ob yam uas yuav tsum tau ua tom qab default:

  1. Pib ib automated rov txheej txheem. Yog tias daim npav them tsis tau, sim rov them nws dua tom qab ob peb hnub. Yog tias kev them nyiaj ACH ua tsis tiav, xav rov sim dua (tus qauv nqi rau ACH txawv thiab rov sim dua yog qhov nyuaj dua). Yog tias koj muaj ntau tshaj ib qho kev them nyiaj txuas nrog rau tus account, sim them tus nqi ntawd. Qhov no yuav tsum tau nrog rau lub teeb ncav-tawm sim. 
  2. Start sawv cev nrog koj tus kws kho mob them nyiaj. Thaum lub sij hawm koj yuav kawm seb hom pov thawj twg yog qhov yuav tsum tau muaj rau kev sawv cev thiab ua kom zoo dua ntawm kev thim rov qab. Koj tuaj yeem nce mus txog 20-30% rov qab siv txoj kev no.

Thaum Thaum Ntxov Sau Tsis Txaus

Ntau lub lag luam rov qab los ntawm kev siv cov koom haum sau nqi kom rov qab poob. Kev lag luam tau txais nws lub koob npe tsis zoo los ntawm kev txuas ntxiv siv cov kev tawm tsam hnyav thiab UX tsis zoo. Qhov no yog qhov kev xaiv tus khub zoo yog qhov tseem ceeb; ua haujlwm nrog lub tuam txhab thev naus laus zis uas tshwj xeeb hauv cov neeg siv kev paub txog kev sau cov nuj nqis tuaj yeem pab koj lub hom phiaj. 

Outsourcing sau ua haujlwm tuaj yeem txhawb koj lub hom phiaj los ntawm kev muab cov neeg siv khoom los tso lawv cov kev ntxhov siab ua ntej them nyiaj. Rau cov neeg siv khoom uas tsis kam tham nrog koj, muab cov txheej txheem tsis sib haum xeeb thaum thov kev them nyiaj yog qhov chaw zoo kom nkag siab tias vim li cas lawv thim rov qab lawv cov nyiaj them ua ntej. 

Qhov no kuj muaj tseeb rau cov neeg raug dag ntxias: muab cov neeg siv khoom ib txoj hauv kev yooj yim qhia lawv tus kheej rau lwm tus neeg sab nrauv feem ntau pab sib txawv cov neeg raug tsim txom ntawm kev dag ntxias los ntawm cov neeg yuav khoom thiab muab kev dag ntxias cov neeg raug tsim txom thiab kev nkag siab.

kaw Xav

Kev poob lag luam yog ib feem ntawm kev ua lag luam thiab lawv xav tau kev saib xyuas. Siv cov txheej txheem yooj yim hauv tsev nrog tus khub outsourcing muaj zog tuaj yeem pab koj tau txais kev them nyiaj, nkag siab koj cov neeg siv khoom zoo dua, thiab tseem txhim kho kev tuav pov hwm.

Oad Samet

Ohad Samet yog co-founder thiab CEO ntawm TrueAccord, thawj-ntawm-nws-zoo algorithmic rov qab platform. TrueAccord tab tom siv tshuab kev kawm, kev ntsuas tus cwj pwm thiab tib neeg txoj hauv kev los pab cov lag luam thiab cov lag luam me kom rov qab tau cov nyiaj tau los zoo thiab tswj kev sib raug zoo ntawm cov neeg siv khoom.
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Martech Zone muaj peev xwm muab cov ntsiab lus no rau koj yam tsis muaj nqi vim tias peb tau txais peb lub vev xaib los ntawm kev tshaj tawm cov nyiaj tau los, koom nrog kev sib txuas, thiab kev txhawb nqa. Peb yuav txaus siab yog tias koj yuav tshem koj cov ad blocker thaum koj saib peb lub xaib.