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Li Cas Yog Digital Ua Lag Luam Pub Koj Lub Qhov Muag Muag

Thaum cov lag luam tab tom txheeb xyuas lawv cov kev muag khoom, qhov lawv tab tom sim ua yog kom nkag siab zoo dua txhua theem hauv lawv cov neeg yuav khoom taug kev los txheeb xyuas cov tswv yim dab tsi lawv tuaj yeem ua tiav ob yam:

  • loj - Yog tias kev lag luam tuaj yeem nyiam qhov kev cia siab ntau dua, nws qhov kev cia siab tias lub sijhawm los loj hlob lawv txoj kev lag luam yuav nce ntxiv vim tias qhov hloov pauv hloov pauv tau nyob ruaj khov. Hauv lwm lo lus ... yog tias kuv nyiam 1,000 qhov kev cia siab ntxiv nrog kev tshaj tawm thiab kuv muaj 5% hloov pauv tus nqi, uas yuav sib npaug rau 50 tus neeg siv khoom ntxiv.
  • pauv hloov - Ntawm txhua theem hauv kev muag khoom, kev lag luam thiab kev muag khoom yuav tsum ua haujlwm kom nce tus nqi hloov pauv kom tsav ntau qhov kev cia siab dhau mus rau kev hloov pauv. Hauv lwm lo lus, yog tias kuv nyiam tib yam 1,000 qhov kev cia siab ntxiv tab sis kuv tuaj yeem nce kuv qhov kev hloov pauv mus rau 6%, uas tam sim no yuav sib npaug rau 60 tus neeg siv khoom ntxiv.

Qhov Muag Funnel yog dab tsi?

Kev muag khoom funnel yog ib qho kev pom ntawm tus naj npawb ntawm cov kev cia siab uas koj tau ncav cuag nrog kev muag khoom thiab kev lag luam kev txhawb nqa ntawm koj cov khoom lossis kev pabcuam.

dab tsi yog kev muag khoom funnel

Ob qho tib si kev muag khoom thiab kev lag luam ib txwm muaj kev txhawj xeeb nrog kev muag khoom, feem ntau sib tham txog cov kev cia siab uas yog hauv qhov raj dej txhawm rau txheeb xyuas seb lawv yuav tuaj yeem kwv yees cov nyiaj tau los yav tom ntej rau lawv txoj kev lag luam.

Nrog kev lag luam digital, kev sib haum xeeb ntawm kev muag khoom thiab kev lag luam yog qhov tseem ceeb. Kuv nyiam cov lus no los ntawm ib qho ntawm kuv cov podcasts tsis ntev los no:

Kev lag luam yog tham nrog tib neeg, kev muag khoom yog ua haujlwm nrog tib neeg.

Kyle Hamer

Koj tus kws tshaj lij kev muag khoom muaj kev sib tham zoo nrog kev cia siab txhua hnub. Lawv nkag siab txog kev txhawj xeeb ntawm lawv txoj kev lag luam nrog rau cov laj thawj vim li cas koj lub tuam txhab yuav poob kev sib tw rau cov neeg sib tw. Nrog rau kev tshawb nrhiav thawj zaug thiab theem nrab thiab kev soj ntsuam, cov neeg lag luam tuaj yeem siv cov ntaub ntawv no los txhawb lawv cov kev lag luam digital ... kom ntseeg tau tias qhov kev cia siab ntawm txhua theem ntawm lub funnel muaj cov ntsiab lus txhawb nqa los pab cov neeg tuaj yeem hloov mus rau theem tom ntej.

Kev muag khoom Funnel theem: Yuav ua li cas Digital Marketing pub rau lawv

Raws li peb saib ntawm txhua qhov nruab nrab thiab cov channel uas peb tuaj yeem koom ua ke rau hauv peb lub tswv yim kev lag luam tag nrho, muaj cov tswv yim tshwj xeeb uas peb tuaj yeem siv los nce thiab txhim kho txhua theem ntawm kev muag khoom funnel.

A. Kev paub

Kev tshaj tawm thiab khwv tau tshaj tawm tsav kev paub txog cov khoom thiab cov kev pabcuam uas koj lub lag luam yuav tsum muaj. Kev tshaj tawm ua rau koj pab pawg lag luam siv cov neeg tuaj saib zoo ib yam thiab cov phiaj xwm los tshaj tawm thiab tsim kev paub. Koj pab pawg neeg tshaj xov xwm tuaj yeem tsim cov ntsiab lus lom zem thiab ntxim nyiam uas tau sib koom thiab txhawb kev paub. Koj pab pawg neeg sib raug zoo yog pitching influencers thiab media outlets kom ncav cuag cov neeg tuaj saib tshiab thiab tsim kev paub. Koj tuaj yeem xav xa koj cov khoom thiab cov kev pabcuam rau cov khoom plig los txhawb kev paub nrog cov pab pawg kev lag luam thiab kev tshaj tawm.

B. Kev txaus siab

Cov neeg txaus siab rau koj cov khoom lossis cov kev pabcuam qhia kev txaus siab li cas? Niaj hnub no, lawv feem ntau tuaj koom cov xwm txheej, koom nrog hauv pawg kev lag luam, sau npe rau cov ntawv xov xwm muaj txiaj ntsig, nyeem cov ntawv, thiab tshawb nrhiav Google rau cov teeb meem uas lawv tab tom nrhiav kev daws teeb meem. Cov paj laum yuav raug qhia los ntawm kev nyem-los ntawm kev tshaj tawm lossis kev xa mus uas coj tau lub zeem muag rau koj lub vev xaib.

C. Kev txiav txim siab

Xav txog koj cov khoom lag luam yog qhov teeb meem ntawm kev ntsuas cov kev xav tau, tus nqi, thiab koj lub tuam txhab lub koob npe nrov nrog rau koj cov neeg sib tw. Qhov no feem ntau yog theem ntawm kev muag khoom pib koom nrog thiab ua lag luam tsim nyog coj (MQLs) tau hloov mus rau hauv kev muag khoom tsim nyog coj (Cov ntawv SQL). Ntawd yog, tej zaum yuav muaj kev cia siab uas phim koj cov pej xeem thiab cov duab firmagraphic tam sim no raug ntes ua tus thawj coj thiab koj pab neeg muag khoom tsim nyog rau lawv hauv lawv txoj kev yuav khoom thiab ua tus neeg siv khoom zoo. Qhov no yog qhov chaw muag khoom muaj peev xwm zoo kawg, muab cov ntaub ntawv siv, muab kev daws teeb meem, thiab tshem tawm txhua qhov kev txhawj xeeb los ntawm tus neeg yuav khoom.

D. Xav

Hauv kuv lub tswv yim, lub hom phiaj theem yog qhov tseem ceeb tshaj plaws los ntawm lub sijhawm pom. Yog tias nws yog tus neeg siv tshawb nrhiav nrhiav kev daws teeb meem, qhov yooj yim ntawm koj ntes lawv cov ntaub ntawv thiab tau txais koj cov neeg ua haujlwm muag kom nrhiav lawv yog qhov tseem ceeb. Kev tshawb nrhiav lawv siv tau muab lub hom phiaj uas lawv tab tom nrhiav kev daws teeb meem. Lub sijhawm teb los pab koj kuj tseem ceeb heev. Qhov no yog qhov twg nyem-rau-hu, daim ntawv teb, sib tham bots, thiab nyob bots ua rau muaj kev cuam tshuam loj heev rau cov nqi hloov pauv.

E. Kev ntsuam xyuas

Kev ntsuam xyuas yog theem ntawm kev muag khoom khaws cov ntaub ntawv ntau npaum li lawv tuaj yeem ua rau lub zeem muag yooj yim uas koj muaj txoj kev daws teeb meem. Qhov no tuaj yeem suav nrog cov lus pom zoo thiab cov lus hais txog kev ua haujlwm, kev sib tham ntawm tus nqi, kev cog lus liab-txheej txheem, thiab ironing tawm lwm cov ntsiab lus. Cov theem no tau loj hlob nrog kev muag khoom kev daws teeb meem nyob rau ob peb xyoos dhau los - suav nrog digital signage thiab cov ntaub ntawv sib qhia online. Nws tseem yog ib qho tseem ceeb uas koj lub lag luam muaj lub koob npe nrov hauv online raws li lawv pab pawg uas tsim kev pom zoo yuav khawb thiab tshawb xyuas koj lub tuam txhab.

F. Kev yuav khoom

Txoj kev yuav khoom seamless yog qhov tseem ceeb rau kev lag luam e-lag luam tawm rau cov neeg siv khoom zoo raws li nws yog rau lub tuam txhab lag luam. Muaj peev xwm sau tau yooj yim thiab sau cov nyiaj tau los, sib txuas lus cov kev paub txog onboarding, xa shipping lossis xa cov kev cia siab, thiab txav cov kev cia siab rau cov neeg siv khoom yuav tsum yooj yim thiab sib txuas lus zoo.

Dab tsi Yog Qhov Muag Funnel suav nrog?

Nco ntsoov, lub hom phiaj ntawm kev muag khoom funnel yog tig ib lub zeem muag rau cov neeg siv khoom. Nws tsis yog feem ntau mus dhau qhov ntawd txawm tias cov pab pawg muag khoom niaj hnub no thiab pawg lag luam tau teb rau cov neeg siv khoom thiab cov neeg siv khoom xav tau.

Nws tseem ceeb heev uas yuav tsum nco ntsoov tias qhov kev muag khoom funnel yog qhov pom ntawm koj lub koom haum kev muag khoom thiab kev lag luam pab pawg ua haujlwm ... nws tsis yog qhov cuam tshuam ntawm tiag buyers taug kev. Ib tus neeg yuav khoom, piv txwv li, tuaj yeem txav mus los hauv lawv txoj kev taug. Piv txwv li, lub zeem muag yuav nrhiav kev daws teeb meem los sib koom ua ke ob yam khoom sab hauv.

Thaum lub sijhawm ntawd, lawv pom cov kws tshuaj ntsuam xyuas ntawm hom platform lawv tab tom nrhiav thiab txheeb xyuas koj li kev daws teeb meem. Qhov ntawd tau ncaws tawm lawv txoj kev paub txawm tias lawv twb muaj lub siab xav.

Tsis txhob hnov ​​​​qab… cov neeg yuav khoom tau tsiv ntau dua rau cov txheej txheem kev pabcuam tus kheej hauv kev ntsuas lawv qhov kev yuav khoom tom ntej. Vim li no, nws yog ib qho tseem ceeb uas koj lub koom haum muaj lub tsev qiv ntawv cov ntsiab lus los txhawb lawv hauv lawv txoj kev taug thiab tsav lawv mus rau qib tom ntej! Yog tias koj ua haujlwm zoo, lub sijhawm kom ncav cuag ntau dua thiab hloov pauv ntau dua yuav tshwm sim.

Douglas Karr

Douglas Karr yog CMO OpenINSIGHTS thiab tus founder ntawm lub Martech Zone. Douglas tau pab ntau ntau qhov kev vam meej MarTech startups, tau pab nyob rau hauv kev mob siab rau ntau tshaj $ 5 bil nyob rau hauv Martech nrhiav thiab kev nqis peev, thiab txuas ntxiv pab cov tuam txhab hauv kev siv thiab automating lawv cov kev muag khoom thiab kev lag luam cov tswv yim. Douglas yog tus paub thoob ntiaj teb kev hloov pauv digital thiab MarTech kws tshaj lij thiab hais lus. Douglas tseem yog tus sau phau ntawv Dummie phau ntawv qhia thiab phau ntawv ua lag luam.

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