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Cov Kev Lag Luam Digital Cov Qauv & Predictions

Kev ceev faj ua los ntawm cov tuam txhab thaum muaj kev kis thoob qhov txhia chaw cuam tshuam rau cov khoom lag luam, tus neeg siv khoom coj tus cwj pwm, thiab peb cov kev lag luam cuam tshuam nrog ob peb xyoos dhau los.

Hauv kuv lub tswv yim, qhov kev hloov pauv loj tshaj plaws ntawm cov neeg siv khoom thiab kev lag luam tau tshwm sim nrog kev yuav khoom hauv online, xa khoom hauv tsev, thiab them nyiaj mobile. Rau cov neeg lag luam, peb pom muaj kev hloov pauv loj hauv kev rov qab los ntawm kev nqis peev hauv kev lag luam digital thev naus laus zis. Peb txuas ntxiv ua ntau dua, hla ntau txoj hauv kev thiab nruab nrab, nrog cov neeg ua haujlwm tsawg - xav kom peb lean hnyav rau kev siv thev naus laus zis los ntsuas, ntsuas, thiab hloov pauv peb cov koom haum digitally. Lub hom phiaj ntawm kev hloov pauv tau nyob rau hauv automation thiab sab nraud cov neeg siv khoom. Cov tuam txhab uas muaj peev xwm pivot thiab hloov tau sai sai pom qhov nce hauv kev lag luam sib koom. Cov tuam txhab uas tseem tsis tau tseem tawm tsam kom yeej rov qab los ntawm kev ua lag luam lawv poob.

Unpacking Digital Marketing Trends ntawm 2020

Pab pawg ntawm M2 On Hold tau nchuav los ntawm cov ntaub ntawv thiab tsim ib qho infographic tsom rau 9 qhov sib txawv.

Kev lag luam digital tau hloov pauv tas li vim nws yog ib qho ntawm kev lag luam nrawm tshaj plaws thoob ntiaj teb. Dua li qhov no, cov ncauj lus tshiab tau tshwm sim thiab qhia peb lub zog tseem ceeb uas tsav lub lag luam. Cov blog no rov sau cov kev kwv yees kwv yees ntawm 2020 nrog cov ntawv qhia siv infographic. Nrog rau cov txheeb cais thiab qhov tseeb, cia saib ntawm cuaj qhov xwm txheej ntawm 12 lub hlis dhau los thoob plaws lub platform, thev naus laus zis, kev lag luam, thiab cov ntsiab lus tsim tawm.

M2 On Hold, 9 Digital Marketing Trends of 2020

Kev Lag Luam Kev Lag Luam Digital

  1. AI-Powered Chatbots - Gartner cov phiaj xwm uas chatbots yuav ua kom muaj zog 85% ntawm cov neeg siv kev sib cuam tshuam thiab cov neeg siv khoom tau hloov pauv tau zoo, txaus siab rau 24/7 cov kev pabcuam, teb tam sim, thiab qhov tseeb ntawm cov lus teb yooj yim rau cov lus nug. Kuv yuav ntxiv tias cov tuam txhab muaj tswv yim tau txais kev sib tham uas tau hloov pauv kev sib tham mus rau tus neeg tsim nyog sab hauv kom tshem tawm kev ntxhov siab nrog kev paub dhau los.
  2. personalization - ploj mus yog hnub ntawm Nyob zoo %% FirstName %%. Niaj hnub no email thiab cov ntawv xa xov platform tau muab kev siv tshuab uas suav nrog kev faib, cov ntsiab lus kwv yees raws li tus cwj pwm thiab cov ntaub ntawv keeb kwm, thiab suav nrog kev txawj ntse dag los sim thiab ua kom zoo dua kev xa xov. Yog tias koj tseem siv pawg thiab tawg ib-rau-ntau kev lag luam, koj ploj lawm ntawm kev coj thiab muag!
  3. Haiv neeg eCommerce ntawm Social Media - (Kuj hu ua Kev Ua Lag Luam or Cov Neeg Qhua) Cov neeg siv khoom xav tau kev paub zoo thiab teb nrog cov nyiaj thaum kev hloov pauv hloov pauv tau zoo. Yuav luag txhua lub social media platform (tsis ntev los no TikTok) yog kev koom ua ke e-lag luam platforms rau hauv lawv cov peev txheej sib koom ua ke, ua rau cov tub lag luam muag ncaj qha rau cov neeg tuaj saib los ntawm kev sib raug zoo thiab video platforms.
  4. GDPR Mus Thoob Ntiaj Teb - Australia, Brazil, Canada, thiab Nyij Pooj twb dhau los ntawm kev ceev ntiag tug thiab cov ntaub ntawv cov cai los pab cov neeg siv khoom kom pom tseeb thiab nkag siab txog kev tiv thaiv lawv cov ntaub ntawv tus kheej. Hauv Tebchaws Meskas, California tau dhau qhov California Consumer Privacy Act (CCPA) xyoo 2018. Cov tuam txhab tau hloov pauv thiab lees paub kev nyab xeeb, khaws cia, ua kom pom tseeb, thiab tswj hwm ntxiv rau lawv cov vev xaib online hauv kev teb.
  5. Lub suab nrhiav - Kev tshawb nrhiav lub suab tuaj yeem suav txog ib nrab ntawm txhua qhov kev tshawb fawb hauv online thiab kev tshawb nrhiav lub suab tau nthuav tawm los ntawm peb cov khoom siv mobile mus rau cov neeg hais lus ntse, TV, soundbars, thiab lwm yam khoom siv. Cov neeg pabcuam virtual tau txais ntau dua thiab muaj tseeb nrog qhov chaw nyob, cov txiaj ntsig ntawm tus kheej. Qhov no yuam cov lag luam kom ua tib zoo tswj lawv cov ntsiab lus, npaj nws yuav, thiab faib nws txhua qhov chaw uas cov tshuab nkag mus.
  6. Ntev-Daim Video - Kev saib xyuas luv luv yog cov lus dab neeg tsis muaj tseeb uas yuav ua rau cov neeg lag luam raug mob ntau xyoo. Txawm tias kuv poob rau nws, txhawb cov neeg siv khoom los ua haujlwm ntawm qhov ntau zaus ntawm cov ntaub ntawv snippets. Tam sim no kuv qhia kuv cov neeg siv khoom kom ua tib zoo tsim cov tsev qiv ntawv cov ntsiab lus uas tau teeb tsa zoo, ua tiav, thiab muab tag nrho cov ntsiab lus tsim nyog los qhia rau cov neeg yuav khoom. Cov yeeb yaj kiab tsis txawv, nrog cov neeg siv khoom thiab cov neeg lag luam yuav siv cov yeeb yaj kiab uas ntev tshaj 20 feeb!
  7. Kev Lag Luam Los Ntawm Kev Xa Ntawv - Vim tias peb ib txwm txuas nrog, kev xa xov raws sij hawm ntawm cov lus cuam tshuam tuaj yeem ua rau muaj kev koom tes ntau ntxiv. Seb nws yog mobile app, browser ceeb toom, lossis cov ntawv ceeb toom hauv qhov chaw… kev xa xov tau coj los ua qhov nruab nrab ntawm kev sib txuas lus hauv lub sijhawm.
  8. Augmented Kev Muaj Tiag thiab Kev Muaj Tiag - AR & VR tau muab tso rau hauv mobile apps thiab tag nrho browser cov neeg siv khoom. Txawm hais tias nws yog lub ntiaj teb virtual uas koj tab tom ntsib koj cov neeg siv khoom tom ntej lossis sib sau ua yeeb yaj kiab… lossis lub xov tooj ntawm tes los saib seb cov rooj tog tshiab yuav zoo li cas hauv koj chav nyob, cov tuam txhab tau tsim cov kev paub tshwj xeeb muaj nyob ntawm xib teg ntawm peb txhais tes.
  9. artificial txawj ntse - AI thiab kev kawm tshuab yog pab cov neeg lag luam automate, personalize, thiab optimize cov neeg siv kev paub zoo li tsis tau ua ntej. Cov neeg siv khoom thiab cov lag luam tab tom ua rau muaj kev ntxhov siab ntau txhiab ntawm cov lus tshaj tawm uas tau raug thawb rau lawv txhua hnub. AI tuaj yeem pab peb xa cov lus muaj zog dua, koom nrog cov lus thaum lawv muaj kev cuam tshuam ntau tshaj plaws.

Hauv cov duab infographic hauv qab no, nrhiav pom cuaj lub ntsiab lus hloov pauv los ntawm 2020. Phau ntawv qhia no nthuav tawm tias cov kev hloov pauv no cuam tshuam li cas rau kev ua lag luam thiab txoj hauv kev loj hlob uas lawv nthuav tawm tam sim no. 

Kev Lag Luam Kev Lag Luam Digital thiab Kev Tuav Pov Hwm

Douglas Karr

Douglas Karr yog CMO OpenINSIGHTS thiab tus founder ntawm lub Martech Zone. Douglas tau pab ntau ntau qhov kev vam meej MarTech startups, tau pab nyob rau hauv kev mob siab rau ntau tshaj $ 5 bil nyob rau hauv Martech nrhiav thiab kev nqis peev, thiab txuas ntxiv pab cov tuam txhab hauv kev siv thiab automating lawv cov kev muag khoom thiab kev lag luam cov tswv yim. Douglas yog tus paub thoob ntiaj teb kev hloov pauv digital thiab MarTech kws tshaj lij thiab hais lus. Douglas tseem yog tus sau phau ntawv Dummie phau ntawv qhia thiab phau ntawv ua lag luam.

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