Email Kev Txais Txais Txauv nrog iv iv

txiag

Email txuas ntxiv ua tus tseem ceeb lub zog hauv kev lag luam online. Thaum lub tshuab tau infused nws tus kheej mus rau zoo nyob rau txhua txhua lwm yam ntawm kev ua lag luam online, email zoo li yog ib tug uas tau nyuam qhuav tsiv nyob rau hauv ob xyoo lawm. Kev kho tshiab tsis ntev los no hauv pheej yig marketing automation zoo siab heev, tab sis kev nrhiav tau, kev tso cai thiab SPAM tseem ua cov kev sib tw ntawm kev lag luam.

Tsev cov ntsiab lus zoo thiab email cuam tshuam yog qhov yooj yim… feem nyuaj yog tseem nrhiav tau. Tsim kom tau ib daim ntawv teev kev lag luam zoo heev tuaj yeem tsis yooj yim. Nrog rau qhov muaj ntau ntawm SPAM, cov neeg siv khoom tau ruaj ntseg tswj hwm lawv cov email chaw nyob thiab lawv tsis kam qhia nws. Nkag mus rau ib tus neeg kom kov yeej qhov no tuaj yeem yog qhov nyuaj, yog li dab tsi uas tus neeg ua lag luam yuav ua li cas?

Thaum lub Kaum Ob Hlis, Liab Herring tshaj tawm ividence ntawm lawv ntiaj teb 100 innovation nyiaj qhuas yeej. txiag yog thawj qhov kev thov tshwj xeeb tshaj tawm email ad pauv hloov, siv cov cuab yeej kev sib piv tswj kev lag luam kom phim email muab rau cov ntaub ntawv zoo tshaj plaws, kom cov tswv cuab "tuaj yeem xa tsawg dua thiab khwv tau ntau dua," monetizing lawv cov npe nrog kev ncaj ncees thaum cov tshaj tawm pom ROI zoo.

Ntawm no yog ib qho piv txwv email… tus advertiser yog Ford thiab cov npe tswj yog Txuas Nrog Lub Neej, lub vev xaib uas sib txuas nrog cov neeg siv khoom lag luam nrog vaj tsev, Kev tsim kho vaj tsev thiab pib ua lag luam.
ivxia email

Qhov no tsis yog tsuas yog a pab thib peb tshaj tawm. Cov ntsiab lus tau ua tib zoo tsim thiab ua kom zoo rau cov neeg mloog kom ntseeg tau tias tus thawj tswj hwm lub npe tsis muaj qhov pheej hmoo ntawm cov neeg poob npe. Vim tias cov ntsiab lus raug sib txuam zoo rau cov neeg mloog thiab sib piv, tus txiaj ntsig yog ua tiav tau nyem siab-dhau ntawm tus nqi dhau los ntawm kev siv tus qhab nia tshwj xeeb, tseem hu ua @rank. Cov @rank yog siv los muab cov ntaub ntawv zoo tshaj plaws rau tus nqi uas cov neeg lag luam txaus siab them.

Lub multivariate tw sib sau ua ke:email nrhiav kev funnel

  • @brand kev sib raug zoo - Tus qhab nia ntsuas no ntsuas seb qhov profile ze li cas rau kev lag luam lossis hom lag luam. Qhov ntsuas no yog siv rau hom phiaj thiab nqe teev cov ntu thiab cov ncauj lus.
  • @campaign zoo - Tus qhab nias no yog nce raws qhov kev ua tau ntawm kev sib tw los sib tw khiav ntawm lub network ividence. Koj tuaj yeem ua tus cim koj cov phiaj xwm tawm tsam koj cov keeb kwm thiab qhov nruab nrab ntawm kev ua lag luam.
  • @pawg - Qhov sib piv no qhia tau pes tsawg tus emails uas tuaj yeem xa mus rau qhov raug xav tau nyob hauv ib lub sijhawm. Nws txheeb ze rau cov txheej txheem ntawm kev tso cai kev lag luam thiab kev lag luam siab.

Cov tshaj tawm thiab cov npe tswj hwm tau muab ob qho kev pom rau cov txheeb cais - daim duab piav qhia kev lom zem (qhov piv txwv saum toj no tsis qhia kev xaiv taug kev hloov mus ntxiv) thiab daim dashboard nrog txhua qhov ntsuas ua haujlwm tseem ceeb.
email nrhiav chaw dashboard

Tseem ceeb tshaj, cov neeg siv cov ntaub ntawv khaws cia ntiag tug thiab tsis tuaj yeem muab los ntawm tus tshaj tawm. ividence ua haujlwm hnyav los xyuas kom meej tias cov tshaj tawm tau muab cov ntsiab lus zoo uas lawv cov neeg tuaj saib yuav txaus siab rau ... thiab cov tshaj tawm raug nthuav tawm rau cov neeg tuaj yeem uas xav tau kev cuam tshuam rau qhov kev xav tau. ividence tseem ua haujlwm kom ua tiav superior email xa tawm.

Yuav ua li cas koj xav hais tias?

Qhov Web site no siv Akismet los txo cov kev pabcuam. Kawm li cas koj cov ntaub ntawv tawm tswv yim tiav.