Cov ntsiab lus MarketingTshawb nrhiav

Puas yog koj qhov chaw hauv cheeb tsam, Blog, lossis Pub Tagged Nrog Qhov Chaw Metadata?

Rau cov lag luam hauv cheeb tsam, nrhiav pom hauv online thiab tshawb pom hauv thaj chaw yog qhov tseem ceeb. Incorporating qhov chaw metadata rau hauv koj lub vev xaib, blog, lossis RSS pub tuaj yeem txhim kho koj txoj kev lag luam hauv online, ua kom yooj yim rau cov neeg siv khoom hauv zos nrhiav koj. Qhov kev xyaum no tsis yog qhov zoo xwb; Nws yog ib qho tseem ceeb rau kev nyob sib tw hauv kev lag luam hauv zos.

Cov tshuab tshawb nrhiav tseem ceeb tshaj qhov tseem ceeb hauv lawv cov txiaj ntsig kev tshawb fawb. Los ntawm suav nrog qhov tseeb qhov chaw metadata (chaw nyob, latitude, thiab longitude) ntawm koj qhov chaw, koj txhim kho koj lub lag luam kev tshawb fawb cav optimization (SEO). Qhov no txhais tau hais tias thaum cov neeg siv khoom muaj peev xwm tshawb nrhiav cov khoom lossis cov kev pabcuam hauv koj cheeb tsam, koj lub lag luam yuav tshwm sim hauv lawv cov txiaj ntsig tshawb nrhiav.

Qhov chaw metadata tuaj yeem txhim kho cov neeg siv kev paub. Piv txwv li, thaum cov neeg siv tau muab cov ntaub ntawv ntawm thaj chaw, lawv tuaj yeem txiav txim siab yooj yim npaum li cas kaw koj lub lag luam rau lawv qhov chaw, yuav mus li cas, thiab seb koj cov khoom puas cuam tshuam rau lawv cov kev xav tau hauv zos.

Cov lus qhia rau suav nrog Qhov Chaw Metadata

Xws li qhov chaw metadata suav nrog kev ntxiv HTML lossis schema markup rau koj lub vev xaib code. Qhov no tuaj yeem ua tiav ntawm koj qhov homepage, nplooj ntawv tiv tauj, lossis lwm ntu ntawm koj qhov chaw. Hauv qab no yog cov lus qhia thiab ib qho piv txwv code rau kom tagging koj lub vev xaib:

HTML Meta Tags rau cov ntaub ntawv qhia chaw nyob

Rau kev siv yooj yim, koj tuaj yeem siv HTML meta tags suav nrog koj lub lag luam qhov chaw nyob thiab thaj chaw ua haujlwm. Txawm hais tias tsis siv ncaj qha los ntawm kev tshawb fawb xyaw rau lub hom phiaj qeb duas, cov cim npe no tuaj yeem pab qhia cov ntsiab lus ntawm koj lub lag luam rau lwm yam kev siv thiab kev pabcuam.

<meta name="geo.region" content="US-CA" />
<meta name="geo.placename" content="San Francisco" />
<meta name="geo.position" content="37.7749;-122.4194" />
<meta name="ICBM" content="37.7749, -122.4194" />

Schema Qhov Chaw Markup rau Txhim Kho Pom Zoo

Incorporating schema markup (siv cov Schema.org vocabulary) raug pom zoo rau ntau SEO-phooj ywg mus kom ze. Cov kev tshawb fawb loj paub txog hom kev kos npe no thiab tuaj yeem txhim kho koj qhov chaw pom kev hauv cov txiaj ntsig hauv zos.

<script type="application/ld+json">
{
  "@context": "http://schema.org",
  "@type": "LocalBusiness",
  "name": "Your Business Name",
  "address": {
    "@type": "PostalAddress",
    "streetAddress": "1234 Business Street",
    "addressLocality": "San Francisco",
    "addressRegion": "CA",
    "postalCode":"94101",
    "addressCountry": "US"
  },
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": "37.7749",
    "longitude": "-122.4194"
  },
  "telephone": "+11234567890"
}
</script>

Yog tias koj khiav WordPress, lub Qeb Lej plugin muaj qhov no built-in, thiab cov pro version txawm tso cai rau ntau qhov chaw lag luam!

Cov ntaub ntawv chaw nyob hauv RSS Feeds

rau RSS pub, koom nrog geo-specific tags tuaj yeem pab faib cov ntsiab lus raws qhov chaw. Txawm hais tias RSS pub tsis ncaj qha txhawb nqa GeoRSS tsis muaj qee qhov kev hloov kho, koj tuaj yeem suav nrog cov ntaub ntawv chaw nyob hauv koj cov ntsiab lus lossis cov lus piav qhia txhawm rau txhim kho qhov cuam tshuam hauv zos.

<item>
  <title>Your Article or Product Name</title>
  <link>http://www.yourwebsite.com/your-page.html</link>
  <description>Your description here, including any relevant location information.</description>
  <geo:lat>37.7749</geo:lat>
  <geo:long>-122.4194</geo:long>
</item>

Rau cov lag luam hauv cheeb tsam uas xav kom muaj kev vam meej hauv lub ntiaj teb digital-thawj, tsis saib xyuas qhov chaw metadata tsis yog ib qho kev xaiv. Los ntawm kev sib koom ua ke nrog cov ntsiab lus ntawm thaj chaw hauv koj qhov chaw nyob online, koj tuaj yeem txhim kho koj qhov kev pom, txhim kho cov neeg siv kev paub, thiab xyuas kom koj lub lag luam sawv tawm hauv kev tshawb fawb hauv zos. Kev ua raws li cov kev hloov pauv no yuav xav tau kev paub txuj ci, tab sis cov txiaj ntsig zoo ntawm kev nce tsheb thiab kev koom nrog cov neeg siv khoom yog qhov tsim nyog rau kev siv zog.

Tsis paub koj latitude thiab longitude? Google Developers muaj Geocoding API uas koj tuaj yeem siv los saib nws:

Nrhiav Koj Latitude thiab Longitude

Douglas Karr

Douglas Karr yog CMO OpenINSIGHTS thiab tus founder ntawm lub Martech Zone. Douglas tau pab ntau ntau qhov kev vam meej MarTech startups, tau pab nyob rau hauv kev mob siab rau ntau tshaj $ 5 bil nyob rau hauv Martech nrhiav thiab kev nqis peev, thiab txuas ntxiv pab cov tuam txhab hauv kev siv thiab automating lawv cov kev muag khoom thiab kev lag luam cov tswv yim. Douglas yog tus paub thoob ntiaj teb kev hloov pauv digital thiab MarTech kws tshaj lij thiab hais lus. Douglas tseem yog tus sau phau ntawv Dummie phau ntawv qhia thiab phau ntawv ua lag luam.

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