Email Marketing & Automation

Tsis yog, Email Tsis Tuag!

Kuv pom cov tw nuav los ntawm Chuck Khuv Xim nag hmo. Nws tau hais txog ib tsab xov xwm ntawm New York Times lub vev xaib hu ua Email: Nias Delete. Every so often, we all see these types of articles that make the cry that email is dead! and suggest that we should look at the habits of the younger generation to see how we will communicate in the future. Chuck thought this was tiresome and stated that email is not going away and I tend to agree.

I disagree with Sheryl Sandberg (Facebook’s chief operating officer referenced in the article) because no one seems to talk about how communication habits change as we age. The typical argument behind the email is dead! bandwagon is that the younger generation does not use email because they are on Facebook instead. While that may be true, let’s fast-forward five years. That 17-year-old is probably not on email as much as on Facebook. However, what happens when that same person is now 22 and is looking for a job after graduating from college? How will she communicate with potential employers? Probably email. What is one of the first things she will receive when she lands a job? Probably a company email account.

We’re also forgetting how tightly email is still integrated into the authentication process on various websites. How do you log into Facebook? With your email account. Many websites use email as a username, requiring an email address to register. Email is still the universal inbox for many people and will remain so.

Cov tiam tom ntej puas yuav sib txuas lus txawv dua li cov kws tshaj lij niaj hnub no? kiag li. Lawv puas yuav tsum tsis txhob siv email thiab ua txhua yam kev lag luam hauv Facebook? Kuv tsis ntseeg nws. Email tseem yog ib tug ceev, npaum, pov thawj technology. Cov tuam txhab lag luam email zoo xws li Indy's Sab Sij Huam know this and are seeing fantastic results from utilizing email as a marketing medium. Our email newsletter is a significant component of our communication strategy.

Cia peb tsis txhob dhia rau ntawm email tuag! bandwagon thiab hloov kawm txoj hauv kev zoo dua los siv nws kom zoo. Kuv yuav nyiam koj cov lus hauv qab no.

Michael Reynolds

Kuv tau ua lag luam rau ntau tshaj ob xyoo lawm thiab tau tsim thiab muag ntau lub lag luam, suav nrog lub chaw ua lag luam digital, lub tuam txhab software, thiab lwm yam lag luam kev pabcuam. Raws li qhov tshwm sim ntawm kuv keeb kwm kev lag luam, kuv feem ntau pab kuv cov neeg tau txais kev sib tw zoo sib xws, suav nrog kev pib ua lag luam, lossis tsim thiab txhim kho kev lag luam.

lwm yam khoom

Rov qab mus rau sab saum toj
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